Stump The Strategist
Watch below as we answer:
Q: I own a little cafe with a loyal customer base. We attract mums and provide certified babysitters. I want to engage customers better through social media, but what's the most effective way?
Featured strategists are:
Ashton Bishop - Head of Strategy, Step Change
Andrew Durack - Head of Copy and Insights, Step Change
Kevan Baker - General Manager, BrandMail
About Stump The Strategist:
- Questions from the floor, answered live in nine minutes
- It's opinion, not advice
- Step Change charges clients for advice, Stump The Strategist is free
Create PR events that gain positive attention on blogging websites. They are always looking for content.
Encourage the use of devices like smart phones. These can be used to quickly take videos and photos, and upload them directly to social media.
The only social media strategy that matters is getting customers off social media and into your database. This allows you to take control of your customer communications.
Join joint venture partnerships and create a hub of positive relationships. If you can create a partnership with complementary businesses to enhance the customer experience, you will draw in more positive attention.
Google+ is the most important online review platform for search results. Get customers to write great reviews for you on Google+ and Google My Business. The most important recommendations you can get are from Siri or Google and Google+ is the best way to get those recommendations.
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