Stump The Strategist

Watch below as we answer:

Q: I own a little cafe with a loyal customer base. We attract mums and provide certified babysitters. I want to engage customers better through social media, but what's the most effective way?

• Featured strategists are: 

  Ashton Bishop - Head of Strategy, Step Change

  Andrew Durack - Head of Copy and Insights, Step Change

  Kevan Baker - General Manager, BrandMail

• About Stump The Strategist:

  • Questions from the floor, answered live in nine minutes
  • It's opinion, not advice
  • Step Change charges clients for advice, Stump The Strategist is free

A:

• Create PR events that gain positive attention on blogging websites. They are always looking for content.

• Encourage the use of devices like smart phones. These can be used to quickly take videos and photos, and upload them directly to social media.

• The only social media strategy that matters is getting customers off social media and into your database. This allows you to take control of your customer communications.

• Join joint venture partnerships and create a hub of positive relationships. If you can create a partnership with complementary businesses to enhance the customer experience, you will draw in more positive attention.

• Google+ is the most important online review platform for search results. Get customers to write great reviews for you on Google+ and Google My Business. The most important recommendations you can get are from Siri or Google and Google+ is the best way to get those recommendations.  

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