Let’s be honest, budgeting isn’t always fun.
May 30, 2024
Marketing Budget: How Much Should You Spend on Marketing?
Predatory Marketing, Business Strategy, Branding, Marketing Strategy, Decision Making, Business Growth, Challenger Brands, Alignment, Brand Building, Strategy Frameworks, Brand Positioning, Measures That Matter, Strategic Planning, Brand Saliency
January 31, 2023
3 Ways to Transform Board Meetings with Measures That Matter
Business Strategy, Ashton Bishop, Marketing Strategy, Decision Making, Business Growth, Board, Strategy Frameworks, Measures That Matter, Tracking, Strategic Planning, Reporting
UPDATED: As of 25th January 2023
Ever been to a board meeting that left you feeling unproductive and confused?
In an increasingly data-led world and with the rise of artificial intelligence, businesses are able to track more than ever before. But it’s easy to get caught up in tracking and forget to drive results altogether.
As a board member, it’s critical that you’re able to look beyond the documentation and into the priceless insight that lies between the lines. Question is, how?
