---
title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Ashton Bishop
description: Ashton Bishop | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes
image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg
---

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# The Step Change Blog

The latest thinking on business, strategy, marketing and sales

[Subscribe Now](http://www.hellostepchange.com/blog-subscription)

[November 1, 2024](https://blog.hellostepchange.com/blog/brand-strategy-5-steps-to-unlock-powerful-business-opportunities)

## [Brand Strategy: 5 Steps To Unlock Powerful Business Opportunities](https://blog.hellostepchange.com/blog/brand-strategy-5-steps-to-unlock-powerful-business-opportunities)

[Predatory Marketing](https://blog.hellostepchange.com/blog/topic/predatory-marketing), [Customer Journey](https://blog.hellostepchange.com/blog/topic/customer-journey), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Step Change](https://blog.hellostepchange.com/blog/topic/step-change), [Branding](https://blog.hellostepchange.com/blog/topic/branding), [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity), [Differentiation](https://blog.hellostepchange.com/blog/topic/differentiation), [Distinctive Brand](https://blog.hellostepchange.com/blog/topic/distinctive-brand), [Brand Positioning](https://blog.hellostepchange.com/blog/topic/brand-positioning)

[![Brand Strategy: 5 Steps To Unlock Powerful Business Opportunities](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/value-proposition-customer-insights-predatory-thinking.jpeg "Brand Strategy: 5 Steps To Unlock Powerful Business Opportunities")](https://blog.hellostepchange.com/blog/brand-strategy-5-steps-to-unlock-powerful-business-opportunities)

Let’s face it— we’re in a marketing battleground. Your business is only one of the hundreds or even thousands competing for your customer’s attention. If your goal is to win the war for attention, you need to differentiate yourself in a way that actually matters to your customers.

While this sounds obvious, it’s not. All too often, businesses *assume* they understand what is important for their customers.

[Read Further](https://blog.hellostepchange.com/blog/brand-strategy-5-steps-to-unlock-powerful-business-opportunities)

[May 2, 2024](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations)

## [Knowledge Nuggets: Exponential Organizations](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)

[![Knowledge Nuggets: Exponential Organizations](https://blog.hellostepchange.com/hubfs/FF75E165-1EFD-4233-9965-5B0AA1E72647_4_5005_c.jpeg "Knowledge Nuggets: Exponential Organizations")](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations)

## Exponential Organisations

In this Special Interview, Step Change CEO Ashton Bishop picks the brain of Futurist and best-selling author of *Exponential Organizations* and *Exponential Transformation *– required reading at the world's top organizations – Salim Ismail.

Hear them discuss:

- The characteristics of successful new business models
- How organisations are changing in order to adapt
- The economic shift from selling scarcity to businesses based on abundance
- How can organisations make money in a demonetised, digitalised world
- Innovation at the edge - the way to disrupt the industry

Watch the entire interview below:

 

[EXCLUSIVE BONUS: Unlock everything you need to know about the new "Exponential Organizations 2.0" — with insights from author Salim Ismail himself and what they could mean for your business.](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations-2.0)

---

Neither size nor depth, nor scale can guarantee the continuity of businesses for tomorrow. We therefore ask the question, what can organisations do to be more future-ready? In this week’s Knowledge Nuggets, a special guest will help you better understand the premise in the book *Exponential Organizations* by Salim Ismail.

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations)

[February 23, 2023](https://blog.hellostepchange.com/blog/brand-salience)

## [What ChatGPT Doesn’t Know About Brand Salience](https://blog.hellostepchange.com/blog/brand-salience)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Sales](https://blog.hellostepchange.com/blog/topic/sales), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Artificial Intelligence](https://blog.hellostepchange.com/blog/topic/artificial-intelligence), [Branding](https://blog.hellostepchange.com/blog/topic/branding), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Creativity](https://blog.hellostepchange.com/blog/topic/creativity), [Challenger Brands](https://blog.hellostepchange.com/blog/topic/challenger-brands), [Brand Building](https://blog.hellostepchange.com/blog/topic/brand-building), [Differentiation](https://blog.hellostepchange.com/blog/topic/differentiation), [Distinctive Brand](https://blog.hellostepchange.com/blog/topic/distinctive-brand), [Brand Positioning](https://blog.hellostepchange.com/blog/topic/brand-positioning), [Brand Saliency](https://blog.hellostepchange.com/blog/topic/brand-saliency)

[![What ChatGPT Doesn’t Know About Brand Salience](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/brand-salience.001.jpeg "What ChatGPT Doesn’t Know About Brand Salience")](https://blog.hellostepchange.com/blog/brand-salience)

*UPDATED: As of 23 February 2023*

Are you even really running a business if you don’t know what it’s like to fight for recognition in today’s market? Getting attention is one thing. Being unforgettable is another. 

Pay attention to the first brand in your head in a particular situation. Chances are, it’s one with higher brand salience than the rest of its competitors. The good news is you can have that for your brand, too. 

A quick ChatGPT conversation will say brand salience is about awareness, consistency, repetition, relevance, differentiation, emotional connection, and user experience. If you’re a challenger business, AI will mainly tell you that you just have to strive for awareness and consistency. But what does that even mean? And how can you begin to incorporate those elements into your long-term and short-term goals? 

It’s no lie — AI does have a pretty good grasp on ‘what’ you need to be more brand salient. But if you’re looking to get your hands dirty with the ‘hows’ and more importantly, get results, you’ve come to the right place.

[Read Further](https://blog.hellostepchange.com/blog/brand-salience)

[January 31, 2023](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter)

## [3 Ways to Transform Board Meetings with Measures That Matter](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Business Growth](https://blog.hellostepchange.com/blog/topic/business-growth), [Board](https://blog.hellostepchange.com/blog/topic/board), [Strategy Frameworks](https://blog.hellostepchange.com/blog/topic/strategy-frameworks), [Measures That Matter](https://blog.hellostepchange.com/blog/topic/measures-that-matter), [Tracking](https://blog.hellostepchange.com/blog/topic/tracking), [Strategic Planning](https://blog.hellostepchange.com/blog/topic/strategic-planning), [Reporting](https://blog.hellostepchange.com/blog/topic/reporting)

[![3 Ways to Transform Board Meetings with Measures That Matter](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/business-measures-that-matter.jpeg "3 Ways to Transform Board Meetings with Measures That Matter")](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter)

*UPDATED: As of 25th January 2023*

 

Ever been to a board meeting that left you feeling unproductive and confused? 

In an increasingly data-led world and with the rise of artificial intelligence, businesses are able to track more than ever before. But it’s easy to get caught up in tracking and forget to drive results altogether.

As a board member, it’s critical that you’re able to look beyond the documentation and into the priceless insight that lies between the lines. Question is, how?

[Read Further](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter)

[November 3, 2022](https://blog.hellostepchange.com/blog/shitting-diamonds-expensive-lessons-forged-under-extreme-pressure-preview)

## [Shitting Diamonds: Expensive Lessons Forged Under Extreme Pressure Preview](https://blog.hellostepchange.com/blog/shitting-diamonds-expensive-lessons-forged-under-extreme-pressure-preview)

[Success Principles](https://blog.hellostepchange.com/blog/topic/success-principles), [Personal Growth](https://blog.hellostepchange.com/blog/topic/personal-growth), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Transformation](https://blog.hellostepchange.com/blog/topic/transformation), [Leadership](https://blog.hellostepchange.com/blog/topic/leadership)

[![Shitting Diamonds: Expensive Lessons Forged Under Extreme Pressure Preview](https://blog.hellostepchange.com/hubfs/Diamonds1.jpg "Shitting Diamonds: Expensive Lessons Forged Under Extreme Pressure Preview")](https://blog.hellostepchange.com/blog/shitting-diamonds-expensive-lessons-forged-under-extreme-pressure-preview)

<https://blog.hellostepchange.com/blog/topic/ashton-bishop#vote-here>

I fear failure. Don’t you? It hits at our self-worth and self-esteem. 

[Read Further](https://blog.hellostepchange.com/blog/shitting-diamonds-expensive-lessons-forged-under-extreme-pressure-preview)

[October 19, 2022](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer)

## [Insight Hunters: 6 Critical Questions Every CEO Must Answer](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Disruption](https://blog.hellostepchange.com/blog/topic/disruption), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership), [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions), [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn), [Better Insights](https://blog.hellostepchange.com/blog/topic/better-insights), [Thinking Routines](https://blog.hellostepchange.com/blog/topic/thinking-routines), [High Performing Teams](https://blog.hellostepchange.com/blog/topic/high-performing-teams), [Agile](https://blog.hellostepchange.com/blog/topic/agile)

[![Insight Hunters: 6 Critical Questions Every CEO Must Answer](https://blog.hellostepchange.com/hubfs/6Insight-Hunters-Main-Thumbnail.webp "Insight Hunters: 6 Critical Questions Every CEO Must Answer")](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer)

Massive change and disruption have transformed the way we work and live. The old ways are no longer working and innovative and more creative solutions are called for by the day.

[Read Further](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer)

[October 19, 2022](https://blog.hellostepchange.com/blog/insight-hunters-episode5-whats-the-one-mistake-leaders-make-the-most)

## [Insight Hunters EP5: What’s the One Mistake Leaders Make the Most?](https://blog.hellostepchange.com/blog/insight-hunters-episode5-whats-the-one-mistake-leaders-make-the-most)

[Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership), [Leadership](https://blog.hellostepchange.com/blog/topic/leadership), [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions), [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn), [Better Insights](https://blog.hellostepchange.com/blog/topic/better-insights)

[![Insight Hunters EP5: What’s the One Mistake Leaders Make the Most?](https://blog.hellostepchange.com/hubfs/5Insight-Hunters-Episode-5-Thumbnail.webp "Insight Hunters EP5: What’s the One Mistake Leaders Make the Most?")](https://blog.hellostepchange.com/blog/insight-hunters-episode5-whats-the-one-mistake-leaders-make-the-most)

Welcome to a new episode of the Insight Hunters with [Dr Norman](https://www.linkedin.com/in/normanchorn/) and [Detective Flash](https://www.linkedin.com/in/ashtonbishop/)! Ready to ask better questions to get better insights?

[Read Further](https://blog.hellostepchange.com/blog/insight-hunters-episode5-whats-the-one-mistake-leaders-make-the-most)

[October 19, 2022](https://blog.hellostepchange.com/blog/insight-hunters-episode4-improving-and-integrating-thinking-routines)

## [Insight Hunters EP4: Improving and Integrating Thinking Routines](https://blog.hellostepchange.com/blog/insight-hunters-episode4-improving-and-integrating-thinking-routines)

[Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions), [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn), [Better Insights](https://blog.hellostepchange.com/blog/topic/better-insights), [Thinking Models](https://blog.hellostepchange.com/blog/topic/thinking-models), [Thinking Routines](https://blog.hellostepchange.com/blog/topic/thinking-routines), [High Performing Teams](https://blog.hellostepchange.com/blog/topic/high-performing-teams)

[![Insight Hunters EP4: Improving and Integrating Thinking Routines](https://blog.hellostepchange.com/hubfs/4Insight-Hunters-Episode-4-Thumbnail.webp "Insight Hunters EP4: Improving and Integrating Thinking Routines")](https://blog.hellostepchange.com/blog/insight-hunters-episode4-improving-and-integrating-thinking-routines)

Welcome to a new episode of the Insight Hunters with [Dr Norman](https://www.linkedin.com/in/normanchorn/) and [Detective Flash](https://www.linkedin.com/in/ashtonbishop/)! Ready to ask better questions to get better insights?

[Read Further](https://blog.hellostepchange.com/blog/insight-hunters-episode4-improving-and-integrating-thinking-routines)

[October 19, 2022](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation)

## [Insight Hunters Special: How Has COVID-19 Changed the Way We Respond?](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation)

[Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Disruption](https://blog.hellostepchange.com/blog/topic/disruption), [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions), [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn), [Better Insights](https://blog.hellostepchange.com/blog/topic/better-insights), [COVID-19](https://blog.hellostepchange.com/blog/topic/covid-19)

[![Insight Hunters Special: How Has COVID-19 Changed the Way We Respond?](https://blog.hellostepchange.com/hubfs/covid.webp "Insight Hunters Special: How Has COVID-19 Changed the Way We Respond?")](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation)

Welcome to this special episode of the Insight Hunters with [Dr Norman](https://www.linkedin.com/in/normanchorn/) and [Detective Flash](https://www.linkedin.com/in/ashtonbishop/)! So let’s start asking better questions to get better insights.

[Read Further](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation)

[October 19, 2022](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy)

## [Insight Hunters EP3: What Are the Best Strategy Frameworks?](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions), [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn), [Better Insights](https://blog.hellostepchange.com/blog/topic/better-insights), [Strategy Frameworks](https://blog.hellostepchange.com/blog/topic/strategy-frameworks)

[![Insight Hunters EP3: What Are the Best Strategy Frameworks?](https://blog.hellostepchange.com/hubfs/3Insight-Hunters-Episode-3-Thumbnail.webp "Insight Hunters EP3: What Are the Best Strategy Frameworks?")](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy)

Welcome to another episode of the Insight Hunters with [Dr Norman](https://www.linkedin.com/in/normanchorn/) and [Detective Flash](https://www.linkedin.com/in/ashtonbishop/)! Ready to ask better questions to get better insights?

[Read Further](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy)

[October 19, 2022](https://blog.hellostepchange.com/blog/insight-hunters-episode-2-evaluating-roles-and-rewards-in-an-agile-company)

## [Insight Hunters EP2: Evaluating Roles and Rewards For Agile Companies](https://blog.hellostepchange.com/blog/insight-hunters-episode-2-evaluating-roles-and-rewards-in-an-agile-company)

[Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions), [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn), [Better Insights](https://blog.hellostepchange.com/blog/topic/better-insights), [High Performing Teams](https://blog.hellostepchange.com/blog/topic/high-performing-teams), [Agile](https://blog.hellostepchange.com/blog/topic/agile)

[![Insight Hunters EP2: Evaluating Roles and Rewards For Agile Companies](https://blog.hellostepchange.com/hubfs/2Insight-Hunters-Episode-2-Thumbnail.webp "Insight Hunters EP2: Evaluating Roles and Rewards For Agile Companies")](https://blog.hellostepchange.com/blog/insight-hunters-episode-2-evaluating-roles-and-rewards-in-an-agile-company)

Welcome back to Insight Hunters with [Dr Norman](https://www.linkedin.com/in/normanchorn/) and [Detective Flash](https://www.linkedin.com/in/ashtonbishop/)! It’s time to ask better questions to get better insights.

[Read Further](https://blog.hellostepchange.com/blog/insight-hunters-episode-2-evaluating-roles-and-rewards-in-an-agile-company)

[October 19, 2022](https://blog.hellostepchange.com/blog/insight-hunters-episode1-distinguishing-between-good-and-right-ideas)

## [Insight Hunters EP1: Distinguishing Between Good and Right Ideas](https://blog.hellostepchange.com/blog/insight-hunters-episode1-distinguishing-between-good-and-right-ideas)

[Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions), [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn), [Better Insights](https://blog.hellostepchange.com/blog/topic/better-insights), [Ideation Process](https://blog.hellostepchange.com/blog/topic/ideation-process)

[![Insight Hunters EP1: Distinguishing Between Good and Right Ideas](https://blog.hellostepchange.com/hubfs/1Insight-Hunters-Episode-1-Thumbnail.webp "Insight Hunters EP1: Distinguishing Between Good and Right Ideas")](https://blog.hellostepchange.com/blog/insight-hunters-episode1-distinguishing-between-good-and-right-ideas)

Welcome to the first episode of Insight Hunters with [Dr Norman](https://www.linkedin.com/in/normanchorn/) and [Detective Flash](https://www.linkedin.com/in/ashtonbishop/)! Ready to ask better questions to unlock better insights?

[Read Further](https://blog.hellostepchange.com/blog/insight-hunters-episode1-distinguishing-between-good-and-right-ideas)

[October 19, 2022](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change)

## [Knowledge Nuggets: How Minds Change](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change)

[Better World](https://blog.hellostepchange.com/blog/topic/better-world), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Productivity](https://blog.hellostepchange.com/blog/topic/productivity), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets), [Leadership](https://blog.hellostepchange.com/blog/topic/leadership), [Team Efficiency](https://blog.hellostepchange.com/blog/topic/team-efficiency)

[![Knowledge Nuggets: How Minds Change](https://blog.hellostepchange.com/hubfs/how-minds-change-wide.png "Knowledge Nuggets: How Minds Change")](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change)

Have you ever tried to change someone’s mind? Have you ever found someone trying to change your mind? And how did these experiences go? Like it or not, many of life’s interactions are but replays of these two scenarios — only with different choices and characters.

Sure, influence and persuasion are must-haves in every leader’s toolbox. But have you ever looked beyond your agenda and asked yourself — wait, how do minds change? And how does this shape the world that we live in today?

That’s exactly what journalist and self-proclaimed psychology nerd David McRaney did in his book “[How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion](https://www.davidmcraney.com/howmindschangehome)”.

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change)

[September 22, 2022](https://blog.hellostepchange.com/blog/knowledge-nuggets-life-in-half-a-second)

## [Knowledge Nuggets: Life in Half a Second](https://blog.hellostepchange.com/blog/knowledge-nuggets-life-in-half-a-second)

[Success Principles](https://blog.hellostepchange.com/blog/topic/success-principles), [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Personal Growth](https://blog.hellostepchange.com/blog/topic/personal-growth), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)

[![Knowledge Nuggets: Life in Half a Second](https://blog.hellostepchange.com/hubfs/asdasd.jpg "Knowledge Nuggets: Life in Half a Second")](https://blog.hellostepchange.com/blog/knowledge-nuggets-life-in-half-a-second)

When it comes to success, there's already so much content based on opinion. But what if there was a proven path to success based on science and research? Join us as we dive deep into Complexica CEO Matthew Michalewicz’s fact-based formula for success in his book, [Life in Half a Second](https://www.lifeinhalfasecond.com/). 

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-life-in-half-a-second)

[February 17, 2021](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments)

## [6 Key Principles for Creating Lightning Strike Moments: Exponential Marketing](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Creativity](https://blog.hellostepchange.com/blog/topic/creativity), [exponential marketing](https://blog.hellostepchange.com/blog/topic/exponential-marketing)

[![6 Key Principles for Creating Lightning Strike Moments: Exponential Marketing](https://blog.hellostepchange.com/hubfs/LightningBolt-1024x640.jpg "6 Key Principles for Creating Lightning Strike Moments: Exponential Marketing")](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments)

Learn about the scenario planning mistakes and how you can prevent them from misfiring your strategy so you can navigate complexity efficiently. 

[Read Further](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments)

[January 11, 2021](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020)

## [5 of Your Favourite Step Change Articles from 2020](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Step Change](https://blog.hellostepchange.com/blog/topic/step-change), [Branding](https://blog.hellostepchange.com/blog/topic/branding), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Bendy Phones](https://blog.hellostepchange.com/blog/topic/bendy-phones), [Powerful Presence](https://blog.hellostepchange.com/blog/topic/powerful-presence), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership), [Fintech](https://blog.hellostepchange.com/blog/topic/fintech), [Marketing Automation](https://blog.hellostepchange.com/blog/topic/marketing-automation)

[![5 of Your Favourite Step Change Articles from 2020](https://blog.hellostepchange.com/hubfs/BLOG/Posts/3-Scale/fintech-case-studies.jpeg "5 of Your Favourite Step Change Articles from 2020")](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020)

 After successfully navigating a year of unparalleled change and disruption, now is the time to look ahead and venture into 2021 with confidence.

  

 As we distill fresh business insights and build a refined strategy, we thought it would be worthwhile to look back at the year that was 2020, through the eyes of our Step Change Blog highlights. 

[Read Further](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020)

[September 25, 2020](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them)

## [Navigating Complexity: 5 Scenario Planning Mistakes & How To Stop Them](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Creativity](https://blog.hellostepchange.com/blog/topic/creativity), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership), [Scenario Planning](https://blog.hellostepchange.com/blog/topic/scenario-planning), [Alignment](https://blog.hellostepchange.com/blog/topic/alignment)

[![Navigating Complexity: 5 Scenario Planning Mistakes & How To Stop Them](https://blog.hellostepchange.com/hubfs/scenario_chess-1.jpeg "Navigating Complexity: 5 Scenario Planning Mistakes & How To Stop Them")](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them)

Learn about the scenario planning mistakes and how you can prevent them from misfiring your strategy so you can navigate complexity efficiently. 

[Read Further](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them)

[June 12, 2020](https://blog.hellostepchange.com/blog/the-4-executive-modes)

## [The 4 Executive Modes: Which One Are You?](https://blog.hellostepchange.com/blog/the-4-executive-modes)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership)

[![The 4 Executive Modes: Which One Are You?](https://blog.hellostepchange.com/hubfs/Stock%20images/Double%20exposure%20of%20businessman%20hand%20showing%20leader%20on%20server%20background%20as%20concept.jpeg "The 4 Executive Modes: Which One Are You?")](https://blog.hellostepchange.com/blog/the-4-executive-modes)

**UPDATE:** In a special event, Dr Chris Shambrook of PlanetK2 delivers a masterclass on performance– drawing inspiration from the perspective of Leader, Manager, Mentor and Coach, or what is collectively known as the Four Executive Modes. 

In this interview, the master-coach, author and speaker walks the Step Change community through how business leaders can drive more value into their interactions by moving between these modes. He also talks about the lead indicators of performance, what performance looks like regardless of the mode, and emphasises the appropriate human connection and social support required from industry leaders.

Watch the full video here.

---

In these times of great change and uncertainty, it is very important that we adapt and utilise the opportunities and resources at our disposal the best we can. This is especially true for industry leaders because every decision has the potential to make or break your organisation.

To begin, you will need to fully define your role as an executive within your organisation by understanding the [4 Executive Modes](https://blog.hellostepchange.com/blog/topic/ashton-bishop#form) namely– **Leader**, **Manager**, **Mentor** and **Coach**. 

Clearly defining these modes will allow you to understand and seamlessly move between these roles, propelling your organisation to even greater heights.

[Read Further](https://blog.hellostepchange.com/blog/the-4-executive-modes)

[May 14, 2020](https://blog.hellostepchange.com/blog/knowledge-nuggets-influence-psychology-of-persuasion)

## [Knowledge Nuggets Influence: The Psychology of Persuasion](https://blog.hellostepchange.com/blog/knowledge-nuggets-influence-psychology-of-persuasion)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)

[![Knowledge Nuggets Influence: The Psychology of Persuasion](https://blog.hellostepchange.com/hubfs/photo-1541844053589-346841d0b34c.jpeg "Knowledge Nuggets Influence: The Psychology of Persuasion")](https://blog.hellostepchange.com/blog/knowledge-nuggets-influence-psychology-of-persuasion)

UPDATED: In this exclusive interview, foundational expert and pioneering authority in the field of influence and persuasion Dr Robert Cialdini sits down with Step Change to dive into his book “Influence: The Psychology of Persuasion” — the bestselling and groundbreaking guide to getting that 'yes!'.

From the sustained interest in the Influence factors, and the addition of the Unity principle, to the implications of machine learning and AI in persuasion and more — learn exclusive and fresh insights from Dr Robert Cialdini himself by watching the full interview below:

 

 

Wondering how to leverage your influence at a time of great change? Get Dr Robert Cialdini’s latest book “[Influence, New and Expanded: The Psychology of Persuasion](https://www.harpercollins.com.au/9780062937650/influence-new-and-expanded/)” — featuring new research, new insights, new examples, and online applications.

Never miss an update and be the first to get influence and persuasion insights by connecting with Dr Robert Cialdini via [influenceatwork.com](http://influenceatwork.com/).

---

Swaying someone to your point of view takes skill. The same can be said when it comes to selling a product — making the power of persuasion a potent tool that should be honed to a fine point.

In this week’s Knowledge Nuggets, let us take a look at the widely adopted classic [*Influence: The Psychology of Persuasion.*](https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X) 

With over 5 million copies sold worldwide, Dr. Robert B. Cialdini explains the psychology of why people say ‘yes’, the principles behind the power of persuasion, and how to apply these principles ethically — not only in marketing strategy but in everyday situations.

<https://blog.hellostepchange.com/blog/topic/ashton-bishop#FORM>

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-influence-psychology-of-persuasion)

[May 8, 2020](https://blog.hellostepchange.com/blog/knowledge-nuggets-deliveringhappiness-0)

## [Knowledge Nuggets: Delivering Happiness](https://blog.hellostepchange.com/blog/knowledge-nuggets-deliveringhappiness-0)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)

[![Knowledge Nuggets: Delivering Happiness](https://blog.hellostepchange.com/hubfs/photo-1533228876829-65c94e7b5025.jpeg "Knowledge Nuggets: Delivering Happiness")](https://blog.hellostepchange.com/blog/knowledge-nuggets-deliveringhappiness-0)

According to Zappos CEO Tony Hsieh, the key to running a successful business is happiness. By developing happiness habits, embracing a happy work-life, and prioritising your customer's happiness, Tony believes businesses can succeed. For this week’s Knowledge Nuggets, let’s explore the book [*Delivering Happiness*](https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220) and learn to live lives full of purpose, passion, and profits. 

<https://blog.hellostepchange.com/blog/topic/ashton-bishop#FORM>

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-deliveringhappiness-0)

[April 30, 2020](https://blog.hellostepchange.com/blog/knowledge-nuggets-goodstrategy-badstrategy-0)

## [Knowledge Nuggets: Good Strategy/Bad Strategy](https://blog.hellostepchange.com/blog/knowledge-nuggets-goodstrategy-badstrategy-0)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)

[![Knowledge Nuggets: Good Strategy/Bad Strategy](https://blog.hellostepchange.com/hubfs/photo-1528819622765-d6bcf132f793.jpeg "Knowledge Nuggets: Good Strategy/Bad Strategy")](https://blog.hellostepchange.com/blog/knowledge-nuggets-goodstrategy-badstrategy-0)

Before attempting any significant endeavour, you should always have a strategy. Having developed one you should always ensure that is achievable. There has been a myriad of companies that have implemented strategies that have turned out to be less than successful. The fact is that many companies are unaware that they are implementing bad strategies.

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-goodstrategy-badstrategy-0)

[April 22, 2020](https://blog.hellostepchange.com/blog/knowledge-nuggets-thinking-fast-slow-0)

## [Knowledge Nuggets: Thinking, Fast and Slow](https://blog.hellostepchange.com/blog/knowledge-nuggets-thinking-fast-slow-0)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)

[![Knowledge Nuggets: Thinking, Fast and Slow](https://blog.hellostepchange.com/hubfs/photo-1583949973610-7f837ff64b0b.jpeg "Knowledge Nuggets: Thinking, Fast and Slow")](https://blog.hellostepchange.com/blog/knowledge-nuggets-thinking-fast-slow-0)

## Thinking Fast and Slow

 

Have you ever wondered how your mind works? Have you ever desired to improve your judgement and decision making skills? In this week’s Knowledge Nugget, let’s delve into [Thinking Fast and Slow](https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555) by Daniel Kahneman.

The author Daniel Kahneman is a renowned psychologist and Nobel Prize Winner. And in his seminal work, Thinking Fast and Slow, he analyses the two modes of thought and how they affect our judgement and decision making. 

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-thinking-fast-slow-0)

[April 15, 2020](https://blog.hellostepchange.com/blog/knowledge-nuggets-4-disciplines-0)

## [Knowledge Nuggets: The 4 Disciplines of Execution](https://blog.hellostepchange.com/blog/knowledge-nuggets-4-disciplines-0)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets), [Sean Covey](https://blog.hellostepchange.com/blog/topic/sean-covey), [Execution](https://blog.hellostepchange.com/blog/topic/execution), [Disciplines](https://blog.hellostepchange.com/blog/topic/disciplines)

[![Knowledge Nuggets: The 4 Disciplines of Execution](https://blog.hellostepchange.com/hubfs/photo-1579109886700-9b4ac77c5de1.jpeg "Knowledge Nuggets: The 4 Disciplines of Execution")](https://blog.hellostepchange.com/blog/knowledge-nuggets-4-disciplines-0)

**UPDATED** *as of 28 August 2020*

## The 4 Disciplines of Execution

 

Plans and strategies may change. Behaviours, however, not so much. At least, not as quickly. It is important to understand that good execution is not only a condition of knowledge and skill, but it is also a condition of the will. 

How do you, as an organisation, move forward as a team when goals are already challenging enough on your own? The key lies in two words— first principles.

 

 

In this special interview, the [4 Disciplines of Execution](https://www.amazon.com/Disciplines-Execution-Achieving-Wildly-Important-ebook/dp/B005FLODJ8) co-author Sean Covey expertly delivers insights and anecdotes on:

- The 4 Disciplines in a nutshell
- How purpose and discipline affect your execution
- Sustaining your Wildly Important Goal even in the midst of chaos
- What successful organisations are doing right and what others are getting wrong

Watch the full interview now.

---

Too often history shows that a good strategy fails to deliver a productive outcome in terms of the bottomline. Strategy and execution are in a word— inseparable. They are the two sides of the same coin. In order to successfully execute on your goals, you need focus.

One thing you already know about acting on a great idea is the fact that chaos will be involved. It is very easy to lose focus when you have to wade through a quagmire of priorities and goals daily. As teams lose focus, they eventually lose power, which is why you need a game plan.

In this week's **Knowledge Nuggets**, let us take a look at the [4 Disciplines of Execution](https://www.amazon.com/Disciplines-Execution-Achieving-Wildly-Important-ebook/dp/B005FLODJ8)by authors Chris McChesney, Sean Covey and Jim Huling, who address the issue of what constitutes the disciplines of excellence in execution of strategy.

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-4-disciplines-0)

[April 9, 2020](https://blog.hellostepchange.com/blog/experience-disruptors)

## [Experience Disruptors](https://blog.hellostepchange.com/blog/experience-disruptors)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity)

[![Experience Disruptors](https://blog.hellostepchange.com/hubfs/photo-1549516192-1232e46d3cd1.jpeg "Experience Disruptors")](https://blog.hellostepchange.com/blog/experience-disruptors)

When it comes to running a business, it is important that you stand above the competition. And in the dog-eat-dog business world it is no longer enough to just offer great products. It is also necessary to take your customer’s comfort into account. 

What’s the use of having the best tech and services if your customers can’t get a hold of your product in the most efficient way possible? Or if they do get the product, it becomes a struggle to have it repaired or returned. This is where Experience Disruptors come in.

[Read Further](https://blog.hellostepchange.com/blog/experience-disruptors)

[April 7, 2020](https://blog.hellostepchange.com/blog/knowledge-nuggets-scrum)

## [Knowledge Nuggets: Scrum](https://blog.hellostepchange.com/blog/knowledge-nuggets-scrum)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets), [Scrum](https://blog.hellostepchange.com/blog/topic/scrum), [Team Efficiency](https://blog.hellostepchange.com/blog/topic/team-efficiency)

[![Knowledge Nuggets: Scrum](https://blog.hellostepchange.com/hubfs/photo-1453230806017-56d81464b6c5.jpeg "Knowledge Nuggets: Scrum")](https://blog.hellostepchange.com/blog/knowledge-nuggets-scrum)

## Developing Team Efficiency

 

**UPDATED:** Change continues to unravel itself daily. Whether it’s premeditated like a goal you’ve been meaning to achieve or something that’s caught you by surprise such as a pandemic– the truth that change will always be with us still remains.

The choice between simply managing change and leading change, however, makes all the difference.

 

 

 

 

In a special interview, Scrum Co-author J.J. Sutherland talks about:

- The importance of embracing change and using it for growth
- How Scrum-oriented organisations are faring in the midst of drastic change
- The value of happiness and connection among teams in relation to productivity
- His new book **The Scrum Fieldbook: Faster Performance. Better Results. Starting Now.**  
- Whether you are setting up a small business or running a multi-million dollar company, team efficiency is what sets you up for success.

---

In this week’s Knowledge Nugget, let us take a closer look at [Scrum](https://www.amazon.com/Scrum-Doing-Twice-Work-Half/dp/038534645X) by Jeff and JJ Sutherland. 

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-scrum)

[April 1, 2020](https://blog.hellostepchange.com/blog/knowledge-nuggets-switch)

## [Knowledge Nuggets: Switch](https://blog.hellostepchange.com/blog/knowledge-nuggets-switch)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)

[![Knowledge Nuggets: Switch](https://blog.hellostepchange.com/hubfs/Screen%20Shot%202020-03-31%20at%203.33.35%20pm-1.png "Knowledge Nuggets: Switch")](https://blog.hellostepchange.com/blog/knowledge-nuggets-switch)

Understanding different aspects of human behaviour is crucial to every strategy. In this week’s Knowledge Nugget, we’ll take a closer look at [*Switch*](https://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752) by Chip Heath & Dan Heath.

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-switch)

[March 23, 2020](https://blog.hellostepchange.com/blog/knowledge-nuggets-the-fourth-industrial-revolution)

## [Knowledge Nuggets: The Fourth Industrial Revolution](https://blog.hellostepchange.com/blog/knowledge-nuggets-the-fourth-industrial-revolution)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)

[![Knowledge Nuggets: The Fourth Industrial Revolution](https://blog.hellostepchange.com/hubfs/Screen%20Shot%202020-03-20%20at%201.49.42%20PM.png "Knowledge Nuggets: The Fourth Industrial Revolution")](https://blog.hellostepchange.com/blog/knowledge-nuggets-the-fourth-industrial-revolution)

How are today's technologies and current trends shaping and changing the world we live in, and how is it impacting today's businesses?

In this week’s Knowledge Nuggets, we’re covering *The Fourth Industrial Revolution* by Klaus Schwab, chairman of the World Economic Forum. 

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-the-fourth-industrial-revolution)

[March 5, 2020](https://blog.hellostepchange.com/blog/knowledge-nuggets-dual-transformation)

## [Dual Transformation: The 5 Key Concepts Behind Business Transformation](https://blog.hellostepchange.com/blog/knowledge-nuggets-dual-transformation)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets), [Dual Transformation](https://blog.hellostepchange.com/blog/topic/dual-transformation), [Mark W. Johnson](https://blog.hellostepchange.com/blog/topic/mark-w-johnson)

[![Dual Transformation: The 5 Key Concepts Behind Business Transformation](https://blog.hellostepchange.com/hubfs/dual%20transformation%20-%20mark%20johnson.png "Dual Transformation: The 5 Key Concepts Behind Business Transformation")](https://blog.hellostepchange.com/blog/knowledge-nuggets-dual-transformation)

***UPDATED** as of 10 July 2020*

In a special interview with Step Change, Dual Transformation co-author Mark W. Johnson shares valuable insight for businesses looking to reposition themselves in this new normal while creating the future ahead of them.

 

 

The business model innovation and new growth strategy expert also discusses:

- The A+B+C model business seeking transformation and momentum should adapt
- What successful businesses are doing right and what others are getting wrong in their transformation journey
- The importance of having a vision and a hands-on approach to leadership

Watch the video now.

---

 

Disruption is imminent, and organisations must find a way to be more resilient as they step forward into growth and implement their transformation efforts.

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-dual-transformation)

[March 3, 2020](https://blog.hellostepchange.com/blog/knowledgenuggets-the-startupway)

## [Knowledge Nuggets: The Startup Way](https://blog.hellostepchange.com/blog/knowledgenuggets-the-startupway)

[Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)

[![Knowledge Nuggets: The Startup Way](https://blog.hellostepchange.com/hubfs/startupway-cover.001.png "Knowledge Nuggets: The Startup Way")](https://blog.hellostepchange.com/blog/knowledgenuggets-the-startupway)

Disruption is coming. How does your business respond?

[Read Further](https://blog.hellostepchange.com/blog/knowledgenuggets-the-startupway)

[February 21, 2020](https://blog.hellostepchange.com/blog/knowledgenuggets-platform-revolution)

## [Platform Revolution: The 4 Key Points to Consider When Creating a Platform Business](https://blog.hellostepchange.com/blog/knowledgenuggets-platform-revolution)

[Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets), [Marshall Van Alstyne](https://blog.hellostepchange.com/blog/topic/marshall-van-alstyne), [Platform Revolution](https://blog.hellostepchange.com/blog/topic/platform-revolution)

[![Platform Revolution: The 4 Key Points to Consider When Creating a Platform Business](https://blog.hellostepchange.com/hubfs/marshall3.png "Platform Revolution: The 4 Key Points to Consider When Creating a Platform Business")](https://blog.hellostepchange.com/blog/knowledgenuggets-platform-revolution)

Disruption is coming. How does your business respond?

[Read Further](https://blog.hellostepchange.com/blog/knowledgenuggets-platform-revolution)

[Older Posts](https://blog.hellostepchange.com/blog/topic/ashton-bishop/page/2)

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March 27, 2025

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[Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)

June 27, 2024

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[5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition)

February 10, 2022

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[What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands)

July 5, 2021

[![What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Archetypes/IntroArchetypes.jpeg)](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands)

[How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging)

June 29, 2017

[![How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/craft-the-perfect-product-messaging.jpg)](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging)

[How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia)

September 15, 2017

[![How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/beat-amazon-in-australia.jpg)](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia)

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