To sway someone to your point of view takes skill. The same can be said when it comes to selling a product. The power of persuasion is a potent tool and should be honed to a fine point.
In this week’s Knowledge Nuggets we are taking a look at Dr. Robert B. Cialdini’s masterwork, Influence: The Psychology of Persuasion. We will learn the power of persuasion and integrate the six heuristics of persuasion into marketing strategies.