The Step Change Blog

The latest thinking on business, strategy, marketing and sales

Subscribe Now
October 17, 2016

2 Minutes on Archetypes: Why Do I Need an Archetype, and How Do They Work?

Brand Archetypes, Ashton Bishop, 2 Minutes On, Branding

When brands identify with archetypes, customers are drawn to them. No wonder archetypal marketing is now a prerequisite to effective marketing. Discover how you can use the brand archetypes in your own business.

Read More
October 12, 2016

2 Minutes on Disruption: What Does It Mean for My Business?

Disruption, 2 Minutes On, Ashton Bishop

Disruption is coming. How does your business respond?

Read More
September 12, 2016

Ashton Bishop Has Done It Again

Ashton Bishop

Congratulations, Ash!

Read More
February 26, 2016

Friday Finds: Robot Workforce, Bad Roads and Bending Phones

Ashton Bishop, Predatory Marketing, Robots, Ford, Bendy Phones, iPhone, Marketing Strategy

Machines running the world, building the worst road on Earth and the iPhone mistake that turned into a technological success. This is Friday Finds - our take on the top three things happening in the world today

Read More