The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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April 1, 2020

Knowledge Nuggets: Switch

Business Strategy, Ashton Bishop, Knowledge Nuggets

Understanding different aspects of human behaviour is crucial to every strategy. In this week’s Knowledge Nugget, we’ll take a closer look at Switch by Chip Heath & Dan Heath.

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March 23, 2020

Knowledge Nuggets: The Fourth Industrial Revolution

Business Strategy, Ashton Bishop, Knowledge Nuggets

How are today's technologies and current trends shaping and changing the world we live in, and how is it impacting today's businesses?

In this week’s Knowledge Nuggets, we’re covering The Fourth Industrial Revolution by Klaus Schwab, chairman of the World Economic Forum. 

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March 16, 2020

Knowledge Nuggets: Exponential Organizations

Business Strategy, Ashton Bishop, Knowledge Nuggets

Neither size, depth, or scale can guarantee the continuity of businesses for tomorrow. So what can organisations do to be more future-ready? In this week’s Knowledge Nuggets, a very special guest, one that’s close to my heart, and I will help you better understand the premise in the book Exponential Organizations by Salim Ismail.

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March 5, 2020

Knowledge Nuggets: Dual Transformation

Business Strategy, Ashton Bishop, Knowledge Nuggets

Disruption is imminent, and organisations must find a way to be more resilient as they step forward into growth and implement their transformation efforts. 

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March 3, 2020

Knowledge Nuggets: The Startup Way

Ashton Bishop, Knowledge Nuggets

Disruption is coming. How does your business respond?

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February 21, 2020

Knowledge Nuggets: Platform Revolution

Ashton Bishop, Knowledge Nuggets

Disruption is coming. How does your business respond?

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October 17, 2016

2 Minutes on Archetypes: Why Do I Need an Archetype, and How Do They Work?

Ashton Bishop, Branding, Brand Archetypes, 2 Minutes On

When brands identify with archetypes, customers are drawn to them. No wonder archetypal marketing is now a prerequisite to effective marketing. Discover how you can use the brand archetypes in your own business.

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October 12, 2016

Disruption: What Does It Mean for My Business?

Ashton Bishop, Disruption, 2 Minutes On

Disruption is coming. How does your business respond?

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September 12, 2016

Ashton Bishop Has Done It Again

Ashton Bishop

Congratulations, Ash!

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February 26, 2016

Friday Finds: Robot Workforce, Bad Roads and Bending Phones

Predatory Marketing, Ashton Bishop, iPhone, Marketing Strategy, Robots, Ford, Bendy Phones

Machines running the world, building the worst road on Earth and the iPhone mistake that turned into a technological success. This is Friday Finds - our take on the top three things happening in the world today

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