The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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October 30, 2024

Pre-Suasion: 5 Tactics To Grab Attention in an Overloaded World

Customer Journey, Business Strategy, Standing Out, Artificial Intelligence, Innovation, Invisible Marketing, Content Marketing, Challenger Brands, Thinking Models, Digital Revolution, Digital Marketing, Robert Cialdini, Influence, Persuasion, Presuasion

How many emails do you get in a day? Did you get a notification just now? And is that a pop-up on the corner of your screen?

With so much competing for our attention, it’s no wonder our brains lean on quick mental shortcuts just to make it through the day. Otherwise, it’s impossible to sift through the flood, simplify decisions, and manage cognitive overload.

For businesses, this chaotic landscape is both a puzzle and a goldmine. How do you cut through the noise and truly connect with people?

In this exclusive interview with influence pioneer, author, and psychologist Dr Robert Cialdini, we unpack “Pre-Suasion” and how it reshapes the way businesses captivate, engage, and earn trust.

Watch the full interview and get candid with “Pre-Suasion” and “Influence” author Dr Robert Cialdini here.

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October 19, 2022

Insight Hunters EP4: Improving and Integrating Thinking Routines

Ashton Bishop, Better Questions, Norman Chorn, Better Insights, Thinking Models, Thinking Routines, High Performing Teams

Welcome to a new episode of the Insight Hunters with Dr Norman and Detective Flash! Ready to ask better questions to get better insights?

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