The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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March 19, 2024

KNOWLEDGE NUGGETS: EXPONENTIAL ORGANIZATIONS 2.0

Success Principles, Business Strategy, Artificial Intelligence, Business Growth, Knowledge Nuggets, Agile, Business Model, Exponential Organizations, Salim Ismail, Exclusive Interview

In Salim Ismail's captivating exploration, "Exponential Organizations," the celebrated futurist and strategist opened the doors to bold foresight.

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January 25, 2024

The Business Models behind the Best Billion-Dollar Unicorns

Business Strategy, Artificial Intelligence, Innovation, Marketing Technology, Brand Building, Differentiation, Conversion, Business Opportunities, Business Model, Unicorns

Yup, you read that right! Unicorns are no longer a myth — at least not in business.

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January 18, 2024

3 Ways To Prepare Your Business For Disruption

Business Strategy, Artificial Intelligence, Innovation, Disruption, Augmented Reality, Business Growth, Marketing Automation, Customer Centricity, Business Opportunities, Digital Revolution, Digital Economy

How do you prepare for the unpredictable?

While some businesses leverage disruption to their advantage like second nature — many companies are falling behind.

Where others enjoy better workforces, efficient operations, and improved customer experiences, some continue to struggle at the back foot of change as another wave of disruption looms on the horizon.

So what’s the game changer? Strategy. Most organisations don’t have a game plan to navigate the evolving business landscape. Nor do they bother to predict trends and track challenges or opportunities that lie on their radar and that makes all the difference. 

So how do you get better at keeping your finger on the pulse and preparing your business for disruption?

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December 14, 2023

TOP DIGITAL POWERPLAYS: 14 DIGITAL SECTORS TO EXPLORE AND DOMINATE

Business Strategy, Artificial Intelligence, Augmented Reality, Digital, Business Growth, Content Marketing, Brand Positioning, Business Opportunities, YouTube, Digital Revolution, Digital Economy, Digital Marketing

Convert sales-qualified leads to real customers effectively using these four tips.

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April 20, 2023

10 Key Business Areas Powered with AI: A Guide for Board Members

Technology, Business Strategy, Artificial Intelligence, Innovation, Decision Making, Digital, Business Growth, Marketing Technology, Marketing Automation, Software, Challenger Brands

What’s all this noise surrounding artificial intelligence? Is AI worth the hype? And how do you even get started? Do these questions sound familiar?

With marketing technology (martech) and AI becoming a critical part of mainstream business strategy, getting the buy-in from the top brass is essential. But lack of understanding, fear of the unknown, ethics, biases, and costs can get in the way. 

So how do you demystify martech and AI and get the ball rolling?

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February 23, 2023

What ChatGPT Doesn’t Know About Brand Salience

Business Strategy, Sales, Ashton Bishop, Artificial Intelligence, Branding, Marketing Strategy, Creativity, Challenger Brands, Brand Building, Differentiation, Distinctive Brand, Brand Positioning, Brand Saliency

UPDATED: As of 23 February 2023

Are you even really running a business if you don’t know what it’s like to fight for recognition in today’s market? Getting attention is one thing. Being unforgettable is another. 

Pay attention to the first brand in your head in a particular situation. Chances are, it’s one with higher brand salience than the rest of its competitors. The good news is you can have that for your brand, too. 

A quick ChatGPT conversation will say brand salience is about awareness, consistency, repetition, relevance, differentiation, emotional connection, and user experience. If you’re a challenger business, AI will mainly tell you that you just have to strive for awareness and consistency. But what does that even mean? And how can you begin to incorporate those elements into your long-term and short-term goals? 

It’s no lie — AI does have a pretty good grasp on ‘what’ you need to be more brand salient. But if you’re looking to get your hands dirty with the ‘hows’ and more importantly, get results, you’ve come to the right place.

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March 11, 2016

Friday Finds: Artifical Intelligence, Marble Instrument and $60 Hackers

Artificial Intelligence, Google, Wintergartan Marble Machine, Lee Se-Dol, Marketing Strategy, Hackers

A marble fuelled musical instrument, the competitive edge to Google’s artificial intelligence and hackers being hired for $60 a day. These are our Friday Finds: three of the top innovations making news in the world this week.

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