---
title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Marketing Strategy
description: Marketing Strategy | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes
image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg
---

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# The Step Change Blog

The latest thinking on business, strategy, marketing and sales

[Subscribe Now](http://www.hellostepchange.com/blog-subscription)

[July 14, 2026](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking)

## [Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Artificial Intelligence](https://blog.hellostepchange.com/blog/topic/artificial-intelligence), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Business Growth](https://blog.hellostepchange.com/blog/topic/business-growth), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets), [Value Proposition](https://blog.hellostepchange.com/blog/topic/value-proposition)

[![Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/hubfs/ChatGPT%20Image%20Jul%2014%2c%202026%2c%2004_30_20%20PM.png "Is Your Value Proposition Leaking?")](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking)

In this blog article, learn how you can lead more collaborative, consensus-based decision making with your team.

[Read Further](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking)

[April 15, 2026](https://blog.hellostepchange.com/blog/the-purpose-payback)

## [The Purpose Payback](https://blog.hellostepchange.com/blog/the-purpose-payback)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Power of Decision](https://blog.hellostepchange.com/blog/topic/power-of-decision), [Business Growth](https://blog.hellostepchange.com/blog/topic/business-growth), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets), [Alignment](https://blog.hellostepchange.com/blog/topic/alignment), [Strategy Frameworks](https://blog.hellostepchange.com/blog/topic/strategy-frameworks), [Agile](https://blog.hellostepchange.com/blog/topic/agile), [Strategic Planning](https://blog.hellostepchange.com/blog/topic/strategic-planning), [Smart Decision System](https://blog.hellostepchange.com/blog/topic/smart-decision-system), [Exclusive Interview](https://blog.hellostepchange.com/blog/topic/exclusive-interview)

[![The Purpose Payback](https://blog.hellostepchange.com/hubfs/Teamwork.jpg "The Purpose Payback")](https://blog.hellostepchange.com/blog/the-purpose-payback)

In this blog article, learn how you can lead more collaborative, consensus-based decision making with your team.

[Read Further](https://blog.hellostepchange.com/blog/the-purpose-payback)

[February 20, 2026](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy)

## [Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Power of Decision](https://blog.hellostepchange.com/blog/topic/power-of-decision), [Business Growth](https://blog.hellostepchange.com/blog/topic/business-growth), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets), [Alignment](https://blog.hellostepchange.com/blog/topic/alignment), [Strategy Frameworks](https://blog.hellostepchange.com/blog/topic/strategy-frameworks), [Agile](https://blog.hellostepchange.com/blog/topic/agile), [Strategic Planning](https://blog.hellostepchange.com/blog/topic/strategic-planning), [Smart Decision System](https://blog.hellostepchange.com/blog/topic/smart-decision-system), [Exclusive Interview](https://blog.hellostepchange.com/blog/topic/exclusive-interview)

[![Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/hubfs/Teamwork.jpg "Decoded: The Science Behind Why We Buy")](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy)

In this blog article, learn how you can lead more collaborative, consensus-based decision making with your team.

[Read Further](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy)

[June 25, 2025](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet)

## [EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet)

[Customer Journey](https://blog.hellostepchange.com/blog/topic/customer-journey), [Personal Growth](https://blog.hellostepchange.com/blog/topic/personal-growth), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Disruption](https://blog.hellostepchange.com/blog/topic/disruption), [Productivity](https://blog.hellostepchange.com/blog/topic/productivity), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership), [Business Growth](https://blog.hellostepchange.com/blog/topic/business-growth), [Alignment](https://blog.hellostepchange.com/blog/topic/alignment), [Strategic Planning](https://blog.hellostepchange.com/blog/topic/strategic-planning), [Business Opportunities](https://blog.hellostepchange.com/blog/topic/business-opportunities), [Digital Marketing](https://blog.hellostepchange.com/blog/topic/digital-marketing), [Marketing Budget](https://blog.hellostepchange.com/blog/topic/marketing-budget), [End of Financial Year](https://blog.hellostepchange.com/blog/topic/end-of-financial-year), [Financial Year](https://blog.hellostepchange.com/blog/topic/financial-year), [Complete Step Change](https://blog.hellostepchange.com/blog/topic/complete-step-change)

[![EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Leadership/best-work.jpg "EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet")](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet)

Not all opportunities are created equal. You will find that some are worth saying yes to — they advance your business and your career growth. But saying yes all the time can be unhealthy.

[Read Further](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet)

[May 29, 2025](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget)

## [Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget)

[Customer Journey](https://blog.hellostepchange.com/blog/topic/customer-journey), [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Brand Building](https://blog.hellostepchange.com/blog/topic/brand-building), [High Performing Teams](https://blog.hellostepchange.com/blog/topic/high-performing-teams), [Conversion](https://blog.hellostepchange.com/blog/topic/conversion), [Marketing Funnel](https://blog.hellostepchange.com/blog/topic/marketing-funnel), [Strategic Planning](https://blog.hellostepchange.com/blog/topic/strategic-planning), [Brand Saliency](https://blog.hellostepchange.com/blog/topic/brand-saliency), [Business Opportunities](https://blog.hellostepchange.com/blog/topic/business-opportunities), [Digital Marketing](https://blog.hellostepchange.com/blog/topic/digital-marketing), [The 4 Ps](https://blog.hellostepchange.com/blog/topic/the-4-ps), [Marketing](https://blog.hellostepchange.com/blog/topic/marketing), [Marketing Budget](https://blog.hellostepchange.com/blog/topic/marketing-budget)

[![Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/hubfs/Gamification-big.jpg "Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget")](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget)

Where do [marketing budgets](https://blog.hellostepchange.com/blog/marketing-budget) go to die? In spreadsheets? Maybe. Boardrooms? Bingo.

Not because the idea’s bad. But because the story behind the spend doesn’t stack up.

So how do you build a case that wins hearts, minds, and money without setting fire to your budget?

At the Outsmart vs Outspend Masterclass, marketing and growth heavyweights [Ashton Bishop](https://www.hellostepchange.com/speaking/ashton-bishop), [Marc Johnstone](https://www.linkedin.com/in/marcjohnstone/), [Matthew Bywater](https://www.linkedin.com/in/matthewbywater/), and [Sam Musgrave](https://www.linkedin.com/in/sammusgrave1/) dropped five moves that separate the growth-savvy from the budget-burners.

Steal them. Use them. Scale smarter.

[Read Further](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget)

[April 24, 2025](https://blog.hellostepchange.com/blog/marketing-budget)

## [Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/blog/marketing-budget)

[Predatory Marketing](https://blog.hellostepchange.com/blog/topic/predatory-marketing), [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Branding](https://blog.hellostepchange.com/blog/topic/branding), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Business Growth](https://blog.hellostepchange.com/blog/topic/business-growth), [Challenger Brands](https://blog.hellostepchange.com/blog/topic/challenger-brands), [Alignment](https://blog.hellostepchange.com/blog/topic/alignment), [Brand Building](https://blog.hellostepchange.com/blog/topic/brand-building), [Strategy Frameworks](https://blog.hellostepchange.com/blog/topic/strategy-frameworks), [Brand Positioning](https://blog.hellostepchange.com/blog/topic/brand-positioning), [Measures That Matter](https://blog.hellostepchange.com/blog/topic/measures-that-matter), [Strategic Planning](https://blog.hellostepchange.com/blog/topic/strategic-planning), [Brand Saliency](https://blog.hellostepchange.com/blog/topic/brand-saliency)

[![Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/how-much-should-you-spend-on-marketing.jpg "Marketing Budget: How Much Should You Spend on Marketing?")](https://blog.hellostepchange.com/blog/marketing-budget)

Let’s be honest, budgeting isn’t always fun.

[Read Further](https://blog.hellostepchange.com/blog/marketing-budget)

[November 21, 2024](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum)

## [Knowledge Nugget: 11 Team Productivity Issues You Can Solve With Scrum](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Artificial Intelligence](https://blog.hellostepchange.com/blog/topic/artificial-intelligence), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Business Growth](https://blog.hellostepchange.com/blog/topic/business-growth), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets), [Scrum](https://blog.hellostepchange.com/blog/topic/scrum), [Team Efficiency](https://blog.hellostepchange.com/blog/topic/team-efficiency), [Alignment](https://blog.hellostepchange.com/blog/topic/alignment), [Lean Principles](https://blog.hellostepchange.com/blog/topic/lean-principles), [Strategy Frameworks](https://blog.hellostepchange.com/blog/topic/strategy-frameworks), [High Performing Teams](https://blog.hellostepchange.com/blog/topic/high-performing-teams), [Agile](https://blog.hellostepchange.com/blog/topic/agile), [Strategic Planning](https://blog.hellostepchange.com/blog/topic/strategic-planning), [Smart Decision System](https://blog.hellostepchange.com/blog/topic/smart-decision-system), [Exclusive Interview](https://blog.hellostepchange.com/blog/topic/exclusive-interview)

[![Knowledge Nugget: 11 Team Productivity Issues You Can Solve With Scrum](https://blog.hellostepchange.com/hubfs/Teamwork.jpg "Knowledge Nugget: 11 Team Productivity Issues You Can Solve With Scrum")](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum)

In this blog article, learn how you can lead more collaborative, consensus-based decision making with your team.

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum)

[February 23, 2023](https://blog.hellostepchange.com/blog/brand-salience)

## [What ChatGPT Doesn’t Know About Brand Salience](https://blog.hellostepchange.com/blog/brand-salience)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Sales](https://blog.hellostepchange.com/blog/topic/sales), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Artificial Intelligence](https://blog.hellostepchange.com/blog/topic/artificial-intelligence), [Branding](https://blog.hellostepchange.com/blog/topic/branding), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Creativity](https://blog.hellostepchange.com/blog/topic/creativity), [Challenger Brands](https://blog.hellostepchange.com/blog/topic/challenger-brands), [Brand Building](https://blog.hellostepchange.com/blog/topic/brand-building), [Differentiation](https://blog.hellostepchange.com/blog/topic/differentiation), [Distinctive Brand](https://blog.hellostepchange.com/blog/topic/distinctive-brand), [Brand Positioning](https://blog.hellostepchange.com/blog/topic/brand-positioning), [Brand Saliency](https://blog.hellostepchange.com/blog/topic/brand-saliency)

[![What ChatGPT Doesn’t Know About Brand Salience](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/brand-salience.001.jpeg "What ChatGPT Doesn’t Know About Brand Salience")](https://blog.hellostepchange.com/blog/brand-salience)

*UPDATED: As of 23 February 2023*

Are you even really running a business if you don’t know what it’s like to fight for recognition in today’s market? Getting attention is one thing. Being unforgettable is another. 

Pay attention to the first brand in your head in a particular situation. Chances are, it’s one with higher brand salience than the rest of its competitors. The good news is you can have that for your brand, too. 

A quick ChatGPT conversation will say brand salience is about awareness, consistency, repetition, relevance, differentiation, emotional connection, and user experience. If you’re a challenger business, AI will mainly tell you that you just have to strive for awareness and consistency. But what does that even mean? And how can you begin to incorporate those elements into your long-term and short-term goals? 

It’s no lie — AI does have a pretty good grasp on ‘what’ you need to be more brand salient. But if you’re looking to get your hands dirty with the ‘hows’ and more importantly, get results, you’ve come to the right place.

[Read Further](https://blog.hellostepchange.com/blog/brand-salience)

[January 31, 2023](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter)

## [3 Ways to Transform Board Meetings with Measures That Matter](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Business Growth](https://blog.hellostepchange.com/blog/topic/business-growth), [Board](https://blog.hellostepchange.com/blog/topic/board), [Strategy Frameworks](https://blog.hellostepchange.com/blog/topic/strategy-frameworks), [Measures That Matter](https://blog.hellostepchange.com/blog/topic/measures-that-matter), [Tracking](https://blog.hellostepchange.com/blog/topic/tracking), [Strategic Planning](https://blog.hellostepchange.com/blog/topic/strategic-planning), [Reporting](https://blog.hellostepchange.com/blog/topic/reporting)

[![3 Ways to Transform Board Meetings with Measures That Matter](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/business-measures-that-matter.jpeg "3 Ways to Transform Board Meetings with Measures That Matter")](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter)

*UPDATED: As of 25th January 2023*

 

Ever been to a board meeting that left you feeling unproductive and confused? 

In an increasingly data-led world and with the rise of artificial intelligence, businesses are able to track more than ever before. But it’s easy to get caught up in tracking and forget to drive results altogether.

As a board member, it’s critical that you’re able to look beyond the documentation and into the priceless insight that lies between the lines. Question is, how?

[Read Further](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter)

[January 16, 2023](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales)

## [Funnel Metrics: 5 Steps to Link Your Marketing and Sales](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales)

[Customer Journey](https://blog.hellostepchange.com/blog/topic/customer-journey), [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Business Growth](https://blog.hellostepchange.com/blog/topic/business-growth), [Alignment](https://blog.hellostepchange.com/blog/topic/alignment), [Conversion](https://blog.hellostepchange.com/blog/topic/conversion), [Sales Strategy](https://blog.hellostepchange.com/blog/topic/sales-strategy), [Marketing Funnel](https://blog.hellostepchange.com/blog/topic/marketing-funnel)

[![Funnel Metrics: 5 Steps to Link Your Marketing and Sales](https://blog.hellostepchange.com/hubfs/STEPCHANGE/Step_Change_Jun2016/download_1.jpg "Funnel Metrics: 5 Steps to Link Your Marketing and Sales")](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales)

It’s easy to think that marketing and sales are completely different functions of a business. But both share a common denominator of engaging customers and integrating the value you offer into their lives. 

That said, every business needs customers. Not just any customer, though — but ones you can serve and who can get behind your product or service offering. When done right, sales-informed marketing can be a catalyst in delivering more qualified customers and optimising a customer journey that makes them stay and buy more. But with the nuances of sales and marketing, how do you know which aspects are relevant to the other? This is where the Funnel Metrics tool comes in.

---

**Insight:** When marketing and sales come together, they deliver the right customers suitable for businesses to thrive.

**Data:** Organisations with a service level agreement (SLA) between marketing and sales are three times as likely to be effective. ([Hubspot](https://blog.hubspot.com/sales/sales-and-marketing))

**Key Action Point:** Utilise the Funnel Metrics to master the key pieces of information needed to align marketing with sales efforts and deliver more qualified customers.

 

---

**WATCH: Let Step Change CEO Ashton Bishop walk you through the Funnel Metrics tool.**

[Read Further](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales)

[October 19, 2022](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer)

## [Insight Hunters: 6 Critical Questions Every CEO Must Answer](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Disruption](https://blog.hellostepchange.com/blog/topic/disruption), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership), [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions), [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn), [Better Insights](https://blog.hellostepchange.com/blog/topic/better-insights), [Thinking Routines](https://blog.hellostepchange.com/blog/topic/thinking-routines), [High Performing Teams](https://blog.hellostepchange.com/blog/topic/high-performing-teams), [Agile](https://blog.hellostepchange.com/blog/topic/agile)

[![Insight Hunters: 6 Critical Questions Every CEO Must Answer](https://blog.hellostepchange.com/hubfs/6Insight-Hunters-Main-Thumbnail.webp "Insight Hunters: 6 Critical Questions Every CEO Must Answer")](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer)

Massive change and disruption have transformed the way we work and live. The old ways are no longer working and innovative and more creative solutions are called for by the day.

[Read Further](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer)

[October 19, 2022](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy)

## [Insight Hunters EP3: What Are the Best Strategy Frameworks?](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions), [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn), [Better Insights](https://blog.hellostepchange.com/blog/topic/better-insights), [Strategy Frameworks](https://blog.hellostepchange.com/blog/topic/strategy-frameworks)

[![Insight Hunters EP3: What Are the Best Strategy Frameworks?](https://blog.hellostepchange.com/hubfs/3Insight-Hunters-Episode-3-Thumbnail.webp "Insight Hunters EP3: What Are the Best Strategy Frameworks?")](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy)

Welcome to another episode of the Insight Hunters with [Dr Norman](https://www.linkedin.com/in/normanchorn/) and [Detective Flash](https://www.linkedin.com/in/ashtonbishop/)! Ready to ask better questions to get better insights?

[Read Further](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy)

[October 19, 2022](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change)

## [Knowledge Nuggets: How Minds Change](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change)

[Better World](https://blog.hellostepchange.com/blog/topic/better-world), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Productivity](https://blog.hellostepchange.com/blog/topic/productivity), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets), [Leadership](https://blog.hellostepchange.com/blog/topic/leadership), [Team Efficiency](https://blog.hellostepchange.com/blog/topic/team-efficiency)

[![Knowledge Nuggets: How Minds Change](https://blog.hellostepchange.com/hubfs/how-minds-change-wide.png "Knowledge Nuggets: How Minds Change")](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change)

Have you ever tried to change someone’s mind? Have you ever found someone trying to change your mind? And how did these experiences go? Like it or not, many of life’s interactions are but replays of these two scenarios — only with different choices and characters.

Sure, influence and persuasion are must-haves in every leader’s toolbox. But have you ever looked beyond your agenda and asked yourself — wait, how do minds change? And how does this shape the world that we live in today?

That’s exactly what journalist and self-proclaimed psychology nerd David McRaney did in his book “[How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion](https://www.davidmcraney.com/howmindschangehome)”.

[Read Further](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change)

[March 18, 2022](https://blog.hellostepchange.com/blog/3-reasons-why-the-future-of-business-is-green)

## [3 Reasons Why the Future of Business Is Green](https://blog.hellostepchange.com/blog/3-reasons-why-the-future-of-business-is-green)

[Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy)

[![3 Reasons Why the Future of Business Is Green](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/future-of-real-estate.jpg "3 Reasons Why the Future of Business Is Green")](https://blog.hellostepchange.com/blog/3-reasons-why-the-future-of-business-is-green)

The world has embraced the truth about how finite our natural resources are. In the real-estate world, professionals from architects to engineers to property managers know that there’s a huge opportunity for businesses to address this concern.

[Read Further](https://blog.hellostepchange.com/blog/3-reasons-why-the-future-of-business-is-green)

[December 8, 2021](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy)

## [The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)

[![The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/invest-in-strategy-brand.001.jpeg "The 3 Absolute Essentials of Good Strategy")](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy)

# 3 Essentials of Strategy

Strategy is often hard to define, which makes it all the more difficult to distinguish what actually constitutes a good strategy.

[Read Further](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy)

[July 2, 2021](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail)

## [Why Do Strategic Plans Fail? 5 Mistakes And How To Counter Them](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy)

[![Why Do Strategic Plans Fail? 5 Mistakes And How To Counter Them](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/why-strategic-plans-fail.jpeg "Why Do Strategic Plans Fail? 5 Mistakes And How To Counter Them")](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail)

*UPDATED: As of 4 May 2022*

[Read Further](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail)

[April 7, 2021](https://blog.hellostepchange.com/blog/6-things-no-one-tells-you-about-culture)

## [6 Things No One Has Told You about Culture](https://blog.hellostepchange.com/blog/6-things-no-one-tells-you-about-culture)

[manifesto](https://blog.hellostepchange.com/blog/topic/manifesto), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership)

[![6 Things No One Has Told You about Culture](https://blog.hellostepchange.com/hubfs/Step%20Change%20Ways%20of%20Being%202021.jpg "6 Things No One Has Told You about Culture")](https://blog.hellostepchange.com/blog/6-things-no-one-tells-you-about-culture)

Unless you’ve been running your business under a rock, you would know that businesses today are operating in a [VUCA environment](https://blog.hellostepchange.com/blog/what-does-leadership-really-look-like-in-a-vuca-world). In this context, it’s the quick-thinking, action-oriented, and strategic organisations that win. Those that produce strategic documents and leave them in a bottom drawer — well, they come second or simply fail to finish. 

[Read Further](https://blog.hellostepchange.com/blog/6-things-no-one-tells-you-about-culture)

[February 17, 2021](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments)

## [6 Key Principles for Creating Lightning Strike Moments: Exponential Marketing](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Creativity](https://blog.hellostepchange.com/blog/topic/creativity), [exponential marketing](https://blog.hellostepchange.com/blog/topic/exponential-marketing)

[![6 Key Principles for Creating Lightning Strike Moments: Exponential Marketing](https://blog.hellostepchange.com/hubfs/LightningBolt-1024x640.jpg "6 Key Principles for Creating Lightning Strike Moments: Exponential Marketing")](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments)

Learn about the scenario planning mistakes and how you can prevent them from misfiring your strategy so you can navigate complexity efficiently. 

[Read Further](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments)

[January 11, 2021](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020)

## [5 of Your Favourite Step Change Articles from 2020](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Step Change](https://blog.hellostepchange.com/blog/topic/step-change), [Branding](https://blog.hellostepchange.com/blog/topic/branding), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Bendy Phones](https://blog.hellostepchange.com/blog/topic/bendy-phones), [Powerful Presence](https://blog.hellostepchange.com/blog/topic/powerful-presence), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership), [Fintech](https://blog.hellostepchange.com/blog/topic/fintech), [Marketing Automation](https://blog.hellostepchange.com/blog/topic/marketing-automation)

[![5 of Your Favourite Step Change Articles from 2020](https://blog.hellostepchange.com/hubfs/BLOG/Posts/3-Scale/fintech-case-studies.jpeg "5 of Your Favourite Step Change Articles from 2020")](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020)

 After successfully navigating a year of unparalleled change and disruption, now is the time to look ahead and venture into 2021 with confidence.

  

 As we distill fresh business insights and build a refined strategy, we thought it would be worthwhile to look back at the year that was 2020, through the eyes of our Step Change Blog highlights. 

[Read Further](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020)

[September 25, 2020](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them)

## [Navigating Complexity: 5 Scenario Planning Mistakes & How To Stop Them](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Creativity](https://blog.hellostepchange.com/blog/topic/creativity), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership), [Scenario Planning](https://blog.hellostepchange.com/blog/topic/scenario-planning), [Alignment](https://blog.hellostepchange.com/blog/topic/alignment)

[![Navigating Complexity: 5 Scenario Planning Mistakes & How To Stop Them](https://blog.hellostepchange.com/hubfs/scenario_chess-1.jpeg "Navigating Complexity: 5 Scenario Planning Mistakes & How To Stop Them")](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them)

Learn about the scenario planning mistakes and how you can prevent them from misfiring your strategy so you can navigate complexity efficiently. 

[Read Further](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them)

[May 21, 2020](https://blog.hellostepchange.com/blog/v-che-guevara-0)

## [History’s Greatest Strategists: Che Guevara](https://blog.hellostepchange.com/blog/v-che-guevara-0)

[Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists)

[![History’s Greatest Strategists: Che Guevara](https://blog.hellostepchange.com/hubfs/photo-1565115982935-c8af03af6cbd.jpeg "History’s Greatest Strategists: Che Guevara")](https://blog.hellostepchange.com/blog/v-che-guevara-0)

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

[Read Further](https://blog.hellostepchange.com/blog/v-che-guevara-0)

[May 12, 2020](https://blog.hellostepchange.com/blog/billgates-0-0)

## [History’s Greatest Strategists: Bill Gates](https://blog.hellostepchange.com/blog/billgates-0-0)

[Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists)

[![History’s Greatest Strategists: Bill Gates](https://blog.hellostepchange.com/hubfs/Screen%20Shot%202020-04-24%20at%201.30.19%20pm-1.png "History’s Greatest Strategists: Bill Gates")](https://blog.hellostepchange.com/blog/billgates-0-0)

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

[Read Further](https://blog.hellostepchange.com/blog/billgates-0-0)

[May 7, 2020](https://blog.hellostepchange.com/blog/historys-greatest-strategists-sun-tzu)

## [History’s Greatest Strategists: Sun Tzu](https://blog.hellostepchange.com/blog/historys-greatest-strategists-sun-tzu)

[Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists)

[![History’s Greatest Strategists: Sun Tzu](https://blog.hellostepchange.com/hubfs/maxresdefault.jpg "History’s Greatest Strategists: Sun Tzu")](https://blog.hellostepchange.com/blog/historys-greatest-strategists-sun-tzu)

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

[Read Further](https://blog.hellostepchange.com/blog/historys-greatest-strategists-sun-tzu)

[April 23, 2020](https://blog.hellostepchange.com/blog/arnold-schwarzenegger-0)

## [History’s Greatest Strategists: Arnold Schwarzenegger](https://blog.hellostepchange.com/blog/arnold-schwarzenegger-0)

[Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists)

[![History’s Greatest Strategists: Arnold Schwarzenegger](https://blog.hellostepchange.com/hubfs/Screen%20Shot%202020-04-22%20at%208.15.55%20am-1.png "History’s Greatest Strategists: Arnold Schwarzenegger")](https://blog.hellostepchange.com/blog/arnold-schwarzenegger-0)

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

[Read Further](https://blog.hellostepchange.com/blog/arnold-schwarzenegger-0)

[April 17, 2020](https://blog.hellostepchange.com/blog/horatio-nelson-0)

## [History’s Greatest Strategists: Admiral Horatio Nelson](https://blog.hellostepchange.com/blog/horatio-nelson-0)

[Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists)

[![History’s Greatest Strategists: Admiral Horatio Nelson](https://blog.hellostepchange.com/hubfs/Screen%20Shot%202020-04-17%20at%2011.09.20%20am-1.png "History’s Greatest Strategists: Admiral Horatio Nelson")](https://blog.hellostepchange.com/blog/horatio-nelson-0)

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

[Read Further](https://blog.hellostepchange.com/blog/horatio-nelson-0)

[January 23, 2020](https://blog.hellostepchange.com/blog/ecommerce-trends-2020)

## [Ecommerce Trends in 2020 and Their Marketing Implications](https://blog.hellostepchange.com/blog/ecommerce-trends-2020)

[Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Digital](https://blog.hellostepchange.com/blog/topic/digital)

[![Ecommerce Trends in 2020 and Their Marketing Implications](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/ecommerce-trends-2020.001.jpeg "Ecommerce Trends in 2020 and Their Marketing Implications")](https://blog.hellostepchange.com/blog/ecommerce-trends-2020)

Last year saw tremendous growth in Australian ecommerce and is expected to maintain an upward trend in the next few years. Are retailers still on track with their online marketing strategy for 2020?

[Read Further](https://blog.hellostepchange.com/blog/ecommerce-trends-2020)

[January 10, 2020](https://blog.hellostepchange.com/blog/marketing-trends-2020)

## [Marketing Trends You Need to Know in 2020](https://blog.hellostepchange.com/blog/marketing-trends-2020)

[Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Digital](https://blog.hellostepchange.com/blog/topic/digital)

[![Marketing Trends You Need to Know in 2020](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/marketing-trends.001.jpeg "Marketing Trends You Need to Know in 2020")](https://blog.hellostepchange.com/blog/marketing-trends-2020)

The year 2020 is an exciting year for the ever-changing landscape of marketing. As we enter into a new decade, we share four important trends marketers need to keep their eyes on.

[Read Further](https://blog.hellostepchange.com/blog/marketing-trends-2020)

[January 7, 2020](https://blog.hellostepchange.com/blog/top-10-articles-step-change-blog-2019)

## [Top 10 Articles C-Suites Read in the Step Change Blog \[2019 Edition\]](https://blog.hellostepchange.com/blog/top-10-articles-step-change-blog-2019)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Step Change](https://blog.hellostepchange.com/blog/topic/step-change), [Branding](https://blog.hellostepchange.com/blog/topic/branding), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership), [Fintech](https://blog.hellostepchange.com/blog/topic/fintech), [Marketing Automation](https://blog.hellostepchange.com/blog/topic/marketing-automation)

[![Top 10 Articles C-Suites Read in the Step Change Blog \[2019 Edition\]](https://blog.hellostepchange.com/hubfs/step-change-top-10-articles-2019.001.jpeg "Top 10 Articles C-Suites Read in the Step Change Blog [2019 Edition]")](https://blog.hellostepchange.com/blog/top-10-articles-step-change-blog-2019)

The new year is here! And as we venture forward with fresh business insights and useful strategy, here are the top 10 articles most popular with C-suites in 2019 that you may have missed. 

[Read Further](https://blog.hellostepchange.com/blog/top-10-articles-step-change-blog-2019)

[December 26, 2019](https://blog.hellostepchange.com/blog/procurement-teams-and-marketing-agencies)

## [Addressing the Synergy Problem in Procurement Teams and Marketing Agencies](https://blog.hellostepchange.com/blog/procurement-teams-and-marketing-agencies)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy)

[![Addressing the Synergy Problem in Procurement Teams and Marketing Agencies](https://blog.hellostepchange.com/hubfs/BLOG/Posts/3-Scale/procurement-teams-marketing-agency.001.jpeg "Addressing the Synergy Problem in Procurement Teams and Marketing Agencies")](https://blog.hellostepchange.com/blog/procurement-teams-and-marketing-agencies)

Many companies today are opting for procurement to manage their marketing spend. But marketers and agencies have always been at odds when it comes to procurement. Understanding the role that procurement plays and how it impacts marketing is crucial to not only save on costs but to pave the way for better alignment in achieving the brand’s vision.

[Read Further](https://blog.hellostepchange.com/blog/procurement-teams-and-marketing-agencies)

[December 19, 2019](https://blog.hellostepchange.com/blog/how-to-accelerate-your-marketing-for-business-growth)

## [How to Accelerate Your Marketing for Business Growth in 2020](https://blog.hellostepchange.com/blog/how-to-accelerate-your-marketing-for-business-growth)

[Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Digital](https://blog.hellostepchange.com/blog/topic/digital)

[![How to Accelerate Your Marketing for Business Growth in 2020](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/accelerate-your-marketing-business-growth-2020.jpeg "How to Accelerate Your Marketing for Business Growth in 2020")](https://blog.hellostepchange.com/blog/how-to-accelerate-your-marketing-for-business-growth)

Today’s marketing strategies are constantly evolving. As we close out the last few weeks of the year, it’s important to reflect on what current marketing strategies continue to deliver the best results so you can plan for 2020 ahead with the right precision. 

[Read Further](https://blog.hellostepchange.com/blog/how-to-accelerate-your-marketing-for-business-growth)

[Older Posts](https://blog.hellostepchange.com/blog/topic/marketing-strategy/page/2)

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[The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)

March 27, 2025

[![The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/strategic-radar.jpg)](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)

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June 27, 2024

[![Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Team_Decision_Making/organising-team-decision-making01.png)](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)

[5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition)

February 10, 2022

[![5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/value-proposition.jpeg)](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition)

[What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands)

July 5, 2021

[![What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Archetypes/IntroArchetypes.jpeg)](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands)

[How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging)

June 29, 2017

[![How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/craft-the-perfect-product-messaging.jpg)](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging)

[How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia)

September 15, 2017

[![How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/beat-amazon-in-australia.jpg)](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia)

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