The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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December 11, 2018

Step Change Blog's 10 Most Popular Articles in 2018

Step Change, Marketing Strategy, Business Strategy, Digital

To wrap up a productive 2018, we’re rounding up our best articles that have hit a spot with many C-suites, Senior Executives, and Marketing professionals.

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December 8, 2018

Content Marketing Strategies to Stand Out in the War for Attention

Content Marketing, Digital, Marketing Strategy

In a time where everyone is fighting for differentiation in the market space, how do you make your content stand out? How do you guide your audience to look where your content is?

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December 7, 2018

Step Change’s Growth Highlights in 2018

Step Change, Creativity, Digital, Business Strategy, Marketing Strategy

The best solutions arise at the intersection of strategy and creativity.

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November 29, 2018

How to Create Events that Resonate with the Right Audience

Marketing Strategy, Content Marketing

In today’s cluttered business landscape, where it takes a great deal for brands to win the war for attention, you need to take every opportunity to nourish relationships and gain the trust of your potential clients. One of the great ways to do this is by organising events.

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November 28, 2018

10 Social Media Trends for Financial Services in 2019

Marketing Strategy, Social Media, Finance

Financial brands are already fast-tracking the adoption of social channels in their marketing strategy in their quest to personalise the customer experience.

We’ve gathered the top 10 social media trends financial services need to know in 2019.

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November 23, 2018

How to Market an App to Skyrocket Downloads

Marketing Strategy

Marketing a new app in today’s crowded marketplace can be tricky. But when you play your cards right, you can get it in front of the right audience and convert mere viewers to active users.

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November 20, 2018

10 Mobile Marketing Statistics You Need to Know to Grow in 2019

Digital, Marketing Strategy

More and more people are turning to their mobile devices to find answers to their questions and even to discover new products and services. Are you making the most of your mobile marketing efforts to respond to the current mobile shift?

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November 9, 2018

The B2B Marketer’s Guide to Marketing ROI Benchmarks

Marketing Strategy, PPC, Email Marketing, Marketing Automation, Content Marketing, SEO

A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. This guide will walk you through the ROI benchmarks in different areas of marketing.

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October 24, 2018

Top 10 Marketing Statistics You Need to Know This Week

Marketing Technology, Marketing Strategy, Disruption

Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.

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October 23, 2018

How Successful Companies Use Data-Driven Audience Insights to Boost Their Bottom Line

Digital, Marketing Strategy

With AI and big data, you can gain a better understanding of how your target buyers consume data. Learn how these five companies were able to use data-driven insights to be more relevant to their target audience.

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October 20, 2018

Marketing Automation: Your First 5 Steps to Get Started

Digital, Marketing Strategy

Marketing automation is no longer a luxury that is reserved for the largest companies. Startups and microbusinesses need to take advantage of this as well. Here’s why.

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October 9, 2018

Why Marketing Automation Should Be Part of Your Strategy

Digital, Marketing Strategy

It’s not always the best businesses that win. It’s the best marketing. Marketing is the lifeblood of the business. It allows you to know who your target customers are and form a relationship with them.

But as your business grows, building and maintaining great customer relationships become a challenge. This is where marketing automation proves to be helpful.

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October 5, 2018

How Much Does a Video Cost?

Creativity, Marketing Strategy, Content Marketing

Video is fast becoming a household name in the marketing industry today with it expected to dominate the market by as much as 80% by 2019.

And that’s not at all surprising: it’s been found that adding videos to your website is the easiest way to ranking higher on Google search, and marketers all over the world consider video as the type of content with the best ROI.

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September 28, 2018

Why Video Testimonials Are Your Best Conversion Tools

Creativity, Marketing Strategy, Content Marketing

The need for social proof is an inescapable part of marketing strategy today. With so much noise in the marketplace, it’s understandable why consumers look for social proof from their peers or other consumers about their buying decisions. So the best tool to communicate your value further? A video testimonial from your delighted clients.

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September 25, 2018

Predatory Marketing: How to Increase Your ROI without Spending Another Cent [with Examples]

Predatory Marketing, Marketing Strategy

Predatory marketing is what the big and memorable brands and fast-growing startups use to differentiate themselves and cut through the marketing noise. It’s all about striking at the weakness that arises from your competitor’s greatest strength.

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September 18, 2018

LinkedIn for B2B: Tips to Get the Most Out of LinkedIn for Your Business

Digital, Marketing Strategy

You have a great product. You know that it can compete in the market. But none of it really matters if no one knows about it. That's why companies with the most quality leads grow and win. In this article, we will unpack one of the most effective platforms for B2B lead generation.

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September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Step Change, Business Strategy, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

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September 7, 2018

Integrated Marketing Communication: How to Reach Your Target Buyers at Every Touchpoint

Marketing Strategy, Digital

With so many delivery channels to think about today, how do you know which marketing channel works best? The straight answer is, you don’t. Your best shot at success today is having a multichannel marketing approach to ensure you are frequently where your customers are.   

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September 4, 2018

What Is Brand Positioning?

Branding, Marketing Strategy

Are you proactively influencing how your target audience sees your brand in relation to all the other options available to them (a.k.a your competitors)? 

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August 23, 2018

7 Lead Nurturing Best Practices to Boost Your Conversions

Digital, Marketing Strategy

So you already have a killer inbound marketing strategy. You may find yourself wondering  why you’re still having trouble getting your qualified leads down the pipeline. Why aren’t they converting?

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August 16, 2018

Should You Invest in Video Marketing for Your Ecommerce Business?

Creativity, Content Marketing, Marketing Strategy

When it comes to showcasing your brand to your audience in the best way possible, videos are still unrivalled.

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July 24, 2018

Ecommerce Marketing Automation: Best Practices You Should Know

Digital, Marketing Strategy

Marketing automation assures us of one thing: it’s a powerful, remarkable, personalised way to engage with your audience. And if it’s done right, it can give you an edge over the competition in the war for customer attention.

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July 12, 2018

The Ultimate Guide to Creating Actionable Buyer Personas

Digital, Marketing Strategy

Buyer personas. Either you have them but your team doesn’t know how to use them, so they’re good as gone — or your team simply skipped creating one to get to the ‘real work’.

While many companies are aware of the general importance of personas, they don’t fully understand what it is they’re trying to do when they create them.

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July 5, 2018

How to Build Your Marketing Plan for FY19: Marketing 2.0 Breakfast Session

Step Change, Marketing Strategy, Business Strategy

Today’s customers and prospects know exactly what they want and go online to find it. To market your business in this new age, you need more than just the right message to stand out and drive customer loyalty. You need to do more than just create the right offer.

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July 3, 2018

How to Successfully Launch a Product Online [with Case Studies]

Digital, Business Growth, Marketing Strategy

Even Amazon‘s $685 billion market value couldn‘t save the Amazon Fire. Launching a product online takes a lot of work — and it‘s something that can elude even the largest companies in the world.

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June 7, 2018

Video Storytelling: How to Make Serious Topics Interesting [with Examples]

Creativity, Marketing Strategy

As more brands turn to video to get their content noticed, the need to put out engaging content is no longer an option but a necessity.

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May 3, 2018

Why You Need to Identify Your Customer’s Pain Points: Insights from Kevin Roberts

Marketing Strategy, Step Change

In the second part of this series, Insights from Kevin Roberts, we ask the former CEO of Saatchi & Saatchi what goes on in his head when he talks to clients.

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May 1, 2018

What Makes a Great Marketing Strategy?

Marketing Strategy

Look into any business and marketing is usually the first budget to be ignored — or cut out entirely. 

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April 26, 2018

What Makes a Great Marketing Plan? [Template]

Marketing Strategy

Have you ever tried driving to a new place for the holidays without a map? Going about with your business without a marketing plan can feel like that. Sure, you might eventually get to your destination — but you risk making some costly and time-consuming turns along the way.

Wrong turns like creating a product only to find out there was no substantial demand for it or pricing your services too low.

Having a great marketing plan and executing it well can give you the confidence that you’re on the right path and that you’ll get to your goal effectively.

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April 24, 2018

The Change Chain: A Model for Moving Minds

Marketing Strategy, Branding

What really makes people decide to buy? And no, it doesn't have a lot to do with singing kittens riding bikes. Find out what does work here:

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