The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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June 7, 2019

Challenger Brands in Australia that Will Take Off in 2019

Challenger Brands

Standing out as a brand in a noisy market is next to impossible. If you’re not Amazon or Google or Apple, then your brand could drown in the sea of brands trying to win the war for attention. That is unless you adopt the challenger mindset.

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May 31, 2019

What Is a Challenger Brand?

Marketing Strategy, Challenger Brands

Challenger brands don’t spend the money that market leaders do for promotion, R&D, or operations. So how do successful challengers outperform market leaders even with scarce resources?

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October 23, 2018

How Successful Companies Use Data-Driven Audience Insights to Boost Their Bottom Line

Digital, Challenger Brands

With AI and big data, you can gain a better understanding of how your target buyers consume data. Learn how these five companies were able to use data-driven insights to be more relevant to their target audience.

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