The Step Change Blog

How many emails do you get in a day? Did you get a notification just now? And is that a pop-up on the corner of your screen?

With so much competing for our attention, it’s no wonder our brains lean on quick mental shortcuts just to make it through the day. Otherwise, it’s impossible to sift through the flood, simplify decisions, and manage cognitive overload.

For businesses, this chaotic landscape is both a puzzle and a goldmine. How do you cut through the noise and truly connect with people?

In this exclusive interview with influence pioneer, author, and psychologist Dr Robert Cialdini, we unpack “Pre-Suasion” and how it reshapes the way businesses captivate, engage, and earn trust.

Watch the full interview and get candid with “Pre-Suasion” and “Influence” author Dr Robert Cialdini here.

No one likes feeling stuck at work.

How do you prepare for the unpredictable?

While some businesses leverage disruption to their advantage like second nature — many companies are falling behind.

Where others enjoy better workforces, efficient operations, and improved customer experiences, some continue to struggle at the back foot of change as another wave of disruption looms on the horizon.

So what’s the game changer? Strategy. Most organisations don’t have a game plan to navigate the evolving business landscape. Nor do they bother to predict trends and track challenges or opportunities that lie on their radar and that makes all the difference. 

So how do you get better at keeping your finger on the pulse and preparing your business for disruption?

Convert sales-qualified leads to real customers effectively using these four tips.