How do you prepare for the unpredictable?
Disruption no longer waits its turn. it arrives early, moves quickly, and rewrites the rules while businesses are still playing catch-up.
Some organisations are making sense of change and using it to their advantage. Others are stuck reacting, hoping things will return to normal.
The difference comes down to strategy. The businesses that pull ahead are the ones that read the signals, adapt fast, and move with intent.
How many emails do you get in a day? Did you get a notification just now? And is that a pop-up on the corner of your screen?
With so much competing for our attention, it’s no wonder our brains lean on quick mental shortcuts just to make it through the day. Otherwise, it’s impossible to sift through the flood, simplify decisions, and manage cognitive overload.
For businesses, this chaotic landscape is both a puzzle and a goldmine. How do you cut through the noise and truly connect with people?
In this exclusive interview with influence pioneer, author, and psychologist Dr Robert Cialdini, we unpack “Pre-Suasion” and how it reshapes the way businesses captivate, engage, and earn trust.
Watch the full interview and get candid with “Pre-Suasion” and “Influence” author Dr Robert Cialdini here.
No one likes feeling stuck at work.
Convert sales-qualified leads to real customers effectively using these four tips.
