Ever been let down by a business idea you thought had so much potential?
The only thing worse than a poorly developed business idea is investing in a poorly developed business idea. Nobody wants to spend time, energy and resources on a product or service that doesn’t fly. So how do you ensure your new business idea is poised to win when it enters the market?
Invest with Confidence: 6 Questions to Unlock Business Opportunities
Business Strategy, Innovation, Business Growth, Challenger Brands, Customer Centricity, Brand Positioning, Business Opportunities6 Ways to Identify Unmet Customer Needs
Customer Journey, Business Strategy, Standing Out, Innovation, Disruption, Customer Centricity, Lean PrinciplesUPDATED: As of 21 July 2022
Finding a product, a service, or a niche that delivers results largely depends on understanding exactly what your customer needs. And in a time when the competition is manic and ruthless, it is all the more essential to deliver a high-quality product and service that gets the right traction.
Brand Strategy: 5 Steps To Unlock Powerful Business Opportunities
Predatory Marketing, Customer Journey, Ashton Bishop, Step Change, Branding, Customer Centricity, Differentiation, Distinctive Brand, Brand PositioningUPDATED: As of 3 November 2022
Let’s face it— we’re in a marketing battleground. Your business is only one of the hundreds or even thousands competing for your customer’s attention. If your goal is to win the war for attention, you need to differentiate yourself in a way that actually matters to your customers.
While this sounds obvious, it’s not. All too often, businesses assume they understand what is important for their customers.
When it comes to running a business, it is important that you stand above the competition. And in the dog-eat-dog business world it is no longer enough to just offer great products. It is also necessary to take your customer’s comfort into account.
What’s the use of having the best tech and services if your customers can’t get a hold of your product in the most efficient way possible? Or if they do get the product, it becomes a struggle to have it repaired or returned. This is where Experience Disruptors come in.
Here’s Your Invitation to the Customer-Centricity Masterclass
Step Change, Customer CentricityThe Customer-Centricity Masterclass is back due to public demand. We will only accommodate 40 guests, and it’s filling up quickly! Register today to save your spot.
What Is Customer-Led Transformation?
Business Strategy, Customer Centricity, TransformationThere’s no getting around it. Today’s consumers hold the power to dictate business outcomes. But with more businesses struggling with their digital transformation initiatives, how can taking a customer-led approach to transformation lead to better results?
How to Become a Customer-Centric Organisation
Step Change, Culture & Leadership, Customer Centricity, TransformationIt’s easy to say your business is customer-centric; in fact, many businesses would claim they are putting their customers at the heart of what they do.
Join the Step Change Customer-Centricity Masterclass
Step Change, Culture & Leadership, Customer CentricityModern customers are savvy and sceptical. Businesses can no longer win because of their scale, professionalism, and history. It’s those that put the customer’s best interest at heart who perform better and win.
Customer-Centricity and the Banking Royal Commission
Finance, Culture & Leadership, Financial Services, Customer Centricity, TransformationIn the past, customers often trusted banks on the basis of their scale, professionalism, and history. Today, customers are more likely to measure the trustworthiness of a bank based on their customer service and support. Customer-centricity is likely to be the key to winning over customers again.
Content Marketing for Retail Brands: Improving Customer Experience through Content
Digital, Content Marketing, Retail, Customer CentricityMany retailers today are struggling to deliver the seamless online experience that customers want with a limited marketing budget. How can content marketing help them bridge this gap and improve the customer experience?
4 Effective Ways to Convert Leads to Customers in Financial Services
Finance, Marketing Strategy, Digital, Marketing Technology, Customer CentricityIn the financial services industry, converting leads to customers is vital. But with the speed of change in the marketing and technology space and in the wake of the Banking Royal Commission, marketing leaders in the finance industry are overwhelmed by the challenge of managing a genuine experience with their target customers, thus improving lead conversion.
How to Build a Customer-Centric Culture: Key Takeaways from Our Event
Culture & Leadership, Customer CentricityHere’s a recap on the biggest takeaways from last month’s Step Change Open Haus event, How to Build a Customer-Centric Culture.
B2B Personalisation: What Do Customers Really Want?
B2B Sales, Marketing Strategy, Digital, Customer CentricityPersonalised customer experience is no longer a rarity that’s saved for the top companies; instead, it’s the new digital imperative for businesses of all industries and sizes. B2B buyers now expect to experience a one-to-one experience at some point during their purchasing journey. However, delivering on this expectation is an entirely different challenge that has left many businesses struggling to connect.
How to Increase Your Customer Lifetime Value and Gain Revenue
Business Strategy, Marketing Strategy, Customer CentricityCustomer lifetime value is a critical factor in business success, but not all companies are tracking it. Many companies do not measure it, do not know what it is, or choose to completely ignore it.
How Retailers Can Win at Delivering a Superior Customer Experience
Customer Journey, Marketing Strategy, Retail, Customer CentricityOnline stores are heightening the competitive space for brick-and-mortar retailers. What was once solely a problem for book stores is now becoming a problem even for giant big-box companies: people are buying all of their products online.
People, especially the younger generations, are finding less of a need to go to a physical store because they can shop from the comforts of their own home. This is a big problem for retail stores — or a great opportunity to deliver a superior customer experience.
What Is the Value of a Customer-Centric Website Process?
Digital, Customer CentricityYour website is more than just your online portfolio. Today, websites that are optimised for the customer experience are powerful tools that can help you make a sale and turn visitors into customers.
Customer-Centricity: Developing a Company Culture Your Customers Will Love
Culture & Leadership, Customer CentricityThere is no question about it. Customer-centric companies perform better and are far better able to drive customer loyalty. If you‘re a company looking to adopt a more customer-centric culture, where do you start and how exactly do you make that transition?
Announcing the Open House Panel: How to Build a Customer-Centric Culture
Step Change, Customer CentricityWith only a month to go before the much-awaited Open House event “How to Build a Customer-Centric Culture”, Step Change is thrilled to announce the panel of distinguished leaders across a variety of disciplines who will be joining us.
Customer-Centric Culture: Why Being Customer-Obsessed Leads to Greater Revenue
Digital, Culture & Leadership, Customer CentricityMany informed businesses today are actively looking for ways to transform their business model or their culture to become more customer-centric, but many struggle to implement it or just don’t know where to start.
Customer Engagement: How Would These Strategists Win More Customers?
Customer Journey, Business Strategy, History's Greatest Strategists, Customer CentricityIf great strategic thinkers like Anita Roddick, Jean Nidetch, and Mother Teresa would run your business, how would they transform your customers into raving fans?
Why You Need to Identify Your Customer’s Pain Points: Insights from Kevin Roberts
Step Change, Marketing Strategy, Customer CentricityIn the second part of this series, Insights from Kevin Roberts, we ask the former CEO of Saatchi & Saatchi what goes on in his head when he talks to clients.
Transform Your UX Design through a Customer-Centric Strategy
UX, Digital, Customer CentricityWe have recently seen an interplay between design and business strategy in the digital landscape. With key players setting the pace for how we can tailor design towards the user experience, we then ask, does it really make a difference?
These 3 Companies Transformed Their Customer Experience by Using Augmented Reality
Marketing Strategy, Augmented Reality, Customer CentricityHow people experience a brand largely impacts their loyalty. No wonder a lot of businesses consider customer experience very important. The challenge is, in the age of digital revolution, customers’ expectations are set high up there. So how can businesses meet the demand for a remarkable customer experience?
How Do You Measure Your Customer’s Loyalty?
Re-engage Database, Scale, Customer CentricityMost people measure loyalty by how many clients leave. But it’s unfortunate to be measuring loyalty once it’s too late to keep a client.