---
title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Finance
description: Finance | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes
image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg
---

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# The Step Change Blog

The latest thinking on business, strategy, marketing and sales

[Subscribe Now](http://www.hellostepchange.com/blog-subscription)

[July 15, 2019](https://blog.hellostepchange.com/blog/customer-centricity-and-the-banking-royal-commission)

## [Customer-Centricity and the Banking Royal Commission](https://blog.hellostepchange.com/blog/customer-centricity-and-the-banking-royal-commission)

[Finance](https://blog.hellostepchange.com/blog/topic/finance), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership), [Financial Services](https://blog.hellostepchange.com/blog/topic/financial-services), [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity), [Transformation](https://blog.hellostepchange.com/blog/topic/transformation)

[![Customer-Centricity and the Banking Royal Commission](https://blog.hellostepchange.com/hubfs/BLOG/Posts/6-Culture/customer-centricity-banking-royal-commission.jpg "Customer-Centricity and the Banking Royal Commission")](https://blog.hellostepchange.com/blog/customer-centricity-and-the-banking-royal-commission)

In the past, customers often trusted banks on the basis of their scale, professionalism, and history. Today, customers are more likely to measure the trustworthiness of a bank based on their customer service and support. Customer-centricity is likely to be the key to winning over customers again.

[Read Further](https://blog.hellostepchange.com/blog/customer-centricity-and-the-banking-royal-commission)

[July 4, 2019](https://blog.hellostepchange.com/blog/content-marketing-for-financial-services)

## [Content Marketing for Financial Services Post-Royal Commission](https://blog.hellostepchange.com/blog/content-marketing-for-financial-services)

[Finance](https://blog.hellostepchange.com/blog/topic/finance), [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Content Marketing](https://blog.hellostepchange.com/blog/topic/content-marketing)

[![Content Marketing for Financial Services Post-Royal Commission](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/Content-Marketing-for-Financial-Services-Post-Royal-Commission%20.jpeg "Content Marketing for Financial Services Post-Royal Commission")](https://blog.hellostepchange.com/blog/content-marketing-for-financial-services)

In the [wake of the Royal Commission](https://blog.hellostepchange.com/blog/how-madonna-would-have-handled-the-financial-services-royal-commission), where the reputation of financial services institutions is at an all-time low, marketing leaders have been asking themselves: “How can I convince our clients to trust us now? Where can we spend our marketing dollars in a way that will yield a positive return?”

[Read Further](https://blog.hellostepchange.com/blog/content-marketing-for-financial-services)

[June 10, 2019](https://blog.hellostepchange.com/blog/convert-leads-to-customers-financial-services)

## [4 Effective Ways to Convert Leads to Customers in Financial Services](https://blog.hellostepchange.com/blog/convert-leads-to-customers-financial-services)

[Finance](https://blog.hellostepchange.com/blog/topic/finance), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Marketing Technology](https://blog.hellostepchange.com/blog/topic/marketing-technology), [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity)

[![4 Effective Ways to Convert Leads to Customers in Financial Services](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/convert-leads-financial-services.jpeg "4 Effective Ways to Convert Leads to Customers in Financial Services")](https://blog.hellostepchange.com/blog/convert-leads-to-customers-financial-services)

In the financial services industry, converting leads to customers is vital. But with the speed of change in the [marketing and technology space](https://blog.hellostepchange.com/blog/demystifying-marketing-technology-to-the-board) and in the wake of the Banking Royal Commission, marketing leaders in the finance industry are overwhelmed by the challenge of managing a genuine experience with their target customers, thus improving lead conversion.

[Read Further](https://blog.hellostepchange.com/blog/convert-leads-to-customers-financial-services)

[April 26, 2019](https://blog.hellostepchange.com/blog/how-madonna-would-have-handled-the-financial-services-royal-commission)

## [How Madonna Would Have Handled the Financial Services Royal Commission](https://blog.hellostepchange.com/blog/how-madonna-would-have-handled-the-financial-services-royal-commission)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Finance](https://blog.hellostepchange.com/blog/topic/finance), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy)

[![How Madonna Would Have Handled the Financial Services Royal Commission](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/madonna-financial-services-royal-commission.jpg "How Madonna Would Have Handled the Financial Services Royal Commission")](https://blog.hellostepchange.com/blog/how-madonna-would-have-handled-the-financial-services-royal-commission)

Australian banks and financial institutions are losing the faith of the consumer. It isn’t a problem of regulation or profit alone. It’s a problem of public perception.

[Read Further](https://blog.hellostepchange.com/blog/how-madonna-would-have-handled-the-financial-services-royal-commission)

[March 16, 2019](https://blog.hellostepchange.com/blog/financial-services-royal-commission-insights-around-culture)

## [Financial Services Royal Commission: High-Level Key Insights around Culture](https://blog.hellostepchange.com/blog/financial-services-royal-commission-insights-around-culture)

[Finance](https://blog.hellostepchange.com/blog/topic/finance), [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership)

[![Financial Services Royal Commission: High-Level Key Insights around Culture](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/financial-services-royal-commission.001.jpeg "Financial Services Royal Commission: High-Level Key Insights around Culture")](https://blog.hellostepchange.com/blog/financial-services-royal-commission-insights-around-culture)

Poor culture leads to poor conduct. Following the release of the Commissioner’s final report, it’s clear that businesses need to get their culture and governance right.

[Read Further](https://blog.hellostepchange.com/blog/financial-services-royal-commission-insights-around-culture)

[March 14, 2019](https://blog.hellostepchange.com/blog/remarkable-digital-marketing-campaigns-to-inspire-your-own)

## [7 Remarkable Digital Marketing Campaigns to Inspire Your Own](https://blog.hellostepchange.com/blog/remarkable-digital-marketing-campaigns-to-inspire-your-own)

[Finance](https://blog.hellostepchange.com/blog/topic/finance), [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Healthcare](https://blog.hellostepchange.com/blog/topic/healthcare), [Retail](https://blog.hellostepchange.com/blog/topic/retail)

[![7 Remarkable Digital Marketing Campaigns to Inspire Your Own](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/digital-marketing-campaigns.jpg "7 Remarkable Digital Marketing Campaigns to Inspire Your Own")](https://blog.hellostepchange.com/blog/remarkable-digital-marketing-campaigns-to-inspire-your-own)

Digital marketing has taken over traditional marketing channels as it’s more engaging, more flexible, and it costs less. We’ve put together a list of brands that are standing out and cutting through the noise with their digital marketing campaigns.

[Read Further](https://blog.hellostepchange.com/blog/remarkable-digital-marketing-campaigns-to-inspire-your-own)

[December 21, 2018](https://blog.hellostepchange.com/blog/5-leading-digital-marketing-strategy-case-studies-to-inspire-your-next-step-change)

## [5 Leading Digital Marketing Strategy Case Studies to Inspire Your Next Step Change](https://blog.hellostepchange.com/blog/5-leading-digital-marketing-strategy-case-studies-to-inspire-your-next-step-change)

[Finance](https://blog.hellostepchange.com/blog/topic/finance), [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Aged Care](https://blog.hellostepchange.com/blog/topic/aged-care), [Saas](https://blog.hellostepchange.com/blog/topic/saas), [Property](https://blog.hellostepchange.com/blog/topic/property)

[![5 Leading Digital Marketing Strategy Case Studies to Inspire Your Next Step Change](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/digital-marketing-strategy-case-studies.jpg "5 Leading Digital Marketing Strategy Case Studies to Inspire Your Next Step Change")](https://blog.hellostepchange.com/blog/5-leading-digital-marketing-strategy-case-studies-to-inspire-your-next-step-change)

Why are 82% of marketers expecting large increases of their [digital marketing budgets](http://www.cmo.com/interviews/articles/2018/7/9/cmocom-interview-nielsens-brett-house-eric-solomon.html) come 2019? 

[Read Further](https://blog.hellostepchange.com/blog/5-leading-digital-marketing-strategy-case-studies-to-inspire-your-next-step-change)

[December 14, 2018](https://blog.hellostepchange.com/blog/5-best-email-marketing-examples-for-financial-services-brands)

## [5 Best Email Marketing Examples for Financial Services Brands](https://blog.hellostepchange.com/blog/5-best-email-marketing-examples-for-financial-services-brands)

[Finance](https://blog.hellostepchange.com/blog/topic/finance), [Digital](https://blog.hellostepchange.com/blog/topic/digital)

[![5 Best Email Marketing Examples for Financial Services Brands](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/email-marketing-examples.001.jpeg "5 Best Email Marketing Examples for Financial Services Brands")](https://blog.hellostepchange.com/blog/5-best-email-marketing-examples-for-financial-services-brands)

The financial services industry is suffering from a crisis of trust. In fact, 47% of their customers say they do not trust their own financial provider. How can the industry recover from this damaging fact?

Trust-building should definitely be part of the equation. Trust is a fundamental element that factors into almost every buying decision for a customer.

[Read Further](https://blog.hellostepchange.com/blog/5-best-email-marketing-examples-for-financial-services-brands)

[November 30, 2018](https://blog.hellostepchange.com/blog/b2b-case-studies-to-inspire-your-inbound-marketing-strategy)

## [10 B2B Case Studies to Inspire Your Inbound Marketing Strategy](https://blog.hellostepchange.com/blog/b2b-case-studies-to-inspire-your-inbound-marketing-strategy)

[Construction](https://blog.hellostepchange.com/blog/topic/construction), [Finance](https://blog.hellostepchange.com/blog/topic/finance), [Internet](https://blog.hellostepchange.com/blog/topic/internet), [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Content Marketing](https://blog.hellostepchange.com/blog/topic/content-marketing), [Hospitality](https://blog.hellostepchange.com/blog/topic/hospitality), [Saas](https://blog.hellostepchange.com/blog/topic/saas)

[![10 B2B Case Studies to Inspire Your Inbound Marketing Strategy](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/b2b-inbound-marketing-examples.001.jpeg "10 B2B Case Studies to Inspire Your Inbound Marketing Strategy")](https://blog.hellostepchange.com/blog/b2b-case-studies-to-inspire-your-inbound-marketing-strategy)

B2B marketers will confirm that outbound initiatives simply aren’t good enough. If you want to attract, nurture, and convert your leads to customers, inbound marketing is your powerful strategy. Gartner reports that properly executed inbound marketing tactics are [10x more effective for lead conversion](https://www.impactbnd.com/blog/35-stats-that-prove-the-roi-of-inbound-marketing) compared to outbound methods.

Take a page out of these 10 businesses who successfully grew their business through inbound.

[Read Further](https://blog.hellostepchange.com/blog/b2b-case-studies-to-inspire-your-inbound-marketing-strategy)

[November 28, 2018](https://blog.hellostepchange.com/blog/social-media-trends-for-financial-services-in-2019)

## [10 Social Media Trends for Financial Services in 2019](https://blog.hellostepchange.com/blog/social-media-trends-for-financial-services-in-2019)

[Finance](https://blog.hellostepchange.com/blog/topic/finance), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Social Media](https://blog.hellostepchange.com/blog/topic/social-media)

[![10 Social Media Trends for Financial Services in 2019](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/social-media-trends-for-financial-services-2019.jpeg "10 Social Media Trends for Financial Services in 2019")](https://blog.hellostepchange.com/blog/social-media-trends-for-financial-services-in-2019)

Financial brands are already fast-tracking the adoption of social channels in their [marketing](https://blog.hellostepchange.com/blog/the-content-marketing-roundup-20-stats-tips-trends-in-2018) strategy in their quest to personalise the customer experience.

We’ve gathered the top 10 social media trends financial services need to know in 2019.

[Read Further](https://blog.hellostepchange.com/blog/social-media-trends-for-financial-services-in-2019)

[November 1, 2018](https://blog.hellostepchange.com/blog/the-major-fintech-trends-in-australia-in-2018-and-beyond)

## [The Major Fintech Trends in Australia in 2018 and Beyond](https://blog.hellostepchange.com/blog/the-major-fintech-trends-in-australia-in-2018-and-beyond)

[Finance](https://blog.hellostepchange.com/blog/topic/finance), [Fintech](https://blog.hellostepchange.com/blog/topic/fintech)

[![The Major Fintech Trends in Australia in 2018 and Beyond](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/fintech-trends-2018.jpeg "The Major Fintech Trends in Australia in 2018 and Beyond")](https://blog.hellostepchange.com/blog/the-major-fintech-trends-in-australia-in-2018-and-beyond)

The time for fintechs is here. In the past few years, we’ve seen how fintechs have grown into an industry that has transformed how we look at financial services today. 

[Read Further](https://blog.hellostepchange.com/blog/the-major-fintech-trends-in-australia-in-2018-and-beyond)

[October 4, 2018](https://blog.hellostepchange.com/blog/key-insights-from-roy-morgans-state-of-the-nation-finance-report)

## [Key Insights from Roy Morgan’s State of the Nation Finance Report](https://blog.hellostepchange.com/blog/key-insights-from-roy-morgans-state-of-the-nation-finance-report)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Finance](https://blog.hellostepchange.com/blog/topic/finance)

[![Key Insights from Roy Morgan’s State of the Nation Finance Report](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/roy-morgan-state-of-the-nation-finance-report.jpeg "Key Insights from Roy Morgan’s State of the Nation Finance Report")](https://blog.hellostepchange.com/blog/key-insights-from-roy-morgans-state-of-the-nation-finance-report)

We’ve just come out of Roy Morgan’s State of the Nation, focusing on consumer financial behaviour in Australia, and we wanted to bash out our very own ‘quick and dirty’ update on the key insights as we saw them. 

[Read Further](https://blog.hellostepchange.com/blog/key-insights-from-roy-morgans-state-of-the-nation-finance-report)

[June 4, 2018](https://blog.hellostepchange.com/blog/3-strategic-ways-to-win-in-financial-services)

## [3 Strategic Ways to Win in Financial Services](https://blog.hellostepchange.com/blog/3-strategic-ways-to-win-in-financial-services)

[Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Finance](https://blog.hellostepchange.com/blog/topic/finance)

[![3 Strategic Ways to Win in Financial Services](https://blog.hellostepchange.com/hubfs/Greek_mythology_artwork_painting_Peter_Paul_Rubens_Overthrow_of_the_Titans.jpeg "3 Strategic Ways to Win in Financial Services")](https://blog.hellostepchange.com/blog/3-strategic-ways-to-win-in-financial-services)

In today’s crowded marketplace, the need to stand out from the competition is crucial. But more importantly, in order to win, Financial Services companies need to look into existing challenges that may be stopping them from achieving true differentiation in their industry.

[Read Further](https://blog.hellostepchange.com/blog/3-strategic-ways-to-win-in-financial-services)

[July 25, 2017](https://blog.hellostepchange.com/blog/invisible-marketing-in-financial-services-finding-the-hidden-triggers-that-make-us-buy)

## [Invisible Marketing in Financial Services: Finding the Hidden Triggers that Make Us Buy](https://blog.hellostepchange.com/blog/invisible-marketing-in-financial-services-finding-the-hidden-triggers-that-make-us-buy)

[Finance](https://blog.hellostepchange.com/blog/topic/finance), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Invisible Marketing](https://blog.hellostepchange.com/blog/topic/invisible-marketing)

[![Invisible Marketing in Financial Services: Finding the Hidden Triggers that Make Us Buy](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/invisible-marketing-step-change.jpg "Invisible Marketing in Financial Services: Finding the Hidden Triggers that Make Us Buy")](https://blog.hellostepchange.com/blog/invisible-marketing-in-financial-services-finding-the-hidden-triggers-that-make-us-buy)

Invisible Marketing is the messaging customers don’t see. And this is *the* key to a step change for the Financial Services industry.

At Step Change, we deliver it through a workshop on behavioural economics, and it’s one of our most intellectual perspectives on marketing. Our clients usually ask us, “How do I apply invisible marketing to our brand, products, and our marketing?” Well, if you have a product that isn’t tangible, or if you need to elevate your brand to number one, this is a critical thought process for you.

[Read Further](https://blog.hellostepchange.com/blog/invisible-marketing-in-financial-services-finding-the-hidden-triggers-that-make-us-buy)

[January 19, 2016](https://blog.hellostepchange.com/blog/brand-your-website-increase-conversion-rates)

## [Brand Your Website and Increase Customer Conversion Rates](https://blog.hellostepchange.com/blog/brand-your-website-increase-conversion-rates)

[Branding](https://blog.hellostepchange.com/blog/topic/branding), [Finance](https://blog.hellostepchange.com/blog/topic/finance), [Stump the Strategist](https://blog.hellostepchange.com/blog/topic/stump-the-strategist), [Digital](https://blog.hellostepchange.com/blog/topic/digital)

[![Brand Your Website and Increase Customer Conversion Rates](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/LightBulbIdea.jpg "Brand Your Website and Increase Customer Conversion Rates")](https://blog.hellostepchange.com/blog/brand-your-website-increase-conversion-rates)

Discover the best way to brand your company's website and maximise your sales potential..

[Read Further](https://blog.hellostepchange.com/blog/brand-your-website-increase-conversion-rates)

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### Popular Posts

[The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)

March 27, 2025

[![The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/strategic-radar.jpg)](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)

[Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)

June 27, 2024

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[5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition)

February 10, 2022

[![5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/value-proposition.jpeg)](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition)

[What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands)

July 5, 2021

[![What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Archetypes/IntroArchetypes.jpeg)](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands)

[How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging)

June 29, 2017

[![How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/craft-the-perfect-product-messaging.jpg)](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging)

[How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia)

September 15, 2017

[![How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/beat-amazon-in-australia.jpg)](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia)

## Services 

- [Brand Stories](https://www.hellostepchange.com/services/brand-stories)
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