The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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November 30, 2018

10 B2B Case Studies to Inspire Your Inbound Marketing Strategy

Digital, Content Marketing, Finance, Saas, Hospitality, Internet, Construction

B2B marketers will confirm that outbound initiatives simply aren’t good enough. If you want to attract, nurture, and convert your leads to customers, inbound marketing is your powerful strategy. Gartner reports that properly executed inbound marketing tactics are 10x more effective for lead conversion compared to outbound methods.

Take a page out of these 10 businesses who successfully grew their business through inbound.

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November 28, 2018

10 Social Media Trends for Financial Services in 2019

Marketing Strategy, Social Media, Finance

Financial brands are already fast-tracking the adoption of social channels in their marketing strategy in their quest to personalise the customer experience.

We’ve gathered the top 10 social media trends financial services need to know in 2019.

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November 1, 2018

The Major Fintech Trends in Australia in 2018 and Beyond

Fintech, Finance

The time for fintechs is here. In the past few years, we’ve seen how fintechs have grown into an industry that has transformed how we look at financial services today.

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October 4, 2018

Key Insights from Roy Morgan’s State of the Nation Finance Report

Business Strategy, Finance

We’ve just come out of Roy Morgan’s State of the Nation, focusing on consumer financial behaviour in Australia, and we wanted to bash out our very own ‘quick and dirty’ update on the key insights as we saw them.

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June 4, 2018

3 Strategic Ways to Win in Financial Services

Business Strategy, Finance

In today’s crowded marketplace, the need to stand out from the competition is crucial. But more importantly, in order to win, Financial Services companies need to look into existing challenges that may be stopping them from achieving true differentiation in their industry.

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July 25, 2017

Invisible Marketing in Financial Services: Finding the Hidden Triggers that Make Us Buy

Invisible Marketing, Marketing Strategy, Finance

Invisible Marketing is the messaging customers don’t see. And this is the key to a step change for the Financial Services industry.

At Step Change, we deliver it through a workshop on behavioural economics, and it’s one of our most intellectual perspectives on marketing. Our clients usually ask us, “How do I apply invisible marketing to our brand, products, and our marketing?” Well, if you have a product that isn’t tangible, or if you need to elevate your brand to number one, this is a critical thought process for you.

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January 19, 2016

Brand Your Website and Increase Customer Conversion Rates

Finance, Stump the Strategist, Digital, Branding

Discover the best way to brand your company's website and maximise your sales potential..

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