The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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March 16, 2019

Financial Services Royal Commission: High-Level Key Insights around Culture

Finance, Culture & Leadership

Poor culture leads to poor conduct. Following the release of the Commissioner’s final report, it’s clear that businesses need to get their culture and governance right.

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March 14, 2019

7 Remarkable Digital Marketing Campaigns to Inspire Your Own

Finance, Digital, Healthcare, Retail

Digital marketing has taken over traditional marketing channels as it’s more engaging, more flexible, and it costs less. We’ve put together a list of brands that are standing out and cutting through the noise with their digital marketing campaigns.

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December 21, 2018

5 Leading Digital Marketing Strategy Case Studies to Inspire Your Next Step Change

Finance, Digital, Aged Care, Saas, Property

Why are 82% of marketers expecting large increases of their digital marketing budgets come 2019?

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December 14, 2018

5 Best Email Marketing Examples for Financial Services Brands

Finance, Digital

The financial services industry is suffering from a crisis of trust. In fact, 47% of their customers say they do not trust their own financial provider. How can the industry recover from this damaging fact?

Trust-building should definitely be part of the equation. Trust is a fundamental element that factors into almost every buying decision for a customer.

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November 30, 2018

10 B2B Case Studies to Inspire Your Inbound Marketing Strategy

Construction, Finance, Internet, Digital, Content Marketing, Hospitality, Saas

B2B marketers will confirm that outbound initiatives simply aren’t good enough. If you want to attract, nurture, and convert your leads to customers, inbound marketing is your powerful strategy. Gartner reports that properly executed inbound marketing tactics are 10x more effective for lead conversion compared to outbound methods.

Take a page out of these 10 businesses who successfully grew their business through inbound.

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November 28, 2018

10 Social Media Trends for Financial Services in 2019

Finance, Marketing Strategy, Social Media

Financial brands are already fast-tracking the adoption of social channels in their marketing strategy in their quest to personalise the customer experience.

We’ve gathered the top 10 social media trends financial services need to know in 2019.

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November 1, 2018

The Major Fintech Trends in Australia in 2018 and Beyond

Finance, Fintech

The time for fintechs is here. In the past few years, we’ve seen how fintechs have grown into an industry that has transformed how we look at financial services today.

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October 4, 2018

Key Insights from Roy Morgan’s State of the Nation Finance Report

Business Strategy, Finance

We’ve just come out of Roy Morgan’s State of the Nation, focusing on consumer financial behaviour in Australia, and we wanted to bash out our very own ‘quick and dirty’ update on the key insights as we saw them.

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June 4, 2018

3 Strategic Ways to Win in Financial Services

Business Strategy, Finance

In today’s crowded marketplace, the need to stand out from the competition is crucial. But more importantly, in order to win, Financial Services companies need to look into existing challenges that may be stopping them from achieving true differentiation in their industry.

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July 25, 2017

Invisible Marketing in Financial Services: Finding the Hidden Triggers that Make Us Buy

Finance, Marketing Strategy, Invisible Marketing

Invisible Marketing is the messaging customers don’t see. And this is the key to a step change for the Financial Services industry.

At Step Change, we deliver it through a workshop on behavioural economics, and it’s one of our most intellectual perspectives on marketing. Our clients usually ask us, “How do I apply invisible marketing to our brand, products, and our marketing?” Well, if you have a product that isn’t tangible, or if you need to elevate your brand to number one, this is a critical thought process for you.

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January 19, 2016

Brand Your Website and Increase Customer Conversion Rates

Branding, Finance, Stump the Strategist, Digital

Discover the best way to brand your company's website and maximise your sales potential..

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