--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Business Strategy description: Business Strategy | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [Skip to content](https://blog.hellostepchange.com/blog/topic/business-strategy#main) [![Step 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)](https://www.hellostepchange.com/) 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Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) Topic # Business Strategy [![](https://blog.hellostepchange.com/hs-fs/hubfs/ChatGPT%20Image%20Jul%2014%2c%202026%2c%2004_30_20%20PM.png?width=720&height=405&name=ChatGPT%20Image%20Jul%2014%2c%202026%2c%2004_30_20%20PM.png)](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking) 14 July 2026 ## [Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) Most value propositions do not break. They leak. Run Step Change's Value Gap Audit to see where yours is strong, blind or leaking in two minutes. [Read the article](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking) [![A dramatic bird's eye view of a rowing team riding against the waves of a huge body of water — in black and white. Despite the vastness of the open water, the team pushes forward in unison.](https://blog.hellostepchange.com/hs-fs/hubfs/Teamwork.jpg?width=720&height=405&name=Teamwork.jpg)](https://blog.hellostepchange.com/blog/the-purpose-payback) 15 April 2026 ## [The Purpose Payback](https://blog.hellostepchange.com/blog/the-purpose-payback) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) The Purpose Payback [Read the article](https://blog.hellostepchange.com/blog/the-purpose-payback) [![A dramatic bird's eye view of a rowing team riding against the waves of a huge body of water — in black and white. Despite the vastness of the open water, the team pushes forward in unison.](https://blog.hellostepchange.com/hs-fs/hubfs/Teamwork.jpg?width=720&height=405&name=Teamwork.jpg)](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy) 20 February 2026 ## [Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) Marketing is behaviour change. Phil Barden, author of Decoded, shares the decision science frameworks that drive real marketing effectiveness. [Read the article](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy) [![3 Ways To Prepare Your Business for Disruption](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/strategy-2020.001.jpeg?width=720&height=405&name=strategy-2020.001.jpeg)](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption) 29 January 2026 ## [3 Ways To Prepare Your Business For Disruption](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Learn the top disruptive factors that will impact organisations and build an effective and strategic response to disruption today. [Read the article](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption) [![Step Change Blog](https://blog.hellostepchange.com/hs-fs/hubfs/Image%2001.jpg?width=720&height=405&name=Image%2001.jpg)](https://blog.hellostepchange.com/blog/are-you-marketing-backwards) 27 November 2025 ## [Are You Marketing Backwards?](https://blog.hellostepchange.com/blog/are-you-marketing-backwards) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) The best opportunities can be found in your customers' unmet needs. Discover how you can use it to differentiate yourself in your industry. [Read the article](https://blog.hellostepchange.com/blog/are-you-marketing-backwards) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Innovation%20Starts%20Today%20-%20Master%20Extract%202.001.jpeg?width=720&height=405&name=Innovation%20Starts%20Today%20-%20Master%20Extract%202.001.jpeg)](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs) 28 August 2025 ## [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) The best opportunities can be found in your customers' unmet needs. Discover how you can use it to differentiate yourself in your industry. [Read the article](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs) [![How to Find Clear Business Opportunities](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/art_mcescher_how-to-find-clear-business-opportunities.jpg?width=720&height=405&name=art_mcescher_how-to-find-clear-business-opportunities.jpg)](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities) 31 July 2025 ## [Invest with Confidence: 6 Questions to Unlock Business Opportunities](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) Ever been let down by a business idea you thought had so much potential? Here's how you can ensure your new business idea is poised to win. [Read the article](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities) [![EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/Leadership/best-work.jpg?width=720&height=405&name=best-work.jpg)](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet) 25 June 2025 ## [EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Your yes is so valuable, you have to learn to protect it at all costs. Questions is, how? [Read the article](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Gamification-big.jpg?width=720&height=405&name=Gamification-big.jpg)](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget) 29 May 2025 ## [Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Outsmart your competitors without blowing your budget. The Growth Cheat Sheet reveals 5 marketing moves that drive ROI, win buy-in, and unlock smarter growth. [Read the article](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/how-much-should-you-spend-on-marketing.jpg?width=720&height=405&name=how-much-should-you-spend-on-marketing.jpg)](https://blog.hellostepchange.com/blog/marketing-budget) 24 April 2025 ## [Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/blog/marketing-budget) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Finalising your budget? Here's everything you need to know about marketing investments and optimising your marketing budget during a recession. [Read the article](https://blog.hellostepchange.com/blog/marketing-budget) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/strategic-radar.jpg?width=720&height=405&name=strategic-radar.jpg)](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) 27 March 2025 ## [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) This blog post lists 4 reasons why you need to rethink about using the SWOT tool for your next strategic planning and use the strategic radar instead. [Read the article](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) [![A dramatic bird's eye view of a rowing team riding against the waves of a huge body of water — in black and white. Despite the vastness of the open water, the team pushes forward in unison.](https://blog.hellostepchange.com/hs-fs/hubfs/Teamwork.jpg?width=720&height=405&name=Teamwork.jpg)](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum) 21 November 2024 ## [Knowledge Nugget: 11 Team Productivity Issues You Can Solve With Scrum](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) How do you get twice the work done in half the time? Push the limits of your organisation’s potential with Scrum tactics today. [Read the article](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum) [![](https://blog.hellostepchange.com/hs-fs/hubfs/FF75E165-1EFD-4233-9965-5B0AA1E72647_4_5005_c.jpeg?width=720&height=405&name=FF75E165-1EFD-4233-9965-5B0AA1E72647_4_5005_c.jpeg)](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations) 2 May 2024 ## [Knowledge Nuggets: Exponential Organizations](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) Neither size, depth, or scale can guarantee the continuity of businesses for tomorrow. So what can organisations do to be more future-ready? [Read the article](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations) [![A view of a skyscraper from the inside showing the intricacies involved in creating impressive architecture and how it parallels to the work involved in creating exponential organisations.](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/Ways_of_Being/Step%20Change%20in%20Action/system-thinking.jpeg?width=720&height=405&name=system-thinking.jpeg)](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations-2.0) 19 March 2024 ## [KNOWLEDGE NUGGETS: EXPONENTIAL ORGANIZATIONS 2.0](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations-2.0) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) Break down the key takeaways from Exponential Organizations 2.0 with author Salim Ismail plus insights on what ExO means for you and your future. [Read the article](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations-2.0) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/billion-dollar-unicorns.jpg?width=720&height=405&name=billion-dollar-unicorns.jpg)](https://blog.hellostepchange.com/blog/the-business-models-behind-the-best-billion-dollar-unicorns) 25 January 2024 ## [The Business Models behind the Best Billion-Dollar Unicorns](https://blog.hellostepchange.com/blog/the-business-models-behind-the-best-billion-dollar-unicorns) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Discover the top unicorns in the playing field today and the business models plus tactics that keep them there. [Read the article](https://blog.hellostepchange.com/blog/the-business-models-behind-the-best-billion-dollar-unicorns) [![4 Smart Ways to Speed Up your Sales Cycle](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/HowToSell/speed-up-the-sales-cycle.jpeg?width=720&height=405&name=speed-up-the-sales-cycle.jpeg)](https://blog.hellostepchange.com/blog/top-digital-powerplays-14-digital-sectors-to-explore-and-dominate) 14 December 2023 ## [TOP DIGITAL POWERPLAYS: 14 DIGITAL SECTORS TO EXPLORE AND DOMINATE](https://blog.hellostepchange.com/blog/top-digital-powerplays-14-digital-sectors-to-explore-and-dominate) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) From influencers to NFTs, AR and VR, mobile games, social media, AI and more — explore 14 digital sectors, its top players, and how to dominate them. [Read the article](https://blog.hellostepchange.com/blog/top-digital-powerplays-14-digital-sectors-to-explore-and-dominate) [![overcome.jpeg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/overcome.jpeg?width=720&height=405&name=overcome.jpeg)](https://blog.hellostepchange.com/blog/how-do-you-overcome-a-bad-decision) 20 July 2023 ## [How Do You Overcome a Bad Decision?](https://blog.hellostepchange.com/blog/how-do-you-overcome-a-bad-decision) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) So, you've made a bad decision. There’s only one choice for you to make now — get back on track. Here are four ways to get started. [Read the article](https://blog.hellostepchange.com/blog/how-do-you-overcome-a-bad-decision) [![marketing-technology](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/marketing-technology.jpg?width=720&height=405&name=marketing-technology.jpg)](https://blog.hellostepchange.com/blog/10-key-business-areas-powered-with-ai-a-guide-for-board-members) 20 April 2023 ## [10 Key Business Areas Powered with AI: A Guide for Board Members](https://blog.hellostepchange.com/blog/10-key-business-areas-powered-with-ai-a-guide-for-board-members) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Ready to grow your business and nurture your client relationships with AI and marketing technology but aren't sure where to start? Find [Read the article](https://blog.hellostepchange.com/blog/10-key-business-areas-powered-with-ai-a-guide-for-board-members) [![What ChatGPT Doesn’t Know About Brand Salience](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/2-Story/brand-salience.001.jpeg?width=720&height=405&name=brand-salience.001.jpeg)](https://blog.hellostepchange.com/blog/brand-salience) 23 February 2023 ## [What ChatGPT Doesn’t Know About Brand Salience](https://blog.hellostepchange.com/blog/brand-salience) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) What is brand salience? And how does it impact how well your brand is seen by the world? [Read the article](https://blog.hellostepchange.com/blog/brand-salience) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/business-measures-that-matter.jpeg?width=720&height=405&name=business-measures-that-matter.jpeg)](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter) 31 January 2023 ## [3 Ways to Transform Board Meetings with Measures That Matter](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) Leave the busywork in 2022 and transform unproductive board meetings for the better by tracking the Measures That Matter to the board. [Read the article](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter) [![5 Steps to Link Your Marketing and Sales](https://blog.hellostepchange.com/hs-fs/hubfs/STEPCHANGE/Step_Change_Jun2016/download_1.jpg?width=720&height=405&name=download_1.jpg)](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales) 16 January 2023 ## [Funnel Metrics: 5 Steps to Link Your Marketing and Sales](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) Discover how you can use the Funnel Metrics tool to make the right strategic choices to deliver more qualified customers. [Read the article](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales) [![](https://blog.hellostepchange.com/hs-fs/hubfs/3Insight-Hunters-Episode-3-Thumbnail.webp?width=720&height=405&name=3Insight-Hunters-Episode-3-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy) 19 October 2022 ## [Insight Hunters EP3: What Are the Best Strategy Frameworks?](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) The Insight Hunters are back and in this episode, they ask the question: What are the best strategy frameworks? [Read the article](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy) [![](https://blog.hellostepchange.com/hs-fs/hubfs/asdasd.jpg?width=720&height=405&name=asdasd.jpg)](https://blog.hellostepchange.com/blog/knowledge-nuggets-life-in-half-a-second) 22 September 2022 ## [Knowledge Nuggets: Life in Half a Second](https://blog.hellostepchange.com/blog/knowledge-nuggets-life-in-half-a-second) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) In this Knowledge Nugget, discover the 5 doors to success from Matthew Michalewicz's book "Life in Half a Second". [Read the article](https://blog.hellostepchange.com/blog/knowledge-nuggets-life-in-half-a-second) [![Good Strategy](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/invest-in-strategy-brand.001.jpeg?width=720&height=405&name=invest-in-strategy-brand.001.jpeg)](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy) 8 December 2021 ## [The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) A good strategy has a clear definition of the challenge, a defined approach, and a set of coordinated actions to achieve the goal. [Read the article](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy) [![why-strategic-plans-fail](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/why-strategic-plans-fail.jpeg?width=720&height=405&name=why-strategic-plans-fail.jpeg)](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail) 2 July 2021 ## [Why Do Strategic Plans Fail? 5 Mistakes And How To Counter Them](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Why do strategic plans fail? We explore the top 5 reasons why and how to solve them. [Read the article](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail) [![Creating Lightning Strike Moments in Marketing](https://blog.hellostepchange.com/hs-fs/hubfs/LightningBolt-1024x640.jpg?width=720&height=405&name=LightningBolt-1024x640.jpg)](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments) 17 February 2021 ## [6 Key Principles for Creating Lightning Strike Moments: Exponential Marketing](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) To be effective, businesses must focus on key, high-value moments in the customer journey. Here are 6 principles for creating Strike Moments. [Read the article](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments) [![History's Greatest Strategists — Henry Ford](https://blog.hellostepchange.com/hs-fs/hubfs/Henry%20Ford-1.png?width=720&height=405&name=Henry%20Ford-1.png)](https://blog.hellostepchange.com/blog/historys-greatest-strategists-henry-ford) 13 January 2021 ## [History’s Greatest Strategists: Henry Ford](https://blog.hellostepchange.com/blog/historys-greatest-strategists-henry-ford) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) The great strategist from history for the day is Henry Ford. One of the pioneers at disrupting industry, the implications of Ford's work echo on today. [Read the article](https://blog.hellostepchange.com/blog/historys-greatest-strategists-henry-ford) [![5 of the Best Articles from Step Change Blog 2020](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/fintech-case-studies.jpeg?width=720&height=405&name=fintech-case-studies.jpeg)](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020) 11 January 2021 ## [5 of Your Favourite Step Change Articles from 2020](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) As we move into 2021, we take a look back at the year that was with your favourite 5 articles from the Step Change Blog in 2020. [Read the article](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020) [![navigating complexity scenario planning](https://blog.hellostepchange.com/hs-fs/hubfs/scenario_chess-1.jpeg?width=720&height=405&name=scenario_chess-1.jpeg)](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them) 25 September 2020 ## [Navigating Complexity: 5 Scenario Planning Mistakes & How To Stop Them](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) Learn about the scenario planning mistakes and how you can prevent them from misfiring your strategy so you can navigate complexity efficiently. [Read the article](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them) [![](https://blog.hellostepchange.com/hs-fs/hubfs/mahatma9.gif?width=720&height=405&name=mahatma9.gif)](https://blog.hellostepchange.com/blog/hgs-mahatma-gandhi) 26 June 2020 ## [History’s Greatest Strategists: Mahatma Gandhi](https://blog.hellostepchange.com/blog/hgs-mahatma-gandhi) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) The strategist for the day- a renowned revolutionary who tipped the balance towards the freedom of his people from British rule, the famous Mahatma Gandhi. [Read the article](https://blog.hellostepchange.com/blog/hgs-mahatma-gandhi) Page 1 of 4 [Older posts](https://blog.hellostepchange.com/blog/topic/business-strategy/page/2) ### Categories - [Marketing Strategy (197)](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI (152)](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Business Strategy (118)](https://blog.hellostepchange.com/blog/topic/business-strategy) - [B2B Sales (88)](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding (82)](https://blog.hellostepchange.com/blog/topic/branding) - [Culture & Leadership (73)](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Step Change News (63)](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Industry Insights (38)](https://blog.hellostepchange.com/blog/topic/industry-insights) - [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) - [Decision Making (31)](https://blog.hellostepchange.com/blog/topic/decision-making) - [Innovation & Disruption (31)](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity (24)](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Predatory Marketing (24)](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) - [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) - [Thought Leadership (13)](https://blog.hellostepchange.com/blog/topic/thought-leadership) See all categories ## Get the next one in your inbox [Subscribe](https://www.hellostepchange.com/blog-subscription) ## Popular posts - [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs)28 August 2025 - [The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy)8 December 2021 - [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)27 March 2025 - [Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)27 June 2024 - [Why Steve Jobs Killed 70% of Apple’s Products : Know here](https://blog.hellostepchange.com/blog/why-steve-jobs-killed-70-of-apples-products-a-lesson-on-range-architecture)1 February 2016 ## Services - [Brand Stories](https://www.hellostepchange.com/services/brand-stories) - [Business Strategy](https://www.hellostepchange.com/services/business-strategy) - [Content Production](https://www.hellostepchange.com/services/content-production) - [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) - [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) - [Value Proposition](https://www.hellostepchange.com/services/value-propositions) [![Step Change](https://blog.hellostepchange.com/hubfs/raw_assets/public/stepchange-blog-2026/images/full_white_colour.svg)](https://www.hellostepchange.com/) [Unit A1/35-39 Bourke Rd, Alexandria NSW 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z) [(02) 8030 8655](tel:+61280308655) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [Services](https://www.hellostepchange.com/services) - [Work](https://www.hellostepchange.com/clients/portfolio) - [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) - [Blog](https://blog.hellostepchange.com/blog/) - [Contact](https://www.hellostepchange.com/contact/) Search this site Search © 2026 Step Change