Is Your Value Proposition Leaking?
Most value propositions do not break. They leak. Run Step Change's Value Gap Audit to see where yours is strong, blind or leaking in two minutes.
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Topic
Business Strategy
Decoded: The Science Behind Why We Buy
Marketing is behaviour change. Phil Barden, author of Decoded, shares the decision science frameworks that drive real marketing effectiveness.
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3 Ways To Prepare Your Business For Disruption
Learn the top disruptive factors that will impact organisations and build an effective and strategic response to disruption today.
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Are You Marketing Backwards?
The best opportunities can be found in your customers' unmet needs. Discover how you can use it to differentiate yourself in your industry.
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6 Ways to Identify Unmet Customer Needs
The best opportunities can be found in your customers' unmet needs. Discover how you can use it to differentiate yourself in your industry.
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Invest with Confidence: 6 Questions to Unlock Business Opportunities
Ever been let down by a business idea you thought had so much potential? Here's how you can ensure your new business idea is poised to win.
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EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet
Your yes is so valuable, you have to learn to protect it at all costs. Questions is, how?
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Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget
Outsmart your competitors without blowing your budget. The Growth Cheat Sheet reveals 5 marketing moves that drive ROI, win buy-in, and unlock smarter growth.
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Marketing Budget: How Much Should You Spend on Marketing?
Finalising your budget? Here's everything you need to know about marketing investments and optimising your marketing budget during a recession.
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The Death of the SWOT Analysis and the Rise of the Strategic Radar
This blog post lists 4 reasons why you need to rethink about using the SWOT tool for your next strategic planning and use the strategic radar instead.
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Knowledge Nugget: 11 Team Productivity Issues You Can Solve With Scrum
How do you get twice the work done in half the time? Push the limits of your organisation’s potential with Scrum tactics today.
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Knowledge Nuggets: Exponential Organizations
Neither size, depth, or scale can guarantee the continuity of businesses for tomorrow. So what can organisations do to be more future-ready?
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KNOWLEDGE NUGGETS: EXPONENTIAL ORGANIZATIONS 2.0
Break down the key takeaways from Exponential Organizations 2.0 with author Salim Ismail plus insights on what ExO means for you and your future.
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The Business Models behind the Best Billion-Dollar Unicorns
Discover the top unicorns in the playing field today and the business models plus tactics that keep them there.
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TOP DIGITAL POWERPLAYS: 14 DIGITAL SECTORS TO EXPLORE AND DOMINATE
From influencers to NFTs, AR and VR, mobile games, social media, AI and more — explore 14 digital sectors, its top players, and how to dominate them.
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How Do You Overcome a Bad Decision?
So, you've made a bad decision. There’s only one choice for you to make now — get back on track. Here are four ways to get started.
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10 Key Business Areas Powered with AI: A Guide for Board Members
Ready to grow your business and nurture your client relationships with AI and marketing technology but aren't sure where to start? Find
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What ChatGPT Doesn’t Know About Brand Salience
What is brand salience? And how does it impact how well your brand is seen by the world?
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3 Ways to Transform Board Meetings with Measures That Matter
Leave the busywork in 2022 and transform unproductive board meetings for the better by tracking the Measures That Matter to the board.
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Funnel Metrics: 5 Steps to Link Your Marketing and Sales
Discover how you can use the Funnel Metrics tool to make the right strategic choices to deliver more qualified customers.
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Insight Hunters EP3: What Are the Best Strategy Frameworks?
The Insight Hunters are back and in this episode, they ask the question: What are the best strategy frameworks?
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Knowledge Nuggets: Life in Half a Second
In this Knowledge Nugget, discover the 5 doors to success from Matthew Michalewicz's book "Life in Half a Second".
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The 3 Absolute Essentials of Good Strategy
A good strategy has a clear definition of the challenge, a defined approach, and a set of coordinated actions to achieve the goal.
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Why Do Strategic Plans Fail? 5 Mistakes And How To Counter Them
Why do strategic plans fail? We explore the top 5 reasons why and how to solve them.
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6 Key Principles for Creating Lightning Strike Moments: Exponential Marketing
To be effective, businesses must focus on key, high-value moments in the customer journey. Here are 6 principles for creating Strike Moments.
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History’s Greatest Strategists: Henry Ford
The great strategist from history for the day is Henry Ford. One of the pioneers at disrupting industry, the implications of Ford's work echo on today.
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5 of Your Favourite Step Change Articles from 2020
As we move into 2021, we take a look back at the year that was with your favourite 5 articles from the Step Change Blog in 2020.
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Navigating Complexity: 5 Scenario Planning Mistakes & How To Stop Them
Learn about the scenario planning mistakes and how you can prevent them from misfiring your strategy so you can navigate complexity efficiently.
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History’s Greatest Strategists: Mahatma Gandhi
The strategist for the day- a renowned revolutionary who tipped the balance towards the freedom of his people from British rule, the famous Mahatma Gandhi.
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