The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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May 14, 2020

Knowledge Nuggets Influence: The Psychology of Persuasion

Business Strategy, Ashton Bishop, Knowledge Nuggets

To sway someone to your point of view takes skill. The same can be said when it comes to selling a product. The power of persuasion is a potent tool and should be honed to a fine point.

In this week’s Knowledge Nuggets we are taking a look at Dr. Robert B. Cialdini’s masterwork, Influence: The Psychology of Persuasion. We will learn the power of persuasion and integrate the six heuristics of persuasion into marketing strategies.

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May 8, 2020

Knowledge Nuggets: Delivering Happiness

Business Strategy, Ashton Bishop, Knowledge Nuggets

According to Zappos CEO Tony Hsieh, the key to running a successful business is happiness. By developing happiness habits, embracing a happy work-life, and prioritising your customer's happiness, Tony believes businesses can succeed. For this week’s Knowledge Nuggets, let’s explore the book Delivering Happiness and learn to live lives full of purpose, passion, and profits. 

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April 30, 2020

Knowledge Nuggets: Good Strategy/Bad Strategy

Business Strategy, Ashton Bishop, Knowledge Nuggets

Before attempting any significant endeavour, you should always have a strategy. Having developed one you should always ensure that is achievable. There has been a myriad of companies that have implemented strategies that have turned out to be less than successful. The fact is that many companies are unaware that they are implementing bad strategies.

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April 22, 2020

Knowledge Nuggets: Thinking, Fast and Slow

Business Strategy, Ashton Bishop, Knowledge Nuggets

Have you ever wondered how your mind works? Have you ever desired to improve your judgement and decision making skills? In this week’s Knowledge Nugget, let’s delve into Thinking Fast and Slow by Daniel Kahneman.

The author Daniel Kahneman is a renowned psychologist and Nobel Prize Winner. And in his seminal work, Thinking Fast and Slow, he analyses the two modes of thought and how they affect our judgement and decision making. 

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April 15, 2020

Knowledge Nuggets: The  4 Disciplines of Execution

Business Strategy, Ashton Bishop, Knowledge Nuggets

Everyone has the capacity to come up with good ideas. But a great idea without proper execution is useless. If there’s one thing you should know about acting on a great idea, it is the fact that there will be chaos involved. 

You will have to wade through a quagmire of priorities and goals. And it is very easy to lose focus. This is why you will need a game-plan. Let’s take a look at the 4 Disciplines of Execution by authors Chris McChesney, Sean Covey and Jim Huling.

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April 9, 2020

Experience Disruptors

Business Strategy, Ashton Bishop, Customer Centricity

When it comes to running a business, it is important that you stand above the competition. And in the dog-eat-dog business world it is no longer enough to just offer great products. It is also necessary to take your customer’s comfort into account. 

What’s the use of having the best tech and services if your customers can’t get a hold of your product in the most efficient way possible? Or if they do get the product, it becomes a struggle to have it repaired or returned. This is where Experience Disruptors come in.

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April 7, 2020

Knowledge Nuggets: Scrum

Business Strategy, Ashton Bishop, Knowledge Nuggets

Efficiency is a must for any great endeavour. Whether you are setting up a small business or running a multi-million dollar company, efficiency is key to success.

In this week’s Knowledge Nugget, let’s take a closer look at Scrum by Jeff Sutherland. 

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April 1, 2020

Knowledge Nuggets: Switch

Business Strategy, Ashton Bishop, Knowledge Nuggets

Understanding different aspects of human behaviour is crucial to every strategy. In this week’s Knowledge Nugget, we’ll take a closer look at Switch by Chip Heath & Dan Heath.

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March 23, 2020

Knowledge Nuggets: The Fourth Industrial Revolution

Business Strategy, Ashton Bishop, Knowledge Nuggets

How are today's technologies and current trends shaping and changing the world we live in, and how is it impacting today's businesses?

In this week’s Knowledge Nuggets, we’re covering The Fourth Industrial Revolution by Klaus Schwab, chairman of the World Economic Forum. 

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March 16, 2020

Knowledge Nuggets: Exponential Organizations

Business Strategy, Ashton Bishop, Knowledge Nuggets

Neither size, depth, or scale can guarantee the continuity of businesses for tomorrow. So what can organisations do to be more future-ready? In this week’s Knowledge Nuggets, a very special guest, one that’s close to my heart, and I will help you better understand the premise in the book Exponential Organizations by Salim Ismail.

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March 5, 2020

Knowledge Nuggets: Dual Transformation

Business Strategy, Ashton Bishop, Knowledge Nuggets

Disruption is imminent, and organisations must find a way to be more resilient as they step forward into growth and implement their transformation efforts. 

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January 17, 2020

What Goes On in Business Strategy and Value Proposition Intensives?

Business Strategy

Step Change works with some of Australia’s largest and fastest-growing businesses to effectively communicate business strategy and market insights from the bottom up. 

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January 7, 2020

Top 10 Articles C-Suites Read in the Step Change Blog [2019 Edition]

Business Strategy, Step Change, Branding, Marketing Strategy, Culture & Leadership, Fintech, Marketing Automation

The new year is here! And as we venture forward with fresh business insights and useful strategy, here are the top 10 articles most popular with C-suites in 2019 that you may have missed. 

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December 26, 2019

Addressing the Synergy Problem in Procurement Teams and Marketing Agencies

Business Strategy, Marketing Strategy

Many companies today are opting for procurement to manage their marketing spend. But marketers and agencies have always been at odds when it comes to procurement. Understanding the role that procurement plays and how it impacts marketing is crucial to not only save on costs but to pave the way for better alignment in achieving the brand’s vision.

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December 20, 2019

Customer-Centricity Is the New Governance Imperative

Business Strategy, Board

Customer-centricity used to be something that the marketing department was responsible for. But in the Age of the Customer, it needs to be at the heart of the business, which then ripples right through every department — from operations to marketing, sales, management, legal, and compliance.

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November 29, 2019

Is the Board Keeping an Eye on the Business Measures that Matter?

Business Strategy, Board

In a data-led world, businesses are now able to track more than ever before. But we find that they are falling in the trap of tracking too much. Members of the Board have forgotten that reports rarely advances their strategic position in the market, makes a customer happy, or generates profit. 

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October 11, 2019

What Would Genghis Khan Do During a Recession?

Business Strategy, History's Greatest Strategists

The latest economic figures released by the Bureau of Statistics show that the Australian economy is slowing down. What can businesses do to thrive in a recession? We turn to one of history’s greatest strategists and a ruthless warrior, Genghis Khan.

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October 5, 2019

Beat Your Competitors at Disruptive Innovation

Business Strategy

Many Australian companies are complacent about the effect of disruption in their industries. But disruption today can displace market leaders, their products, and their services. Responding to disruption means businesses need to think fast and act fast.

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September 24, 2019

What Makes a Good Business Strategy?

Business Strategy, Marketing Strategy

There’s a need for strategy because time, dollars, and focus are scarce and limited resources. A strong business strategy is the application of these resources for maximum leverage.

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August 9, 2019

What Is Customer-Led Transformation?

Business Strategy, Customer Centricity, Transformation

There’s no getting around it. Today’s consumers hold the power to dictate business outcomes. But with more businesses struggling with their digital transformation initiatives, how can taking a customer-led approach to transformation lead to better results? 

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August 6, 2019

How to Reach the Next Funding Stage for Your Business

Business Strategy, Business Growth

Even with the best ideas to market, many challenger businesses are struggling to get their business from the ground up. But if you’re lucky enough to be one of the very few startups that receive Venture Capital funding, the next step is knowing how to maintain your competitive edge for the next funding round.

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June 28, 2019

Customer Value Proposition for Retail: How to Turn Browsers to Buyers

Business Strategy, Retail

Retailers are killing value. With consumers having more choices than ever before, mistakes that retailers make can be costly.

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May 24, 2019

What Good Business Strategy Means to a Board

Business Strategy

Boards are essential to your business’s strategic success. They can add great value to your strategy, but to do so, they need to be involved in more than just your yearly off-site strategic planning.

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April 26, 2019

How Madonna Would Have Handled the Financial Services Royal Commission

Business Strategy, Finance, Marketing Strategy

Australian banks and financial institutions are losing the faith of the consumer. It isn’t a problem of regulation or profit alone. It’s a problem of public perception.

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April 23, 2019

Integrated Campaigns Deliver 1.5x more Value

Business Strategy, Marketing Strategy, The Big 6 Challenges

Whether it’s launching a new product line or executing a new strategy to increase brand awareness or implementing your internal comms strategy, there is one thing we know that’s certain: collaboration and integration across multiple teams are keys to get the job done and get results. But this is not always easy.

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April 11, 2019

How to Increase Your Customer Lifetime Value and Gain Revenue

Business Strategy, Marketing Strategy, Customer Centricity

Customer lifetime value is a critical factor in business success, but not all companies are tracking it. Many companies do not measure it, do not know what it is, or choose to completely ignore it.

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March 15, 2019

Productisation: How to Market the Intangible

Business Strategy, Marketing Strategy

How do you describe “insurance” or  “healthcare” or “software” so your potential clients can grasp the value of something they can’t see?

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March 1, 2019

5 Market-Shaking Disruption Drivers in 2020 and Beyond

Business Strategy, Disruption

The business landscape is constantly evolving. With the speed of digital innovation increasing constantly, what impact will disruption have on your business in 2019?

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February 14, 2019

Developing a Robust Innovation Pipeline that Powers Growth

Business Strategy, Innovation

Building an innovation pipeline means curating inspiration as a renewable resource. To accomplish this, you need to develop a system that both drives and supports an innovative culture.

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February 8, 2019

Marketing Automation: Steps to Get Effective Sales Buy-In

Business Strategy, Digital, Marketing Automation

If marketing automation is a great tool for businesses, how do we build an airtight business case for it? And how can we get our stakeholders and the sales team on board?

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