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title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Better Questions
description: Better Questions | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes
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Topic

# Better Questions

[![](https://blog.hellostepchange.com/hs-fs/hubfs/6Insight-Hunters-Main-Thumbnail.webp?width=720&height=405&name=6Insight-Hunters-Main-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer)

October 19, 2022

## [Insight Hunters: 6 Critical Questions Every CEO Must Answer](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer)

- [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy)
- [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop)
- [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy)

In Insight Hunters, Dr Norman Chorn and Ashton Bishop have teamed up to examine the six critical questions every CEO should see through. 

[Read the article](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer)

[![](https://blog.hellostepchange.com/hs-fs/hubfs/5Insight-Hunters-Episode-5-Thumbnail.webp?width=720&height=405&name=5Insight-Hunters-Episode-5-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insight-hunters-episode5-whats-the-one-mistake-leaders-make-the-most)

October 19, 2022

## [Insight Hunters EP5: What’s the One Mistake Leaders Make the Most?](https://blog.hellostepchange.com/blog/insight-hunters-episode5-whats-the-one-mistake-leaders-make-the-most)

- [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop)
- [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership)
- [Leadership](https://blog.hellostepchange.com/blog/topic/leadership)

In this episode, the Insight Hunters ask the question: What’s the one mistake that leaders make the most?

[Read the article](https://blog.hellostepchange.com/blog/insight-hunters-episode5-whats-the-one-mistake-leaders-make-the-most)

[![](https://blog.hellostepchange.com/hs-fs/hubfs/4Insight-Hunters-Episode-4-Thumbnail.webp?width=720&height=405&name=4Insight-Hunters-Episode-4-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insight-hunters-episode4-improving-and-integrating-thinking-routines)

October 19, 2022

## [Insight Hunters EP4: Improving and Integrating Thinking Routines](https://blog.hellostepchange.com/blog/insight-hunters-episode4-improving-and-integrating-thinking-routines)

- [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop)
- [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions)
- [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn)

In this episode, the Insight Hunters ask the question: How do you improve and integrate first principles and imaginative thinking routines within teams?

[Read the article](https://blog.hellostepchange.com/blog/insight-hunters-episode4-improving-and-integrating-thinking-routines)

[![](https://blog.hellostepchange.com/hs-fs/hubfs/covid.webp?width=720&height=405&name=covid.webp)](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation)

October 19, 2022

## [Insight Hunters Special: How Has COVID-19 Changed the Way We Respond?](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation)

- [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop)
- [Disruption](https://blog.hellostepchange.com/blog/topic/disruption)
- [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions)

In this special episode, the Insight Hunters ask: What has COVID-19 changed and how can we respond as an organisation?

[Read the article](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation)

[![](https://blog.hellostepchange.com/hs-fs/hubfs/3Insight-Hunters-Episode-3-Thumbnail.webp?width=720&height=405&name=3Insight-Hunters-Episode-3-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy)

October 19, 2022

## [Insight Hunters EP3: What Are the Best Strategy Frameworks?](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy)

- [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy)
- [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop)
- [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy)

The Insight Hunters are back and in this episode, they ask the question: What are the best strategy frameworks?

[Read the article](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy)

[![](https://blog.hellostepchange.com/hs-fs/hubfs/2Insight-Hunters-Episode-2-Thumbnail.webp?width=720&height=405&name=2Insight-Hunters-Episode-2-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insight-hunters-episode-2-evaluating-roles-and-rewards-in-an-agile-company)

October 19, 2022

## [Insight Hunters EP2: Evaluating Roles and Rewards For Agile Companies](https://blog.hellostepchange.com/blog/insight-hunters-episode-2-evaluating-roles-and-rewards-in-an-agile-company)

- [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop)
- [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions)
- [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn)

In this episode, the Insight Hunters ask: How do Agile companies evaluate roles and rewards if these are constantly changing? 

[Read the article](https://blog.hellostepchange.com/blog/insight-hunters-episode-2-evaluating-roles-and-rewards-in-an-agile-company)

[![](https://blog.hellostepchange.com/hs-fs/hubfs/1Insight-Hunters-Episode-1-Thumbnail.webp?width=720&height=405&name=1Insight-Hunters-Episode-1-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insight-hunters-episode1-distinguishing-between-good-and-right-ideas)

October 19, 2022

## [Insight Hunters EP1: Distinguishing Between Good and Right Ideas](https://blog.hellostepchange.com/blog/insight-hunters-episode1-distinguishing-between-good-and-right-ideas)

- [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop)
- [Better Questions](https://blog.hellostepchange.com/blog/topic/better-questions)
- [Norman Chorn](https://blog.hellostepchange.com/blog/topic/norman-chorn)

In this episode, the Insight Hunters ask: How do teams distinguish between good ideas and the right ones? 

[Read the article](https://blog.hellostepchange.com/blog/insight-hunters-episode1-distinguishing-between-good-and-right-ideas)

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