The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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December 20, 2019

Customer-Centricity Is the New Governance Imperative

Business Strategy, Board

In the second article of our 10-part series on Thinking Tools for Boards, Jeff Cooper, Founding Partner at Step Change, talks about how Boards can govern and map progress for their organisations in the journey to customer-centricity.

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November 29, 2019

Is the Board Keeping an Eye on the Business Measures that Matter?

Business Strategy, Board

In the first article of our 10-part series on Thinking Tools for Boards, Jeff Cooper, Founding Partner at Step Change, talks about identifying the mix of business metrics that help move the needle and are predictive of business success.

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