What ChatGPT Doesn’t Know About Brand Salience
What is brand salience? And how does it impact how well your brand is seen by the world?
Read the article
Topic
B2B Sales
B2B Personalisation: What Do Customers Really Want?
Business buyers now expect to experience B2B personalisation at some point during their purchasing journey.
Read the article
Targeting Strategy: Using Predatory Targeting to Drive Business Results
Find out how you can use Predatory Targeting to effectively win against the competition and push for business growth.
Read the article
Lead Generation for B2B: Not All Leads Are the Same
Not all leads are created equal. Here are B2B lead generation tactics you can leverage.
Read the article
Marketing and Sales Alignment: How to Make Both Teams Work Effectively
Sales and marketing are both very important functions in their own right. They work towards one goal: to help grow the business. So why aren't they working together?
Read the article
The Industry Average B2B Sales Cycle Length
Your sales cycle can help you improve and refine your sales process and forecast your incoming revenue.
Read the article
Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals
Read to learn how marketing automation and content marketing can close more deals and drive sales.
Read the article
Growth Hacking Tactics for Challenger Businesses
Your push marketing efforts will not do the trick anymore. To grow your audience and increase conversion rates, you need to master growth hacking.
Read the article
Why Your Marketing Plan Will Fail [Marketing Plan Template]
A plan is only as good as its execution. Learn how to make marketing plans that actually work in this blog post by strategist Adrian Stewart.
Read the article
Negotiation Styles: How Would You Negotiate with Bruce Lee?
Recognise and deal with different negotiation styles used in business to achieve maximum results.
Read the article
Where to Spend Your Marketing Budget: Part 3
What’s your marketing message? In this episode of Marketing Mavericks, learn why the great brands of the world stand for one thing.
Read the article
The 4Cs of Qualifying Upfront
Stay agile. Remembering the 4 Cs of qualifying upfront lets you stay agile.
Read the article
When Is It Right to Speed Up the Sale?
What does a winner business case look like? Step Change Founding Partner Jeff Cooper enumerates the criteria for the perfect time to speed up the sale.
Read the article
When Is It Right to Slow Down the Sale?
If you still think that skipping some steps in the sales process is helping your client, you're not.
Read the article
2 Minutes on Amplifying the Sale (Part 2)
To amplify your sales process, you also need a lead-generating website, a beautifully crafted A3 Discussion Guide, powerful proposals, and an explainer video.
Read the article
2 Minutes on Amplifying the Sale (Part 1)
Here are the seven foundations for amplifying the sale.
Read the article
6 Things You Should Be Doing to Engage Your Customers (But Probably Aren’t)
Glenn Bartlett shares six easy-to-do tactics to engage your customers.
Read the article
2 Minutes on How to Make Referral Relationships Work — Part 4
To make referral relationships work, send more leads, find a way for your partners to add value to your clients, and commit to nurturing the relationship.
Read the article
2 Minutes on How to Make Referral Relationships Work — Part 3
To make referral relationship work, create a combined value proposition, systemise points, and make it easy.
Read the article
2 Minutes on How to Make Referral Relationships Work — Part 2
To make referral relationships works, re-engineer your business processes across their client’s journey and know the top 5 need-states for your business and for your partners.
Read the article
2 Minutes on How to Make Referral Relationships Work — Part 1
Referral relationships cost less, and they shorten your sales cycle. So it’s important for you to optimise your referral strategy to deliver more leads.
Read the article
How Do You Measure Your Customer’s Loyalty?
A powerful indicator of future growth, the Active Net Promoter Score provides a clear measurement of client satisfaction over time.
Read the article
3 Smart Digital Marketing Hacks You Need to Know for 2017
Make your business stand out from the competition in 2017 with these three smart digital marketing hacks.
Read the article
Where to Spend Your Marketing Budget: Part 2
In this episode of Marketing Mavericks, strategy experts Adam Long and Glenn Bartlett dive deeper on how to know and captivate the right audience.
Read the article
Where to Spend Your Marketing Budget: Part 1
Spending your marketing budget in creating a viral video may not be a good idea for your business. Find out why.
Read the article
2 Minutes on the Killer 3 in B2B (Part 3/3): Speed of Response
Do you see a slow growth in your sales? The problem could be the speed of your response to your leads’ queries.
Read the article
Better than Free (How to Make Commodities or Low-Margin Offerings Valuable Again)
In a world where margins are thinning and the internet has made so much available for free, Adam Long explores eight ways to find value in commodities.
Read the article
2 Minutes on the Killer 3 in B2B (Part 2/3): Engagement
Winning clients doesn’t just involve knowledge and rational data. You need to engage clients effectively too.
Read the article
2 Minutes on the Killer 3 in B2B (Part 1/3): Frequency and Depth of Relationship
Businesses are made up of relationships, and because B2B sales consultants are at the company’s front lines, they play a key role in establishing relationships with clients.
Read the article
2 Minutes on Archetypes: Why Do I Need an Archetype, and How Do They Work?
When brands identify with archetypes, customers are drawn to them. No wonder archetypal marketing is now a prerequisite to effective marketing.
Read the article