The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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December 8, 2018

Content Marketing Strategies to Stand Out in the War for Attention

Content Marketing, Digital, Marketing Strategy

In a time where everyone is fighting for differentiation in the market space, how do you make your content stand out? How do you guide your audience to look where your content is?

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November 30, 2018

10 B2B Case Studies to Inspire Your Inbound Marketing Strategy

Digital, Content Marketing, Finance, Saas, Hospitality, Internet, Construction

B2B marketers will confirm that outbound initiatives simply aren’t good enough. If you want to attract, nurture, and convert your leads to customers, inbound marketing is your powerful strategy. Gartner reports that properly executed inbound marketing tactics are 10x more effective for lead conversion compared to outbound methods.

Take a page out of these 10 businesses who successfully grew their business through inbound.

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November 29, 2018

How to Create Events that Resonate with the Right Audience

Marketing Strategy, Content Marketing

In today’s cluttered business landscape, where it takes a great deal for brands to win the war for attention, you need to take every opportunity to nourish relationships and gain the trust of your potential clients. One of the great ways to do this is by organising events.

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November 9, 2018

The B2B Marketer’s Guide to Marketing ROI Benchmarks

Marketing Strategy, PPC, Email Marketing, Marketing Automation, Content Marketing, SEO

A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. This guide will walk you through the ROI benchmarks in different areas of marketing.

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October 31, 2018

Top 10 Business Blogging Statistics to Guide Your Blog Strategy

Content Marketing, Digital

This week, we collect the most relevant data that prove business blogging is working wonders.

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October 5, 2018

How Much Does a Video Cost?

Creativity, Marketing Strategy, Content Marketing

Video is fast becoming a household name in the marketing industry today with it expected to dominate the market by as much as 80% by 2019.

And that’s not at all surprising: it’s been found that adding videos to your website is the easiest way to ranking higher on Google search, and marketers all over the world consider video as the type of content with the best ROI.

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September 28, 2018

Why Video Testimonials Are Your Best Conversion Tools

Creativity, Marketing Strategy, Content Marketing

The need for social proof is an inescapable part of marketing strategy today. With so much noise in the marketplace, it’s understandable why consumers look for social proof from their peers or other consumers about their buying decisions. So the best tool to communicate your value further? A video testimonial from your delighted clients.

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August 31, 2018

Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals

Content Marketing, Digital, B2B Sales

It’s time your marketing and sales teams work side by side. The best way to do that? Marketing automation and content marketing.

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August 16, 2018

Should You Invest in Video Marketing for Your Ecommerce Business?

Creativity, Content Marketing, Marketing Strategy

When it comes to showcasing your brand to your audience in the best way possible, videos are still unrivalled.

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August 1, 2018

The Psychology of Content Funnels: Psychological Hacks to Take Clients from Awareness to Action

Content Marketing, Digital

If I told you there was a way to earn three times as many leads without spending any more money on marketing, would you believe me? Because that’s exactly what happens when you switch from the traditional outbound marketing to content marketing.

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May 10, 2018

Blog SEO Checklist: How to Make Your Content Rank in Google

Content Marketing, Digital

A blog is a powerful tool every business should have. If you want to stay relevant and competitive, if you want to be found online, a business blog is a necessity. It’s simply the most effective tactic that allows you to attract, engage, and nurture leads as they go through the stages in your marketing funnel.

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April 10, 2018

The Content Marketing Roundup: 20 Stats, Tips, Trends in 2018

Content Marketing, Digital

In today’s fast-paced digital world, businesses operate in a time where attention is scarce and content is everywhere. Businesses who are serious about reaching out to their consumers are upping their game to win their attention.

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April 5, 2018

The Content Marketing Funnel Playbook: A Systematic Approach to Promoting Your Brand

Content Marketing, Digital

Marketers are facing a dilemma today. On one hand, it’s becoming clear that creating content is not only an effective way to raise publicity for their companies, but it’s also essential to do so. On the other hand, so many companies are using content that consumers have become overexposed to.

The typical consumer sees hundreds of articles, blog posts, videos, and other forms of content per day and only manage to fully consume or remember a small fraction of them.

Unless your content marketing strategy can stand out from the rest, there’s no way to convert viewers and readers to consumers.

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February 2, 2017

Underdog Reminder Series – Use of Video

underdog marketing, Branding, Content Marketing



1. Watch my video first until I tell you to pause 

2. Then click: Lockitron 

3. Followed by: August 

4. Then return to my video. 

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