The Step Change Blog

The latest thinking on business, strategy, marketing and sales

Subscribe Now
November 14, 2019

How to Align Your Content Strategy with Your Brand Strategy

Digital, Content Marketing

Assuming that content strategy and brand strategy are interchangeable is one of the reasons why most strategies fail. So let’s get one thing clear before we dive right into the details: A solid brand strategy informs your content strategy. A well-executed content strategy builds better brand reputation.

Read More
July 5, 2019

Content Marketing for Retail Brands: Improving Customer Experience through Content

Digital, Content Marketing, Retail, Customer Centricity

Many retailers today are struggling to deliver the seamless online experience that customers want with a limited marketing budget. How can content marketing help them bridge this gap and improve the customer experience? 

Read More
July 4, 2019

Content Marketing for Financial Services Post-Royal Commission

Finance, Digital, Content Marketing

In the wake of the Royal Commission, where the reputation of financial services institutions is at an all-time low, marketing leaders have been asking themselves: “How can I convince our clients to trust us now? Where can we spend our marketing dollars in a way that will yield a positive return?”

Read More
May 30, 2019

Content Marketing for Nonprofits: How to Inspire More Donors and Volunteers to Action

Digital, Content Marketing, Not-for-Profits

Your mission and core beliefs alone won’t be enough to rally more sponsors and build stronger advocacy. With the strength of NFPs being donations and volunteers, how can you appeal to people’s emotions and intellect? With limited resources, what’s the best way to get your audience to care for your cause and give back?

Read More
January 24, 2019

Video Marketing: A Quick Guide on Using Video to Connect Your Brand to Your Audience

Marketing Strategy, Creativity, Content Marketing

In the age of short attention spans, brands are constantly competing to captivate their audience through creative and engaging ways possible.

Read More
January 22, 2019

Top 10 Content Marketing Statistics for SaaS Businesses in 2019

Digital, Content Marketing, Saas

The Software as a Service (SaaS) industry is expected to surpass $112.8 billion in 2019 and is fast rising to become one of the top industries to watch out for. Here are key statistics you need to know now to inform your strategy.

Read More
January 8, 2019

10 B2B Content Marketing Charts You Need to See This Week

Digital, Content Marketing

Content marketing’s effectiveness at engaging target audiences and promoting meaningful relationships has made it a popular choice for B2B marketers. To help guide B2B marketers for 2019, here are 10 content marketing charts that are worth looking into as we start the year.

Read More
December 20, 2018

SEO and Marketing Automation: How They Work Together to Boost Your Brand

Marketing Strategy, Digital, Content Marketing, Marketing Automation, SEO

Content is only as valuable as the audience it reaches. Marketing automation and SEO need to work together to boost your digital marketing efforts. By understanding how these two disciplines work together, you will be able to use them to gain a higher ROI.

Read More
December 8, 2018

Content Marketing Strategies to Stand Out in the War for Attention

Marketing Strategy, Digital, Content Marketing

In a time where everyone is fighting for differentiation in the market space, how do you make your content stand out? How do you guide your audience to look where your content is?

Read More
November 30, 2018

10 B2B Case Studies to Inspire Your Inbound Marketing Strategy

Construction, Finance, Internet, Digital, Content Marketing, Hospitality, Saas

B2B marketers will confirm that outbound initiatives simply aren’t good enough. If you want to attract, nurture, and convert your leads to customers, inbound marketing is your powerful strategy. Gartner reports that properly executed inbound marketing tactics are 10x more effective for lead conversion compared to outbound methods.

Take a page out of these 10 businesses who successfully grew their business through inbound.

Read More
November 29, 2018

How to Create Events that Resonate with the Right Audience

Marketing Strategy, Content Marketing

In today’s cluttered business landscape, where it takes a great deal for brands to win the war for attention, you need to take every opportunity to nourish relationships and gain the trust of your potential clients. One of the great ways to do this is by organising events.

Read More
November 9, 2018

The B2B Marketer’s Guide to Marketing ROI Benchmarks

Marketing Strategy, Content Marketing, Email Marketing, PPC, Marketing Automation, SEO

A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. This guide will walk you through the ROI benchmarks in different areas of marketing.

Read More
October 31, 2018

Top 10 Business Blogging Statistics to Guide Your Blog Strategy

Digital, Content Marketing

This week, we collect the most relevant data that prove business blogging is working wonders.

Read More
October 5, 2018

How Much Does a Video Cost?

Marketing Strategy, Creativity, Content Marketing

Video is fast becoming a household name in the marketing industry today with it expected to dominate the market by as much as 80% by 2019.

And that’s not at all surprising: it’s been found that adding videos to your website is the easiest way to ranking higher on Google search, and marketers all over the world consider video as the type of content with the best ROI.

Read More
September 28, 2018

Why Video Testimonials Are Your Best Conversion Tools

Marketing Strategy, Creativity, Content Marketing

The need for social proof is an inescapable part of marketing strategy today. With so much noise in the marketplace, it’s understandable why consumers look for social proof from their peers or other consumers about their buying decisions. So the best tool to communicate your value further? A video testimonial from your delighted clients.

Read More
August 31, 2018

Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals

B2B Sales, Digital, Content Marketing

It’s time your marketing and sales teams work side by side. The best way to do that? Marketing automation and content marketing.

Read More
August 16, 2018

Should You Invest in Video Marketing for Your Ecommerce Business?

Marketing Strategy, Creativity, Content Marketing

When it comes to showcasing your brand to your audience in the best way possible, videos are still unrivalled.

Read More
August 1, 2018

The Psychology of Content Funnels: Psychological Hacks to Take Clients from Awareness to Action

Digital, Content Marketing

If I told you there was a way to earn three times as many leads without spending any more money on marketing, would you believe me? Because that’s exactly what happens when you switch from the traditional outbound marketing to content marketing.

Read More
May 10, 2018

Blog SEO Checklist: How to Make Your Content Rank in Google

Digital, Content Marketing

A blog is a powerful tool every business should have. If you want to stay relevant and competitive, if you want to be found online, a business blog is a necessity. It’s simply the most effective tactic that allows you to attract, engage, and nurture leads as they go through the stages in your marketing funnel.

Read More
April 10, 2018

The Content Marketing Roundup: 20 Stats, Tips, and Trends in 2019 [UPDATED]

Digital, Content Marketing

In today’s fast-paced digital world, businesses operate in a time where attention is scarce and content is everywhere. Businesses who are serious about reaching out to their consumers are upping their game to win their attention.

Read More
April 5, 2018

The Content Marketing Funnel Playbook: A Systematic Approach to Promoting Your Brand

Digital, Content Marketing

Marketers are facing a dilemma today. On one hand, it’s becoming clear that creating content is not only an effective way to raise publicity for their companies, but it’s also essential to do so. On the other hand, so many companies are using content that consumers have become overexposed to.

The typical consumer sees hundreds of articles, blog posts, videos, and other forms of content per day and only manage to fully consume or remember a small fraction of them.

Unless your content marketing strategy can stand out from the rest, there’s no way to convert viewers and readers to consumers.

Read More
February 2, 2017

Underdog Reminder Series – Use of Video

Branding, Content Marketing, underdog marketing

 

IMPORTANT!!!

1. Watch my video first until I tell you to pause 

2. Then click: Lockitron 

3. Followed by: August 

4. Then return to my video. 

Read More