The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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January 29, 2026

3 Ways To Prepare Your Business For Disruption

Business Strategy, Artificial Intelligence, Innovation, Disruption, Augmented Reality, Business Growth, Marketing Automation, Customer Centricity, Business Opportunities, Digital Revolution, Digital Economy

How do you prepare for the unpredictable?

Disruption no longer waits its turn. it arrives early, moves quickly, and rewrites the rules while businesses are still playing catch-up.

Some organisations are making sense of change and using it to their advantage. Others are stuck reacting, hoping things will return to normal.

The difference comes down to strategy. The businesses that pull ahead are the ones that read the signals, adapt fast, and move with intent.

 

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December 14, 2023

TOP DIGITAL POWERPLAYS: 14 DIGITAL SECTORS TO EXPLORE AND DOMINATE

Business Strategy, Artificial Intelligence, Augmented Reality, Digital, Business Growth, Content Marketing, Brand Positioning, Business Opportunities, YouTube, Digital Revolution, Digital Economy, Digital Marketing

Convert sales-qualified leads to real customers effectively using these four tips.

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May 3, 2017

These 3 Companies Transformed Their Customer Experience by Using Augmented Reality

Marketing Strategy, Augmented Reality, Customer Centricity

How people experience a brand largely impacts their loyalty. No wonder a lot of businesses consider customer experience very important. The challenge is, in the age of digital revolution, customers’ expectations are set high up there. So how can businesses meet the demand for a remarkable customer experience?

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