The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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January 18, 2024

3 Ways To Prepare Your Business For Disruption

Business Strategy, Artificial Intelligence, Innovation, Disruption, Augmented Reality, Business Growth, Marketing Automation, Customer Centricity, Business Opportunities, Digital Revolution, Digital Economy

How do you prepare for the unpredictable?

While some businesses leverage disruption to their advantage like second nature — many companies are falling behind.

Where others enjoy better workforces, efficient operations, and improved customer experiences, some continue to struggle at the back foot of change as another wave of disruption looms on the horizon.

So what’s the game changer? Strategy. Most organisations don’t have a game plan to navigate the evolving business landscape. Nor do they bother to predict trends and track challenges or opportunities that lie on their radar and that makes all the difference. 

So how do you get better at keeping your finger on the pulse and preparing your business for disruption?

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December 14, 2023

TOP DIGITAL POWERPLAYS: 14 DIGITAL SECTORS TO EXPLORE AND DOMINATE

Business Strategy, Artificial Intelligence, Augmented Reality, Digital, Business Growth, Content Marketing, Brand Positioning, Business Opportunities, YouTube, Digital Revolution, Digital Economy, Digital Marketing

Convert sales-qualified leads to real customers effectively using these four tips.

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May 3, 2017

These 3 Companies Transformed Their Customer Experience by Using Augmented Reality

Marketing Strategy, Augmented Reality, Customer Centricity

How people experience a brand largely impacts their loyalty. No wonder a lot of businesses consider customer experience very important. The challenge is, in the age of digital revolution, customers’ expectations are set high up there. So how can businesses meet the demand for a remarkable customer experience?

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