---
title: These 3 Companies Transformed Their Customer Experience by Using Augmented Reality
description: A great customer experience can affect a person’s decision to buy. Learn how these three companies used augmented reality to improve their customer experience.
image: https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/step-change-augmented-reality.jpeg
---

[![Step Change White Logo](https://blog.hellostepchange.com/hs-fs/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png?width=208&height=36&name=SC%20-%20Logo_Full%20-%20White%20+%20Colour.png)](http://www.hellostepchange.com/?__hstc=45788219.b3896949ac4325b4833c9f227aad12ee.1788765059220.1788765059220.1788765059220.1&__hssc=45788219.1.1788765059220&__hsfp=f27fa453a3b88fbe5f30c0a77d91c2c9)

- [Home](https://www.hellostepchange.com/)
- [About](https://www.hellostepchange.com/about/) 
    - [About](https://www.hellostepchange.com/about/)
    - [Careers](https://www.hellostepchange.com/careers/)
- [Services](https://www.hellostepchange.com/about/) 
    - [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC)
    - [Brand and Messaging](https://www.hellostepchange.com/cut-through-brand-stories/)
    - [Marketing Plans](https://www.hellostepchange.com/practical-marketing-plans/)
    - [Business Strategies](https://www.hellostepchange.com/agile-business-strategies/)
    - [Value Propositions](https://www.hellostepchange.com/value-propositions/)
    - [Content](https://www.hellostepchange.com/content-production/)
    - [Predatory Marketing](https://www.hellostepchange.com/predatory-marketing-2/)
- [Work](http://www.hellostepchange.com/work/) 
    - [Testimonials](https://www.hellostepchange.com/testimonials/)
- [Speaking](https://www.hellostepchange.com/speaking/)
- [Blog](https://blog.hellostepchange.com/blog/) 
    - [History's Greatest Strategists](https://info.hellostepchange.com/hgs)
    - [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets)
    - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy)
    - [Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales)
    - [Branding](https://blog.hellostepchange.com/blog/topic/branding)
    - [Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership)
    - [Digital](https://blog.hellostepchange.com/blog/topic/digital)
    - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy)
    - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity)
- [Contact](https://www.hellostepchange.com/contact/)
- [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655)

May 3, 2017

# These 3 Companies Transformed Their Customer Experience by Using Augmented Reality

May 3, 2017

# These 3 Companies Transformed Their Customer Experience by Using Augmented Reality

[Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Augmented Reality](https://blog.hellostepchange.com/blog/topic/augmented-reality), [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity)

How people experience a brand largely impacts their loyalty. No wonder a lot of businesses consider customer experience very important. The challenge is, in the age of digital revolution, customers’ expectations are set high up there. So how can businesses meet the demand for a remarkable customer experience?

Enter a new technology called augmented reality.

 

### **What Is Augmented Reality?**

In a nutshell, augmented reality (AR) is a technology that enhances a real, physical environment by overlaying virtual objects or information onto a screen in real-time through displays like your smartphone or Hololens.

Let’s say you found a cool office desk in [IKEA](https://www.youtube.com/watch?v=vDNzTasuYEw#t=11). But before you decide to buy it, you want to know if it’s actually perfect for your office. With augmented reality, it’s now possible to check if the desk looks good on your office — without even leaving the comfort of your home.

 

### **What’s In It for Marketers?**

More innovative marketers are now turning to augmented reality. It has the power to (1) transform a rather ‘normal’ customer experience into a remarkable, even unforgettable, one; (2) address customer pain points that were impossible to solve ages ago; (3) and remove the uncertainty factor for potential online buyers by making products virtually tangible.

These factors can undoubtedly influence a person’s decision to buy, thus pushing the buyer further down into the marketing funnel.

Here are three businesses that used augmented reality to improve their customer experience.

 

### **1. Taking Jewellery Fitting to the Next Level with De Beers**

De Beers is a mining company that used augmented reality so people can ‘try on’ their branded diamond, Forevermark. All they had to do was print and cut an image per instruction. Bringing the cutout image to the webcam, it would then be transformed into a real piece of jewellery.

 

 

What this means for you: If you are a business that sells or displays products online, AR technology will be an advantage to you. Online customers find it difficult to imagine how a piece of clothing or jewellery or a cosmetic would suit them. AR allows businesses to overcome this challenge. This is highly valuable as it makes the purchase decision simpler and easier for customers.

 

### **2. Providing Real-Time Information on Hand with St George Bank**

[St George Bank](http://www.gizmodo.com.au/2010/05/st-george-offers-an-augmented-reality-iphone-app-too/) built an app called Housefinder, which allows users to find a property that’s for sale or for rent and get real-time data.

What this means for you: AR simplifies processes and provides information in real-time. In this case, it can solve a potential buyer’s dilemma in house-hunting — even before they get to speak with a real-estate agent, they already know which house is for rent, how many rooms there are, and how much it costs.

 

### **3. Creating Hair-Raising Moments at Sky Austria**

To promote the TV series *The Walking Dead*, marketers over at Sky Austria in Vienna and an ad firm transformed an ordinary tram stop into a “Scary Shelter”. Watch their award-winning marketing campaign here:

 

 

What this means for you: AR offers new, more innovative ways for brands to increase top-of-mind awareness and create remarkable experiences.

### **Conclusion**

Augmented reality has paved the way for brands to improve their customer experience strategies more than conventional methods can offer. This has allowed brands to simplify their buyer’s journey, provide real-time information, and increase people’s awareness of their product — all so they can stand out and delight customers.

Have a look at your business. In what ways can you improve your customers’ experience with your product or service? How can augmented reality play a role in this?

 

### **Related Article**

[![How Virtual Reality Is Already Transforming Your Competitors’ Marketing](https://no-cache.hubspot.com/cta/default/2337212/78831cc4-cf4c-4c9d-b276-aa8a93633b6c.png)](https://cta-redirect.hubspot.com/cta/redirect/2337212/78831cc4-cf4c-4c9d-b276-aa8a93633b6c)

 

**![adam-long-step-change.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/00Key_People/adam-long-step-change.jpg?width=110&name=adam-long-step-change.jpg)Adam Long is the Executive General Manager at Step Change.** With a degree in Industrial Design, Adam has been trained to look at problems from unique angles and create solutions that are simple, effective and always innovative. He brings this innovation focus and clarity of vision to his role as the Executive GM of Step Change, building strategies for the likes of Sony Pictures Home Entertainment, Amber Tiles, and HP.

![Adam Long](https://blog.hellostepchange.com/hubfs/BLOG/Posts/00-Steppers/adam-long-step-change.jpg)

### Written by [Adam Long](https://blog.hellostepchange.com/blog/author/adam-long)

 Tagged: [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Augmented Reality](https://blog.hellostepchange.com/blog/topic/augmented-reality), [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity)

Share

[Tweet](https://twitter.com/share)

 Comments (0)

Older Post[2 Minutes on Amplifying the Sale (Part 1)](https://blog.hellostepchange.com/blog/2-minutes-on-amplifying-the-sale-part-1?hsLang=en-us)

Newer Post[Step Change News: Top 10 Most Valuable Consultant Companies | Sleeping Duck | The Step Change Culture](https://blog.hellostepchange.com/blog/step-change-news-top-10-most-valuable-consultant-companies-sleeping-duck-the-step-change-culture?hsLang=en-us)

### Categories

- [Marketing Strategy (203)](https://blog.hellostepchange.com/blog/topic/marketing-strategy)
- [Business Strategy (107)](https://blog.hellostepchange.com/blog/topic/business-strategy)
- [Digital (107)](https://blog.hellostepchange.com/blog/topic/digital)
- [B2B Sales (68)](https://blog.hellostepchange.com/blog/topic/b2b-sales)
- [Culture & Leadership (62)](https://blog.hellostepchange.com/blog/topic/culture-leadership)
- [Branding (59)](https://blog.hellostepchange.com/blog/topic/branding)
- [Step Change (59)](https://blog.hellostepchange.com/blog/topic/step-change)
- [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist)
- [Ashton Bishop (35)](https://blog.hellostepchange.com/blog/topic/ashton-bishop)
- [Business Growth (26)](https://blog.hellostepchange.com/blog/topic/business-growth)
- [Customer Centricity (26)](https://blog.hellostepchange.com/blog/topic/customer-centricity)
- [Predatory Marketing (25)](https://blog.hellostepchange.com/blog/topic/predatory-marketing)
- [Content Marketing (24)](https://blog.hellostepchange.com/blog/topic/content-marketing)
- [Creativity (22)](https://blog.hellostepchange.com/blog/topic/creativity)
- [Disruption (20)](https://blog.hellostepchange.com/blog/topic/disruption)
- [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)
- [Decision Making (19)](https://blog.hellostepchange.com/blog/topic/decision-making)
- [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists)
- [Brand Archetypes (15)](https://blog.hellostepchange.com/blog/topic/brand-archetypes)
- [Finance (15)](https://blog.hellostepchange.com/blog/topic/finance)
- [Power of Model Thinking (14)](https://blog.hellostepchange.com/blog/topic/power-of-model-thinking)
- [Innovation (13)](https://blog.hellostepchange.com/blog/topic/innovation)
- [2 Minutes On (12)](https://blog.hellostepchange.com/blog/topic/2-minutes-on)
- [Scale (12)](https://blog.hellostepchange.com/blog/topic/scale)
- [Challenger Brands (11)](https://blog.hellostepchange.com/blog/topic/challenger-brands)
- [Artificial Intelligence (10)](https://blog.hellostepchange.com/blog/topic/artificial-intelligence)
- [Powerful Presence (10)](https://blog.hellostepchange.com/blog/topic/powerful-presence)
- [Technology (10)](https://blog.hellostepchange.com/blog/topic/technology)
- [Alignment (9)](https://blog.hellostepchange.com/blog/topic/alignment)
- [Customer Journey (9)](https://blog.hellostepchange.com/blog/topic/customer-journey)
- [Marketing Automation (8)](https://blog.hellostepchange.com/blog/topic/marketing-automation)
- [Better Insights (7)](https://blog.hellostepchange.com/blog/topic/better-insights)
- [Better Questions (7)](https://blog.hellostepchange.com/blog/topic/better-questions)
- [Business Opportunities (7)](https://blog.hellostepchange.com/blog/topic/business-opportunities)
- [High Performing Teams (7)](https://blog.hellostepchange.com/blog/topic/high-performing-teams)
- [Norman Chorn (7)](https://blog.hellostepchange.com/blog/topic/norman-chorn)
- [Popular Posts (7)](https://blog.hellostepchange.com/blog/topic/popular-posts)
- [Strategic Planning (7)](https://blog.hellostepchange.com/blog/topic/strategic-planning)
- [Agile (6)](https://blog.hellostepchange.com/blog/topic/agile)
- [Brand Positioning (6)](https://blog.hellostepchange.com/blog/topic/brand-positioning)
- [Healthcare (6)](https://blog.hellostepchange.com/blog/topic/healthcare)
- [Productivity (6)](https://blog.hellostepchange.com/blog/topic/productivity)
- [Strategy Frameworks (6)](https://blog.hellostepchange.com/blog/topic/strategy-frameworks)
- [Brand Building (5)](https://blog.hellostepchange.com/blog/topic/brand-building)
- [Exclusive Interview (5)](https://blog.hellostepchange.com/blog/topic/exclusive-interview)
- [Fintech (5)](https://blog.hellostepchange.com/blog/topic/fintech)
- [Invisible Marketing (5)](https://blog.hellostepchange.com/blog/topic/invisible-marketing)
- [Leadership (5)](https://blog.hellostepchange.com/blog/topic/leadership)
- [Personal Growth (5)](https://blog.hellostepchange.com/blog/topic/personal-growth)
- [Retail (5)](https://blog.hellostepchange.com/blog/topic/retail)
- [Transformation (5)](https://blog.hellostepchange.com/blog/topic/transformation)
- [Aged Care (4)](https://blog.hellostepchange.com/blog/topic/aged-care)
- [Blue Print (4)](https://blog.hellostepchange.com/blog/topic/blue-print)
- [Differentiation (4)](https://blog.hellostepchange.com/blog/topic/differentiation)
- [Digital Marketing (4)](https://blog.hellostepchange.com/blog/topic/digital-marketing)
- [Digital Revolution (4)](https://blog.hellostepchange.com/blog/topic/digital-revolution)
- [Email Sales (4)](https://blog.hellostepchange.com/blog/topic/email-sales)
- [FMCG (4)](https://blog.hellostepchange.com/blog/topic/fmcg)
- [Marketing Technology (4)](https://blog.hellostepchange.com/blog/topic/marketing-technology)
- [Power of Decision (4)](https://blog.hellostepchange.com/blog/topic/power-of-decision)
- [Referral Relationships (4)](https://blog.hellostepchange.com/blog/topic/referral-relationships)
- [Saas (4)](https://blog.hellostepchange.com/blog/topic/saas)
- [Smart Decision System (4)](https://blog.hellostepchange.com/blog/topic/smart-decision-system)
- [Standing Out (4)](https://blog.hellostepchange.com/blog/topic/standing-out)
- [Success Principles (4)](https://blog.hellostepchange.com/blog/topic/success-principles)
- [Team Efficiency (4)](https://blog.hellostepchange.com/blog/topic/team-efficiency)
- [underdog marketing (4)](https://blog.hellostepchange.com/blog/topic/underdog-marketing)
- [Augmented Reality (3)](https://blog.hellostepchange.com/blog/topic/augmented-reality)
- [Brand Saliency (3)](https://blog.hellostepchange.com/blog/topic/brand-saliency)
- [Conversion (3)](https://blog.hellostepchange.com/blog/topic/conversion)
- [Distinctive Brand (3)](https://blog.hellostepchange.com/blog/topic/distinctive-brand)
- [Ecommerce (3)](https://blog.hellostepchange.com/blog/topic/ecommerce)
- [Increase Sales (3)](https://blog.hellostepchange.com/blog/topic/increase-sales)
- [Lean Principles (3)](https://blog.hellostepchange.com/blog/topic/lean-principles)
- [Marketing Funnel (3)](https://blog.hellostepchange.com/blog/topic/marketing-funnel)
- [Re-engage Database (3)](https://blog.hellostepchange.com/blog/topic/re-engage-database)
- [SEO (3)](https://blog.hellostepchange.com/blog/topic/seo)
- [Sales (3)](https://blog.hellostepchange.com/blog/topic/sales)
- [Social Media (3)](https://blog.hellostepchange.com/blog/topic/social-media)
- [Software (3)](https://blog.hellostepchange.com/blog/topic/software)
- [Animation (2)](https://blog.hellostepchange.com/blog/topic/animation)
- [Bendy Phones (2)](https://blog.hellostepchange.com/blog/topic/bendy-phones)
- [Better World (2)](https://blog.hellostepchange.com/blog/topic/better-world)
- [Board (2)](https://blog.hellostepchange.com/blog/topic/board)
- [Business Model (2)](https://blog.hellostepchange.com/blog/topic/business-model)
- [Construction (2)](https://blog.hellostepchange.com/blog/topic/construction)
- [Culture (2)](https://blog.hellostepchange.com/blog/topic/culture)
- [Digital Economy (2)](https://blog.hellostepchange.com/blog/topic/digital-economy)
- [Domenico de Rosa (2)](https://blog.hellostepchange.com/blog/topic/domenico-de-rosa)
- [Email Marketing (2)](https://blog.hellostepchange.com/blog/topic/email-marketing)
- [Gaming (2)](https://blog.hellostepchange.com/blog/topic/gaming)
- [Internet (2)](https://blog.hellostepchange.com/blog/topic/internet)
- [Marketing Budget (2)](https://blog.hellostepchange.com/blog/topic/marketing-budget)
- [Measures That Matter (2)](https://blog.hellostepchange.com/blog/topic/measures-that-matter)
- [Not-for-Profits (2)](https://blog.hellostepchange.com/blog/topic/not-for-profits)
- [Pharmaceutical (2)](https://blog.hellostepchange.com/blog/topic/pharmaceutical)
- [Sales Strategy (2)](https://blog.hellostepchange.com/blog/topic/sales-strategy)
- [Scenario Planning (2)](https://blog.hellostepchange.com/blog/topic/scenario-planning)
- [Scrum (2)](https://blog.hellostepchange.com/blog/topic/scrum)
- [Steve Jobs (2)](https://blog.hellostepchange.com/blog/topic/steve-jobs)
- [The Big 6 Challenges (2)](https://blog.hellostepchange.com/blog/topic/the-big-6-challenges)
- [Thinking Models (2)](https://blog.hellostepchange.com/blog/topic/thinking-models)
- [Thinking Routines (2)](https://blog.hellostepchange.com/blog/topic/thinking-routines)
- [UX (2)](https://blog.hellostepchange.com/blog/topic/ux)
- [Value Proposition (2)](https://blog.hellostepchange.com/blog/topic/value-proposition)
- [Virtual Reality (2)](https://blog.hellostepchange.com/blog/topic/virtual-reality)
- [manifesto (2)](https://blog.hellostepchange.com/blog/topic/manifesto)
- [5G Wireless (1)](https://blog.hellostepchange.com/blog/topic/5g-wireless)
- [AGL Smarter Working (1)](https://blog.hellostepchange.com/blog/topic/agl-smarter-working)
- [Abercrombie & Fitch (1)](https://blog.hellostepchange.com/blog/topic/abercrombie-fitch)
- [Acquisition (1)](https://blog.hellostepchange.com/blog/topic/acquisition)
- [Apple (1)](https://blog.hellostepchange.com/blog/topic/apple)
- [Bias (1)](https://blog.hellostepchange.com/blog/topic/bias)
- [COVID-19 (1)](https://blog.hellostepchange.com/blog/topic/covid-19)
- [CRM (1)](https://blog.hellostepchange.com/blog/topic/crm)
- [Cause-Related Marketing (1)](https://blog.hellostepchange.com/blog/topic/cause-related-marketing)
- [Change Management (1)](https://blog.hellostepchange.com/blog/topic/change-management)
- [Complete Step Change (1)](https://blog.hellostepchange.com/blog/topic/complete-step-change)
- [Comunet (1)](https://blog.hellostepchange.com/blog/topic/comunet)
- [Confirmation Bias (1)](https://blog.hellostepchange.com/blog/topic/confirmation-bias)
- [Dame Anita Roddick (1)](https://blog.hellostepchange.com/blog/topic/dame-anita-roddick)
- [Daniel Kahneman (1)](https://blog.hellostepchange.com/blog/topic/daniel-kahneman)
- [Database (1)](https://blog.hellostepchange.com/blog/topic/database)
- [Dean Mannix (1)](https://blog.hellostepchange.com/blog/topic/dean-mannix)
- [Design (1)](https://blog.hellostepchange.com/blog/topic/design)
- [Disciplines (1)](https://blog.hellostepchange.com/blog/topic/disciplines)
- [Distribution (1)](https://blog.hellostepchange.com/blog/topic/distribution)
- [Drone Racing (1)](https://blog.hellostepchange.com/blog/topic/drone-racing)
- [Dual Transformation (1)](https://blog.hellostepchange.com/blog/topic/dual-transformation)
- [Elon Musk (1)](https://blog.hellostepchange.com/blog/topic/elon-musk)
- [End of Financial Year (1)](https://blog.hellostepchange.com/blog/topic/end-of-financial-year)
- [Execution (1)](https://blog.hellostepchange.com/blog/topic/execution)
- [Exponential Organizations (1)](https://blog.hellostepchange.com/blog/topic/exponential-organizations)
- [Financial Services (1)](https://blog.hellostepchange.com/blog/topic/financial-services)
- [Financial Year (1)](https://blog.hellostepchange.com/blog/topic/financial-year)
- [Fisher Price (1)](https://blog.hellostepchange.com/blog/topic/fisher-price)
- [Ford (1)](https://blog.hellostepchange.com/blog/topic/ford)
- [Fundamental Attribution Error (1)](https://blog.hellostepchange.com/blog/topic/fundamental-attribution-error)
- [Gamblers Fallacy (1)](https://blog.hellostepchange.com/blog/topic/gamblers-fallacy)
- [Gamification (1)](https://blog.hellostepchange.com/blog/topic/gamification)
- [Google (1)](https://blog.hellostepchange.com/blog/topic/google)
- [Gorilla Glass (1)](https://blog.hellostepchange.com/blog/topic/gorilla-glass)
- [Growth Hacking (1)](https://blog.hellostepchange.com/blog/topic/growth-hacking)
- [Hackers (1)](https://blog.hellostepchange.com/blog/topic/hackers)
- [Henry Ford (1)](https://blog.hellostepchange.com/blog/topic/henry-ford)
- [Hospitality (1)](https://blog.hellostepchange.com/blog/topic/hospitality)
- [Ice Bucket Challenge (1)](https://blog.hellostepchange.com/blog/topic/ice-bucket-challenge)
- [Ideation Process (1)](https://blog.hellostepchange.com/blog/topic/ideation-process)
- [Influence (1)](https://blog.hellostepchange.com/blog/topic/influence)
- [Institute of Change (1)](https://blog.hellostepchange.com/blog/topic/institute-of-change)
- [Ladder of Inference (1)](https://blog.hellostepchange.com/blog/topic/ladder-of-inference)
- [Lanrex (1)](https://blog.hellostepchange.com/blog/topic/lanrex)
- [Launching an App (1)](https://blog.hellostepchange.com/blog/topic/launching-an-app)
- [Lee Se-Dol (1)](https://blog.hellostepchange.com/blog/topic/lee-se-dol)
- [Mahatma Gandhi (1)](https://blog.hellostepchange.com/blog/topic/mahatma-gandhi)
- [Mark W. Johnson (1)](https://blog.hellostepchange.com/blog/topic/mark-w-johnson)
- [Marketing (1)](https://blog.hellostepchange.com/blog/topic/marketing)
- [Marshall Van Alstyne (1)](https://blog.hellostepchange.com/blog/topic/marshall-van-alstyne)
- [Mcdonald's (1)](https://blog.hellostepchange.com/blog/topic/mcdonalds)
- [Microsoft (1)](https://blog.hellostepchange.com/blog/topic/microsoft)
- [Mission Statement (1)](https://blog.hellostepchange.com/blog/topic/mission-statement)
- [Newsreel (1)](https://blog.hellostepchange.com/blog/topic/newsreel)
- [Online Streaming (1)](https://blog.hellostepchange.com/blog/topic/online-streaming)
- [Our Work (1)](https://blog.hellostepchange.com/blog/topic/our-work)
- [PPC (1)](https://blog.hellostepchange.com/blog/topic/ppc)
- [Pepper the Robot (1)](https://blog.hellostepchange.com/blog/topic/pepper-the-robot)
- [Persuasion (1)](https://blog.hellostepchange.com/blog/topic/persuasion)
- [Platform Revolution (1)](https://blog.hellostepchange.com/blog/topic/platform-revolution)
- [Presuasion (1)](https://blog.hellostepchange.com/blog/topic/presuasion)
- [Professional Services (1)](https://blog.hellostepchange.com/blog/topic/professional-services)
- [Property (1)](https://blog.hellostepchange.com/blog/topic/property)
- [ROSS (1)](https://blog.hellostepchange.com/blog/topic/ross)
- [Range Architecture (1)](https://blog.hellostepchange.com/blog/topic/range-architecture)
- [Real Estate (1)](https://blog.hellostepchange.com/blog/topic/real-estate)
- [Reality Distortion Field (1)](https://blog.hellostepchange.com/blog/topic/reality-distortion-field)
- [Reporting (1)](https://blog.hellostepchange.com/blog/topic/reporting)
- [Robert Cialdini (1)](https://blog.hellostepchange.com/blog/topic/robert-cialdini)
- [Robots (1)](https://blog.hellostepchange.com/blog/topic/robots)
- [SalesITV (1)](https://blog.hellostepchange.com/blog/topic/salesitv)
- [Salim Ismail (1)](https://blog.hellostepchange.com/blog/topic/salim-ismail)
- [Sean Covey (1)](https://blog.hellostepchange.com/blog/topic/sean-covey)
- [Selling Persuasively (1)](https://blog.hellostepchange.com/blog/topic/selling-persuasively)
- [Smart Risk (1)](https://blog.hellostepchange.com/blog/topic/smart-risk)
- [Start-Up (1)](https://blog.hellostepchange.com/blog/topic/start-up)
- [Sustaining Change (1)](https://blog.hellostepchange.com/blog/topic/sustaining-change)
- [The 4 Ps (1)](https://blog.hellostepchange.com/blog/topic/the-4-ps)
- [The Body Shop (1)](https://blog.hellostepchange.com/blog/topic/the-body-shop)
- [The Invoice Market (1)](https://blog.hellostepchange.com/blog/topic/the-invoice-market)
- [ToBeMe (1)](https://blog.hellostepchange.com/blog/topic/tobeme)
- [Tracking (1)](https://blog.hellostepchange.com/blog/topic/tracking)
- [Travel (1)](https://blog.hellostepchange.com/blog/topic/travel)
- [Unicorns (1)](https://blog.hellostepchange.com/blog/topic/unicorns)
- [VUCA World (1)](https://blog.hellostepchange.com/blog/topic/vuca-world)
- [Viral (1)](https://blog.hellostepchange.com/blog/topic/viral)
- [Volvo (1)](https://blog.hellostepchange.com/blog/topic/volvo)
- [Walter Isaacson (1)](https://blog.hellostepchange.com/blog/topic/walter-isaacson)
- [Warren Buffet (1)](https://blog.hellostepchange.com/blog/topic/warren-buffet)
- [Water Jet Cutting (1)](https://blog.hellostepchange.com/blog/topic/water-jet-cutting)
- [Wintergartan Marble Machine (1)](https://blog.hellostepchange.com/blog/topic/wintergartan-marble-machine)
- [Women in the Workplace (1)](https://blog.hellostepchange.com/blog/topic/women-in-the-workplace)
- [YouTube (1)](https://blog.hellostepchange.com/blog/topic/youtube)
- [Zoom Pavillion (1)](https://blog.hellostepchange.com/blog/topic/zoom-pavillion)
- [alcohol (1)](https://blog.hellostepchange.com/blog/topic/alcohol)
- [crowd sourcing (1)](https://blog.hellostepchange.com/blog/topic/crowd-sourcing)
- [eDMs (1)](https://blog.hellostepchange.com/blog/topic/edms)
- [eLearning (1)](https://blog.hellostepchange.com/blog/topic/elearning)
- [eSports (1)](https://blog.hellostepchange.com/blog/topic/esports)
- [exponential marketing (1)](https://blog.hellostepchange.com/blog/topic/exponential-marketing)
- [iPhone (1)](https://blog.hellostepchange.com/blog/topic/iphone)
- [invisible communications (1)](https://blog.hellostepchange.com/blog/topic/invisible-communications)
- [linkedin (1)](https://blog.hellostepchange.com/blog/topic/linkedin)
- [robot (1)](https://blog.hellostepchange.com/blog/topic/robot)
- [thinking (1)](https://blog.hellostepchange.com/blog/topic/thinking)

More

### Related posts

[Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking?hsLang=en-us)

[![Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/hubfs/ChatGPT%20Image%20Jul%2014%2c%202026%2c%2004_30_20%20PM.png)](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking?hsLang=en-us)

[The Purpose Payback](https://blog.hellostepchange.com/blog/the-purpose-payback?hsLang=en-us)

[![The Purpose Payback](https://blog.hellostepchange.com/hubfs/Teamwork.jpg)](https://blog.hellostepchange.com/blog/the-purpose-payback?hsLang=en-us)

[Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy?hsLang=en-us)

[![Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/hubfs/Teamwork.jpg)](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy?hsLang=en-us)

[EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet?hsLang=en-us)

[![EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Leadership/best-work.jpg)](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet?hsLang=en-us)

[Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget?hsLang=en-us)

[![Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/hubfs/Gamification-big.jpg)](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget?hsLang=en-us)

[Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/blog/marketing-budget?hsLang=en-us)

[![Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/how-much-should-you-spend-on-marketing.jpg)](https://blog.hellostepchange.com/blog/marketing-budget?hsLang=en-us)

[Knowledge Nugget: 11 Team Productivity Issues You Can Solve With Scrum](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum?hsLang=en-us)

[![Knowledge Nugget: 11 Team Productivity Issues You Can Solve With Scrum](https://blog.hellostepchange.com/hubfs/Teamwork.jpg)](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum?hsLang=en-us)

[What ChatGPT Doesn’t Know About Brand Salience](https://blog.hellostepchange.com/blog/brand-salience?hsLang=en-us)

[![What ChatGPT Doesn’t Know About Brand Salience](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/brand-salience.001.jpeg)](https://blog.hellostepchange.com/blog/brand-salience?hsLang=en-us)

[3 Ways to Transform Board Meetings with Measures That Matter](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter?hsLang=en-us)

[![3 Ways to Transform Board Meetings with Measures That Matter](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/business-measures-that-matter.jpeg)](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter?hsLang=en-us)

[Funnel Metrics: 5 Steps to Link Your Marketing and Sales](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales?hsLang=en-us)

[![Funnel Metrics: 5 Steps to Link Your Marketing and Sales](https://blog.hellostepchange.com/hubfs/STEPCHANGE/Step_Change_Jun2016/download_1.jpg)](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales?hsLang=en-us)

[Insight Hunters: 6 Critical Questions Every CEO Must Answer](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer?hsLang=en-us)

[![Insight Hunters: 6 Critical Questions Every CEO Must Answer](https://blog.hellostepchange.com/hubfs/6Insight-Hunters-Main-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer?hsLang=en-us)

[Insight Hunters EP3: What Are the Best Strategy Frameworks?](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy?hsLang=en-us)

[![Insight Hunters EP3: What Are the Best Strategy Frameworks?](https://blog.hellostepchange.com/hubfs/3Insight-Hunters-Episode-3-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy?hsLang=en-us)

[Knowledge Nuggets: How Minds Change](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change?hsLang=en-us)

[![Knowledge Nuggets: How Minds Change](https://blog.hellostepchange.com/hubfs/how-minds-change-wide.png)](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change?hsLang=en-us)

[3 Reasons Why the Future of Business Is Green](https://blog.hellostepchange.com/blog/3-reasons-why-the-future-of-business-is-green?hsLang=en-us)

[![3 Reasons Why the Future of Business Is Green](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/future-of-real-estate.jpg)](https://blog.hellostepchange.com/blog/3-reasons-why-the-future-of-business-is-green?hsLang=en-us)

[The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy?hsLang=en-us)

[![The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/invest-in-strategy-brand.001.jpeg)](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy?hsLang=en-us)

### Recent posts

[Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking?hsLang=en-us)

July 14, 2026

<https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking?hsLang=en-us>

[The Purpose Payback](https://blog.hellostepchange.com/blog/the-purpose-payback?hsLang=en-us)

April 15, 2026

<https://blog.hellostepchange.com/blog/the-purpose-payback?hsLang=en-us>

[Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy?hsLang=en-us)

February 20, 2026

<https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy?hsLang=en-us>

[3 Ways To Prepare Your Business For Disruption](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption?hsLang=en-us)

January 29, 2026

<https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption?hsLang=en-us>

[Are You Marketing Backwards?](https://blog.hellostepchange.com/blog/are-you-marketing-backwards?hsLang=en-us)

November 27, 2025

<https://blog.hellostepchange.com/blog/are-you-marketing-backwards?hsLang=en-us>

[6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs?hsLang=en-us)

August 28, 2025

<https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs?hsLang=en-us>

[Invest with Confidence: 6 Questions to Unlock Business Opportunities](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities?hsLang=en-us)

July 31, 2025

<https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities?hsLang=en-us>

[EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet?hsLang=en-us)

June 25, 2025

<https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet?hsLang=en-us>

[Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget?hsLang=en-us)

May 29, 2025

<https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget?hsLang=en-us>

[Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/blog/marketing-budget?hsLang=en-us)

April 24, 2025

<https://blog.hellostepchange.com/blog/marketing-budget?hsLang=en-us>

### To get to know you better, please fill in the field below.

Search this site on Google

Go

- [Home](https://www.hellostepchange.com/)
- [About](https://www.hellostepchange.com/about/)
- [Services](https://www.hellostepchange.com/about/)
- [Work](http://www.hellostepchange.com/work/)
- [Speaking](https://www.hellostepchange.com/speaking/)
- [Blog](https://blog.hellostepchange.com/blog/)
- [Contact](https://www.hellostepchange.com/contact/)
- [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655)

[Step Change, Unit A1/35 – 39 Bourke Rd,NSW 2015, Alexandria, Sydney, NSW, 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z/data=!3m1!4b1!4m5!3m4!1s0x6b12ae3f1d1e23a5:0xa511ea8112c34020!8m2!3d-33.8705301!4d151.1974826")(02) 8030 8655

![](https://www.facebook.com/tr?id=139956076415977&ev=PageView&noscript=1)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Adam Long",
    "url" : "https://blog.hellostepchange.com/blog/author/adam-long"
  },
  "dateModified" : "2022-03-21T05:57:49.187Z",
  "datePublished" : "2017-05-03T06:51:18.000Z",
  "headline" : "These 3 Companies Transformed Their Customer Experience by Using Augmented Reality",
  "image" : [ "https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/step-change-augmented-reality.jpeg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.hellostepchange.com/blog/these-3-companies-transformed-their-customer-experience-by-using-augmented-reality",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.hellostepchange.com/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png"
    },
    "name" : "Who How Global Pty Ltd"
  }
}
```