The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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February 20, 2026

Decoded: The Science Behind Why We Buy

Business Strategy, Marketing Strategy, Decision Making, Power of Decision, Business Growth, Knowledge Nuggets, Alignment, Strategy Frameworks, Agile, Strategic Planning, Smart Decision System, Exclusive Interview

In this blog article, learn how you can lead more collaborative, consensus-based decision making with your team.

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March 8, 2016

The Power of Decisions

Bias, Personal Growth, Power of Model Thinking, Decision Making, Power of Decision, Culture & Leadership

We make choices everyday. If we improved the quality of our choices, what impact would what have on our lives?

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February 26, 2014

Using The Gentle Art Of Persuasion To Drive Buyer Decisions

Power of Decision

How can you use the gentle art of persuasion to make a difference to your sales results? This post demystifies the decision making process.

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