Topic
Power of Decision
Decoded: The Science Behind Why We Buy
Marketing is behaviour change. Phil Barden, author of Decoded, shares the decision science frameworks that drive real marketing effectiveness.
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The Power of Decisions
We make choices everyday. If we improved the quality of our choices, what
impact would what have on our lives?
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Using The Gentle Art Of Persuasion To Drive Buyer Decisions
How can you use the gentle art of persuasion to make a difference to your sales results? This post demystifies the decision-making process.
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