The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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September 17, 2019

Meet Laura Webster, Strategy Executive & Office Mermaid

Step Change, Culture & Leadership

In the Stepper Story series, we celebrate our talented team members and learn more about their personal journey with the agency.

Today, let’s get to know Laura, our Strategy Executive.   

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September 10, 2019

Meet Kerstin Allin, Senior Digital Executive & Plant Master

Step Change, Culture & Leadership

The Stepper Story series has been all about getting to know the rich personal lives of every member of our team and their journey with the agency.

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August 27, 2019

Meet Caitlin Perz, Creative Production Executive & Wild Explorer

Step Change, Culture & Leadership

We’ve always believed that companies are only as great as its people. As a company, we pride ourselves in the culture that we have fostered at work, which allows the individuals of our team to shine through and feel supported whether they are at work or at home. 

We are proud of our team members, and we want the whole world to know the talented and quirky individuals that make Step Change who we are. This week, get to know Caitlin, our Creative Digital Executive.

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August 20, 2019

Meet Chau Tran, Step Change’s Digital Manager & Resident Rum Runner

Culture & Leadership

As a strategically-led digital creative agency, Step Change is mighty proud of our people and the unique circumstances that make them so invaluable to the team. In this series, we give you a sneak peek into their intricate lives. 

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August 1, 2019

Loss of Power Pattern: How Powerful Leaders Move beyond Blame

Powerful Presence, Culture & Leadership

The biggest hindrance to transformation and innovation in the workplace is blame culture. Throughout most times, many do not realise that an atmosphere of blame can be deeply rooted in leadership.

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July 19, 2019

How to Become a Customer-Centric Organisation

Step Change, Culture & Leadership

It’s easy to say your business is customer-centric; in fact, many businesses would claim they are putting their customers at the heart of what they do. 

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July 16, 2019

Join the Step Change Customer-Centricity Masterclass

Step Change, Culture & Leadership

Modern customers are savvy and sceptical. Businesses can no longer win because of their scale, professionalism, and history. It’s those that put the customer’s best interest at heart who perform better and win.

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July 15, 2019

Customer-Centricity and the Banking Royal Commission

Finance, Culture & Leadership

In the past, customers often trusted banks on the basis of their scale, professionalism, and history. Today, customers are more likely to measure the trustworthiness of a bank based on their customer service and support. Customer-centricity is likely to be the key to winning over customers again.

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May 9, 2019

How to Build a Customer-Centric Culture: Key Takeaways from Our Event

Culture & Leadership

Here’s a recap on the biggest takeaways from last month’s Step Change Open Haus event, How to Build a Customer-Centric Culture.

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March 22, 2019

Customer-Centricity: Developing a Company Culture Your Customers Will Love

Culture & Leadership

There is no question about it. Customer-centric companies perform better and are far better able to drive customer loyalty. If you‘re a company looking to adopt a more customer-centric culture, where do you start and how exactly do you make that transition?

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March 16, 2019

Financial Services Royal Commission: High-Level Key Insights around Culture

Finance, Culture & Leadership

Poor culture leads to poor conduct. Following the release of the Commissioner’s final report, it’s clear that businesses need to get their culture and governance right.

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March 8, 2019

Customer-Centric Culture: Why Being Customer-Obsessed Leads to Greater Revenue

Culture & Leadership

Many informed businesses today are actively looking for ways to transform their business model or their culture to become more customer-centric, but many struggle to implement it or just don’t know where to start.

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December 4, 2018

Kevin Roberts on Creative Process: How to Become a Creative Leader

Creativity, Culture & Leadership

In today’s diverse business landscape, creativity is an essential skill that modern business leaders need to have. It is synonymous to imagination and innovative thinking — specific skill sets that are necessary in pushing workforces to be progressive.  

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November 22, 2018

An Effective Framework for Strategic Decision-Making

Decision Making, Culture & Leadership

Companies do not come to faster decisions by osmosis — it is always the result of a better decision-making framework.In agile organisations, the ability to make nimble decisions lead to 2.5x the growth, twice the profit, and a 30% higher ROI on investments.

Read on to find out how you can unlock your ability to make great, smarter decisions.

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November 2, 2018

Reporting on Transformational Activities to the Board

Culture & Leadership, Change Management

In disruptive times, change may be essentially imposed to improve what is not working or steer the wheel towards a new direction.

No matter what type of change your organisation is going through, having the means to measure success and being able to report the progress to the board are crucial to ensuring that your organisation stays afloat as it wades through these challenging times.

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October 26, 2018

Change Communications: A Leader’s Guide to an Effective Transformation

Culture & Leadership

The need to lead change is growing. But leaders who have done it before can attest that going through a transformation is a complicated process. Explore one of the key factors that helps leaders successfully lead transformations: change communications.

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September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Business Strategy, Step Change, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

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August 2, 2018

Kevin Roberts’s Lessons on Failing Fast

Culture & Leadership

Running a business or managing a team is no walk in the park. Along the way, we realise that failure is unavoidable and sometimes even necessary. In this fourth video of a five-part interview series, we asked former Saatchi & Saatchi CEO Kevin Roberts on what we can learn from failure and how to make the most of it.

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July 26, 2018

Life after the Merger: How Nine Entertainment and Fairfax Media Can Redefine Their Company Culture

Business Strategy, Culture & Leadership

A four-billion dollar merger is underway between two of the country’s media player giants, Nine Entertainment and Fairfax Media. The new company name after the merger is Nine, and it is set to become Australia’s formidable integrated media player.

With two giants combining forces to create one formidable integrated media player, there is one worthy question that begs an answer.

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July 18, 2018

How Great Leaders Drive and Sustain an Accountable Organisational Culture

Culture & Leadership

When your employees make a serious mistake, what’s their initial response? Is it making excuses? Finger pointing? Or do they have a great sense of ownership for business results that they take action to solve the problem and learn from their mistake?

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June 19, 2018

How to Achieve Peak Performance at Work

Culture & Leadership, Business Growth

Many agencies who are at their optimal performance are striving to achieve peak performance thinking that is what is needed to win.

So we asked former Saatchi & Saatchi CEO Kevin Roberts how to maintain peak performance in your team and as an individual. In this video, he also shares how he has been able to put this into action to get to where he is now.

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May 28, 2018

Change Management Principles: How to Lead Change and Make It Stick

Business Strategy, Culture & Leadership

No matter how far-reaching a leader’s vision may be, the reality is that transforming organisations is a difficult and arduous task. Many businesses today are so deeply rooted in operational efficiency and stability that they continue to struggle with how to effectively manage and sustain change.

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January 19, 2018

5 Reasons You Shouldn’t Miss Out on the Practice of Powerful Presence

Powerful Presence, Culture & Leadership

The Practice of Powerful Presence is a series of concepts and exercises that let you consistently bring out the best in you so you can be the best leader for others.

The next Powerful Presence is in Adelaide on 24th - 26th August. Register Here. 

This is not another leadership tool or app you can simply download — it’s the complete operating system you need if you want to think clearly, think creatively, be powerfully present, and have an edge in your communications.

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January 12, 2018

Are You a Leader or a Manager? You Might Not Like the Answer.

Powerful Presence, Culture & Leadership

If you can’t simply define management and leadership then you can’t hope to be effective at either. We’ve got it down to a word for each. At the end of this article you should be able to see what great looks like — no matter what side of the divide you come down on.

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December 19, 2017

Is Hubris Syndrome Distorting Your Leaders’ Decision-Making?

Culture & Leadership

Today’s dynamic global economy has us facing a challenging task of steering our organisations towards success.

The stress from rising competition and regulation, resource management, revenue generation, and customer retention only shows that we have the toughest jobs in the market.

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October 3, 2017

Sustaining Change: 5 Key Steps to a Fulfilled Life

Culture & Leadership

Determination is one thing, but more often than not, achieving success takes more than just sheer willpower. You can be determined yet still be on the wrong path. Going full throttle with no steering wheel may just lead you to a crippling accident. It is essential to recognise the changes needed in your lifestyle and implement them so that you can start driving on the right road.

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September 28, 2017

Sustaining Change: How Purpose Influences Happiness

Culture & Leadership

Happiness is such an abstract concept, yet when we experience it, it feels like an emotion that’s actually tangible. Whether through enjoying simple pleasures, connecting with other people, or achieving a life-long goal, there are different factors that contribute to one’s happiness. But even with all these ways to be happy, it can sometimes still be fleeting.

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September 26, 2017

Sustaining Change: The Fluidity of Success

Culture & Leadership

To most people, success is seen as a destination — a permanent position that can finally be reached through the culmination of the right actions. In a way, it is; and in a way, it isn’t. The right actions are definitely needed, but success isn’t a fixed state that requires a specific number of actions. It’s fluid and ever-changing, and it’s a series of choices that you have to make every single day.

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September 22, 2017

Sustaining Change: Keeping the Motivational Fire Alive

Culture & Leadership

If motivation were a fire, your goals would be the kindling and your driving factor would be the fuelwood that keeps it burning. Too often, people let fear be the driver to their success. Too often, the flame dwindles and exhausts itself. Fear is unsustainable as it is unreliable. In this video, Ashton Bishop, our CEO, shares how detrimental fear can be when using it as a source of motivation to succeed.

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September 21, 2017

Introduction to Sustaining Change: The Initial Driver

Culture & Leadership

If there’s one thing that’s constant in our lives, it’s change. Some people welcome it, some people flee from it, and some people ignore it. In this insightful five-part series, Ashton Bishop, our CEO, shares how you can deal with change to lead you to success.

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