The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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November 17, 2017

Developing a Strategic Plan in the Absence of a Business Model

Stump the Strategist

At the Chief Strategy Officer Summit’s Stump the Strategist session, a key question raised was, “How do I develop an effective strategic plan in a VUCA world in the absence of a business model?”

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January 10, 2017

Stump the Strategist Video: How to Make People Take Action against Type 2 Diabetes

Stump the Strategist, Marketing Strategy

Our team of strategists put up 9 minutes on the clock and solved this business leader's marketing problem LIVE at the Chief Strategy Officer Summit.

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November 17, 2016

Can You Stump the Strategist?

Stump the Strategist

Stump the Strategist is set to take place on the 30th November 2016 at Hicksons, Sydney.

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August 25, 2016

Stump the Strategist: Top Marketing Strategies for Kitchen Manufacturers

Stump the Strategist

Watch as our strategists answer this business owner’s marketing question. Did they pass or did they get stumped?

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August 10, 2016

How to Prepare Your Business to Sell Out When You Retire

Stump the Strategist

In this video of Stump the Strategist, learn about how you could grow your business before you retire.

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July 26, 2016

How To Make A Million Dollars With Your Product

Stump the Strategist

Watch our strategists from Step Change answer the million-dollar question in nine minutes.

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January 27, 2016

Purpose statement: Stand out and attract more customers

Construction, Mission Statement, Standing Out, Stump the Strategist, Marketing Strategy, Business Strategy, Branding

Watch our strategists discuss how to create a standout purpose statement ...

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January 19, 2016

Brand Your Website and Increase Customer Conversion Rates

Finance, Stump the Strategist, Digital, Branding

Discover the best way to brand your company's website and maximise your sales potential..

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January 15, 2016

Re-Engage Your Existing Database and Increase Your Sales Potential

Stump the Strategist, Start-Up, Re-engage Database, Increase Sales, B2B Sales, Email Sales

Our strategists discuss how to re-engage your existing database and leverage it to increase sales growth...

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November 6, 2015

What's the best way to promote a new service?

Stump the Strategist, Blue Print, B2B Sales, Marketing Strategy

Discover the best way to promote your new in-house service in under nine minutes with Stump the Strategist.

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October 30, 2015

How do I sell my product to customers who are busy or hard to reach?

Stump the Strategist, Blue Print, B2B Sales

In just nine minutes our strategists will help you grab the attention of your busy customers. Click here to watch!

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October 28, 2015

Stump the Strategist: How Can Small Businesses Stay Ahead of Their Competitors?

Stump the Strategist, Blue Print, Branding

If you've always wanted to take on your competitors, now is your chance! Watch as our strategists give you all the tools you need to win.

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October 23, 2015

How can social media be used to attract more customers?

Stump the Strategist, B2B Sales, Branding

If you're thinking about using social media, take a look at this video with our expert strategists.

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October 21, 2015

How do I prove our value to customers and explain why cheapest isnt best?

Stump the Strategist, B2B Sales

If you're looking to convince your customers that cheapest isn't best, the Strategists have a solution for you.

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October 16, 2015

How do we attract more clients without losing on price?

Stump the Strategist, B2B Sales

Find out how you could attract more clients with this 9 minute video.

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October 9, 2015

How do I convince companies to choose my brand?

Stump the Strategist, B2B Sales, Marketing Strategy, Branding

Learn how to engage and influence your audience with this 9 minute video brought to you by our strategists.

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September 30, 2015

How do I get maximum return and exposure on my book?

Stump the Strategist

If you've recently spent time and money developing a book to support your business, watch this video to discover some new ways to get the biggest bang for your buck.

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September 28, 2015

How do I get businesses to change their suppliers?

Blue Print, Stump the Strategist, B2B Sales

If you're a supplier looking to entice businesses into buying your products look no further. With this 9 minute video the Strategists will answer all your burning questions.

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September 9, 2015

What is the best way to grow my email database?

Stump the Strategist

This 9 minute video will teach you all you need to know about growing your database.

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September 9, 2015

What is the most effective way to engage with customers using social media?

Stump the Strategist

If you want to learn the most effective ways to engage with your customers through social media, this is the video for you!

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August 31, 2015

How do we beat Vegemite?

Stump the Strategist, FMCG, Business Growth, Predatory Marketing

Watch us tell David how to take down Goliath in under nine minutes.

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August 18, 2015

How can I use my emails to increase sales?

Email Sales, eDMs, Stump the Strategist, Digital

If your email open rates are down take a look at this nine minute video for some inspiration.

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August 3, 2015

How do I create an optimum pricing strategy?

Stump the Strategist

If you're looking to create an optimum price strategy for your business, this Stump the Strategist video is for you.

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July 27, 2015

What do I need to know about big data?

Stump the Strategist

Are you confused by big data? You aren't alone. Check out Stump the Strategist to gain some clarity.

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July 23, 2015

How do I win more tenders?

Stump the Strategist

Want to know how to win more tenders? Watch our strategists to find out.

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July 6, 2015

How do we encourage power users to engage with a pre-sales campaign?

Stump the Strategist

Trying to engage customers in a pre-sales campaign? Watch this nine minute video for more details.

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June 25, 2015

How do we increase our dollar spend per customer without discounting?

Stump the Strategist

If you've ever wondered how to increase your dollar spend per customer, this is the video for you. Our Strategists will give you several great tips in this nine-minute video – without a discount in sight!

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June 9, 2015

How can I use my database to grow my business?

Stump the Strategist

Have you been looking to leverage your database? Watch this nine minute video and our strategists will show you how.

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May 13, 2015

Do I need social media to create an effective marketing strategy?

Stump the Strategist

Not sure where to begin with your marketing? The Strategists explain in this nine minute video.

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May 1, 2015

How do I market to a family business with a strong patriarchal figure?

Stump the Strategist

If your wondering how to target a family business with a strong patriarch, this Stump the Strategist video is for you.

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