---
title: "Stump the Strategist: How Can Small Businesses Stay Ahead of Their Competitors?"
description: If you've always wanted to take on your competitors, now is your chance! Watch as our strategists give you all the tools you need to win.
image: https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/Running.jpg
---

[Skip to content](https://blog.hellostepchange.com/blog/how-can-small-businesses-stay-ahead-of-their-competitors#main)

[![Step Change](https://blog.hellostepchange.com/hubfs/raw_assets/public/stepchange-blog-2026/images/full_white_colour.svg)](https://www.hellostepchange.com/)

Menu

- [Home](https://www.hellostepchange.com/)
- [About](https://www.hellostepchange.com/about/)
  
  Show About menu
  
    - [About](https://www.hellostepchange.com/about/)
    - [Careers](https://www.hellostepchange.com/careers/)
- [Services](https://www.hellostepchange.com/about/)
  
  Show Services menu
  
    - [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC)
    - [Brand and Messaging](https://www.hellostepchange.com/cut-through-brand-stories/)
    - [Marketing Plans](https://www.hellostepchange.com/practical-marketing-plans/)
    - [Business Strategies](https://www.hellostepchange.com/agile-business-strategies/)
    - [Value Propositions](https://www.hellostepchange.com/value-propositions/)
    - [Content](https://www.hellostepchange.com/content-production/)
    - [Predatory Marketing](https://www.hellostepchange.com/predatory-marketing-2/)
- [Work](http://www.hellostepchange.com/work/)
  
  Show Work menu
  
    - [Testimonials](https://www.hellostepchange.com/testimonials/)
- [Speaking](https://www.hellostepchange.com/speaking/)
- [Blog](https://blog.hellostepchange.com/blog/)
  
  Show Blog menu
  
    - [History's Greatest Strategists](https://info.hellostepchange.com/hgs)
    - [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets)
    - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy)
    - [Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales)
    - [Branding](https://blog.hellostepchange.com/blog/topic/branding)
    - [Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership)
    - [Digital](https://blog.hellostepchange.com/blog/topic/digital)
    - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy)
    - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity)
- [Contact](https://www.hellostepchange.com/contact/)
- [(02) 8030 8655](tel:+61280308655)

[The Step Change Blog](https://blog.hellostepchange.com/blog)

# Stump the Strategist: How Can Small Businesses Stay Ahead of Their Competitors?

[![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/SC2015_cream-01_sqr.png?width=40&height=40&name=SC2015_cream-01_sqr.png) Step Change](https://blog.hellostepchange.com/blog/author/step-change) 28 October 2015 / 2 min read

- [Blue Print](https://blog.hellostepchange.com/blog/topic/blue-print)
- [Branding](https://blog.hellostepchange.com/blog/topic/branding)
- [Stump the Strategist](https://blog.hellostepchange.com/blog/topic/stump-the-strategist)

![](https://blog.hellostepchange.com/hs-fs/hubfs/Step_Change_Jun2016/Running.jpg?width=1600&name=Running.jpg)

### Q: In residential real estate, how can we get the listings before our competitors?

<iframe id="yui_3_17_2_1_1467810793265_124" class="wistia_embed" xml="lang" src="https://fast.wistia.net/embed/iframe/rjleb5boi1?wmode=opaque" name="wistia_embed" width="960" height="540" frameborder="0" scrolling="no" allowfullscreen></iframe>

### **A:**

- The key is high frequency, low cost marketing. Small businesses cannot afford the frequency through advertising to create top-of-mind awareness. Being the loudest, most prominent voice in the room is very expensive, where as automated marketing content can achieve high frequency at a low cost.
- Automate as many standard processes as possible into a 'one click' process. Use email or direct mail to notify your potential customers, and tell them why your process is better for them than your competitors. You'll gain customers that have used your competitors and want a comparison, and new customers who do not have time for lengthy processes.
- The specialist beats the generalist. Use niche or 'inch wide, mile deep' marketing to position your company as a specialist in a specific area, or for specific people to be remembered. If you are the most relevant choice for one person, you are almost guaranteed to win that customer – 1st brand to brain gets twice as much recall as 2nd and 2nd twice as much as 3rd.
- It has never been more important to be polarising. Knowing who you are not for, could potentially be the key to focusing on your target market.
- Innovation is now the key factor in marketing. Go back to your markets core drivers and find a way to address them. Find out what your competitors are doing and be predatory.

### Featured strategists are:

[Glenn Bartlett](https://www.linkedin.com/in/glenn-bartlett-02798235/) – Associate Strategy Director, Step Change  
[Jeff Cooper](https://www.linkedin.com/in/jeffreyghcooper/)– Founding Partner, Step Change  
[Adam Long](https://www.linkedin.com/in/adamlongentrepreneur/)– CEO & Co-Founder, Smarter Drafter & Conscious Step

### About Stump The Strategist:

- Questions from the floor, answered live in nine minutes
- It's opinion, not advice
- Step Change charges clients for advice, Stump The Strategist is free

[![stump-the-strategist-generic](https://no-cache.hubspot.com/cta/default/2337212/b303354e-089b-4445-aa2d-dfe48acb4451.png)](https://cta-redirect.hubspot.com/cta/redirect/2337212/b303354e-089b-4445-aa2d-dfe48acb4451)

 

![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/SC2015_cream-01_sqr.png?width=72&height=72&name=SC2015_cream-01_sqr.png)

Written by

[Step Change](https://blog.hellostepchange.com/blog/author/step-change)

We exist to inspire step changes in businesses and in people.

[Older postHow can social media be used to attract more customers?](https://blog.hellostepchange.com/blog/how-can-social-media-be-used-to-attract-more-customers) [Newer postJeff & Ashton speak with Darren Woolley from Trinity P3 about the use of "strategy" in marketing and business](https://blog.hellostepchange.com/blog/jeff-ashton-speak-with-darren-woolley-about-all-things-strategy-for-business-and-marketing)

### Categories

- [Marketing Strategy (203)](https://blog.hellostepchange.com/blog/topic/marketing-strategy)
- [Business Strategy (107)](https://blog.hellostepchange.com/blog/topic/business-strategy)
- [Digital (107)](https://blog.hellostepchange.com/blog/topic/digital)
- [B2B Sales (68)](https://blog.hellostepchange.com/blog/topic/b2b-sales)
- [Culture & Leadership (62)](https://blog.hellostepchange.com/blog/topic/culture-leadership)
- [Branding (59)](https://blog.hellostepchange.com/blog/topic/branding)
- [Step Change (59)](https://blog.hellostepchange.com/blog/topic/step-change)
- [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist)
- [Ashton Bishop (35)](https://blog.hellostepchange.com/blog/topic/ashton-bishop)
- [Business Growth (26)](https://blog.hellostepchange.com/blog/topic/business-growth)
- [Customer Centricity (26)](https://blog.hellostepchange.com/blog/topic/customer-centricity)
- [Predatory Marketing (25)](https://blog.hellostepchange.com/blog/topic/predatory-marketing)
- [Content Marketing (24)](https://blog.hellostepchange.com/blog/topic/content-marketing)
- [Creativity (22)](https://blog.hellostepchange.com/blog/topic/creativity)
- [Disruption (20)](https://blog.hellostepchange.com/blog/topic/disruption)
- [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)
- [Decision Making (19)](https://blog.hellostepchange.com/blog/topic/decision-making)
- [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists)
- [Brand Archetypes (15)](https://blog.hellostepchange.com/blog/topic/brand-archetypes)
- [Finance (15)](https://blog.hellostepchange.com/blog/topic/finance)
- [Power of Model Thinking (14)](https://blog.hellostepchange.com/blog/topic/power-of-model-thinking)
- [Innovation (13)](https://blog.hellostepchange.com/blog/topic/innovation)
- [2 Minutes On (12)](https://blog.hellostepchange.com/blog/topic/2-minutes-on)
- [Scale (12)](https://blog.hellostepchange.com/blog/topic/scale)
- [Challenger Brands (11)](https://blog.hellostepchange.com/blog/topic/challenger-brands)
- [Artificial Intelligence (10)](https://blog.hellostepchange.com/blog/topic/artificial-intelligence)
- [Powerful Presence (10)](https://blog.hellostepchange.com/blog/topic/powerful-presence)
- [Technology (10)](https://blog.hellostepchange.com/blog/topic/technology)
- [Alignment (9)](https://blog.hellostepchange.com/blog/topic/alignment)
- [Customer Journey (9)](https://blog.hellostepchange.com/blog/topic/customer-journey)
- [Marketing Automation (8)](https://blog.hellostepchange.com/blog/topic/marketing-automation)
- [Better Insights (7)](https://blog.hellostepchange.com/blog/topic/better-insights)
- [Better Questions (7)](https://blog.hellostepchange.com/blog/topic/better-questions)
- [Business Opportunities (7)](https://blog.hellostepchange.com/blog/topic/business-opportunities)
- [High Performing Teams (7)](https://blog.hellostepchange.com/blog/topic/high-performing-teams)
- [Norman Chorn (7)](https://blog.hellostepchange.com/blog/topic/norman-chorn)
- [Popular Posts (7)](https://blog.hellostepchange.com/blog/topic/popular-posts)
- [Strategic Planning (7)](https://blog.hellostepchange.com/blog/topic/strategic-planning)
- [Agile (6)](https://blog.hellostepchange.com/blog/topic/agile)
- [Brand Positioning (6)](https://blog.hellostepchange.com/blog/topic/brand-positioning)
- [Healthcare (6)](https://blog.hellostepchange.com/blog/topic/healthcare)
- [Productivity (6)](https://blog.hellostepchange.com/blog/topic/productivity)
- [Strategy Frameworks (6)](https://blog.hellostepchange.com/blog/topic/strategy-frameworks)
- [Brand Building (5)](https://blog.hellostepchange.com/blog/topic/brand-building)
- [Exclusive Interview (5)](https://blog.hellostepchange.com/blog/topic/exclusive-interview)
- [Fintech (5)](https://blog.hellostepchange.com/blog/topic/fintech)
- [Invisible Marketing (5)](https://blog.hellostepchange.com/blog/topic/invisible-marketing)
- [Leadership (5)](https://blog.hellostepchange.com/blog/topic/leadership)
- [Personal Growth (5)](https://blog.hellostepchange.com/blog/topic/personal-growth)
- [Retail (5)](https://blog.hellostepchange.com/blog/topic/retail)
- [Transformation (5)](https://blog.hellostepchange.com/blog/topic/transformation)
- [Aged Care (4)](https://blog.hellostepchange.com/blog/topic/aged-care)
- [Blue Print (4)](https://blog.hellostepchange.com/blog/topic/blue-print)
- [Differentiation (4)](https://blog.hellostepchange.com/blog/topic/differentiation)
- [Digital Marketing (4)](https://blog.hellostepchange.com/blog/topic/digital-marketing)
- [Digital Revolution (4)](https://blog.hellostepchange.com/blog/topic/digital-revolution)
- [Email Sales (4)](https://blog.hellostepchange.com/blog/topic/email-sales)
- [FMCG (4)](https://blog.hellostepchange.com/blog/topic/fmcg)
- [Marketing Technology (4)](https://blog.hellostepchange.com/blog/topic/marketing-technology)
- [Power of Decision (4)](https://blog.hellostepchange.com/blog/topic/power-of-decision)
- [Referral Relationships (4)](https://blog.hellostepchange.com/blog/topic/referral-relationships)
- [Saas (4)](https://blog.hellostepchange.com/blog/topic/saas)
- [Smart Decision System (4)](https://blog.hellostepchange.com/blog/topic/smart-decision-system)
- [Standing Out (4)](https://blog.hellostepchange.com/blog/topic/standing-out)
- [Success Principles (4)](https://blog.hellostepchange.com/blog/topic/success-principles)
- [Team Efficiency (4)](https://blog.hellostepchange.com/blog/topic/team-efficiency)
- [underdog marketing (4)](https://blog.hellostepchange.com/blog/topic/underdog-marketing)
- [Augmented Reality (3)](https://blog.hellostepchange.com/blog/topic/augmented-reality)
- [Brand Saliency (3)](https://blog.hellostepchange.com/blog/topic/brand-saliency)
- [Conversion (3)](https://blog.hellostepchange.com/blog/topic/conversion)
- [Distinctive Brand (3)](https://blog.hellostepchange.com/blog/topic/distinctive-brand)
- [Ecommerce (3)](https://blog.hellostepchange.com/blog/topic/ecommerce)
- [Increase Sales (3)](https://blog.hellostepchange.com/blog/topic/increase-sales)
- [Lean Principles (3)](https://blog.hellostepchange.com/blog/topic/lean-principles)
- [Marketing Funnel (3)](https://blog.hellostepchange.com/blog/topic/marketing-funnel)
- [Re-engage Database (3)](https://blog.hellostepchange.com/blog/topic/re-engage-database)
- [SEO (3)](https://blog.hellostepchange.com/blog/topic/seo)
- [Sales (3)](https://blog.hellostepchange.com/blog/topic/sales)
- [Social Media (3)](https://blog.hellostepchange.com/blog/topic/social-media)
- [Software (3)](https://blog.hellostepchange.com/blog/topic/software)
- [Animation (2)](https://blog.hellostepchange.com/blog/topic/animation)
- [Bendy Phones (2)](https://blog.hellostepchange.com/blog/topic/bendy-phones)
- [Better World (2)](https://blog.hellostepchange.com/blog/topic/better-world)
- [Board (2)](https://blog.hellostepchange.com/blog/topic/board)
- [Business Model (2)](https://blog.hellostepchange.com/blog/topic/business-model)
- [Construction (2)](https://blog.hellostepchange.com/blog/topic/construction)
- [Culture (2)](https://blog.hellostepchange.com/blog/topic/culture)
- [Digital Economy (2)](https://blog.hellostepchange.com/blog/topic/digital-economy)
- [Domenico de Rosa (2)](https://blog.hellostepchange.com/blog/topic/domenico-de-rosa)
- [Email Marketing (2)](https://blog.hellostepchange.com/blog/topic/email-marketing)
- [Gaming (2)](https://blog.hellostepchange.com/blog/topic/gaming)
- [Internet (2)](https://blog.hellostepchange.com/blog/topic/internet)
- [Marketing Budget (2)](https://blog.hellostepchange.com/blog/topic/marketing-budget)
- [Measures That Matter (2)](https://blog.hellostepchange.com/blog/topic/measures-that-matter)
- [Not-for-Profits (2)](https://blog.hellostepchange.com/blog/topic/not-for-profits)
- [Pharmaceutical (2)](https://blog.hellostepchange.com/blog/topic/pharmaceutical)
- [Sales Strategy (2)](https://blog.hellostepchange.com/blog/topic/sales-strategy)
- [Scenario Planning (2)](https://blog.hellostepchange.com/blog/topic/scenario-planning)
- [Scrum (2)](https://blog.hellostepchange.com/blog/topic/scrum)
- [Steve Jobs (2)](https://blog.hellostepchange.com/blog/topic/steve-jobs)
- [The Big 6 Challenges (2)](https://blog.hellostepchange.com/blog/topic/the-big-6-challenges)
- [Thinking Models (2)](https://blog.hellostepchange.com/blog/topic/thinking-models)
- [Thinking Routines (2)](https://blog.hellostepchange.com/blog/topic/thinking-routines)
- [UX (2)](https://blog.hellostepchange.com/blog/topic/ux)
- [Value Proposition (2)](https://blog.hellostepchange.com/blog/topic/value-proposition)
- [Virtual Reality (2)](https://blog.hellostepchange.com/blog/topic/virtual-reality)
- [manifesto (2)](https://blog.hellostepchange.com/blog/topic/manifesto)
- [5G Wireless (1)](https://blog.hellostepchange.com/blog/topic/5g-wireless)
- [AGL Smarter Working (1)](https://blog.hellostepchange.com/blog/topic/agl-smarter-working)
- [Abercrombie & Fitch (1)](https://blog.hellostepchange.com/blog/topic/abercrombie-fitch)
- [Acquisition (1)](https://blog.hellostepchange.com/blog/topic/acquisition)
- [Apple (1)](https://blog.hellostepchange.com/blog/topic/apple)
- [Bias (1)](https://blog.hellostepchange.com/blog/topic/bias)
- [COVID-19 (1)](https://blog.hellostepchange.com/blog/topic/covid-19)
- [CRM (1)](https://blog.hellostepchange.com/blog/topic/crm)
- [Cause-Related Marketing (1)](https://blog.hellostepchange.com/blog/topic/cause-related-marketing)
- [Change Management (1)](https://blog.hellostepchange.com/blog/topic/change-management)
- [Complete Step Change (1)](https://blog.hellostepchange.com/blog/topic/complete-step-change)
- [Comunet (1)](https://blog.hellostepchange.com/blog/topic/comunet)
- [Confirmation Bias (1)](https://blog.hellostepchange.com/blog/topic/confirmation-bias)
- [Dame Anita Roddick (1)](https://blog.hellostepchange.com/blog/topic/dame-anita-roddick)
- [Daniel Kahneman (1)](https://blog.hellostepchange.com/blog/topic/daniel-kahneman)
- [Database (1)](https://blog.hellostepchange.com/blog/topic/database)
- [Dean Mannix (1)](https://blog.hellostepchange.com/blog/topic/dean-mannix)
- [Design (1)](https://blog.hellostepchange.com/blog/topic/design)
- [Disciplines (1)](https://blog.hellostepchange.com/blog/topic/disciplines)
- [Distribution (1)](https://blog.hellostepchange.com/blog/topic/distribution)
- [Drone Racing (1)](https://blog.hellostepchange.com/blog/topic/drone-racing)
- [Dual Transformation (1)](https://blog.hellostepchange.com/blog/topic/dual-transformation)
- [Elon Musk (1)](https://blog.hellostepchange.com/blog/topic/elon-musk)
- [End of Financial Year (1)](https://blog.hellostepchange.com/blog/topic/end-of-financial-year)
- [Execution (1)](https://blog.hellostepchange.com/blog/topic/execution)
- [Exponential Organizations (1)](https://blog.hellostepchange.com/blog/topic/exponential-organizations)
- [Financial Services (1)](https://blog.hellostepchange.com/blog/topic/financial-services)
- [Financial Year (1)](https://blog.hellostepchange.com/blog/topic/financial-year)
- [Fisher Price (1)](https://blog.hellostepchange.com/blog/topic/fisher-price)
- [Ford (1)](https://blog.hellostepchange.com/blog/topic/ford)
- [Fundamental Attribution Error (1)](https://blog.hellostepchange.com/blog/topic/fundamental-attribution-error)
- [Gamblers Fallacy (1)](https://blog.hellostepchange.com/blog/topic/gamblers-fallacy)
- [Gamification (1)](https://blog.hellostepchange.com/blog/topic/gamification)
- [Google (1)](https://blog.hellostepchange.com/blog/topic/google)
- [Gorilla Glass (1)](https://blog.hellostepchange.com/blog/topic/gorilla-glass)
- [Growth Hacking (1)](https://blog.hellostepchange.com/blog/topic/growth-hacking)
- [Hackers (1)](https://blog.hellostepchange.com/blog/topic/hackers)
- [Henry Ford (1)](https://blog.hellostepchange.com/blog/topic/henry-ford)
- [Hospitality (1)](https://blog.hellostepchange.com/blog/topic/hospitality)
- [Ice Bucket Challenge (1)](https://blog.hellostepchange.com/blog/topic/ice-bucket-challenge)
- [Ideation Process (1)](https://blog.hellostepchange.com/blog/topic/ideation-process)
- [Influence (1)](https://blog.hellostepchange.com/blog/topic/influence)
- [Institute of Change (1)](https://blog.hellostepchange.com/blog/topic/institute-of-change)
- [Ladder of Inference (1)](https://blog.hellostepchange.com/blog/topic/ladder-of-inference)
- [Lanrex (1)](https://blog.hellostepchange.com/blog/topic/lanrex)
- [Launching an App (1)](https://blog.hellostepchange.com/blog/topic/launching-an-app)
- [Lee Se-Dol (1)](https://blog.hellostepchange.com/blog/topic/lee-se-dol)
- [Mahatma Gandhi (1)](https://blog.hellostepchange.com/blog/topic/mahatma-gandhi)
- [Mark W. Johnson (1)](https://blog.hellostepchange.com/blog/topic/mark-w-johnson)
- [Marketing (1)](https://blog.hellostepchange.com/blog/topic/marketing)
- [Marshall Van Alstyne (1)](https://blog.hellostepchange.com/blog/topic/marshall-van-alstyne)
- [Mcdonald's (1)](https://blog.hellostepchange.com/blog/topic/mcdonalds)
- [Microsoft (1)](https://blog.hellostepchange.com/blog/topic/microsoft)
- [Mission Statement (1)](https://blog.hellostepchange.com/blog/topic/mission-statement)
- [Newsreel (1)](https://blog.hellostepchange.com/blog/topic/newsreel)
- [Online Streaming (1)](https://blog.hellostepchange.com/blog/topic/online-streaming)
- [Our Work (1)](https://blog.hellostepchange.com/blog/topic/our-work)
- [PPC (1)](https://blog.hellostepchange.com/blog/topic/ppc)
- [Pepper the Robot (1)](https://blog.hellostepchange.com/blog/topic/pepper-the-robot)
- [Persuasion (1)](https://blog.hellostepchange.com/blog/topic/persuasion)
- [Platform Revolution (1)](https://blog.hellostepchange.com/blog/topic/platform-revolution)
- [Presuasion (1)](https://blog.hellostepchange.com/blog/topic/presuasion)
- [Professional Services (1)](https://blog.hellostepchange.com/blog/topic/professional-services)
- [Property (1)](https://blog.hellostepchange.com/blog/topic/property)
- [ROSS (1)](https://blog.hellostepchange.com/blog/topic/ross)
- [Range Architecture (1)](https://blog.hellostepchange.com/blog/topic/range-architecture)
- [Real Estate (1)](https://blog.hellostepchange.com/blog/topic/real-estate)
- [Reality Distortion Field (1)](https://blog.hellostepchange.com/blog/topic/reality-distortion-field)
- [Reporting (1)](https://blog.hellostepchange.com/blog/topic/reporting)
- [Robert Cialdini (1)](https://blog.hellostepchange.com/blog/topic/robert-cialdini)
- [Robots (1)](https://blog.hellostepchange.com/blog/topic/robots)
- [SalesITV (1)](https://blog.hellostepchange.com/blog/topic/salesitv)
- [Salim Ismail (1)](https://blog.hellostepchange.com/blog/topic/salim-ismail)
- [Sean Covey (1)](https://blog.hellostepchange.com/blog/topic/sean-covey)
- [Selling Persuasively (1)](https://blog.hellostepchange.com/blog/topic/selling-persuasively)
- [Smart Risk (1)](https://blog.hellostepchange.com/blog/topic/smart-risk)
- [Start-Up (1)](https://blog.hellostepchange.com/blog/topic/start-up)
- [Sustaining Change (1)](https://blog.hellostepchange.com/blog/topic/sustaining-change)
- [The 4 Ps (1)](https://blog.hellostepchange.com/blog/topic/the-4-ps)
- [The Body Shop (1)](https://blog.hellostepchange.com/blog/topic/the-body-shop)
- [The Invoice Market (1)](https://blog.hellostepchange.com/blog/topic/the-invoice-market)
- [ToBeMe (1)](https://blog.hellostepchange.com/blog/topic/tobeme)
- [Tracking (1)](https://blog.hellostepchange.com/blog/topic/tracking)
- [Travel (1)](https://blog.hellostepchange.com/blog/topic/travel)
- [Unicorns (1)](https://blog.hellostepchange.com/blog/topic/unicorns)
- [VUCA World (1)](https://blog.hellostepchange.com/blog/topic/vuca-world)
- [Viral (1)](https://blog.hellostepchange.com/blog/topic/viral)
- [Volvo (1)](https://blog.hellostepchange.com/blog/topic/volvo)
- [Walter Isaacson (1)](https://blog.hellostepchange.com/blog/topic/walter-isaacson)
- [Warren Buffet (1)](https://blog.hellostepchange.com/blog/topic/warren-buffet)
- [Water Jet Cutting (1)](https://blog.hellostepchange.com/blog/topic/water-jet-cutting)
- [Wintergartan Marble Machine (1)](https://blog.hellostepchange.com/blog/topic/wintergartan-marble-machine)
- [Women in the Workplace (1)](https://blog.hellostepchange.com/blog/topic/women-in-the-workplace)
- [YouTube (1)](https://blog.hellostepchange.com/blog/topic/youtube)
- [Zoom Pavillion (1)](https://blog.hellostepchange.com/blog/topic/zoom-pavillion)
- [alcohol (1)](https://blog.hellostepchange.com/blog/topic/alcohol)
- [crowd sourcing (1)](https://blog.hellostepchange.com/blog/topic/crowd-sourcing)
- [eDMs (1)](https://blog.hellostepchange.com/blog/topic/edms)
- [eLearning (1)](https://blog.hellostepchange.com/blog/topic/elearning)
- [eSports (1)](https://blog.hellostepchange.com/blog/topic/esports)
- [exponential marketing (1)](https://blog.hellostepchange.com/blog/topic/exponential-marketing)
- [iPhone (1)](https://blog.hellostepchange.com/blog/topic/iphone)
- [invisible communications (1)](https://blog.hellostepchange.com/blog/topic/invisible-communications)
- [linkedin (1)](https://blog.hellostepchange.com/blog/topic/linkedin)
- [robot (1)](https://blog.hellostepchange.com/blog/topic/robot)
- [thinking (1)](https://blog.hellostepchange.com/blog/topic/thinking)

See all categories

## In this article

## Get the next one in your inbox

## Keep reading

[![PostIts.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/Step_Change_Jun2016/PostIts.jpg?width=720&height=450&name=PostIts.jpg) 6 November 2015 What's the best way to promote a new service?](https://blog.hellostepchange.com/blog/whats-the-best-way-to-promote-a-new-service) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Step_Change_Jun2016/Desktop.jpg?width=720&height=450&name=Desktop.jpg) 30 October 2015 How do I sell my product to customers who are busy or hard to reach?](https://blog.hellostepchange.com/blog/how-do-i-sell-my-product-to-customers-who-are-busy-or-hard-to-reach) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Step_Change_Jun2016/download_23.jpg?width=720&height=450&name=download_23.jpg) 28 September 2015 How do I get businesses to change their suppliers?](https://blog.hellostepchange.com/blog/how-do-i-get-businesses-to-change-their-suppliers)

[![Step Change](https://blog.hellostepchange.com/hubfs/raw_assets/public/stepchange-blog-2026/images/full_white_colour.svg)](https://www.hellostepchange.com/)

[Unit A1/35-39 Bourke Rd, Alexandria NSW 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z) [(02) 8030 8655](tel:+61280308655)

- [Home](https://www.hellostepchange.com/)
- [About](https://www.hellostepchange.com/about/)
- [Services](https://www.hellostepchange.com/about/)
- [Work](http://www.hellostepchange.com/work/)
- [Speaking](https://www.hellostepchange.com/speaking/)
- [Blog](https://blog.hellostepchange.com/blog/)
- [Contact](https://www.hellostepchange.com/contact/)

Search this site

Search

© 2026 Step Change

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Step Change",
    "url" : "https://blog.hellostepchange.com/blog/author/step-change"
  },
  "dateModified" : "2019-03-18T00:02:41.258Z",
  "datePublished" : "2015-10-27T13:00:00.000Z",
  "headline" : "Stump the Strategist: How Can Small Businesses Stay Ahead of Their Competitors?",
  "image" : [ "https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/Running.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.hellostepchange.com/blog/how-can-small-businesses-stay-ahead-of-their-competitors",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.hellostepchange.com/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png"
    },
    "name" : "Who How Global Pty Ltd"
  }
}
```