The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Step Change

We exist to inspire step changes in businesses and in people.
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Recent Posts

August 20, 2019

Meet Chau Tran, Step Change’s Digital Manager & Resident Rum Runner

Culture & Leadership

As a strategically-led digital creative agency, Step Change is mighty proud of our people and the unique circumstances that make them so invaluable to the team. In this series, we give you a sneak peek into their intricate lives. 

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August 13, 2019

Meet Madeleine Robson, Our Bright-Eyed Wordsmith

Step Change

We are mighty proud of our people here at Step Change. So in this brand-new series, we feature their unique stories and their thoughts on what the future of business looks like. Today, we introduce you to one of our Digital Executives, Maddy.

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August 1, 2019

Loss of Power Pattern: How Powerful Leaders Move beyond Blame

Powerful Presence, Culture & Leadership

The biggest hindrance to transformation and innovation in the workplace is blame culture. Throughout most times, many do not realise that an atmosphere of blame can be deeply rooted in leadership.

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July 16, 2019

Join the Step Change Customer-Centricity Masterclass

Step Change, Culture & Leadership

Modern customers are savvy and sceptical. Businesses can no longer win because of their scale, professionalism, and history. It’s those that put the customer’s best interest at heart who perform better and win.

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June 28, 2019

Customer Value Proposition for Retail: How to Turn Browsers to Buyers

Business Strategy, Retail

Retailers are killing value. With consumers having more choices than ever before, mistakes that retailers make can be costly.

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May 27, 2019

The Robot Will See You Now: AI In The ER

Business Growth, Healthcare, Aged Care, Pharmaceutical, Software

What is the future of healthcare and work? Are robots stealing our jobs? What is the future of work?

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May 7, 2019

Scaling Growth: Step Change Celebrates Its 10th Year

Step Change

As a startup agency that began with just two people, Step Change has come a long way in becoming a strategically led marketing agency celebrating its 10th year.  

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March 9, 2019

Announcing the Open House Panel: How to Build a Customer-Centric Culture

Step Change

With only a month to go before the much-awaited Open House event “How to Build a Customer-Centric Culture”, Step Change is thrilled to announce the panel of distinguished leaders across a variety of disciplines who will be joining us.

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March 1, 2019

5 Market-Shaking Disruption Drivers in 2019 and Beyond

Business Strategy, Disruption

The business landscape is constantly evolving. With the speed of digital innovation increasing constantly, what impact will disruption have on your business in 2019?

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February 22, 2019

The Sandwich that Shaped the Decision of Business Leaders: The Hidden Drivers of Decision-Making

We like to think that we are independent thinkers — conscious of the world around us, yet unwavering to its influence. But are our decisions really ours?

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February 21, 2019

4 Building Blocks to a Winning Healthcare Marketing Strategy

Marketing Strategy, Healthcare

It’s no longer just about market dominance. To position themselves right where their customers are, healthcare companies must keep pace with their audience’s needs, listen to market changes and trends, and adapt.

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February 20, 2019

10 Successful FinTech Marketing Case Studies

Marketing Strategy, Fintech

In an industry that puts a prime on innovation, we’ve seen more creative marketing approaches and ideas coming from the FinTech sector in recent years.

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February 14, 2019

Developing a Robust Innovation Pipeline that Powers Growth

Business Strategy, Innovation

Building an innovation pipeline means curating inspiration as a renewable resource. To accomplish this, you need to develop a system that both drives and supports an innovative culture.

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February 8, 2019

Marketing Automation: Steps to Get Effective Sales Buy-In

Business Strategy, Digital, Marketing Automation

If marketing automation is a great tool for businesses, how do we build an airtight business case for it? And how can we get our stakeholders and the sales team on board?

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February 5, 2019

10 Digital Marketing Statistics for Ecommerce Businesses

Ecommerce

Our customers want to be better informed with their choices. They would research about the product and read trusted reviews before deciding to make a purchase. This is why digital marketing is a critical factor in driving revenue.

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February 1, 2019

Why Strategic Plans Fail: 5 Things Most Leaders Are Missing

Business Strategy

No matter how well-formulated business plans and strategies are, 67% of them fail due to poor execution. A lot of today’s companies are able to build promising strategies but very few of them are able to follow through.

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January 29, 2019

10 Email Marketing Statistics for Technology and Software Companies

Technology, Digital, Email Marketing, Software

Against the backdrop of the war for attention, B2B tech and software companies are struggling to reach their intended audience on the right channel. Marketers report that email marketing is their biggest source of ROI, so this marketing tool needs to be an essential part of your marketing strategy. 

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January 24, 2019

Video Marketing: A Quick, Distilled Guide for CMOs

Marketing Strategy, Creativity, Content Marketing

In the age of short attention spans, brands are constantly competing to captivate their audience through creative and engaging ways possible.

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January 8, 2019

10 B2B Content Marketing Charts You Need to See This Week

Digital, Content Marketing

Content marketing’s effectiveness at engaging target audiences and promoting meaningful relationships has made it a popular choice for B2B marketers. To help guide B2B marketers for 2019, here are 10 content marketing charts that are worth looking into as we start the year.

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December 13, 2018

Marketing and Sales Alignment: How to Make Both Teams Work Effectively

Despite the disruptive changes in today’s business landscape, companies with marketing and sales teams are still running in complete silos.

In fact, in a survey in 2017, researchers found that both teams are not satisfied with the support each was giving to the other.

Check out the data.

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December 7, 2018

Step Change’s Growth Highlights in 2018

Business Strategy, Step Change, Marketing Strategy, Creativity, Digital

The best solutions arise at the intersection of strategy and creativity.

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December 4, 2018

Kevin Roberts on Creative Process: How to Become a Creative Leader

Creativity, Culture & Leadership

In today’s diverse business landscape, creativity is an essential skill that modern business leaders need to have. It is synonymous to imagination and innovative thinking — specific skill sets that are necessary in pushing workforces to be progressive.  

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November 28, 2018

10 Social Media Trends for Financial Services in 2019

Finance, Marketing Strategy, Social Media

Financial brands are already fast-tracking the adoption of social channels in their marketing strategy in their quest to personalise the customer experience.

We’ve gathered the top 10 social media trends financial services need to know in 2019.

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October 24, 2018

Top 10 Marketing Statistics You Need to Know This Week

Marketing Strategy, Disruption, Marketing Technology

Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.

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October 19, 2018

How to Get the Most Out of Your Marketing Agency Relationship

As with all relationships, a client-agency relationship is a two-way street. As a marketing agency with almost a decade’s worth of experience with clients, we’ve had our fair share of insightful experiences with clients. So we want to share some gold nuggets as to how to help build and sustain a great relationship with your marketing agency partner.

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October 11, 2018

How to Find Product-Market Fit to Sustain Business Growth

Business Strategy

Earlier this year, CB Insights analysed 101 startups post-mortem to know why startups fail, and the number 1 reason has nothing to do with technology.

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September 20, 2018

Every Leader’s Guide to Becoming a Lean Organisation

Business Strategy, Business Growth

Being a Lean organisation means being able to maximise the value customers are willing to pay for while eliminating waste. Leaders are finding more value in it as it’s all about doing more with less, focusing on continuous improvement, minimising waste, and training your staff to improve the work through problem-solving.

So if you aim to create more value for your customers with your limited resources, read on.

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September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Business Strategy, Step Change, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

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September 12, 2018

How to Develop a World-Class Business Strategy in the Age of Disruption [Ebook]

Business Strategy

In the age of disruption, businesses may find themselves questioning whether strategy matters in a world of constant change. But in a time where silos are crumbling to disruptive trends and industries are shifting to accommodate new technologies, strategy matters now more than ever.

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September 4, 2018

What Is Brand Positioning?

Branding, Marketing Strategy

Are you proactively influencing how your target audience sees your brand in relation to all the other options available to them (a.k.a your competitors)? 

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