The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Step Change

We exist to inspire step changes in businesses and in people.
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Recent Posts

December 10, 2019

Meet Shiela Pantaleon, Our Managing Editor and Marvel Movie Buff

Step Change, Culture & Leadership

A company’s success largely rests on the strengths of its people. Step Change would not be what it is now without the amazing team that it has assembled. So we want the whole world to know the talented and quirky individuals that make Step Change who we are. Today, let’s get to know Shiela, our Managing Editor. 

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December 10, 2019

#KatieTalks to Step Change’s Robert Steers [PODCAST]

Digital, Social Media

Robert Steers, our Director and Head of Digital, made a special guest appearance in the #Katietalks podcast to share his insights on social media trends and the changes he’s seeing in today’s business environment.

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December 3, 2019

Meet Ryan Santua, Graphic Designer & Tech Wiz

Step Change, Culture & Leadership

We’ve always believed that companies are only as great as its people. Step Change prides itself in the culture that we have fostered at work with our team, wherever they may be in the world. So we want the whole world to know the talented and quirky individuals that make Step Change who we are.

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November 26, 2019

Meet Robert Steers, Partner & Head of Digital and Football Coach

Step Change

It’s amazing to see the growth of every Stepper in the agency and how much they’ve contributed to the overall growth of the company. Rob Steers is definitely one of the pillars of the organisation — and though he heads the Digital team, we sometimes unapologetically turn to him for everything from sage advice on SEO to life. Today, let’s get to know his story.

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November 22, 2019

Step Change Events Not to Miss for the Remainder of 2019

Step Change

The year is coming to a close and we want to end it with a bang through a series of free events and key offerings lined up for you that are sure to help augment your strategy and add value to your business now and into the future. 

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November 19, 2019

Meet Ashton Bishop, Chief Executive Officer & Ringmaster

Our CEO is best known as Australia’s Predatory Marketer — an expert in pinpointing how brands can grow by outsmarting their competitors. But few know that Ash took the less-travelled path before becoming who he is now.

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November 12, 2019

Meet Antonette Minguito, Client Success Coordinator and Travel Buff

Step Change, Culture & Leadership

Step Change has come a long way as an agency. And though we’ve seen people come and go throughout this time, our remote team in the Philippines continues to provide us with the support we need to shine!  

Today, let’s get to know one of our PH team members, the ever-dependable Antonette. 


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November 7, 2019

Meet Lucy Tucker, Creative Services Director & Otter Enthusiast

Step Change, Culture & Leadership

Step Change’s creative offerings have grown so much in scale over the years. And we couldn’t have done it without our creative team who have been so brilliant from ideation to execution and project delivery.

So we want the whole world to know the talented and quirky individuals from our Creative team. Today, let’s get to know, Lucy, our Creative Services Director.


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October 31, 2019

Meet Bingle Alisasis, Outbound Lead Generation and Travelling Sage

Step Change, Culture & Leadership

At its core, Step Change is a sum of the smart and talented individuals who make up the heart of the agency. But many people may not know that we have a remote team that provides us with the quiet support we need to deal with all the nitty-gritty. Today, let’s get to know one of our team members from the Philippines, Bingle.

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October 22, 2019

Meet Kate Lamont, Operations Manager & All-Around Adventurer

Step Change, Culture & Leadership

We like to think our growth as a company speaks volumes into the hard work that every member of our team has done to help us get to where we are now. Every Stepper contributes in their own way, adding their own spice to our cocktail, delivering a unique strength to who we are as an agency. 

Today, let’s get to know, Kate, our Operations Manager, whom we could not live without, and our resident Queen of Fun.

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October 18, 2019

Meet Domenico De Rosa: Art & Motion Director and the Animator Extraordinaire

Step Change, Culture & Leadership

Throughout the years, Step Change’s creative offerings have also grown massively in scale. And we couldn’t have done it without our creative team who have been so brilliant from ideation to execution and project delivery. This week, let’s get to know the extraordinary Dom, one of the creative pillars of the agency and our Art & Motion Director.

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October 15, 2019

An Invitation: Digital Transformation Breakfast

Our friends at Lanrex are hosting a Digital Transformation Breakfast to equip business leaders on the best way to optimise operations and empower their people in the digital era — and we’d like to extend the invitation to you and your team. 

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October 10, 2019

Meet Jack Williams, Strategy Development Exec & Trailblazer

Step Change, Culture & Leadership

We have grown so much as an agency in 10 years’ time, and through it all, we fondly look back at how Steppers started their stories with Step Change. How Jack William’s story started with us is definitely one for the books.

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September 30, 2019

You’re Invited: Predatory Marketing Masterclass

Step Change, Marketing Strategy

Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop.

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September 27, 2019

How to Rebrand Your Business without Losing Customers

Branding, Marketing Strategy

At some point, a business may need to rebrand to stay competitive in the market. But how do you ensure a smooth transition and not lose any customers in the process? 

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September 25, 2019

Meet Melissa Brown, Senior Client Success Executive & Animal Trainer

Step Change, Culture & Leadership

In the Stepper Story series, we want the whole world to know the talented and quirky individuals that make Step Change who we are.  We also celebrate our team members and their journey with the agency. Today, let’s get to know Mel.

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September 24, 2019

What Makes a Good Business Strategy?

Business Strategy, Marketing Strategy

There’s a need for strategy because time, dollars, and focus are scarce and limited resources. A strong business strategy is the application of these resources for maximum leverage.

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September 22, 2019

Here’s Your Invitation to the Customer-Centricity Masterclass

Step Change, Customer Centricity

The Customer-Centricity Masterclass is back due to public demand. We will only accommodate 40 guests, and it’s filling up quickly! Register today to save your spot.

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September 17, 2019

Meet Laura Webster, Strategy Executive & Office Mermaid

Step Change, Culture & Leadership

In the Stepper Story series, we celebrate our talented team members and learn more about their personal journey with the agency.

Today, let’s get to know Laura, our Strategy Executive.   

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September 10, 2019

Meet Kerstin Allin, Senior Digital Executive & Plant Master

Step Change, Culture & Leadership

The Stepper Story series has been all about getting to know the rich personal lives of every member of our team and their journey with the agency.

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September 3, 2019

What is Exponential Marketing?

Step Change, Marketing Strategy

The rules of the marketing game most of us grew up playing have changed. Marketing in this day and age takes more than just the right message. It takes knowing where your customers are and showing up with an exceptional value.

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August 27, 2019

Meet Caitlin Perz, Creative Production Executive & Wild Explorer

Step Change, Culture & Leadership

We’ve always believed that companies are only as great as its people. As a company, we pride ourselves in the culture that we have fostered at work, which allows the individuals of our team to shine through and feel supported whether they are at work or at home. 

We are proud of our team members, and we want the whole world to know the talented and quirky individuals that make Step Change who we are. This week, get to know Caitlin, our Creative Digital Executive.

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August 20, 2019

Meet Chau Tran, Step Change’s Digital Manager & Resident Rum Runner

Culture & Leadership

As a strategically-led digital creative agency, Step Change is mighty proud of our people and the unique circumstances that make them so invaluable to the team. In this series, we give you a sneak peek into their intricate lives. 

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August 13, 2019

Meet Madeleine Robson, Our Bright-Eyed Wordsmith

Step Change

We are mighty proud of our people here at Step Change. So in this brand-new series, we feature their unique stories and their thoughts on what the future of business looks like. Today, we introduce you to one of our Digital Executives, Maddy.

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August 1, 2019

Loss of Power Pattern: How Powerful Leaders Move beyond Blame

Powerful Presence, Culture & Leadership

The biggest hindrance to transformation and innovation in the workplace is blame culture. Throughout most times, many do not realise that an atmosphere of blame can be deeply rooted in leadership.

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July 16, 2019

Join the Step Change Customer-Centricity Masterclass

Step Change, Culture & Leadership, Customer Centricity

Modern customers are savvy and sceptical. Businesses can no longer win because of their scale, professionalism, and history. It’s those that put the customer’s best interest at heart who perform better and win.

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June 28, 2019

Customer Value Proposition for Retail: How to Turn Browsers to Buyers

Business Strategy, Retail

Retailers are killing value. With consumers having more choices than ever before, mistakes that retailers make can be costly.

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May 27, 2019

The Robot Will See You Now: AI In The ER

Business Growth, Healthcare, Aged Care, Pharmaceutical, Software

What is the future of healthcare and work? Are robots stealing our jobs? What is the future of work?

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May 7, 2019

Scaling Growth: Step Change Celebrates Its 10th Year

Step Change

As a startup agency that began with just two people, Step Change has come a long way in becoming a strategically led marketing agency celebrating its 10th year.  

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March 9, 2019

Announcing the Open House Panel: How to Build a Customer-Centric Culture

Step Change, Customer Centricity

With only a month to go before the much-awaited Open House event “How to Build a Customer-Centric Culture”, Step Change is thrilled to announce the panel of distinguished leaders across a variety of disciplines who will be joining us.

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