The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Step Change

We exist to inspire step changes in businesses and in people.
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Recent Posts

February 20, 2019

10 Successful FinTech Marketing Case Studies

Fintech, Marketing Strategy

In an industry that puts a prime on innovation, we’ve seen more creative marketing approaches and ideas coming from the FinTech sector in recent years.

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February 14, 2019

Developing a Robust Innovation Pipeline that Powers Growth

Innovation, Business Strategy

Building an innovation pipeline means curating inspiration as a renewable resource. To accomplish this, you need to develop a system that both drives and supports an innovative culture.

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February 8, 2019

Marketing Automation: Steps to Get Effective Sales Buy-In

Digital, Marketing Automation, Business Strategy

If marketing automation is a great tool for businesses, how do we build an airtight business case for it? And how can we get our stakeholders and the sales team on board?

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February 5, 2019

10 Digital Marketing Statistics for Ecommerce Businesses

Ecommerce

Our customers want to be better informed with their choices. They would research about the product and read trusted reviews before deciding to make a purchase. This is why digital marketing is a critical factor in driving revenue.

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February 1, 2019

Why Strategic Plans Fail: 5 Things Most Leaders Are Missing

Business Strategy

No matter how well-formulated business plans and strategies are, 67% of them fail due to poor execution. A lot of today’s companies are able to build promising strategies but very few of them are able to follow through.

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January 29, 2019

10 Email Marketing Statistics for Technology and Software Companies

Email Marketing, Technology, Software, Digital

Against the backdrop of the war for attention, B2B tech and software companies are struggling to reach their intended audience on the right channel. Marketers report that email marketing is their biggest source of ROI, so this marketing tool needs to be an essential part of your marketing strategy. 

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January 24, 2019

Video Marketing: A Quick, Distilled Guide for CMOs

Creativity, Content Marketing, Marketing Strategy

In the age of short attention spans, brands are constantly competing to captivate their audience through creative and engaging ways possible.

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January 8, 2019

10 B2B Content Marketing Charts You Need to See This Week

Digital, Content Marketing

Content marketing’s effectiveness at engaging target audiences and promoting meaningful relationships has made it a popular choice for B2B marketers. To help guide B2B marketers for 2019, here are 10 content marketing charts that are worth looking into as we start the year.

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December 13, 2018

Marketing and Sales Alignment: How to Make Both Teams Work Effectively

Despite the disruptive changes in today’s business landscape, companies with marketing and sales teams are still running in complete silos.

In fact, in a survey in 2017, researchers found that both teams are not satisfied with the support each was giving to the other.

Check out the data.

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December 7, 2018

Step Change’s Growth Highlights in 2018

Step Change, Creativity, Digital, Business Strategy, Marketing Strategy

The best solutions arise at the intersection of strategy and creativity.

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December 4, 2018

Kevin Roberts on Creative Process: How to Become a Creative Leader

Creativity, Culture & Leadership

In today’s diverse business landscape, creativity is an essential skill that modern business leaders need to have. It is synonymous to imagination and innovative thinking — specific skill sets that are necessary in pushing workforces to be progressive.  

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November 28, 2018

10 Social Media Trends for Financial Services in 2019

Marketing Strategy, Social Media, Finance

Financial brands are already fast-tracking the adoption of social channels in their marketing strategy in their quest to personalise the customer experience.

We’ve gathered the top 10 social media trends financial services need to know in 2019.

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October 24, 2018

Top 10 Marketing Statistics You Need to Know This Week

Marketing Technology, Marketing Strategy, Disruption

Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.

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October 19, 2018

How to Get the Most Out of Your Marketing Agency Relationship

As with all relationships, a client-agency relationship is a two-way street. As a marketing agency with almost a decade’s worth of experience with clients, we’ve had our fair share of insightful experiences with clients. So we want to share some gold nuggets as to how to help build and sustain a great relationship with your marketing agency partner.

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October 11, 2018

How to Find Product-Market Fit to Sustain Business Growth

Business Strategy

Earlier this year, CB Insights analysed 101 startups post-mortem to know why startups fail, and the number 1 reason has nothing to do with technology.

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September 20, 2018

Every Leader’s Guide to Becoming a Lean Organisation

Business Strategy, Business Growth

Being a Lean organisation means being able to maximise the value customers are willing to pay for while eliminating waste. Leaders are finding more value in it as it’s all about doing more with less, focusing on continuous improvement, minimising waste, and training your staff to improve the work through problem-solving.

So if you aim to create more value for your customers with your limited resources, read on.

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September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Step Change, Business Strategy, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

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September 12, 2018

How to Develop a World-Class Business Strategy in the Age of Disruption [Ebook]

Business Strategy

In the age of disruption, businesses may find themselves questioning whether strategy matters in a world of constant change. But in a time where silos are crumbling to disruptive trends and industries are shifting to accommodate new technologies, strategy matters now more than ever.

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September 4, 2018

What Is Brand Positioning?

Branding, Marketing Strategy

Are you proactively influencing how your target audience sees your brand in relation to all the other options available to them (a.k.a your competitors)? 

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August 30, 2018

How a New FMCG Brand Became the 8th Highest-Selling SKU in Coles in Just 6 Months [Brand Strategy Case Study]

Step Change

From a no-name free-range egg brand, Happy Chicken Eggs is now the eighth highest-selling SKU in Coles — in less than six months after it was launched.

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August 2, 2018

Kevin Roberts’s Lessons on Failing Fast

Culture & Leadership

Running a business or managing a team is no walk in the park. Along the way, we realise that failure is unavoidable and sometimes even necessary. In this fourth video of a five-part interview series, we asked former Saatchi & Saatchi CEO Kevin Roberts on what we can learn from failure and how to make the most of it.

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July 10, 2018

Agency News: A Step Change towards Growth

Step Change

Big announcements from the agency on our roadmap to growth, plus a look at the Step Change culture — all in this week’s Step Change News.

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July 5, 2018

How to Build Your Marketing Plan for FY19: Marketing 2.0 Breakfast Session

Step Change, Marketing Strategy, Business Strategy

Today’s customers and prospects know exactly what they want and go online to find it. To market your business in this new age, you need more than just the right message to stand out and drive customer loyalty. You need to do more than just create the right offer.

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June 19, 2018

How to Achieve Peak Performance at Work

Culture & Leadership, Business Growth

Many agencies who are at their optimal performance are striving to achieve peak performance thinking that is what is needed to win.

So we asked former Saatchi & Saatchi CEO Kevin Roberts how to maintain peak performance in your team and as an individual. In this video, he also shares how he has been able to put this into action to get to where he is now.

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May 23, 2018

4 Ways to Identify Unmet Customer Needs

Business Strategy

Finding a product, a service, or a niche that delivers results largely depends on understanding exactly what your customer needs. And in a time where the competition is manic and ruthless, it is all the more essential to deliver a high-quality product and service that gets the right traction.

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May 22, 2018

Customer Engagement: How Would These Strategists Win More Customers?

History's Greatest Strategists, Business Strategy

If great strategic thinkers like Anita Roddick, Jean Nidetch, and Mother Teresa would run your business, how would they transform your customers into raving fans?

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May 9, 2018

Brand Strategy: Everything You Need to Know

Branding

It was Steve Forbes who famously said, “Your brand is the single most important investment in your business.” But some, if not most, businesses tend to misunderstand this. Here’s why.

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May 3, 2018

Why You Need to Identify Your Customer’s Pain Points: Insights from Kevin Roberts

Marketing Strategy, Step Change

In the second part of this series, Insights from Kevin Roberts, we ask the former CEO of Saatchi & Saatchi what goes on in his head when he talks to clients.

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May 1, 2018

What Makes a Great Marketing Strategy?

Marketing Strategy

Look into any business and marketing is usually the first budget to be ignored — or cut out entirely. 

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April 4, 2018

How To Create A Sustainable Competitive Advantage

History's Greatest Strategists, Business Strategy

Sustainable competitive advantages are becoming harder to find and harder to maintain. There are really only 2 ways that you can define these. What are they?

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