How are today's technologies and current trends shaping and changing the world we live in, and how is it impacting today's businesses?

In this week’s Knowledge Nuggets, we’re covering The Fourth Industrial Revolution by Klaus Schwab, chairman of the World Economic Forum. 

Neither size, depth, or scale can guarantee the continuity of businesses for tomorrow. So what can organisations do to be more future-ready? In this week’s Knowledge Nuggets, a very special guest, one that’s close to my heart, and I will help you better understand the premise in the book Exponential Organizations by Salim Ismail.

Disruption is imminent, and organisations must find a way to be more resilient as they step forward into growth and implement their transformation efforts. 

Disruption is coming. How does your business respond?

Disruption is coming. How does your business respond?

After almost a decade of association and working together at a project level across strategy, creative, and digital, we are solidifying our relationship with The Zoo Republic via a merger. Read on to find out more.

Step Change works with some of Australia’s largest and fastest-growing businesses to effectively communicate business strategy and market insights from the bottom up. 

It’s time for another Stepper Story, and today, we get to know the lovely Amandine, who helps us deliver and implement digital strategies as Step Change’s Digital Director.

Acquiring 300 leads every month won’t make a big difference if none of them ends up buying from you. Going after every lead can be very costly.

A company’s success largely rests on the strengths of its people. Step Change would not be what it is now without the amazing team that it has assembled. So we want the whole world to know the talented and quirky individuals that make Step Change who we are. Today, let’s get to know Shiela, our Managing Editor. 

Robert Steers, our Director and Head of Digital, made a special guest appearance in the #Katietalks podcast to share his insights on social media trends and the changes he’s seeing in today’s business environment.

With over 18 million active social media users in the country, having a social media platform is vital for the success of your brand. But it’s not enough to post content regularly. It’s all about the long game, so it’s equally vital to know if your efforts have a positive impact on your brand. 

We’ve always believed that companies are only as great as its people. Step Change prides itself in the culture that we have fostered at work with our team, wherever they may be in the world. So we want the whole world to know the talented and quirky individuals that make Step Change who we are.

It’s amazing to see the growth of every Stepper in the agency and how much they’ve contributed to the overall growth of the company. Rob Steers is definitely one of the pillars of the organisation — and though he heads the Digital team, we sometimes unapologetically turn to him for everything from sage advice on SEO to life. Today, let’s get to know his story.

The year is coming to a close and we want to end it with a bang through a series of free events and key offerings lined up for you that are sure to help augment your strategy and add value to your business now and into the future. 

Our CEO is best known as Australia’s Predatory Marketer — an expert in pinpointing how brands can grow by outsmarting their competitors. But few know that Ash took the less-travelled path before becoming who he is now.

Step Change has come a long way as an agency. And though we’ve seen people come and go throughout this time, our remote team in the Philippines continues to provide us with the support we need to shine!  

Today, let’s get to know one of our PH team members, the ever-dependable Antonette. 

As you strive to become a more customer-centric organisation, putting the customer at the centre of your digital transformation is the key to success. But how do you get started? 

Step Change’s creative offerings have grown so much in scale over the years. And we couldn’t have done it without our creative team who have been so brilliant from ideation to execution and project delivery.

So we want the whole world to know the talented and quirky individuals from our Creative team. Today, let’s get to know, Lucy, our Creative Services Director.

At its core, Step Change is a sum of the smart and talented individuals who make up the heart of the agency. But many people may not know that we have a remote team that provides us with the quiet support we need to deal with all the nitty-gritty. Today, let’s get to know one of our team members from the Philippines, Bingle.

We like to think our growth as a company speaks volumes into the hard work that every member of our team has done to help us get to where we are now. Every Stepper contributes in their own way, adding their own spice to our cocktail, delivering a unique strength to who we are as an agency. 

Today, let’s get to know, Kate, our Operations Manager, whom we could not live without, and our resident Queen of Fun.

Throughout the years, Step Change’s creative offerings have also grown massively in scale. And we couldn’t have done it without our creative team who have been so brilliant from ideation to execution and project delivery. This week, let’s get to know the extraordinary Dom, one of the creative pillars of the agency and our Art & Motion Director.

Our friends at Lanrex are hosting a Digital Transformation Breakfast to equip business leaders on the best way to optimise operations and empower their people in the digital era — and we’d like to extend the invitation to you and your team. 

We have grown so much as an agency in 10 years’ time, and through it all, we fondly look back at how Steppers started their stories with Step Change. How Jack William’s story started with us is definitely one for the books.

Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop.

At some point, a business may need to rebrand to stay competitive in the market. But how do you ensure a smooth transition and not lose any customers in the process? 

In the Stepper Story series, we want the whole world to know the talented and quirky individuals that make Step Change who we are.  We also celebrate our team members and their journey with the agency. Today, let’s get to know Mel.

There’s a need for strategy because time, dollars, and focus are scarce and limited resources. A strong business strategy is the application of these resources for maximum leverage.

The Customer-Centricity Masterclass is back due to public demand. We will only accommodate 40 guests, and it’s filling up quickly! Register today to save your spot.

Tracking your Cost-per-Click (CPC) has long been an essential marketing technique to measure your marketing expenditure and generate the best results for your online presence. But data shows that the cost of CPC targeting SEO has been halved, reflecting agencies and clients moving away from it.