The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Step Change

We exist to inspire step changes in businesses and in people.
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Recent Posts

March 23, 2020

Knowledge Nuggets: The Fourth Industrial Revolution

Business Strategy, Ashton Bishop, Knowledge Nuggets

How are today's technologies and current trends shaping and changing the world we live in, and how is it impacting today's businesses?

In this week’s Knowledge Nuggets, we’re covering The Fourth Industrial Revolution by Klaus Schwab, chairman of the World Economic Forum. 

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March 16, 2020

Knowledge Nuggets: Exponential Organizations

Business Strategy, Ashton Bishop, Knowledge Nuggets

Neither size, depth, or scale can guarantee the continuity of businesses for tomorrow. So what can organisations do to be more future-ready? In this week’s Knowledge Nuggets, a very special guest, one that’s close to my heart, and I will help you better understand the premise in the book Exponential Organizations by Salim Ismail.

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March 5, 2020

Knowledge Nuggets: Dual Transformation

Business Strategy, Ashton Bishop, Knowledge Nuggets

Disruption is imminent, and organisations must find a way to be more resilient as they step forward into growth and implement their transformation efforts. 

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March 3, 2020

Knowledge Nuggets: The Startup Way

Ashton Bishop, Knowledge Nuggets

Disruption is coming. How does your business respond?

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February 21, 2020

Knowledge Nuggets: Platform Revolution

Ashton Bishop, Knowledge Nuggets

Disruption is coming. How does your business respond?

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January 20, 2020

Big Step Changes Ahead as Our Creative and Digital Divisions Merge with Our Friends at The Zoo Republic

Step Change

After almost a decade of association and working together at a project level across strategy, creative, and digital, we are solidifying our relationship with The Zoo Republic via a merger. Read on to find out more.

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January 17, 2020

What Goes On in Business Strategy and Value Proposition Intensives?

Business Strategy

Step Change works with some of Australia’s largest and fastest-growing businesses to effectively communicate business strategy and market insights from the bottom up. 

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December 24, 2019

Meet Amandine Saille, Digital Director & the Wandering Traveller

Step Change, Culture & Leadership

It’s time for another Stepper Story, and today, we get to know the lovely Amandine, who helps us deliver and implement digital strategies as Step Change’s Digital Director.

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December 13, 2019

How to Turn MQLs to SQLs Faster

Digital

Acquiring 300 leads every month won’t make a big difference if none of them ends up buying from you. Going after every lead can be very costly.

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December 10, 2019

Meet Shiela Pantaleon, Our Managing Editor and Marvel Movie Buff

Step Change, Culture & Leadership

A company’s success largely rests on the strengths of its people. Step Change would not be what it is now without the amazing team that it has assembled. So we want the whole world to know the talented and quirky individuals that make Step Change who we are. Today, let’s get to know Shiela, our Managing Editor. 

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December 10, 2019

#KatieTalks to Step Change’s Robert Steers [PODCAST]

Digital, Social Media

Robert Steers, our Director and Head of Digital, made a special guest appearance in the #Katietalks podcast to share his insights on social media trends and the changes he’s seeing in today’s business environment.

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December 9, 2019

Are You Tracking the Right Social Media Metrics?

With over 18 million active social media users in the country, having a social media platform is vital for the success of your brand. But it’s not enough to post content regularly. It’s all about the long game, so it’s equally vital to know if your efforts have a positive impact on your brand. 

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December 3, 2019

Meet Ryan Santua, Graphic Designer & Tech Wiz

Step Change, Culture & Leadership

We’ve always believed that companies are only as great as its people. Step Change prides itself in the culture that we have fostered at work with our team, wherever they may be in the world. So we want the whole world to know the talented and quirky individuals that make Step Change who we are.

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November 26, 2019

Meet Robert Steers, Partner & Head of Digital and Football Coach

Step Change

It’s amazing to see the growth of every Stepper in the agency and how much they’ve contributed to the overall growth of the company. Rob Steers is definitely one of the pillars of the organisation — and though he heads the Digital team, we sometimes unapologetically turn to him for everything from sage advice on SEO to life. Today, let’s get to know his story.

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November 22, 2019

Step Change Events Not to Miss for the Remainder of 2019

Step Change

The year is coming to a close and we want to end it with a bang through a series of free events and key offerings lined up for you that are sure to help augment your strategy and add value to your business now and into the future. 

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November 19, 2019

Meet Ashton Bishop, Chief Executive Officer & Ringmaster

Our CEO is best known as Australia’s Predatory Marketer — an expert in pinpointing how brands can grow by outsmarting their competitors. But few know that Ash took the less-travelled path before becoming who he is now.

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November 12, 2019

Meet Antonette Minguito, Client Success Coordinator and Travel Buff

Step Change, Culture & Leadership

Step Change has come a long way as an agency. And though we’ve seen people come and go throughout this time, our remote team in the Philippines continues to provide us with the support we need to shine!  

Today, let’s get to know one of our PH team members, the ever-dependable Antonette. 


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November 8, 2019

Customer-Centric Digital Transformation: Making Customers the Centre of Your Digital World

Step Change, Marketing Strategy

As you strive to become a more customer-centric organisation, putting the customer at the centre of your digital transformation is the key to success. But how do you get started? 

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November 7, 2019

Meet Lucy Tucker, Creative Services Director & Otter Enthusiast

Step Change, Culture & Leadership

Step Change’s creative offerings have grown so much in scale over the years. And we couldn’t have done it without our creative team who have been so brilliant from ideation to execution and project delivery.

So we want the whole world to know the talented and quirky individuals from our Creative team. Today, let’s get to know, Lucy, our Creative Services Director.


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October 31, 2019

Meet Bingle Alisasis, Outbound Lead Generation and Travelling Sage

Step Change, Culture & Leadership

At its core, Step Change is a sum of the smart and talented individuals who make up the heart of the agency. But many people may not know that we have a remote team that provides us with the quiet support we need to deal with all the nitty-gritty. Today, let’s get to know one of our team members from the Philippines, Bingle.

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October 22, 2019

Meet Kate Lamont, Operations Manager & All-Around Adventurer

Step Change, Culture & Leadership

We like to think our growth as a company speaks volumes into the hard work that every member of our team has done to help us get to where we are now. Every Stepper contributes in their own way, adding their own spice to our cocktail, delivering a unique strength to who we are as an agency. 

Today, let’s get to know, Kate, our Operations Manager, whom we could not live without, and our resident Queen of Fun.

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October 18, 2019

Meet Domenico De Rosa: Art & Motion Director and the Animator Extraordinaire

Step Change, Culture & Leadership

Throughout the years, Step Change’s creative offerings have also grown massively in scale. And we couldn’t have done it without our creative team who have been so brilliant from ideation to execution and project delivery. This week, let’s get to know the extraordinary Dom, one of the creative pillars of the agency and our Art & Motion Director.

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October 15, 2019

An Invitation: Digital Transformation Breakfast

Our friends at Lanrex are hosting a Digital Transformation Breakfast to equip business leaders on the best way to optimise operations and empower their people in the digital era — and we’d like to extend the invitation to you and your team. 

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October 10, 2019

Meet Jack Williams, Strategy Development Exec & Trailblazer

Step Change, Culture & Leadership

We have grown so much as an agency in 10 years’ time, and through it all, we fondly look back at how Steppers started their stories with Step Change. How Jack William’s story started with us is definitely one for the books.

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September 30, 2019

You’re Invited: Predatory Marketing Masterclass

Step Change, Marketing Strategy

Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop.

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September 27, 2019

How to Rebrand Your Business without Losing Customers

Branding, Marketing Strategy

At some point, a business may need to rebrand to stay competitive in the market. But how do you ensure a smooth transition and not lose any customers in the process? 

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September 25, 2019

Meet Melissa Brown, Senior Client Success Executive & Animal Trainer

Step Change, Culture & Leadership

In the Stepper Story series, we want the whole world to know the talented and quirky individuals that make Step Change who we are.  We also celebrate our team members and their journey with the agency. Today, let’s get to know Mel.

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September 24, 2019

What Makes a Good Business Strategy?

Business Strategy, Marketing Strategy

There’s a need for strategy because time, dollars, and focus are scarce and limited resources. A strong business strategy is the application of these resources for maximum leverage.

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September 22, 2019

Here’s Your Invitation to the Customer-Centricity Masterclass

Step Change, Customer Centricity

The Customer-Centricity Masterclass is back due to public demand. We will only accommodate 40 guests, and it’s filling up quickly! Register today to save your spot.

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September 20, 2019

How Google’s Bidding Score Has Changed over Time

Digital

Tracking your Cost-per-Click (CPC) has long been an essential marketing technique to measure your marketing expenditure and generate the best results for your online presence. But data shows that the cost of CPC targeting SEO has been halved, reflecting agencies and clients moving away from it.  

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