We like to think our growth as a company speaks volumes into the hard work that every member of our team has done to help us get to where we are now. Every Stepper contributes in their own way, adding their own spice to our cocktail, delivering a unique strength to who we are as an agency. 

Today, let’s get to know, Kate, our Operations Manager, whom we could not live without, and our resident Queen of Fun.

Throughout the years, Step Change’s creative offerings have also grown massively in scale. And we couldn’t have done it without our creative team who have been so brilliant from ideation to execution and project delivery. This week, let’s get to know the extraordinary Dom, one of the creative pillars of the agency and our Art & Motion Director.

Our friends at Lanrex are hosting a Digital Transformation Breakfast to equip business leaders on the best way to optimise operations and empower their people in the digital era — and we’d like to extend the invitation to you and your team. 

We have grown so much as an agency in 10 years’ time, and through it all, we fondly look back at how Steppers started their stories with Step Change. How Jack William’s story started with us is definitely one for the books.

Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop.

At some point, a business may need to rebrand to stay competitive in the market. But how do you ensure a smooth transition and not lose any customers in the process? 

In the Stepper Story series, we want the whole world to know the talented and quirky individuals that make Step Change who we are.  We also celebrate our team members and their journey with the agency. Today, let’s get to know Mel.

There’s a need for strategy because time, dollars, and focus are scarce and limited resources. A strong business strategy is the application of these resources for maximum leverage.

The Customer-Centricity Masterclass is back due to public demand. We will only accommodate 40 guests, and it’s filling up quickly! Register today to save your spot.

Tracking your Cost-per-Click (CPC) has long been an essential marketing technique to measure your marketing expenditure and generate the best results for your online presence. But data shows that the cost of CPC targeting SEO has been halved, reflecting agencies and clients moving away from it.  

In the Stepper Story series, we celebrate our talented team members and learn more about their personal journey with the agency.

Today, let’s get to know Laura, our Strategy Executive.   

With reports around privacy issues, censorship, and loss of data on social media higher than ever before, alternative user-owned social networks are gaining popularity. But how does this impact brands and their social media strategy?

The Stepper Story series has been all about getting to know the rich personal lives of every member of our team and their journey with the agency.

The rules of the marketing game most of us grew up playing have changed. Marketing in this day and age takes more than just the right message. It takes knowing where your customers are and showing up with an exceptional value.

We’ve always believed that companies are only as great as its people. As a company, we pride ourselves in the culture that we have fostered at work, which allows the individuals of our team to shine through and feel supported whether they are at work or at home. 

We are proud of our team members, and we want the whole world to know the talented and quirky individuals that make Step Change who we are. This week, get to know Caitlin, our Creative Digital Executive.

As a strategically-led digital creative agency, Step Change is mighty proud of our people and the unique circumstances that make them so invaluable to the team. In this series, we give you a sneak peek into their intricate lives. 

Many CEOs in Australia are under pressure to execute a winning digital transformation strategy. But why are so many organisations failing? 

We are mighty proud of our people here at Step Change. So in this brand-new series, we feature their unique stories and their thoughts on what the future of business looks like. Today, we introduce you to one of our Digital Executives, Maddy.

The biggest hindrance to transformation and innovation in the workplace is blame culture. Throughout most times, many do not realise that an atmosphere of blame can be deeply rooted in leadership.

To take the next step in transforming the customer experience and growing your business, having a clear visual of the customer journey is crucial.

Modern customers are savvy and sceptical. Businesses can no longer win because of their scale, professionalism, and history. It’s those that put the customer’s best interest at heart who perform better and win.

Many retailers today are struggling to deliver the seamless online experience that customers want with a limited marketing budget. How can content marketing help them bridge this gap and improve the customer experience? 

Retailers are killing value. With consumers having more choices than ever before, mistakes that retailers make can be costly.

Local area marketing is a big boost for local brands mainly because Google uses a searcher’s location to promote relevant local businesses.

Many e-commerce brands have used the power of great content marketing to their advantage and have seen amazing results. In this article, we highlight 10 brands we’ve noticed so far that understand e-commerce content marketing and know how to do it right.

In the financial services industry, converting leads to customers is vital. But with the speed of change in the marketing and technology space and in the wake of the Banking Royal Commission, marketing leaders in the finance industry are overwhelmed by the challenge of managing a genuine experience with their target customers, thus improving lead conversion.

What is the future of healthcare and work? Are robots stealing our jobs? What is the future of work?

With marketing technology (martech) becoming a more important part of mainstream business strategy, getting the buy-in from the top brass is essential.

Here’s a recap on the biggest takeaways from last month’s Step Change Open Haus event, How to Build a Customer-Centric Culture.

As a startup agency that began with just two people, Step Change has come a long way in becoming a strategically led marketing agency celebrating its 10th year.