The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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June 13, 2019

7 Digital Marketing Strategies for Healthcare

Marketing Strategy, Digital, Healthcare

Digital transformation has accelerated the game for healthcare. Patients now have more options and methods to monitor their health online or seek care. For healthcare brands, the clear path to success today is in establishing a solid online presence and effectively implementing mobile-first digital marketing strategies that get you front and centre to patients who are online.

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May 27, 2019

The Robot Will See You Now: AI In The ER

Business Growth, Healthcare, Aged Care, Pharmaceutical, Software

What is the future of healthcare and work? Are robots stealing our jobs? What is the future of work?

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May 23, 2019

What Australia’s Fastest-Growing Brands Are Doing in Their Marketing Strategy

Marketing Strategy, Digital, Healthcare, Professional Services, Saas, Real Estate, Travel

How did Australia’s fastest-growing brands get to where they are? In this article, we look at some of today’s rising stars and the marketing strategy that helped drive them to the top.  

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March 14, 2019

7 Remarkable Digital Marketing Campaigns to Inspire Your Own

Finance, Digital, Healthcare, Retail

Digital marketing has taken over traditional marketing channels as it’s more engaging, more flexible, and it costs less. We’ve put together a list of brands that are standing out and cutting through the noise with their digital marketing campaigns.

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February 26, 2019

10 Healthcare Marketing Case Studies to Inspire Your Next Move

Marketing Strategy, Digital, Healthcare

We often hear of brilliant marketing examples from many top industry players, but it’s not every day we hear of this coming from the healthcare sector. In this article, we feature 10 examples of powerful marketing in healthcare.

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February 21, 2019

4 Building Blocks to a Winning Healthcare Marketing Strategy

Marketing Strategy, Healthcare

It’s no longer just about market dominance. To position themselves right where their customers are, healthcare companies must keep pace with their audience’s needs, listen to market changes and trends, and adapt.

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