The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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September 20, 2018

Every Leader’s Guide to Becoming a Lean Organisation

Business Strategy, Business Growth

Being a Lean organisation means being able to maximise the value customers are willing to pay for while eliminating waste. Leaders are finding more value in it as it’s all about doing more with less, focusing on continuous improvement, minimising waste, and training your staff to improve the work through problem-solving.

So if you aim to create more value for your customers with your limited resources, read on.

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September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Step Change, Business Strategy, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

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July 3, 2018

How to Successfully Launch a Product Online [with Case Studies]

Digital, Business Growth, Marketing Strategy

Even Amazon‘s $685 billion market value couldn‘t save the Amazon Fire. Launching a product online takes a lot of work — and it‘s something that can elude even the largest companies in the world.

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June 19, 2018

How to Achieve Peak Performance at Work

Culture & Leadership, Business Growth

Many agencies who are at their optimal performance are striving to achieve peak performance thinking that is what is needed to win.

So we asked former Saatchi & Saatchi CEO Kevin Roberts how to maintain peak performance in your team and as an individual. In this video, he also shares how he has been able to put this into action to get to where he is now.

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March 15, 2018

5 Innovative Australian Companies You Should Know About

Innovation, Business Growth, Business Strategy

Many organisations today are under pressure in the relentless race of being ahead of the curve.

Whether it’s needing to enter new markets, achieve a sales breakthrough, expand margins, or deliver high-quality and low-cost products, businesses need to have an innovation imperative if they want to get ahead and stay relevant.

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March 8, 2018

Australian Economic Outlook 2018

Business Growth

The Australian Bureau of Statistics and the Reserve Bank of Australia are predicting continued strong growth for the Australian economy this year. Businesses all throughout Australia have much to celebrate and look forward to.

If you’re a business owner waiting for the right time to maximise your bottom line or shift your focus this year to driving long-term value while increasing revenue, now may be just the time.

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February 22, 2018

Where Do CEOs Plan to Invest for Growth in 2018?

Digital, Business Strategy, Business Growth

We recently surveyed 133 CEOs, Directors of Marketing and Sales, and CMOs to find out where companies are likely to invest for growth. 

We found that most young executives are aiming to increase investment across the board more than older executives. We also found it interesting that smaller cities like Adelaide are more adventurous in terms of virtual reality or augmented reality than Sydney or Melbourne.

The highlight of our survey reveals the key areas where business leaders plan to invest to grow their businesses this year.

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August 31, 2015

How do we beat Vegemite?

Stump the Strategist, FMCG, Business Growth, Predatory Marketing

Watch us tell David how to take down Goliath in under nine minutes.

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March 31, 2015

How do I get all employees involved in new business?

B2B Sales, Business Growth, Increase Sales

Watch as we answer the question: I have a legal practice which struggling, having lost some clients. How do I lead employees effectively so all of them are involved in finding new clients?

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February 20, 2014

Top Business Innovation Tools To Maximise Growth

Innovation, Business Growth, Business Strategy

Where are you at with your big ideas? These important tools and evaluation methods will help you overcome challenges and capitalise on business opportunities.

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