---
title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | FMCG
description: FMCG | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes
image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg
---

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# The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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[August 29, 2019](https://blog.hellostepchange.com/blog/marketing-innovative-fmcg)

## [Marketing Innovative Fast-Moving Consumer Goods (FMCG)](https://blog.hellostepchange.com/blog/marketing-innovative-fmcg)

[Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [FMCG](https://blog.hellostepchange.com/blog/topic/fmcg)

[![Marketing Innovative Fast-Moving Consumer Goods (FMCG)](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/marketing-innovative-FMCG.001.jpeg "Marketing Innovative Fast-Moving Consumer Goods (FMCG)")](https://blog.hellostepchange.com/blog/marketing-innovative-fmcg)

In the race towards brand growth and relevance, leading FMCG businesses rely heavily on innovation. Those who rest on their laurels are finding themselves at the back of the pack. In this article, you will learn that with great innovation comes great marketing.

[Read Further](https://blog.hellostepchange.com/blog/marketing-innovative-fmcg)

[August 31, 2015](https://blog.hellostepchange.com/blog/how-do-we-beat-vegemite)

## [How do we beat Vegemite?](https://blog.hellostepchange.com/blog/how-do-we-beat-vegemite)

[Predatory Marketing](https://blog.hellostepchange.com/blog/topic/predatory-marketing), [Stump the Strategist](https://blog.hellostepchange.com/blog/topic/stump-the-strategist), [Business Growth](https://blog.hellostepchange.com/blog/topic/business-growth), [FMCG](https://blog.hellostepchange.com/blog/topic/fmcg)

[![How do we beat Vegemite?](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/ScreenShot2015-08-31at1.25.21pm.png "How do we beat Vegemite?")](https://blog.hellostepchange.com/blog/how-do-we-beat-vegemite)

Watch us tell David how to take down Goliath in under nine minutes.

[Read Further](https://blog.hellostepchange.com/blog/how-do-we-beat-vegemite)

[October 9, 2014](https://blog.hellostepchange.com/blog/bundy-red-converts-bourbon-drinkers)

## [Bundy Red Converts Bourbon Drinkers With Predatory Marketing](https://blog.hellostepchange.com/blog/bundy-red-converts-bourbon-drinkers)

[Predatory Marketing](https://blog.hellostepchange.com/blog/topic/predatory-marketing), [FMCG](https://blog.hellostepchange.com/blog/topic/fmcg), [alcohol](https://blog.hellostepchange.com/blog/topic/alcohol)

[![Bundy Red Converts Bourbon Drinkers With Predatory Marketing](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/predatory_inspirations.jpg "Bundy Red Converts Bourbon Drinkers With Predatory Marketing")](https://blog.hellostepchange.com/blog/bundy-red-converts-bourbon-drinkers)

Bundy Red needed a core message that wouldn't cannibalise the Bundy Yellow market. Find out here how predatory marketing was applied to this scenario.

[Read Further](https://blog.hellostepchange.com/blog/bundy-red-converts-bourbon-drinkers)

[October 2, 2014](https://blog.hellostepchange.com/blog/top-end-beauty-product-leader)

## [Predatory Marketing Vs A Top End Beauty Product Leader](https://blog.hellostepchange.com/blog/top-end-beauty-product-leader)

[Predatory Marketing](https://blog.hellostepchange.com/blog/topic/predatory-marketing), [FMCG](https://blog.hellostepchange.com/blog/topic/fmcg)

[![Predatory Marketing Vs A Top End Beauty Product Leader](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/predatory_inspirations.jpg "Predatory Marketing Vs A Top End Beauty Product Leader")](https://blog.hellostepchange.com/blog/top-end-beauty-product-leader)

How do you compete with a brand that took top-end beauty products mainstream? Find out how you can strike at the weaknesses that arise from this strength.

[Read Further](https://blog.hellostepchange.com/blog/top-end-beauty-product-leader)

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### Categories

- [Marketing Strategy (203)](https://blog.hellostepchange.com/blog/topic/marketing-strategy)
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- [Step Change (59)](https://blog.hellostepchange.com/blog/topic/step-change)
- [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist)
- [Ashton Bishop (35)](https://blog.hellostepchange.com/blog/topic/ashton-bishop)
- [Business Growth (26)](https://blog.hellostepchange.com/blog/topic/business-growth)

### Popular Posts

[The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)

March 27, 2025

[![The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/strategic-radar.jpg)](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)

[Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)

June 27, 2024

[![Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Team_Decision_Making/organising-team-decision-making01.png)](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)

[5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition)

February 10, 2022

[![5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/value-proposition.jpeg)](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition)

[What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands)

July 5, 2021

[![What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Archetypes/IntroArchetypes.jpeg)](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands)

[How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging)

June 29, 2017

[![How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/craft-the-perfect-product-messaging.jpg)](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging)

[How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia)

September 15, 2017

[![How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/beat-amazon-in-australia.jpg)](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia)

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