The Step Change Blog

UPDATED: As of 3 November 2022

Let’s face it— we’re in a marketing battleground. Your business is only one of the hundreds or even thousands competing for your customer’s attention. If your goal is to win the war for attention, you need to differentiate yourself in a way that actually matters to your customers.

While this sounds obvious, it’s not. All too often, businesses assume they understand what is important for their customers.

Discover the 12 famous archetypes and how they can make your brand top-of-mind for your consumers.

After almost a decade of association and working together at a project level across strategy, creative, and digital, we are solidifying our relationship with The Zoo Republic via a merger. Read on to find out more.

The new year is here! And as we venture forward with fresh business insights and useful strategy, here are the top 10 articles most popular with C-suites in 2019 that you may have missed. 

The year is coming to a close and we want to end it with a bang through a series of free events and key offerings lined up for you that are sure to help augment your strategy and add value to your business now and into the future. 

As you strive to become a more customer-centric organisation, putting the customer at the centre of your digital transformation is the key to success. But how do you get started? 

Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop.

The Customer-Centricity Masterclass is back due to public demand. We will only accommodate 40 guests, and it’s filling up quickly! Register today to save your spot.

The rules of the marketing game most of us grew up playing have changed. Marketing in this day and age takes more than just the right message. It takes knowing where your customers are and showing up with an exceptional value.

It’s easy to say your business is customer-centric; in fact, many businesses would claim they are putting their customers at the heart of what they do. 

Modern customers are savvy and sceptical. Businesses can no longer win because of their scale, professionalism, and history. It’s those that put the customer’s best interest at heart who perform better and win.

As a startup agency that began with just two people, Step Change has come a long way in becoming a strategically led marketing agency celebrating its 10th year.  

With only a month to go before the much-awaited Open House event “How to Build a Customer-Centric Culture”, Step Change is thrilled to announce the panel of distinguished leaders across a variety of disciplines who will be joining us.

To wrap up a productive 2018, we’re rounding up our best articles that have hit a spot with many C-suites, Senior Executives, and Marketing professionals.

The best solutions arise at the intersection of strategy and creativity.

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

From a no-name free-range egg brand, Happy Chicken Eggs is now the eighth highest-selling SKU in Coles — in less than six months after it was launched.

Big announcements from the agency on our roadmap to growth, plus a look at the Step Change culture — all in this week’s Step Change News.

Today’s customers and prospects know exactly what they want and go online to find it. To market your business in this new age, you need more than just the right message to stand out and drive customer loyalty. You need to do more than just create the right offer.

In the second part of this series, Insights from Kevin Roberts, we ask the former CEO of Saatchi & Saatchi what goes on in his head when he talks to clients.

Former Saatchi & Saatchi CEO Kevin Roberts sheds light on essential matters like organisational growth, change, and creativity in this one-of-a-kind interview with Head of Strategy, Glenn Bartlett. This is the first post of the five-part video series. 

With our popcorn boxes ready and our digital thinking caps on, we stepped into The Dendy for Step Change Movie Night last week. We welcomed more than 200 clients and friends — our biggest audience ever.

This week’s insider bits: An invite to reimagine marketing, plus a glimpse of the complete Step Change Service Menu (in case you’re mighty curious how else we can help your business grow).

Join us in congratulating Mercer’s Chief Customer Officer, Cambell Holt, who now joins the top ranks of the most innovative CMOs in Australia!

In other news, we had Stump the Strategist during last Friday’s Open Haus!

The agency of the future is all about artificial intelligence, Suzuki boat dealers are getting predatory, and the much-awaited Step Change Open Haus is coming — all in this week’s Step Change News.

This week’s Step Change News: Introducing Step Change’s Art Director, and an open invitation to our beloved blog readers.

Here are the 10 widely read articles from the Step Change Blog.

Calling all startup supporters, startup founders, future founders — Startup Muster has opened its annual survey.

This week’s Step Change News: Join us in congratulating Happy Chicken Eggs and Baptist Care Australia.