The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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October 18, 2019

Meet Domenico De Rosa: Art & Motion Director and the Animator Extraordinaire

Step Change, Culture & Leadership

Throughout the years, Step Change’s creative offerings have also grown massively in scale. And we couldn’t have done it without our creative team who have been so brilliant from ideation to execution and project delivery. This week, let’s get to know the extraordinary Dom, one of the creative pillars of the agency and our Art & Motion Director.

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October 10, 2019

Meet Jack Williams, Strategy Development Exec & Trailblazer

Step Change, Culture & Leadership

We have grown so much as an agency in 10 years’ time, and through it all, we fondly look back at how Steppers started their stories with Step Change. How Jack William’s story started with us is definitely one for the books.

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September 30, 2019

You’re Invited: Predatory Marketing Masterclass

Step Change, Marketing Strategy

Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop.

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September 25, 2019

Meet Melissa Brown, Senior Client Success Executive & Animal Trainer

Step Change, Culture & Leadership

In the Stepper Story series, we want the whole world to know the talented and quirky individuals that make Step Change who we are.  We also celebrate our team members and their journey with the agency. Today, let’s get to know Mel.

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September 22, 2019

Here’s Your Invitation to the Customer-Centricity Masterclass

Step Change, customer centricity

The Customer-Centricity Masterclass is back due to public demand. We will only accommodate 40 guests, and it’s filling up quickly! Register today to save your spot.

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September 17, 2019

Meet Laura Webster, Strategy Executive & Office Mermaid

Step Change, Culture & Leadership

In the Stepper Story series, we celebrate our talented team members and learn more about their personal journey with the agency.

Today, let’s get to know Laura, our Strategy Executive.   

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September 10, 2019

Meet Kerstin Allin, Senior Digital Executive & Plant Master

Step Change, Culture & Leadership

The Stepper Story series has been all about getting to know the rich personal lives of every member of our team and their journey with the agency.

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September 3, 2019

What is Exponential Marketing?

Step Change, Marketing Strategy

The rules of the marketing game most of us grew up playing have changed. Marketing in this day and age takes more than just the right message. It takes knowing where your customers are and showing up with an exceptional value.

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August 27, 2019

Meet Caitlin Perz, Creative Production Executive & Wild Explorer

Step Change, Culture & Leadership

We’ve always believed that companies are only as great as its people. As a company, we pride ourselves in the culture that we have fostered at work, which allows the individuals of our team to shine through and feel supported whether they are at work or at home. 

We are proud of our team members, and we want the whole world to know the talented and quirky individuals that make Step Change who we are. This week, get to know Caitlin, our Creative Digital Executive.

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August 13, 2019

Meet Madeleine Robson, Our Bright-Eyed Wordsmith

Step Change

We are mighty proud of our people here at Step Change. So in this brand-new series, we feature their unique stories and their thoughts on what the future of business looks like. Today, we introduce you to one of our Digital Executives, Maddy.

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July 19, 2019

How to Become a Customer-Centric Organisation

Step Change, Culture & Leadership, customer centricity, Transformation

It’s easy to say your business is customer-centric; in fact, many businesses would claim they are putting their customers at the heart of what they do. 

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July 16, 2019

Join the Step Change Customer-Centricity Masterclass

Step Change, Culture & Leadership, customer centricity

Modern customers are savvy and sceptical. Businesses can no longer win because of their scale, professionalism, and history. It’s those that put the customer’s best interest at heart who perform better and win.

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May 7, 2019

Scaling Growth: Step Change Celebrates Its 10th Year

Step Change

As a startup agency that began with just two people, Step Change has come a long way in becoming a strategically led marketing agency celebrating its 10th year.  

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March 9, 2019

Announcing the Open House Panel: How to Build a Customer-Centric Culture

Step Change, customer centricity

With only a month to go before the much-awaited Open House event “How to Build a Customer-Centric Culture”, Step Change is thrilled to announce the panel of distinguished leaders across a variety of disciplines who will be joining us.

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December 11, 2018

Step Change Blog's 10 Most Popular Articles in 2018

Business Strategy, Step Change, Marketing Strategy, Digital

To wrap up a productive 2018, we’re rounding up our best articles that have hit a spot with many C-suites, Senior Executives, and Marketing professionals.

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December 7, 2018

Step Change’s Growth Highlights in 2018

Business Strategy, Step Change, Marketing Strategy, Creativity, Digital

The best solutions arise at the intersection of strategy and creativity.

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September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Business Strategy, Step Change, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

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August 30, 2018

How a New FMCG Brand Became the 8th Highest-Selling SKU in Coles in Just 6 Months [Brand Strategy Case Study]

Step Change

From a no-name free-range egg brand, Happy Chicken Eggs is now the eighth highest-selling SKU in Coles — in less than six months after it was launched.

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August 9, 2018

Is Your Value Proposition Supercharged with Customer Insights and Predatory Thinking™?

Predatory Marketing, Step Change, Branding

Your business is only one of hundreds or thousands competing for your customer’s attention. It’s a marketing battleground. And if your goal is to win the war, you need to differentiate yourself in a way that actually matters to your customers.

Whilst this sounds obvious, it’s not. All too often, businesses assume they understand what is important for their customers.

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July 10, 2018

Agency News: A Step Change towards Growth

Step Change

Big announcements from the agency on our roadmap to growth, plus a look at the Step Change culture — all in this week’s Step Change News.

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July 5, 2018

How to Build Your Marketing Plan for FY19: Marketing 2.0 Breakfast Session

Business Strategy, Step Change, Marketing Strategy

Today’s customers and prospects know exactly what they want and go online to find it. To market your business in this new age, you need more than just the right message to stand out and drive customer loyalty. You need to do more than just create the right offer.

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May 3, 2018

Why You Need to Identify Your Customer’s Pain Points: Insights from Kevin Roberts

Step Change, Marketing Strategy

In the second part of this series, Insights from Kevin Roberts, we ask the former CEO of Saatchi & Saatchi what goes on in his head when he talks to clients.

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March 20, 2018

Insights from Kevin Roberts: Creativity and Innovation

Step Change, Creativity

Former Saatchi & Saatchi CEO Kevin Roberts sheds light on essential matters like organisational growth, change, and creativity in this one-of-a-kind interview with Head of Strategy, Glenn Bartlett. This is the first post of the five-part video series. 

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February 8, 2018

Step Change News: Movie Night Success | Powerful Presence Leadership Course

Step Change, Powerful Presence

With our popcorn boxes ready and our digital thinking caps on, we stepped into The Dendy for Step Change Movie Night last week. We welcomed more than 200 clients and friends — our biggest audience ever.

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November 15, 2017

Step Change News: We’re Ending ‘Marketing’ as You Know It | Introducing Our Service Menu

Step Change

This week’s insider bits: An invite to reimagine marketing, plus a glimpse of the complete Step Change Service Menu (in case you’re mighty curious how else we can help your business grow).

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October 27, 2017

Step Change News: Mercer’s Cambell Holt, 7th Top CMO in Australia | Open Haus: That's a Wrap!

Step Change

Join us in congratulating Mercer’s Chief Customer Officer, Cambell Holt, who now joins the top ranks of the most innovative CMOs in Australia!

In other news, we had Stump the Strategist during last Friday’s Open Haus!

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October 19, 2017

Step Change News: Agency of the Future | Boat Dealers Are Getting Predatory | Step Change Open Haus

Step Change

The agency of the future is all about artificial intelligence, Suzuki boat dealers are getting predatory, and the much-awaited Step Change Open Haus is coming — all in this week’s Step Change News.

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August 23, 2017

Step Change News: Open House Invitation | Step Change’s New Art Director

Step Change

This week’s Step Change News: Introducing Step Change’s Art Director, and an open invitation to our beloved blog readers.

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July 28, 2017

Here Are 10 of the Most Popular Step Change Articles in 2017

Step Change

Here are the 10 widely read articles from the Step Change Blog.

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July 7, 2017

Step Change News: Startup Muster 2017 Survey Kicks Off

Step Change

Calling all startup supporters, startup founders, future founders — Startup Muster has opened its annual survey.

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