The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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December 11, 2018

Step Change Blog's 10 Most Popular Articles in 2018

Step Change, Marketing Strategy, Business Strategy, Digital

To wrap up a productive 2018, we’re rounding up our best articles that have hit a spot with many C-suites, Senior Executives, and Marketing professionals.

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December 7, 2018

Step Change’s Growth Highlights in 2018

Step Change, Creativity, Digital, Business Strategy, Marketing Strategy

The best solutions arise at the intersection of strategy and creativity.

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September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Step Change, Business Strategy, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

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August 30, 2018

How a New FMCG Brand Became the 8th Highest-Selling SKU in Coles in Just 6 Months [Brand Strategy Case Study]

Step Change

From a no-name free-range egg brand, Happy Chicken Eggs is now the eighth highest-selling SKU in Coles — in less than six months after it was launched.

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August 9, 2018

Is Your Value Proposition Supercharged with Customer Insights and Predatory Thinking™?

Step Change, Predatory Marketing, Branding

Your business is only one of hundreds or thousands competing for your customer’s attention. It’s a marketing battleground. And if your goal is to win the war, you need to differentiate yourself in a way that actually matters to your customers.

Whilst this sounds obvious, it’s not. All too often, businesses assume they understand what is important for their customers.

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July 10, 2018

Agency News: A Step Change towards Growth

Step Change

Big announcements from the agency on our roadmap to growth, plus a look at the Step Change culture — all in this week’s Step Change News.

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July 5, 2018

How to Build Your Marketing Plan for FY19: Marketing 2.0 Breakfast Session

Step Change, Marketing Strategy, Business Strategy

Today’s customers and prospects know exactly what they want and go online to find it. To market your business in this new age, you need more than just the right message to stand out and drive customer loyalty. You need to do more than just create the right offer.

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May 3, 2018

Why You Need to Identify Your Customer’s Pain Points: Insights from Kevin Roberts

Marketing Strategy, Step Change

In the second part of this series, Insights from Kevin Roberts, we ask the former CEO of Saatchi & Saatchi what goes on in his head when he talks to clients.

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March 20, 2018

Insights from Kevin Roberts: Creativity and Innovation

Creativity, Step Change

Former Saatchi & Saatchi CEO Kevin Roberts sheds light on essential matters like organisational growth, change, and creativity in this one-of-a-kind interview with Head of Strategy, Glenn Bartlett. This is the first post of the five-part video series. 

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February 8, 2018

Step Change News: Movie Night Success | Powerful Presence Leadership Course

Step Change, Powerful Presence

With our popcorn boxes ready and our digital thinking caps on, we stepped into The Dendy for Step Change Movie Night last week. We welcomed more than 200 clients and friends — our biggest audience ever.

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November 15, 2017

Step Change News: We’re Ending ‘Marketing’ as You Know It | Introducing Our Service Menu

Step Change

This week’s insider bits: An invite to reimagine marketing, plus a glimpse of the complete Step Change Service Menu (in case you’re mighty curious how else we can help your business grow).

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October 27, 2017

Step Change News: Mercer’s Cambell Holt, 7th Top CMO in Australia | Open Haus: That's a Wrap!

Step Change

Join us in congratulating Mercer’s Chief Customer Officer, Cambell Holt, who now joins the top ranks of the most innovative CMOs in Australia!

In other news, we had Stump the Strategist during last Friday’s Open Haus!

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October 19, 2017

Step Change News: Agency of the Future | Boat Dealers Are Getting Predatory | Step Change Open Haus

Step Change

The agency of the future is all about artificial intelligence, Suzuki boat dealers are getting predatory, and the much-awaited Step Change Open Haus is coming — all in this week’s Step Change News.

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August 23, 2017

Step Change News: Open House Invitation | Step Change’s New Art Director

Step Change

This week’s Step Change News: Introducing Step Change’s Art Director, and an open invitation to our beloved blog readers.

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July 28, 2017

Here Are 10 of the Most Popular Step Change Articles in 2017

Step Change

Here are the 10 widely read articles from the Step Change Blog.

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July 7, 2017

Step Change News: Startup Muster 2017 Survey Kicks Off

Step Change

Calling all startup supporters, startup founders, future founders — Startup Muster has opened its annual survey.

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June 30, 2017

Step Change News: Happy Chicken Eggs | Competing with Purpose | Star Training Regime

Step Change

This week’s Step Change News: Join us in congratulating Happy Chicken Eggs and Baptist Care Australia.

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June 6, 2017

Step Change News: ASX-Listed Tech Company Launches Redesigned Website

Step Change, Digital
The industry-leading tech solutions company, Codan, has launched their well thought-out website that provides the answers their potential customer seeks.
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June 1, 2017

Driving Breadth and Depth of Engagement with Service-Based Businesses

Step Change, Marketing Strategy

Oftentimes, leaders and executives of service-based businesses get fewer opportunities to engage with their clients. So how can you ensure that your team are really building high-value relationships with them?

In two minutes, Step Change Founding Partner, Jeff Cooper, shares this and more.

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May 23, 2017

The Big 6: The Growth System for Leaders of Challenger Businesses

The Big 6 Challenges, Step Change, Marketing Strategy

Too many professional services and consultancies have become hyperspecialised to the point where too many missed the end business result they are driving. At Step Change, we’re here to inspire step changes in your business and your people, and that means looking at your business more holistically than a typical service line specialty would allow.

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May 12, 2017

Are You Ready for Powerful Presence This July?

Powerful Presence, Step Change, Culture & Leadership

Is being a leader in a highly volatile, uncertain, complex, and ambiguous (VUCA) world driving you to the edge? Tough situations require you to be on top of your game, to make sound decisions for your team. But just when you need the very best version of yourself to run the show, the undesirable version shows up and makes a mess out of you.

Is there a way to be a better leader in the VUCA world?

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May 5, 2017

Step Change News: Top 10 Most Valuable Consultant Companies | Sleeping Duck | The Step Change Culture

Step Change

Step Change among the top 10 most valuable consultant companies, Sleeping Duck's Sandman, and a look at the Step Change culture — all in today's Step Change News.

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February 23, 2017

The Step Change Culture Eats Strategy for Breakfast

Step Change, Culture & Leadership

It doesn’t matter if you have a winning strategy in place — if your company culture is sloppy, you will not win.

Fill out the form to get your own copy of the Step Change Culture Book.

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February 1, 2017

The Invoice Market Report Stirs Australia’s Small Businesses

The Invoice Market, Step Change

Another one of Step Changes clients, The Invoice Market (tim), is making the headlines in this week’s business news. The financier reports that unpaid customer invoices are costing the Australian economy $76 billion, and it’s hindering SMEs to grow.

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January 31, 2017

Five-Star School for Toddlers Sparks a Debate on Early Childhood Education

ToBeMe, Step Change

Huge congratulations and job well done to the team at ToBeMe, Australia’s first high-end university-inspired centre for children and our client at Step Change, on their Burwood campus kickoff yesterday! The launch had sparked a debate on Sunrise, which posed the question: “Is it ridiculous, or is it offering our kids the best start in life?”

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December 16, 2016

Go for the Wow: Tips on How to Be Remarkable

Culture & Leadership, Step Change

People see 3,000 branded messages in a single day, notice only 80, and react to only 10. So how can you make your business stand out?

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November 30, 2016

An Effective Executive in an Effective Organisation

Culture & Leadership, Step Change

Contrary to the thesaurus, being efficient does not mean being effective. There’s actually a big difference between the two. In fact, oftentimes, highly efficient people can be ineffective in their pursuits.

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November 24, 2016

System Thinking in the Workplace

Culture & Leadership, Step Change

The world is constantly evolving. In order to keep up, businesses need to switch on system thinking. Here’s how.

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November 11, 2016

What’s Going on at Step Change?

Step Change, Powerful Presence, Predatory Marketing

Super producer wanted, November Powerful Presence wrap-up, predatory marketing — this week's news bits at Step Change.

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November 10, 2016

We’re Hiring! Bring in the Change (Agent)

Step Change

Step Change is hiring! If you’re an out-of-the-box producer — or you know someone who is — read on.

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