The Step Change Blog

The latest thinking on business, strategy, marketing and sales

Subscribe Now
November 3, 2022

Brand Strategy: 5 Steps To Unlock Powerful Business Opportunities

Predatory Marketing, Customer Journey, Ashton Bishop, Step Change, Branding, Customer Centricity, Differentiation, Distinctive Brand, Brand Positioning

UPDATED: As of 3 November 2022

Let’s face it— we’re in a marketing battleground. Your business is only one of the hundreds or even thousands competing for your customer’s attention. If your goal is to win the war for attention, you need to differentiate yourself in a way that actually matters to your customers.

While this sounds obvious, it’s not. All too often, businesses assume they understand what is important for their customers.

Read Further
July 5, 2021

What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?

Step Change, Branding, Brand Archetypes, Popular Posts

Discover the 12 famous archetypes and how they can make your brand top-of-mind for your consumers.

Read Further
January 11, 2021

5 of Your Favourite Step Change Articles from 2020

Business Strategy, Ashton Bishop, Step Change, Branding, Marketing Strategy, Bendy Phones, Powerful Presence, Culture & Leadership, Fintech, Marketing Automation
After successfully navigating a year of unparalleled change and disruption, now is the time to look ahead and venture into 2021 with confidence.
 
As we distill fresh business insights and build a refined strategy, we thought it would be worthwhile to look back at the year that was 2020, through the eyes of our Step Change Blog highlights.
Read Further
January 20, 2020

Big Step Changes Ahead as Our Creative and Digital Divisions Merge with Our Friends at The Zoo Republic

Step Change

After almost a decade of association and working together at a project level across strategy, creative, and digital, we are solidifying our relationship with The Zoo Republic via a merger. Read on to find out more.

Read Further
January 7, 2020

Top 10 Articles C-Suites Read in the Step Change Blog [2019 Edition]

Business Strategy, Step Change, Branding, Marketing Strategy, Culture & Leadership, Fintech, Marketing Automation

The new year is here! And as we venture forward with fresh business insights and useful strategy, here are the top 10 articles most popular with C-suites in 2019 that you may have missed. 

Read Further
November 22, 2019

Step Change Events Not to Miss for the Remainder of 2019

Step Change

The year is coming to a close and we want to end it with a bang through a series of free events and key offerings lined up for you that are sure to help augment your strategy and add value to your business now and into the future. 

Read Further
November 8, 2019

Customer-Centric Digital Transformation: Making Customers the Centre of Your Digital World

Step Change, Marketing Strategy

As you strive to become a more customer-centric organisation, putting the customer at the centre of your digital transformation is the key to success. But how do you get started? 

Read Further
September 30, 2019

You’re Invited: Predatory Marketing Masterclass

Step Change, Marketing Strategy

Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop.

Read Further
September 22, 2019

Here’s Your Invitation to the Customer-Centricity Masterclass

Step Change, Customer Centricity

The Customer-Centricity Masterclass is back due to public demand. We will only accommodate 40 guests, and it’s filling up quickly! Register today to save your spot.

Read Further
September 3, 2019

What is Exponential Marketing?

Step Change, Marketing Strategy

The rules of the marketing game most of us grew up playing have changed. Marketing in this day and age takes more than just the right message. It takes knowing where your customers are and showing up with an exceptional value.

Read Further
July 19, 2019

How to Become a Customer-Centric Organisation

Step Change, Culture & Leadership, Customer Centricity, Transformation

It’s easy to say your business is customer-centric; in fact, many businesses would claim they are putting their customers at the heart of what they do. 

Read Further
July 16, 2019

Join the Step Change Customer-Centricity Masterclass

Step Change, Culture & Leadership, Customer Centricity

Modern customers are savvy and sceptical. Businesses can no longer win because of their scale, professionalism, and history. It’s those that put the customer’s best interest at heart who perform better and win.

Read Further
May 7, 2019

Scaling Growth: Step Change Celebrates Its 10th Year

Step Change

As a startup agency that began with just two people, Step Change has come a long way in becoming a strategically led marketing agency celebrating its 10th year.  

Read Further
March 9, 2019

Announcing the Open House Panel: How to Build a Customer-Centric Culture

Step Change, Customer Centricity

With only a month to go before the much-awaited Open House event “How to Build a Customer-Centric Culture”, Step Change is thrilled to announce the panel of distinguished leaders across a variety of disciplines who will be joining us.

Read Further
December 11, 2018

Step Change Blog's 10 Most Popular Articles in 2018

Business Strategy, Step Change, Marketing Strategy, Digital

To wrap up a productive 2018, we’re rounding up our best articles that have hit a spot with many C-suites, Senior Executives, and Marketing professionals.

Read Further
December 7, 2018

Step Change’s Growth Highlights in 2018

Business Strategy, Step Change, Marketing Strategy, Creativity, Digital

The best solutions arise at the intersection of strategy and creativity.

Read Further
September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Business Strategy, Step Change, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

Read Further
August 30, 2018

How a New FMCG Brand Became the 8th Highest-Selling SKU in Coles in Just 6 Months [Brand Strategy Case Study]

Step Change

From a no-name free-range egg brand, Happy Chicken Eggs is now the eighth highest-selling SKU in Coles — in less than six months after it was launched.

Read Further
July 10, 2018

Agency News: A Step Change towards Growth

Step Change

Big announcements from the agency on our roadmap to growth, plus a look at the Step Change culture — all in this week’s Step Change News.

Read Further
July 5, 2018

How to Build Your Marketing Plan for FY19: Marketing 2.0 Breakfast Session

Business Strategy, Step Change, Marketing Strategy

Today’s customers and prospects know exactly what they want and go online to find it. To market your business in this new age, you need more than just the right message to stand out and drive customer loyalty. You need to do more than just create the right offer.

Read Further
May 3, 2018

Why You Need to Identify Your Customer’s Pain Points: Insights from Kevin Roberts

Step Change, Marketing Strategy, Customer Centricity

In the second part of this series, Insights from Kevin Roberts, we ask the former CEO of Saatchi & Saatchi what goes on in his head when he talks to clients.

Read Further
March 20, 2018

Insights from Kevin Roberts: Creativity and Innovation

Step Change, Creativity

Former Saatchi & Saatchi CEO Kevin Roberts sheds light on essential matters like organisational growth, change, and creativity in this one-of-a-kind interview with Head of Strategy, Glenn Bartlett. This is the first post of the five-part video series. 

Read Further
February 8, 2018

Step Change News: Movie Night Success | Powerful Presence Leadership Course

Step Change, Powerful Presence

With our popcorn boxes ready and our digital thinking caps on, we stepped into The Dendy for Step Change Movie Night last week. We welcomed more than 200 clients and friends — our biggest audience ever.

Read Further
November 15, 2017

Step Change News: We’re Ending ‘Marketing’ as You Know It | Introducing Our Service Menu

Step Change

This week’s insider bits: An invite to reimagine marketing, plus a glimpse of the complete Step Change Service Menu (in case you’re mighty curious how else we can help your business grow).

Read Further
October 27, 2017

Step Change News: Mercer’s Cambell Holt, 7th Top CMO in Australia | Open Haus: That's a Wrap!

Step Change

Join us in congratulating Mercer’s Chief Customer Officer, Cambell Holt, who now joins the top ranks of the most innovative CMOs in Australia!

In other news, we had Stump the Strategist during last Friday’s Open Haus!

Read Further
October 19, 2017

Step Change News: Agency of the Future | Boat Dealers Are Getting Predatory | Step Change Open Haus

Step Change

The agency of the future is all about artificial intelligence, Suzuki boat dealers are getting predatory, and the much-awaited Step Change Open Haus is coming — all in this week’s Step Change News.

Read Further
August 23, 2017

Step Change News: Open House Invitation | Step Change’s New Art Director

Step Change

This week’s Step Change News: Introducing Step Change’s Art Director, and an open invitation to our beloved blog readers.

Read Further
July 28, 2017

Here Are 10 of the Most Popular Step Change Articles in 2017

Step Change

Here are the 10 widely read articles from the Step Change Blog.

Read Further
July 7, 2017

Step Change News: Startup Muster 2017 Survey Kicks Off

Step Change

Calling all startup supporters, startup founders, future founders — Startup Muster has opened its annual survey.

Read Further
June 30, 2017

Step Change News: Happy Chicken Eggs | Competing with Purpose | Star Training Regime

Step Change

This week’s Step Change News: Join us in congratulating Happy Chicken Eggs and Baptist Care Australia.

Read Further