If you had to make a list of some of the most powerful brands in history, online retail giant Amazon would undoubtedly be right at the top. According to one recent study, the company saw $2.371 billion in net income in 2016 on the back of $136 billion in net sales — and that’s just in the United States. The company is also growing at a rate of about 27% year-over-year and currently employs more than 341,000 people. All of this is to say that the fact that Amazon has decided to make its long-awaited move into Australia should come as a surprise to absolutely nobody.
Offering a product or service with utility or merit is no longer enough. It’s now necessary to create a value proposition to get people to notice and convert them to loyal customers.
Recall the last time you had your strategic planning with your team. Did your plans turn out to be successful? Or were you frustrated that last year’s SWOT analysis proved to be lacking?
Involving your team in decision making is complex, but it doesn't have to be stressful. This blog post explores four techniques that will ensure team consensus.
Have you noticed how most businesses talk about themselves? Check the “About Us” page and you’ll see that they are actually saying the same message:
WATCH: Step Change Founding Partner, Jeff Cooper, on the four myths in B2B that salespeople need to know.