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February 10, 2022

Create a Value Proposition That Makes People Buy

Predatory Marketing, Branding, Popular Posts, Value Proposition

Putting the Value in Value Proposition

People make emotional decisions and then rational justifications. They are not buying the product or service, they are buying the benefits or outcomes they receive.

A truly great value proposition focuses on this by including these 3 things to get maximum value:

  1. Ground in insight and an understanding of what your customers really want.
  2. Your messaging needs to be powerful and relevant.
  3. Align with your purpose and tone to be memorable and believable.
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