UPDATED: As of 2 June 2022
When creating your value proposition, one thing you should never forget is that people make emotional decisions and then rational justifications. They are not buying the product or service. They are buying the benefits or outcomes they receive.
A truly great value proposition focuses on this by including these 3 things to get maximum value:
- Ground in insight and an understanding of what your customers really want
- Powerful and relevant brand messaging
- Alignment with your purpose and tone to be memorable and believable
