--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Value Proposition description: Value Proposition | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [![Step Change White Logo](https://blog.hellostepchange.com/hs-fs/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png?width=208&height=36&name=SC%20-%20Logo_Full%20-%20White%20+%20Colour.png)](http://www.hellostepchange.com/?__hstc=45788219.b3896949ac4325b4833c9f227aad12ee.1788765059220.1788765059220.1788765059220.1&__hssc=45788219.1.1788765059220&__hsfp=f27fa453a3b88fbe5f30c0a77d91c2c9) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [About](https://www.hellostepchange.com/about/) - [Careers](https://www.hellostepchange.com/careers/) - [Services](https://www.hellostepchange.com/about/) - [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) - [Brand and Messaging](https://www.hellostepchange.com/cut-through-brand-stories/) - [Marketing Plans](https://www.hellostepchange.com/practical-marketing-plans/) - [Business Strategies](https://www.hellostepchange.com/agile-business-strategies/) - [Value Propositions](https://www.hellostepchange.com/value-propositions/) - [Content](https://www.hellostepchange.com/content-production/) - [Predatory Marketing](https://www.hellostepchange.com/predatory-marketing-2/) - [Work](http://www.hellostepchange.com/work/) - [Testimonials](https://www.hellostepchange.com/testimonials/) - [Speaking](https://www.hellostepchange.com/speaking/) - [Blog](https://blog.hellostepchange.com/blog/) - [History's Greatest Strategists](https://info.hellostepchange.com/hgs) - [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Digital](https://blog.hellostepchange.com/blog/topic/digital) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Contact](https://www.hellostepchange.com/contact/) - [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655) # The Step Change Blog The latest thinking on business, strategy, marketing and sales [Subscribe Now](http://www.hellostepchange.com/blog-subscription) [July 14, 2026](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking) ## [Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking) [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Artificial Intelligence](https://blog.hellostepchange.com/blog/topic/artificial-intelligence), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Business Growth](https://blog.hellostepchange.com/blog/topic/business-growth), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets), [Value Proposition](https://blog.hellostepchange.com/blog/topic/value-proposition) [![Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/hubfs/ChatGPT%20Image%20Jul%2014%2c%202026%2c%2004_30_20%20PM.png "Is Your Value Proposition Leaking?")](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking) In this blog article, learn how you can lead more collaborative, consensus-based decision making with your team. [Read Further](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking) [February 10, 2022](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition) ## [5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition) [Predatory Marketing](https://blog.hellostepchange.com/blog/topic/predatory-marketing), [Branding](https://blog.hellostepchange.com/blog/topic/branding), [Popular Posts](https://blog.hellostepchange.com/blog/topic/popular-posts), [Value Proposition](https://blog.hellostepchange.com/blog/topic/value-proposition) [![5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/value-proposition.jpeg "5 Elements You Need to Create a Powerful Value Proposition")](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition) *UPDATED: As of 2 June 2022* When creating your value proposition, one thing you should never forget is that people make emotional decisions and then rational justifications. They are not buying the product or service. They are buying the benefits or outcomes they receive. A truly great value proposition focuses on this by including these 3 things to get maximum value: 1. Ground in insight and an understanding of what your customers really want 2. Powerful and relevant brand messaging  3. Alignment with your purpose and tone to be memorable and believable [Read Further](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition) [![SUBSCRIBE NOW](https://no-cache.hubspot.com/cta/default/2337212/0782b7f8-d2aa-44f5-871b-ccc94914d873.png)](https://cta-redirect.hubspot.com/cta/redirect/2337212/0782b7f8-d2aa-44f5-871b-ccc94914d873) Content Title Description < Previous page Next page > ### Categories - [Marketing Strategy (203)](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Business Strategy (107)](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital (107)](https://blog.hellostepchange.com/blog/topic/digital) - [B2B Sales (68)](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Culture & Leadership (62)](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Branding (59)](https://blog.hellostepchange.com/blog/topic/branding) - [Step Change (59)](https://blog.hellostepchange.com/blog/topic/step-change) - [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) - [Ashton Bishop (35)](https://blog.hellostepchange.com/blog/topic/ashton-bishop) - [Business Growth (26)](https://blog.hellostepchange.com/blog/topic/business-growth) ### Popular Posts [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) March 27, 2025 [![The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/strategic-radar.jpg)](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) [Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn) June 27, 2024 [![Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Team_Decision_Making/organising-team-decision-making01.png)](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn) [5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition) February 10, 2022 [![5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/value-proposition.jpeg)](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition) [What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands) July 5, 2021 [![What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Archetypes/IntroArchetypes.jpeg)](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands) [How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging) June 29, 2017 [![How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/craft-the-perfect-product-messaging.jpg)](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging) [How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia) September 15, 2017 [![How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/beat-amazon-in-australia.jpg)](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia) ## Services  - [Brand Stories](https://www.hellostepchange.com/services/brand-stories) - [Business Strategy](https://www.hellostepchange.com/services/business-strategy) - [Content Production](https://www.hellostepchange.com/services/content-production) - [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) - [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) - [Value Proposition](https://www.hellostepchange.com/services/value-propositions) Search this site on Google Go - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [Services](https://www.hellostepchange.com/about/) - [Work](http://www.hellostepchange.com/work/) - [Speaking](https://www.hellostepchange.com/speaking/) - [Blog](https://blog.hellostepchange.com/blog/) - [Contact](https://www.hellostepchange.com/contact/) - [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655) [Step Change, Unit A1/35 – 39 Bourke Rd,NSW 2015, Alexandria, Sydney, NSW, 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z/data=!3m1!4b1!4m5!3m4!1s0x6b12ae3f1d1e23a5:0xa511ea8112c34020!8m2!3d-33.8705301!4d151.1974826")(02) 8030 8655 ![](https://www.facebook.com/tr?id=139956076415977&ev=PageView&noscript=1)