Whilst digital is often seen as a tool to captivate younger audiences, statistics show that the ageing population are also active online. With Consumer-Directed Care shaping the aged care industry, providers need to improve their game plan to stay top of mind.
10 Digital Marketing Statistics for Aged Care Providers in Australia
Digital, Aged CareMarketing Automation: Steps to Get Effective Sales Buy-In
Digital, Marketing Automation, Business StrategyIf marketing automation is a great tool for businesses, how do we build an airtight business case for it? And how can we get our stakeholders and the sales team on board?
With the rise of the internet, B2B customers have more capacity to search for services and decide on the best deal online. Customers have the power over businesses now more than ever, and for businesses, this means they need to adapt or risk extinction.
10 Email Marketing Statistics for Technology and Software Companies
Email Marketing, Technology, Software, DigitalAgainst the backdrop of the war for attention, B2B tech and software companies are struggling to reach their intended audience on the right channel. Marketers report that email marketing is their biggest source of ROI, so this marketing tool needs to be an essential part of your marketing strategy.
Top 10 Content Marketing Statistics for SaaS Businesses in 2019
Saas, Content Marketing, DigitalThe Software as a Service (SaaS) industry is expected to surpass $112.8 billion in 2019 and is fast rising to become one of the top industries to watch out for. Here are key statistics you need to know now to inform your strategy.
Have you decided on your digital strategy for the year? As you and your team take this time to put together the best strategic game plan that can help you accomplish your goals for the year, it is important to understand what digital assets are truly giving you the best bang for the buck, where your ROI is concerned.
The latest modern technology has changed the game for chief marketing officers, and it now takes more than the usual marketing skills to stand out today.
10 B2B Content Marketing Charts You Need to See This Week
Digital, Content MarketingContent marketing’s effectiveness at engaging target audiences and promoting meaningful relationships has made it a popular choice for B2B marketers. To help guide B2B marketers for 2019, here are 10 content marketing charts that are worth looking into as we start the year.
5 Leading Digital Marketing Strategy Case Studies to Inspire Your Next Step Change
Digital, Finance, Saas, Aged Care, PropertyWhy are 82% of marketers expecting large increases of their digital marketing budgets come 2019?
SEO and Marketing Automation: How They Work Together to Boost Your Brand
Digital, Marketing Automation, SEO, Content Marketing, Marketing StrategyContent is only as valuable as the audience it reaches. Marketing automation and SEO need to work together to boost your digital marketing efforts. By understanding how these two disciplines work together, you will be able to use them to gain a higher ROI.
This year, we’ve seen some big changes in pay-per-click (PPC) marketing — not least of which was the rebranding of AdWords to Google Ads.
The financial services industry is suffering from a crisis of trust. In fact, 47% of their customers say they do not trust their own financial provider. How can the industry recover from this damaging fact?
Trust-building should definitely be part of the equation. Trust is a fundamental element that factors into almost every buying decision for a customer.
Step Change Blog's 10 Most Popular Articles in 2018
Step Change, Marketing Strategy, Business Strategy, DigitalTo wrap up a productive 2018, we’re rounding up our best articles that have hit a spot with many C-suites, Senior Executives, and Marketing professionals.
Content Marketing Strategies to Stand Out in the War for Attention
Content Marketing, Digital, Marketing StrategyIn a time where everyone is fighting for differentiation in the market space, how do you make your content stand out? How do you guide your audience to look where your content is?
Step Change’s Growth Highlights in 2018
Step Change, Creativity, Digital, Business Strategy, Marketing Strategy10 B2B Case Studies to Inspire Your Inbound Marketing Strategy
Digital, Content Marketing, Finance, Saas, Hospitality, Internet, ConstructionB2B marketers will confirm that outbound initiatives simply aren’t good enough. If you want to attract, nurture, and convert your leads to customers, inbound marketing is your powerful strategy. Gartner reports that properly executed inbound marketing tactics are 10x more effective for lead conversion compared to outbound methods.
Take a page out of these 10 businesses who successfully grew their business through inbound.
10 Mobile Marketing Statistics You Need to Know to Grow in 2019
Digital, Marketing StrategyMore and more people are turning to their mobile devices to find answers to their questions and even to discover new products and services. Are you making the most of your mobile marketing efforts to respond to the current mobile shift?
AI and Machine Learning Tools that Help Level the Playing Field for SMBs
Digital, Business Strategy, DisruptionNo matter where you look, industry giants like Google, Apple, and Amazon are dominating the disruptive space and taking the lead in the use of emerging technologies. But for small and mid-sized business challengers, does taking on today’s new technologies actually make a difference?
This week, we’ve rounded up ten SEO statistics that show SEO is essential to your digital marketing strategy.
As a Premier Google Partner, Step Change was invited to the recently held Google Partner Summit 2018. Members of our Digital Team attended the event to hear about the latest tech trends, updates to the Google Marketing Platform, and the rebranding of Google Ads.
Here are the key takeaways from the summit and what’s on the horizon in 2019.
Top 10 Business Blogging Statistics to Guide Your Blog Strategy
Content Marketing, DigitalHow Successful Companies Use Data-Driven Audience Insights to Boost Their Bottom Line
Digital, Marketing StrategyWith AI and big data, you can gain a better understanding of how your target buyers consume data. Learn how these five companies were able to use data-driven insights to be more relevant to their target audience.
Through the years, there’s been a huge disconnect between what businesses are saying through marketing and what their audience actually wants to hear. We need to bridge this gap by offering consumers what they need — personalised and meaningful experiences.
Marketing Automation: Your First 5 Steps to Get Started
Digital, Marketing StrategyMarketing automation is no longer a luxury that is reserved for the largest companies. Startups and microbusinesses need to take advantage of this as well. Here’s why.
Why Marketing Automation Should Be Part of Your Strategy
Digital, Marketing StrategyIt’s not always the best businesses that win. It’s the best marketing. Marketing is the lifeblood of the business. It allows you to know who your target customers are and form a relationship with them.
But as your business grows, building and maintaining great customer relationships become a challenge. This is where marketing automation proves to be helpful.
LinkedIn for B2B: Tips to Get the Most Out of LinkedIn for Your Business
Digital, Marketing StrategyYou have a great product. You know that it can compete in the market. But none of it really matters if no one knows about it. That's why companies with the most quality leads grow and win. In this article, we will unpack one of the most effective platforms for B2B lead generation.
How to Find Your Next Big Step Change [Podcast]
Step Change, Business Strategy, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business GrowthOur CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.
Integrated Marketing Communication: How to Reach Your Target Buyers at Every Touchpoint
Marketing Strategy, DigitalWith so many delivery channels to think about today, how do you know which marketing channel works best? The straight answer is, you don’t. Your best shot at success today is having a multichannel marketing approach to ensure you are frequently where your customers are.
Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals
Content Marketing, Digital, B2B SalesIt’s time your marketing and sales teams work side by side. The best way to do that? Marketing automation and content marketing.
How Businesses Can Safely Harness the Power of the Internet of Things
Digital, DisruptionThe Internet of Things is steadily becoming a huge disruptor in the world of business. With the ability to communicate with more devices, exchange and harness valuable data to inform business strategy, IoT can empower digital transformation throughout organisations.