The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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April 12, 2019

B2B Personalisation: What Do Customers Really Want?

Marketing Strategy, Digital

Personalised customer experience is no longer a rarity that’s saved for the top companies; instead, it’s the new digital imperative for businesses of all industries and sizes. B2B buyers now expect to experience a one-to-one experience at some point during their purchasing journey. However, delivering on this expectation is an entirely different challenge that has left many businesses struggling to connect.

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April 4, 2019

Google’s March 2019 Core Algorithm Update and the Future of Search

Digital

Google has once again updated its core algorithm on 12 March with noticeable changes in its search indexes all over the world. Here’s a look at what we can expect from the March 2019 algorithm update and what Google is also up to in the future of search.

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April 2, 2019

The Single Most Important Ingredient in Your Internet Marketing Strategy

Digital

Marketing for small- to -midsized businesses is daunting. As with all great endeavours, there are no shortcuts to achieving digital marketing success. In this blog article, former VP of Sales at HubSpot and currently the CEO of Databox, Pete Caputa, shares the fundamental factor leaders tend to miss that can help turn a website into a lead generation machine.

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March 29, 2019

What Is the Value of a Customer-Centric Website Process?

Digital

Your website is more than just your online portfolio. Today, websites that are optimised for the customer experience are powerful tools that can help you make a sale and turn visitors into customers.

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March 19, 2019

5 Effective Remarketing Segments Worth Implementing

Digital

Getting a prospect to click a CTA on your website is good — but often not good enough. Many of these clicks do not lead to actual conversions. Luckily, remarketing gives marketers the ability to re-engage with potential customers and leads until they finally convert.

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March 14, 2019

7 Remarkable Digital Marketing Campaigns to Inspire Your Own

Finance, Digital, Healthcare, Retail

Digital marketing has taken over traditional marketing channels as it’s more engaging, more flexible, and it costs less. We’ve put together a list of brands that are standing out and cutting through the noise with their digital marketing campaigns.

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March 7, 2019

B2B Social Media Strategy Best Practices, Case Studies, and Examples

Digital, Social Media

According to the 2018 Global Digital Report, the current number of social media users is at 3.196 billion — and scales up to 13 percent year-on-year. If you are looking for the next step in your marketing strategy, and if you haven’t done so already, amplifying your social media presence may just be it.

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February 26, 2019

10 Healthcare Marketing Case Studies to Inspire Your Next Move

Marketing Strategy, Digital, Healthcare

We often hear of brilliant marketing examples from many top industry players, but it’s not every day we hear of this coming from the healthcare sector. In this article, we feature 10 examples of powerful marketing in healthcare.

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February 12, 2019

10 Digital Marketing Statistics for Aged Care Providers in Australia

Digital, Aged Care

Whilst digital is often seen as a tool to captivate younger audiences, statistics show that the ageing population are also active online. With Consumer-Directed Care shaping the aged care industry, providers need to improve their game plan to stay top of mind.

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February 8, 2019

Marketing Automation: Steps to Get Effective Sales Buy-In

Business Strategy, Digital, Marketing Automation

If marketing automation is a great tool for businesses, how do we build an airtight business case for it? And how can we get our stakeholders and the sales team on board?

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January 31, 2019

The Value and ROI of Inbound Marketing

Marketing Strategy, Digital

With the rise of the internet, B2B customers have more capacity to search for services and decide on the best deal online. Customers have the power over businesses now more than ever, and for businesses, this means they need to adapt or risk extinction.

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January 29, 2019

10 Email Marketing Statistics for Technology and Software Companies

Technology, Digital, Email Marketing, Software

Against the backdrop of the war for attention, B2B tech and software companies are struggling to reach their intended audience on the right channel. Marketers report that email marketing is their biggest source of ROI, so this marketing tool needs to be an essential part of your marketing strategy. 

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January 22, 2019

Top 10 Content Marketing Statistics for SaaS Businesses in 2019

Digital, Content Marketing, Saas

The Software as a Service (SaaS) industry is expected to surpass $112.8 billion in 2019 and is fast rising to become one of the top industries to watch out for. Here are key statistics you need to know now to inform your strategy.

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January 19, 2019

How Much Are Your Digital Assets Worth?

Digital

Have you decided on your digital strategy for the year? As you and your team take this time to put together the best strategic game plan that can help you accomplish your goals for the year, it is important to understand what digital assets are truly giving you the best bang for the buck, where your ROI is concerned.  

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January 10, 2019

7 Critical Skills Most CMOs Don’t Have

Digital

The latest modern technology has changed the game for chief marketing officers, and it now takes more than the usual marketing skills to stand out today.

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January 8, 2019

10 B2B Content Marketing Charts You Need to See This Week

Digital, Content Marketing

Content marketing’s effectiveness at engaging target audiences and promoting meaningful relationships has made it a popular choice for B2B marketers. To help guide B2B marketers for 2019, here are 10 content marketing charts that are worth looking into as we start the year.

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December 21, 2018

5 Leading Digital Marketing Strategy Case Studies to Inspire Your Next Step Change

Finance, Digital, Aged Care, Saas, Property

Why are 82% of marketers expecting large increases of their digital marketing budgets come 2019?

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December 20, 2018

SEO and Marketing Automation: How They Work Together to Boost Your Brand

Marketing Strategy, Digital, Content Marketing, Marketing Automation, SEO

Content is only as valuable as the audience it reaches. Marketing automation and SEO need to work together to boost your digital marketing efforts. By understanding how these two disciplines work together, you will be able to use them to gain a higher ROI.

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December 18, 2018

10 PPC Trends to Guide Your Digital Strategy in 2019

Digital

This year, we’ve seen some big changes in pay-per-click (PPC) marketing — not least of which was  the rebranding of AdWords to Google Ads.

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December 14, 2018

5 Best Email Marketing Examples for Financial Services Brands

Finance, Digital

The financial services industry is suffering from a crisis of trust. In fact, 47% of their customers say they do not trust their own financial provider. How can the industry recover from this damaging fact?

Trust-building should definitely be part of the equation. Trust is a fundamental element that factors into almost every buying decision for a customer.

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December 11, 2018

Step Change Blog's 10 Most Popular Articles in 2018

Business Strategy, Step Change, Marketing Strategy, Digital

To wrap up a productive 2018, we’re rounding up our best articles that have hit a spot with many C-suites, Senior Executives, and Marketing professionals.

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December 8, 2018

Content Marketing Strategies to Stand Out in the War for Attention

Marketing Strategy, Digital, Content Marketing

In a time where everyone is fighting for differentiation in the market space, how do you make your content stand out? How do you guide your audience to look where your content is?

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December 7, 2018

Step Change’s Growth Highlights in 2018

Business Strategy, Step Change, Marketing Strategy, Creativity, Digital

The best solutions arise at the intersection of strategy and creativity.

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November 30, 2018

10 B2B Case Studies to Inspire Your Inbound Marketing Strategy

Construction, Finance, Internet, Digital, Content Marketing, Hospitality, Saas

B2B marketers will confirm that outbound initiatives simply aren’t good enough. If you want to attract, nurture, and convert your leads to customers, inbound marketing is your powerful strategy. Gartner reports that properly executed inbound marketing tactics are 10x more effective for lead conversion compared to outbound methods.

Take a page out of these 10 businesses who successfully grew their business through inbound.

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November 20, 2018

10 Mobile Marketing Statistics You Need to Know to Grow in 2019

Marketing Strategy, Digital

More and more people are turning to their mobile devices to find answers to their questions and even to discover new products and services. Are you making the most of your mobile marketing efforts to respond to the current mobile shift?

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November 19, 2018

AI and Machine Learning Tools that Help Level the Playing Field for SMBs

Business Strategy, Disruption, Digital

No matter where you look, industry giants like Google, Apple, and Amazon are dominating the disruptive space and taking the lead in the use of emerging technologies. But for small and mid-sized business challengers, does taking on today’s new technologies actually make a difference?

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November 13, 2018

Top 10 SEO Statistics You Need to Know This Week

Digital, SEO

This week, we’ve rounded up ten SEO statistics that show SEO is essential to your digital marketing strategy.

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November 6, 2018

Insights from the Google Partner Summit 2018

Digital

As a Premier Google Partner, Step Change was invited to the recently held Google Partner Summit 2018. Members of our Digital Team attended the event to hear about the latest tech trends, updates to the Google Marketing Platform, and the rebranding of Google Ads.

Here are the key takeaways from the summit and what’s on the horizon in 2019.

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October 31, 2018

Top 10 Business Blogging Statistics to Guide Your Blog Strategy

Digital, Content Marketing

This week, we collect the most relevant data that prove business blogging is working wonders.

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October 23, 2018

How Successful Companies Use Data-Driven Audience Insights to Boost Their Bottom Line

Marketing Strategy, Digital

With AI and big data, you can gain a better understanding of how your target buyers consume data. Learn how these five companies were able to use data-driven insights to be more relevant to their target audience.

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