The Step Change Blog

The latest thinking on business, strategy, marketing and sales

Subscribe Now
September 18, 2018

LinkedIn for B2B: Tips to Get the Most Out of LinkedIn for Your Business

Marketing Strategy, Digital

You have a great product. You know that it can compete in the market. But none of it really matters if no one knows about it. That's why companies with the most quality leads grow and win. In this article, we will unpack one of the most effective platforms for B2B lead generation.

Read More
September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Business Strategy, Step Change, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

Read More
September 7, 2018

Integrated Marketing Communication: How to Reach Your Target Buyers at Every Touchpoint

Marketing Strategy, Digital

With so many delivery channels to think about today, how do you know which marketing channel works best? The straight answer is, you don’t. Your best shot at success today is having a multichannel marketing approach to ensure you are frequently where your customers are.   

Read More
August 31, 2018

Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals

B2B Sales, Digital, Content Marketing

It’s time your marketing and sales teams work side by side. The best way to do that? Marketing automation and content marketing.

Read More
August 24, 2018

How Businesses Can Safely Harness the Power of the Internet of Things

Digital, Disruptive Technologies

The Internet of Things is steadily becoming a huge disruptor in the world of business. With the ability to communicate with more devices, exchange and harness valuable data to inform business strategy, IoT can empower digital transformation throughout organisations.

Read More
August 23, 2018

7 Lead Nurturing Best Practices to Boost Your Conversions

Marketing Strategy, Digital

So you already have a killer inbound marketing strategy. You may find yourself wondering  why you’re still having trouble getting your qualified leads down the pipeline. Why aren’t they converting?

Read More
August 15, 2018

How to Build a User-Centric Information Architecture

Digital

Have you ever landed on a website to look into some content only to be confused by the plethora of information on the homepage? Sure enough, that website likely has a problem with its information architecture.

Read More
August 1, 2018

The Psychology of Content Funnels: Psychological Hacks to Take Clients from Awareness to Action

Digital, Content Marketing

If I told you there was a way to earn three times as many leads without spending any more money on marketing, would you believe me? Because that’s exactly what happens when you switch from the traditional outbound marketing to content marketing.

Read More
July 24, 2018

Ecommerce Marketing Automation: Best Practices You Should Know

Marketing Strategy, Digital

Marketing automation assures us of one thing: it’s a powerful, remarkable, personalised way to engage with your audience. And if it’s done right, it can give you an edge over the competition in the war for customer attention.

Read More
July 12, 2018

The Ultimate Guide to Creating Actionable Buyer Personas

Marketing Strategy, Digital

Buyer personas. Either you have them but your team doesn’t know how to use them, so they’re good as gone — or your team simply skipped creating one to get to the ‘real work’.

While many companies are aware of the general importance of personas, they don’t fully understand what it is they’re trying to do when they create them.

Read More
July 3, 2018

How to Successfully Launch a Product Online [with Case Studies]

Marketing Strategy, Digital, Business Growth

Even Amazon‘s $685 billion market value couldn‘t save the Amazon Fire. Launching a product online takes a lot of work — and it‘s something that can elude even the largest companies in the world.

Read More
June 27, 2018

5 Disruptive Technologies that Will Transform Businesses in 2018

Business Strategy, Digital, Disruptive Technologies

In the midst of constant discontinuity, only one thing is certain: technology will disrupt every aspect of our lives and drive how business is done in the coming years. For CMOs, it is crucial to know and understand what these technologies are and how they are disrupting the way we do business today.

Read More
June 21, 2018

What Is Digital Transformation?

Digital

Digital transformation — you may have heard this term in a recent digital conference you’ve attended, or you may be even assigned to lead one. And you’re not the only one, because right now, it is a big focus in growing organisations.

Read More
June 14, 2018

Expanding Your Business: Are You Ready to Enter a New Market?

Digital

If you have thought about venturing into a new market to expand your reach, promote brand awareness, or increase revenue, there are few key points you need to consider first. And it’s not as simple as you may think.

Read More
May 10, 2018

Blog SEO Checklist: How to Make Your Content Rank in Google

Digital, Content Marketing

A blog is a powerful tool every business should have. If you want to stay relevant and competitive, if you want to be found online, a business blog is a necessity. It’s simply the most effective tactic that allows you to attract, engage, and nurture leads as they go through the stages in your marketing funnel.

Read More
April 19, 2018

Supercharge Your Customer Planning to Transform Your Marketing

Digital

Every year, businesses spend thousands of dollars on campaigns that would just fail. Why? Because they missed to focus on one vital thing: relevance.

Read More
April 10, 2018

The Content Marketing Roundup: 20 Stats, Tips, Trends in 2018

Digital, Content Marketing

In today’s fast-paced digital world, businesses operate in a time where attention is scarce and content is everywhere. Businesses who are serious about reaching out to their consumers are upping their game to win their attention.

Read More
April 5, 2018

The Content Marketing Funnel Playbook: A Systematic Approach to Promoting Your Brand

Digital, Content Marketing

Marketers are facing a dilemma today. On one hand, it’s becoming clear that creating content is not only an effective way to raise publicity for their companies, but it’s also essential to do so. On the other hand, so many companies are using content that consumers have become overexposed to.

The typical consumer sees hundreds of articles, blog posts, videos, and other forms of content per day and only manage to fully consume or remember a small fraction of them.

Unless your content marketing strategy can stand out from the rest, there’s no way to convert viewers and readers to consumers.

Read More
March 29, 2018

Digital Marketing KPIs You Should be Tracking

Digital

Throughout the Director’s Guide to Digital series, we’ve established the need for digital to be fully integrated into your marketing strategy. Still, you can’t add any real value to your digital marketing efforts until you can measure performance and track how digital has added to the success of your overall strategy.

Read More
March 28, 2018

Email Analytics: 5 Email Marketing Metrics You Need to Measure Your Success

Marketing Strategy, Digital

If you think that email marketing is dead and that using email to reach your audience is an outdated approach, here are some statistics to prove that it’s here to stay and it’s not slowing down anytime in the future.

Read More
March 1, 2018

Who Says You Can’t Use Digital in Government?

Digital

Let me start by thanking all our clients who have given us the chance to prove this and believed in us. You know who you are.

Many still believe that some of today’s modern marketing techniques, particularly in digital, just won’t work when communicating with government departments.

To this, we say: Rubbish!

Digital marketing knows no bounds. And when we talk about modern marketing techniques that can be used in government, these can refer to content marketing, performance media, social media marketing, and marketing automation, amongst others.

Here’s why we think digital has a place in government.

Read More
February 22, 2018

Where Do CEOs Plan to Invest for Growth in 2018?

Business Strategy, Digital, Business Growth

We recently surveyed 133 CEOs, Directors of Marketing and Sales, and CMOs to find out where companies are likely to invest for growth. 

We found that most young executives are aiming to increase investment across the board more than older executives. We also found it interesting that smaller cities like Adelaide are more adventurous in terms of virtual reality or augmented reality than Sydney or Melbourne.

The highlight of our survey reveals the key areas where business leaders plan to invest to grow their businesses this year.

Read More
February 16, 2018

What Makes a Great Digital Marketing Campaign?

Digital

In an ever-changing and highly competitive digital environment, not having a solid digital marketing campaign is a lost opportunity to attract new leads, engage your audience, and drive them through the funnel for actual conversion.

Still, so many businesses out there do not have a digital marketing strategy or know how to run an effective marketing campaign online. 

Read More
February 1, 2018

The Hierarchy of Content Engagement

Digital

With today’s digital space overloaded with so much content, cutting through the noise is only half the battle won.

You need to get your audience to complete the content engagement hierarchy to drive actual conversion.

Read More
January 25, 2018

Transform Your UX Design through a Customer-Centric Strategy

Digital

We have recently seen an interplay between design and business strategy in the digital landscape. With key players setting the pace for how we can tailor design towards the user experience, we then ask, does it really make a difference?

Read More
January 1, 2018

How to Develop a Data-Driven Business Strategy

Business Strategy, Digital

Big data has been described as the “new oil” as far as business assets go. However, a better analogy might be the Wild West. It is fairly easy for any business to now leverage BI and data to make decisions; however, the “how” still isn’t clear, and neither is the application. 

According to KPMG, when the strategy is data-driven, it helps to make sense of structured and unstructured data and applies that knowledge to a wide range of business functions. The result is that there is no more guess work, and results can become more predictable. Far more predictable than conventional forecasting techniques based on static historical financial reports.

Read More
November 30, 2017

What CMOs Need to Know about Digital Marketing

Digital

Today, the emergence of new digital trends has virtually transformed digital marketing overnight, and CMOs need to pay attention.

Read More
November 24, 2017

23 Digital Marketing Trends to Help Challengers Plan for 2018

Digital

Planning a digital marketing strategy for businesses in 2018 has never been a more exciting time. With technological trends that have emerged, marketers are left with great opportunities to connect with their brand’s target audience.

In this blog post, we share digital marketing trends that leaders of challenger brands should know to plan their strategy for 2018.

Read More
October 6, 2017

Reporting on Digital Performance to the Board

Digital

With over 800 companies in Australia appointing Chief Digital Officers, it is undeniable that digital has found its way to be part of the strategic core of many businesses.

Read More
September 12, 2017

The War for Attention: How World-Class Brands Stand Out

Digital

As you’re reading this post, there’s an overabundance of content screaming to get noticed online. In fact, every minute, people publish 1,400 new blog posts, send 150,000 emails, share 3.3 million pieces of content on Facebook, and upload a total of 500 hours of video to YouTube. Every minute.

Read More