The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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February 12, 2019

10 Digital Marketing Statistics for Aged Care Providers in Australia

Digital, Aged Care

Whilst digital is often seen as a tool to captivate younger audiences, statistics show that the ageing population are also active online. With Consumer-Directed Care shaping the aged care industry, providers need to improve their game plan to stay top of mind.

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February 8, 2019

Marketing Automation: Steps to Get Effective Sales Buy-In

Digital, Marketing Automation, Business Strategy

If marketing automation is a great tool for businesses, how do we build an airtight business case for it? And how can we get our stakeholders and the sales team on board?

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January 31, 2019

The Value and ROI of Inbound Marketing

Digital, Marketing Strategy

With the rise of the internet, B2B customers have more capacity to search for services and decide on the best deal online. Customers have the power over businesses now more than ever, and for businesses, this means they need to adapt or risk extinction.

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January 29, 2019

10 Email Marketing Statistics for Technology and Software Companies

Email Marketing, Technology, Software, Digital

Against the backdrop of the war for attention, B2B tech and software companies are struggling to reach their intended audience on the right channel. Marketers report that email marketing is their biggest source of ROI, so this marketing tool needs to be an essential part of your marketing strategy. 

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January 22, 2019

Top 10 Content Marketing Statistics for SaaS Businesses in 2019

Saas, Content Marketing, Digital

The Software as a Service (SaaS) industry is expected to surpass $112.8 billion in 2019 and is fast rising to become one of the top industries to watch out for. Here are key statistics you need to know now to inform your strategy.

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January 19, 2019

How Much Are Your Digital Assets Worth?

Digital

Have you decided on your digital strategy for the year? As you and your team take this time to put together the best strategic game plan that can help you accomplish your goals for the year, it is important to understand what digital assets are truly giving you the best bang for the buck, where your ROI is concerned.  

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January 10, 2019

7 Critical Skills Most CMOs Don’t Have

Digital

The latest modern technology has changed the game for chief marketing officers, and it now takes more than the usual marketing skills to stand out today.

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January 8, 2019

10 B2B Content Marketing Charts You Need to See This Week

Digital, Content Marketing

Content marketing’s effectiveness at engaging target audiences and promoting meaningful relationships has made it a popular choice for B2B marketers. To help guide B2B marketers for 2019, here are 10 content marketing charts that are worth looking into as we start the year.

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December 21, 2018

5 Leading Digital Marketing Strategy Case Studies to Inspire Your Next Step Change

Digital, Finance, Saas, Aged Care, Property

Why are 82% of marketers expecting large increases of their digital marketing budgets come 2019?

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December 20, 2018

SEO and Marketing Automation: How They Work Together to Boost Your Brand

Digital, Marketing Automation, SEO, Content Marketing, Marketing Strategy

Content is only as valuable as the audience it reaches. Marketing automation and SEO need to work together to boost your digital marketing efforts. By understanding how these two disciplines work together, you will be able to use them to gain a higher ROI.

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December 18, 2018

10 PPC Trends to Guide Your Digital Strategy in 2019

Digital

This year, we’ve seen some big changes in pay-per-click (PPC) marketing — not least of which was  the rebranding of AdWords to Google Ads.

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December 14, 2018

5 Best Email Marketing Examples for Financial Services Brands

Digital, Finance

The financial services industry is suffering from a crisis of trust. In fact, 47% of their customers say they do not trust their own financial provider. How can the industry recover from this damaging fact?

Trust-building should definitely be part of the equation. Trust is a fundamental element that factors into almost every buying decision for a customer.

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December 11, 2018

Step Change Blog's 10 Most Popular Articles in 2018

Step Change, Marketing Strategy, Business Strategy, Digital

To wrap up a productive 2018, we’re rounding up our best articles that have hit a spot with many C-suites, Senior Executives, and Marketing professionals.

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December 8, 2018

Content Marketing Strategies to Stand Out in the War for Attention

Content Marketing, Digital, Marketing Strategy

In a time where everyone is fighting for differentiation in the market space, how do you make your content stand out? How do you guide your audience to look where your content is?

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December 7, 2018

Step Change’s Growth Highlights in 2018

Step Change, Creativity, Digital, Business Strategy, Marketing Strategy

The best solutions arise at the intersection of strategy and creativity.

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November 30, 2018

10 B2B Case Studies to Inspire Your Inbound Marketing Strategy

Digital, Content Marketing, Finance, Saas, Hospitality, Internet, Construction

B2B marketers will confirm that outbound initiatives simply aren’t good enough. If you want to attract, nurture, and convert your leads to customers, inbound marketing is your powerful strategy. Gartner reports that properly executed inbound marketing tactics are 10x more effective for lead conversion compared to outbound methods.

Take a page out of these 10 businesses who successfully grew their business through inbound.

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November 20, 2018

10 Mobile Marketing Statistics You Need to Know to Grow in 2019

Digital, Marketing Strategy

More and more people are turning to their mobile devices to find answers to their questions and even to discover new products and services. Are you making the most of your mobile marketing efforts to respond to the current mobile shift?

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November 19, 2018

AI and Machine Learning Tools that Help Level the Playing Field for SMBs

Digital, Business Strategy, Disruption

No matter where you look, industry giants like Google, Apple, and Amazon are dominating the disruptive space and taking the lead in the use of emerging technologies. But for small and mid-sized business challengers, does taking on today’s new technologies actually make a difference?

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November 13, 2018

Top 10 SEO Statistics You Need to Know This Week

SEO, Digital

This week, we’ve rounded up ten SEO statistics that show SEO is essential to your digital marketing strategy.

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November 6, 2018

Insights from the Google Partner Summit 2018

Digital

As a Premier Google Partner, Step Change was invited to the recently held Google Partner Summit 2018. Members of our Digital Team attended the event to hear about the latest tech trends, updates to the Google Marketing Platform, and the rebranding of Google Ads.

Here are the key takeaways from the summit and what’s on the horizon in 2019.

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October 31, 2018

Top 10 Business Blogging Statistics to Guide Your Blog Strategy

Content Marketing, Digital

This week, we collect the most relevant data that prove business blogging is working wonders.

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October 23, 2018

How Successful Companies Use Data-Driven Audience Insights to Boost Their Bottom Line

Digital, Marketing Strategy

With AI and big data, you can gain a better understanding of how your target buyers consume data. Learn how these five companies were able to use data-driven insights to be more relevant to their target audience.

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October 22, 2018

Harnessing the Power of Big Data and AI in Marketing

Digital

Through the years, there’s been a huge disconnect between what businesses are saying through marketing and what their audience actually wants to hear. We need to bridge this gap by offering consumers what they need — personalised and meaningful experiences.

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October 20, 2018

Marketing Automation: Your First 5 Steps to Get Started

Digital, Marketing Strategy

Marketing automation is no longer a luxury that is reserved for the largest companies. Startups and microbusinesses need to take advantage of this as well. Here’s why.

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October 9, 2018

Why Marketing Automation Should Be Part of Your Strategy

Digital, Marketing Strategy

It’s not always the best businesses that win. It’s the best marketing. Marketing is the lifeblood of the business. It allows you to know who your target customers are and form a relationship with them.

But as your business grows, building and maintaining great customer relationships become a challenge. This is where marketing automation proves to be helpful.

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September 18, 2018

LinkedIn for B2B: Tips to Get the Most Out of LinkedIn for Your Business

Digital, Marketing Strategy

You have a great product. You know that it can compete in the market. But none of it really matters if no one knows about it. That's why companies with the most quality leads grow and win. In this article, we will unpack one of the most effective platforms for B2B lead generation.

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September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Step Change, Business Strategy, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

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September 7, 2018

Integrated Marketing Communication: How to Reach Your Target Buyers at Every Touchpoint

Marketing Strategy, Digital

With so many delivery channels to think about today, how do you know which marketing channel works best? The straight answer is, you don’t. Your best shot at success today is having a multichannel marketing approach to ensure you are frequently where your customers are.   

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August 31, 2018

Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals

Content Marketing, Digital, B2B Sales

It’s time your marketing and sales teams work side by side. The best way to do that? Marketing automation and content marketing.

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August 24, 2018

How Businesses Can Safely Harness the Power of the Internet of Things

Digital, Disruption

The Internet of Things is steadily becoming a huge disruptor in the world of business. With the ability to communicate with more devices, exchange and harness valuable data to inform business strategy, IoT can empower digital transformation throughout organisations.

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