This week, we collect the most relevant data that prove business blogging is working wonders.
With AI and big data, you can gain a better understanding of how your target buyers consume data. Learn how these five companies were able to use data-driven insights to be more relevant to their target audience.
Through the years, there’s been a huge disconnect between what businesses are saying through marketing and what their audience actually wants to hear. We need to bridge this gap by offering consumers what they need — personalised and meaningful experiences.
Marketing automation is no longer a luxury that is reserved for the largest companies. Startups and microbusinesses need to take advantage of this as well. Here’s why.
It’s not always the best businesses that win. It’s the best marketing. Marketing is the lifeblood of the business. It allows you to know who your target customers are and form a relationship with them.
But as your business grows, building and maintaining great customer relationships become a challenge. This is where marketing automation proves to be helpful.
You have a great product. You know that it can compete in the market. But none of it really matters if no one knows about it. That's why companies with the most quality leads grow and win. In this article, we will unpack one of the most effective platforms for B2B lead generation.
Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.
With so many delivery channels to think about today, how do you know which marketing channel works best? The straight answer is, you don’t. Your best shot at success today is having a multichannel marketing approach to ensure you are frequently where your customers are.
It’s time your marketing and sales teams work side by side. The best way to do that? Marketing automation and content marketing.
The Internet of Things is steadily becoming a huge disruptor in the world of business. With the ability to communicate with more devices, exchange and harness valuable data to inform business strategy, IoT can empower digital transformation throughout organisations.
So you already have a killer inbound marketing strategy. You may find yourself wondering why you’re still having trouble getting your qualified leads down the pipeline. Why aren’t they converting?
Have you ever landed on a website to look into some content only to be confused by the plethora of information on the homepage? Sure enough, that website likely has a problem with its information architecture.
If I told you there was a way to earn three times as many leads without spending any more money on marketing, would you believe me? Because that’s exactly what happens when you switch from the traditional outbound marketing to content marketing.
Marketing automation assures us of one thing: it’s a powerful, remarkable, personalised way to engage with your audience. And if it’s done right, it can give you an edge over the competition in the war for customer attention.
Buyer personas. Either you have them but your team doesn’t know how to use them, so they’re good as gone — or your team simply skipped creating one to get to the ‘real work’.
While many companies are aware of the general importance of personas, they don’t fully understand what it is they’re trying to do when they create them.
Even Amazon‘s $685 billion market value couldn‘t save the Amazon Fire. Launching a product online takes a lot of work — and it‘s something that can elude even the largest companies in the world.
In the midst of constant discontinuity, only one thing is certain: technology will disrupt every aspect of our lives and drive how business is done in the coming years. For CMOs, it is crucial to know and understand what these technologies are and how they are disrupting the way we do business today.
Digital transformation — you may have heard this term in a recent digital conference you’ve attended, or you may be even assigned to lead one. And you’re not the only one, because right now, it is a big focus in growing organisations.
If you have thought about venturing into a new market to expand your reach, promote brand awareness, or increase revenue, there are few key points you need to consider first. And it’s not as simple as you may think.
A blog is a powerful tool every business should have. If you want to stay relevant and competitive, if you want to be found online, a business blog is a necessity. It’s simply the most effective tactic that allows you to attract, engage, and nurture leads as they go through the stages in your marketing funnel.
Every year, businesses spend thousands of dollars on campaigns that would just fail. Why? Because they missed to focus on one vital thing: relevance.
In today’s fast-paced digital world, businesses operate in a time where attention is scarce and content is everywhere. Businesses who are serious about reaching out to their consumers are upping their game to win their attention.
Marketers are facing a dilemma today. On one hand, it’s becoming clear that creating content is not only an effective way to raise publicity for their companies, but it’s also essential to do so. On the other hand, so many companies are using content that consumers have become overexposed to.
The typical consumer sees hundreds of articles, blog posts, videos, and other forms of content per day and only manage to fully consume or remember a small fraction of them.
Unless your content marketing strategy can stand out from the rest, there’s no way to convert viewers and readers to consumers.
Throughout the Director’s Guide to Digital series, we’ve established the need for digital to be fully integrated into your marketing strategy. Still, you can’t add any real value to your digital marketing efforts until you can measure performance and track how digital has added to the success of your overall strategy.
If you think that email marketing is dead and that using email to reach your audience is an outdated approach, here are some statistics to prove that it’s here to stay and it’s not slowing down anytime in the future.
Let me start by thanking all our clients who have given us the chance to prove this and believed in us. You know who you are.
Many still believe that some of today’s modern marketing techniques, particularly in digital, just won’t work when communicating with government departments.
To this, we say: Rubbish!
Digital marketing knows no bounds. And when we talk about modern marketing techniques that can be used in government, these can refer to content marketing, performance media, social media marketing, and marketing automation, amongst others.
Here’s why we think digital has a place in government.
We recently surveyed 133 CEOs, Directors of Marketing and Sales, and CMOs to find out where companies are likely to invest for growth.
We found that most young executives are aiming to increase investment across the board more than older executives. We also found it interesting that smaller cities like Adelaide are more adventurous in terms of virtual reality or augmented reality than Sydney or Melbourne.
The highlight of our survey reveals the key areas where business leaders plan to invest to grow their businesses this year.
In an ever-changing and highly competitive digital environment, not having a solid digital marketing campaign is a lost opportunity to attract new leads, engage your audience, and drive them through the funnel for actual conversion.
Still, so many businesses out there do not have a digital marketing strategy or know how to run an effective marketing campaign online.
With today’s digital space overloaded with so much content, cutting through the noise is only half the battle won.
You need to get your audience to complete the content engagement hierarchy to drive actual conversion.
We have recently seen an interplay between design and business strategy in the digital landscape. With key players setting the pace for how we can tailor design towards the user experience, we then ask, does it really make a difference?