This week, we’ve rounded up ten SEO statistics that show SEO is essential to your digital marketing strategy.
- 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot)
- As of today, Google accounted for over 72.68% of all global desktop search traffic, followed by Baidu at 13.68%, Bing at 7.76%, and Yahoo at 3.87%. (NetMarketShare)
- The first position on Google search results has a 34.36% clickthrough rate for desktop and 35% for mobile. (Smart Insights)
- High-quality content and link building are the two most important signals used by Google to rank your website for search. (SearchEngineWatch)
- The average first-page result on Google contains 1,890 words. (Backlinko)
- 50% of search queries are four words or longer. (HubSpot)
- 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. (HubSpot)
- 75% of people never scroll past the first page of search engines. (Junto)
- 81% of people perform some type of online research before making a large purchase. (GE Capital Retail Bank)
- Google reported that the number of “near me” searches have doubled in 2015. (Search Engine Watch)
