How many emails do you get in a day? Did you get a notification just now? And is that a pop-up on the corner of your screen?
With so much competing for our attention, it’s no wonder our brains lean on quick mental shortcuts just to make it through the day. Otherwise, it’s impossible to sift through the flood, simplify decisions, and manage cognitive overload.
For businesses, this chaotic landscape is both a puzzle and a goldmine. How do you cut through the noise and truly connect with people?
In this exclusive interview with influence pioneer, author, and psychologist Dr Robert Cialdini, we unpack “Pre-Suasion” and how it reshapes the way businesses captivate, engage, and earn trust.
Watch the full interview and get candid with “Pre-Suasion” and “Influence” author Dr Robert Cialdini here.
October 30, 2024
Pre-Suasion: 5 Tactics To Grab Attention in an Overloaded World
Customer Journey, Business Strategy, Standing Out, Artificial Intelligence, Innovation, Invisible Marketing, Content Marketing, Challenger Brands, Thinking Models, Digital Revolution, Digital Marketing, Robert Cialdini, Influence, Persuasion, Presuasion
March 10, 2023
6 Ways to Identify Unmet Customer Needs
Customer Journey, Business Strategy, Standing Out, Innovation, Disruption, Customer Centricity, Lean PrinciplesUPDATED: As of 21 July 2022
Finding a product, a service, or a niche that delivers results largely depends on understanding exactly what your customer needs. And in a time when the competition is manic and ruthless, it is all the more essential to deliver a high-quality product and service that gets the right traction.