The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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March 10, 2023

6 Ways to Identify Unmet Customer Needs

Customer Journey, Business Strategy, Standing Out, Innovation, Disruption, Customer Centricity, Lean Principles

UPDATED: As of 21 July 2022

Finding a product, a service, or a niche that delivers results largely depends on understanding exactly what your customer needs. And in a time when the competition is manic and ruthless, it is all the more essential to deliver a high-quality product and service that gets the right traction.

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January 27, 2016

Purpose statement: Stand out and attract more customers

Construction, Business Strategy, Standing Out, Branding, Stump the Strategist, Marketing Strategy, Mission Statement

Watch our strategists discuss how to create a standout purpose statement ...

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