The Step Change Blog

How do you prepare for the unpredictable?

While some businesses leverage disruption to their advantage like second nature — many companies are falling behind.

Where others enjoy better workforces, efficient operations, and improved customer experiences, some continue to struggle at the back foot of change as another wave of disruption looms on the horizon.

So what’s the game changer? Strategy. Seeing disruption before it hits and responding appropriately.

Most organisations don’t have a game plan to navigate the evolving business landscape. Nor do they bother to predict trends and track challenges or opportunities that lie on their radar and that makes all the difference. 

So how do you get better at keeping your finger on the pulse and preparing your business for disruption?

UPDATED: As of 21 July 2022

Finding a product, a service, or a niche that delivers results largely depends on understanding exactly what your customer needs. And in a time when the competition is manic and ruthless, it is all the more essential to deliver a high-quality product and service that gets the right traction.

Massive change and disruption have transformed the way we work and live. The old ways are no longer working and innovative and more creative solutions are called for by the day.

Welcome to this special episode of the Insight Hunters with Dr Norman and Detective Flash! So let’s start asking better questions to get better insights.

No matter where you look, industry giants like Google, Apple, and Amazon are dominating the disruptive space and taking the lead in the use of emerging technologies. But for small and mid-sized business challengers, does taking on today’s new technologies actually make a difference?

Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.

The Internet of Things is steadily becoming a huge disruptor in the world of business. With the ability to communicate with more devices, exchange and harness valuable data to inform business strategy, IoT can empower digital transformation throughout organisations.

In the midst of constant discontinuity, only one thing is certain: technology will disrupt every aspect of our lives and drive how business is done in the coming years. For CMOs, it is crucial to know and understand what these technologies are and how they are disrupting the way we do business today.

Do you know when and how disruption is coming to you?

On the Admatic stage delivering his recent keynote titled “Disruption³”, Jeff Cooper, shares the top disruptive trends that may be affecting businesses and the strategies to deal with disruption. 

VUCA is a military expression coined in the 90s to describe the tumultuous conditions of the battlefield. It stands for “volatile, uncertain, complex, and ambiguous.” And now more than ever, leaders are experiencing such times in the business context.

There’s a growing complexity of how businesses operate, what with the major technological disruptions at work. And executives who are serious about their businesses need to look beyond their own organisations and experiences for new ways to work smart, stay current, and improve.

Business leaders will agree that the path to business growth is never easy. Growth means managing the day-to-day — while at the same time thinking about implementing your strategy and making effective decisions that affect the entire organisation. And sometimes, things don’t work out the way you envisioned it. When things go rough, to whom do you turn for wisdom?

An organisation’s success depends on getting the right people. But hiring the right people has been proven to be a challenge among leaders and managers. In fact, in a report by Randstad, 79% of HR managers agree that it’s a struggle to search for people whose capabilities match job requirements.

With disruption inevitably changing how businesses operate, you can’t afford to be complacent; else you risk being displaced by more agile players in your category.

In 2025, 40% of the Fortune 500 companies will no longer exist. In the age of disruption, complacency has no place in great leadership.

Disruption is coming. How does your business respond?

The age of disruption is here. How do you manage it? Find out as our CEO Ashton Bishop tells all you need to know about disruption.

There is nothing worse than having a new entrant enter your category. But, it will happen. Here is a useful strategy to help your business survive.