The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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November 19, 2018

AI and Machine Learning Tools that Help Level the Playing Field for SMBs

Digital, Business Strategy, Disruption

No matter where you look, industry giants like Google, Apple, and Amazon are dominating the disruptive space and taking the lead in the use of emerging technologies. But for small and mid-sized business challengers, does taking on today’s new technologies actually make a difference?

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October 24, 2018

Top 10 Marketing Statistics You Need to Know This Week

Marketing Technology, Marketing Strategy, Disruption

Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.

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August 24, 2018

How Businesses Can Safely Harness the Power of the Internet of Things

Digital, Disruption

The Internet of Things is steadily becoming a huge disruptor in the world of business. With the ability to communicate with more devices, exchange and harness valuable data to inform business strategy, IoT can empower digital transformation throughout organisations.

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June 27, 2018

5 Disruptive Technologies that Will Transform Businesses in 2018

Business Strategy, Digital, Disruption

In the midst of constant discontinuity, only one thing is certain: technology will disrupt every aspect of our lives and drive how business is done in the coming years. For CMOs, it is crucial to know and understand what these technologies are and how they are disrupting the way we do business today.

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November 9, 2017

Developing a Complete Strategic Response to Disruption

Business Strategy, Disruption

Do you know when and how disruption is coming to you?

On the Admatic stage delivering his recent keynote titled “Disruption3”, Jeff Cooper, shares the top disruptive trends that may be affecting businesses and the strategies to deal with disruption. 

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April 20, 2017

What Does Leadership Really Look Like in a VUCA World? [VIDEO]

Disruption, VUCA World, Culture & Leadership

VUCA is a military expression coined in the 90s to describe the tumultuous conditions of the battlefield. It stands for “volatile, uncertain, complex, and ambiguous.” And now more than ever, leaders are experiencing such times in the business context.

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April 6, 2017

How to Get the Most Out of Your CEO Network [VIDEO]

Disruption, Culture & Leadership

There’s a growing complexity of how businesses operate, what with the major technological disruptions at work. And executives who are serious about their businesses need to look beyond their own organisations and experiences for new ways to work smart, stay current, and improve.

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March 24, 2017

The Importance of Boards, Consultants, and Peer Networks [VIDEO]

Disruption, Culture & Leadership

Business leaders will agree that the path to business growth is never easy. Growth means managing the day-to-day — while at the same time thinking about implementing your strategy and making effective decisions that affect the entire organisation. And sometimes, things don’t work out the way you envisioned it. When things go rough, to whom do you turn for wisdom?

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March 17, 2017

To Find the Right Talent, Focus on the Vision [VIDEO]

Disruption, Culture & Leadership

An organisation’s success depends on getting the right people. But hiring the right people has been proven to be a challenge among leaders and managers. In fact, in a report by Randstad, 79% of HR managers agree that it’s a struggle to search for people whose capabilities match job requirements.

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March 10, 2017

To Deal with Disruption, First You Need to Protect Your Core [VIDEO]

Disruption, Culture & Leadership

With disruption inevitably changing how businesses operate, you can’t afford to be complacent; else you risk being displaced by more agile players in your category.

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March 2, 2017

In the Age of Disruption, Is Command-and-Control Leadership Dead? [VIDEO]

Disruption, Culture & Leadership

In 2025, eight years from now, 40% of the Fortune 500 companies will no longer exist. In the age of disruption, complacency has no place in great leadership.

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October 12, 2016

2 Minutes on Disruption: What Does It Mean for My Business?

Disruption, 2 Minutes On, Ashton Bishop

Disruption is coming. How does your business respond?

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August 16, 2016

What You Need to Know about Disruption

Disruption, Marketing Strategy

The age of disruption is here. How do you manage it? Find out as our CEO Ashton Bishop tells all you need to know about disruption.

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October 7, 2014

How Innovative Entrant Modelling Protects Your Category Share

Disruption, Business Strategy

There is nothing worse than having a new entrant enter your category. But, it will happen. Here is a useful strategy to help your business survive.

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