The Step Change Blog

The latest thinking on business, strategy, marketing and sales

Subscribe Now
January 18, 2024

3 Ways To Prepare Your Business For Disruption

Business Strategy, Artificial Intelligence, Innovation, Disruption, Augmented Reality, Business Growth, Marketing Automation, Customer Centricity, Business Opportunities, Digital Revolution, Digital Economy

How do you prepare for the unpredictable?

While some businesses leverage disruption to their advantage like second nature — many companies are falling behind.

Where others enjoy better workforces, efficient operations, and improved customer experiences, some continue to struggle at the back foot of change as another wave of disruption looms on the horizon.

So what’s the game changer? Strategy. Most organisations don’t have a game plan to navigate the evolving business landscape. Nor do they bother to predict trends and track challenges or opportunities that lie on their radar and that makes all the difference. 

So how do you get better at keeping your finger on the pulse and preparing your business for disruption?

Read Further
March 10, 2023

6 Ways to Identify Unmet Customer Needs

Customer Journey, Business Strategy, Standing Out, Innovation, Disruption, Customer Centricity, Lean Principles

UPDATED: As of 21 July 2022

Finding a product, a service, or a niche that delivers results largely depends on understanding exactly what your customer needs. And in a time when the competition is manic and ruthless, it is all the more essential to deliver a high-quality product and service that gets the right traction.

Read Further
October 19, 2022

Insight Hunters: 6 Critical Questions Every CEO Must Answer

Business Strategy, Ashton Bishop, Marketing Strategy, Disruption, Culture & Leadership, Better Questions, Norman Chorn, Better Insights, Thinking Routines, High Performing Teams, Agile

Massive change and disruption have transformed the way we work and live. The old ways are no longer working and innovative and more creative solutions are called for by the day.

Read Further
October 19, 2022

Insight Hunters Special: How Has COVID-19 Changed the Way We Respond?

Ashton Bishop, Disruption, Better Questions, Norman Chorn, Better Insights, COVID-19

Welcome to this special episode of the Insight Hunters with Dr Norman and Detective Flash! So let’s start asking better questions to get better insights.

Read Further
November 19, 2018

AI and Machine Learning Tools that Help Level the Playing Field for SMBs

Business Strategy, Disruption, Digital

No matter where you look, industry giants like Google, Apple, and Amazon are dominating the disruptive space and taking the lead in the use of emerging technologies. But for small and mid-sized business challengers, does taking on today’s new technologies actually make a difference?

Read Further
October 24, 2018

Top 10 Marketing Statistics You Need to Know This Week

Marketing Strategy, Disruption, Marketing Technology

Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.

Read Further
August 24, 2018

How Businesses Can Safely Harness the Power of the Internet of Things

Disruption, Digital

The Internet of Things is steadily becoming a huge disruptor in the world of business. With the ability to communicate with more devices, exchange and harness valuable data to inform business strategy, IoT can empower digital transformation throughout organisations.

Read Further
June 27, 2018

5 Disruptive Technologies that Will Transform Businesses

Business Strategy, Disruption, Digital

In the midst of constant discontinuity, only one thing is certain: technology will disrupt every aspect of our lives and drive how business is done in the coming years. For CMOs, it is crucial to know and understand what these technologies are and how they are disrupting the way we do business today.

Read Further
November 9, 2017

Developing a Complete Strategic Response to Disruption

Business Strategy, Disruption

Do you know when and how disruption is coming to you?

On the Admatic stage delivering his recent keynote titled “Disruption3”, Jeff Cooper, shares the top disruptive trends that may be affecting businesses and the strategies to deal with disruption. 

Read Further
April 20, 2017

What Does Leadership Really Look Like in a VUCA World? [VIDEO]

Disruption, VUCA World, Culture & Leadership

VUCA is a military expression coined in the 90s to describe the tumultuous conditions of the battlefield. It stands for “volatile, uncertain, complex, and ambiguous.” And now more than ever, leaders are experiencing such times in the business context.

Read Further
April 6, 2017

How to Get the Most Out of Your CEO Network [VIDEO]

Disruption, Culture & Leadership

There’s a growing complexity of how businesses operate, what with the major technological disruptions at work. And executives who are serious about their businesses need to look beyond their own organisations and experiences for new ways to work smart, stay current, and improve.

Read Further
March 24, 2017

The Importance of Boards, Consultants, and Peer Networks [VIDEO]

Disruption, Culture & Leadership

Business leaders will agree that the path to business growth is never easy. Growth means managing the day-to-day — while at the same time thinking about implementing your strategy and making effective decisions that affect the entire organisation. And sometimes, things don’t work out the way you envisioned it. When things go rough, to whom do you turn for wisdom?

Read Further
March 17, 2017

To Find the Right Talent, Focus on the Vision [VIDEO]

Disruption, Culture & Leadership

An organisation’s success depends on getting the right people. But hiring the right people has been proven to be a challenge among leaders and managers. In fact, in a report by Randstad, 79% of HR managers agree that it’s a struggle to search for people whose capabilities match job requirements.

Read Further
March 10, 2017

To Deal with Disruption, First You Need to Protect Your Core [VIDEO]

Disruption, Culture & Leadership

With disruption inevitably changing how businesses operate, you can’t afford to be complacent; else you risk being displaced by more agile players in your category.

Read Further
March 2, 2017

In the Age of Disruption, Is Command and Control Leadership Dead?

Disruption, Culture & Leadership

In 2025, 40% of the Fortune 500 companies will no longer exist. In the age of disruption, complacency has no place in great leadership.

Read Further
October 12, 2016

Disruption: What Does It Mean for My Business?

Ashton Bishop, Disruption, 2 Minutes On

Disruption is coming. How does your business respond?

Read Further
August 16, 2016

What You Need to Know about Disruption

Marketing Strategy, Disruption

The age of disruption is here. How do you manage it? Find out as our CEO Ashton Bishop tells all you need to know about disruption.

Read Further
October 7, 2014

How Innovative Entrant Modelling Protects Your Category Share

Business Strategy, Disruption

There is nothing worse than having a new entrant enter your category. But, it will happen. Here is a useful strategy to help your business survive.

Read Further