The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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July 24, 2024

Knowledge Nuggets: 11 Team Productivity Issues You Can Solve With Scrum

Business Strategy, Artificial Intelligence, Marketing Strategy, Decision Making, Business Growth, Knowledge Nuggets, Scrum, Team Efficiency, Alignment, Lean Principles, Strategy Frameworks, High Performing Teams, Agile, Strategic Planning, Smart Decision System, Exclusive Interview

In this blog article, learn how you can lead more collaborative, consensus-based decision making with your team.

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May 30, 2024

Marketing Budget: How Much Should You Spend on Marketing?

Predatory Marketing, Business Strategy, Branding, Marketing Strategy, Decision Making, Business Growth, Challenger Brands, Alignment, Brand Building, Strategy Frameworks, Brand Positioning, Measures That Matter, Strategic Planning, Brand Saliency

Let’s be honest, budgeting isn’t always fun.

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January 31, 2023

3 Ways to Transform Board Meetings with Measures That Matter

Business Strategy, Ashton Bishop, Marketing Strategy, Decision Making, Business Growth, Board, Strategy Frameworks, Measures That Matter, Tracking, Strategic Planning, Reporting

UPDATED: As of 25th January 2023

 

Ever been to a board meeting that left you feeling unproductive and confused? 

In an increasingly data-led world and with the rise of artificial intelligence, businesses are able to track more than ever before. But it’s easy to get caught up in tracking and forget to drive results altogether.

As a board member, it’s critical that you’re able to look beyond the documentation and into the priceless insight that lies between the lines. Question is, how?

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