Let’s be honest, budgeting isn’t always fun.
May 30, 2024
Marketing Budget: How Much Should You Spend on Marketing?
Predatory Marketing, Business Strategy, Branding, Marketing Strategy, Decision Making, Business Growth, Challenger Brands, Alignment, Brand Building, Strategy Frameworks, Brand Positioning, Measures That Matter, Strategic Planning, Brand Saliency
December 14, 2023
TOP DIGITAL POWERPLAYS: 14 DIGITAL SECTORS TO EXPLORE AND DOMINATE
Business Strategy, Artificial Intelligence, Augmented Reality, Digital, Business Growth, Content Marketing, Brand Positioning, Business Opportunities, YouTube, Digital Revolution, Digital Economy, Digital Marketing
Convert sales-qualified leads to real customers effectively using these four tips.
November 22, 2023
4 Smart Ways to Speed Up Your Sales Cycle Effectively
B2B Sales, Sales, Decision Making, Marketing Automation, Alignment, Brand Positioning, Sales Strategy, Marketing Funnel
Convert sales-qualified leads to real customers effectively using these four tips.
May 18, 2023
Invest with Confidence: 6 Questions to Unlock Business Opportunities
Business Strategy, Innovation, Business Growth, Challenger Brands, Customer Centricity, Brand Positioning, Business Opportunities
Ever been let down by a business idea you thought had so much potential?
The only thing worse than a poorly developed business idea is investing in a poorly developed business idea. Nobody wants to spend time, energy and resources on a product or service that doesn’t fly. So how do you ensure your new business idea is poised to win when it enters the market?
February 23, 2023
What ChatGPT Doesn’t Know About Brand Salience
Business Strategy, Sales, Ashton Bishop, Artificial Intelligence, Branding, Marketing Strategy, Creativity, Challenger Brands, Brand Building, Differentiation, Distinctive Brand, Brand Positioning, Brand Saliency
UPDATED: As of 23 February 2023
Are you even really running a business if you don’t know what it’s like to fight for recognition in today’s market? Getting attention is one thing. Being unforgettable is another.
Pay attention to the first brand in your head in a particular situation. Chances are, it’s one with higher brand salience than the rest of its competitors. The good news is you can have that for your brand, too.
A quick ChatGPT conversation will say brand salience is about awareness, consistency, repetition, relevance, differentiation, emotional connection, and user experience. If you’re a challenger business, AI will mainly tell you that you just have to strive for awareness and consistency. But what does that even mean? And how can you begin to incorporate those elements into your long-term and short-term goals?
It’s no lie — AI does have a pretty good grasp on ‘what’ you need to be more brand salient. But if you’re looking to get your hands dirty with the ‘hows’ and more importantly, get results, you’ve come to the right place.
November 3, 2022
Brand Strategy: 5 Steps To Unlock Powerful Business Opportunities
Predatory Marketing, Customer Journey, Ashton Bishop, Step Change, Branding, Customer Centricity, Differentiation, Distinctive Brand, Brand Positioning
UPDATED: As of 3 November 2022
Let’s face it— we’re in a marketing battleground. Your business is only one of the hundreds or even thousands competing for your customer’s attention. If your goal is to win the war for attention, you need to differentiate yourself in a way that actually matters to your customers.
While this sounds obvious, it’s not. All too often, businesses assume they understand what is important for their customers.
