The Step Change Blog

The latest thinking on business, strategy, marketing and sales

Subscribe Now
November 3, 2022

Brand Strategy: 5 Steps To Unlock Powerful Business Opportunities

Predatory Marketing, Customer Journey, Ashton Bishop, Step Change, Branding, Customer Centricity, Differentiation, Distinctive Brand, Brand Positioning

UPDATED: As of 3 November 2022

Let’s face it— we’re in a marketing battleground. Your business is only one of the hundreds or even thousands competing for your customer’s attention. If your goal is to win the war for attention, you need to differentiate yourself in a way that actually matters to your customers.

While this sounds obvious, it’s not. All too often, businesses assume they understand what is important for their customers.

Read Further
May 10, 2019

Brand Building: Your Guide To Distinctive vs Differentiated Brands

Business Strategy, Ashton Bishop, Branding, Marketing Strategy, Challenger Brands, Brand Building, Differentiation, Distinctive Brand

UPDATED: As of 25 August 2022

Should brands aim to be different or distinctive? What is the difference between the two, and how do these strategies add value to the branding equation? We take a closer look at shared evidence and form our own conclusions on why distinctiveness stumps differentiation.

Read Further
Content not found