Yup, you read that right! Unicorns are no longer a myth — at least not in business.
The Business Models behind the Best Billion-Dollar Unicorns
Business Strategy, Artificial Intelligence, Innovation, Marketing Technology, Brand Building, Differentiation, Conversion, Business Opportunities, Business Model, UnicornsWhat ChatGPT Doesn’t Know About Brand Salience
Business Strategy, Sales, Ashton Bishop, Artificial Intelligence, Branding, Marketing Strategy, Creativity, Challenger Brands, Brand Building, Differentiation, Distinctive Brand, Brand Positioning, Brand SaliencyUPDATED: As of 23 February 2023
Are you even really running a business if you don’t know what it’s like to fight for recognition in today’s market? Getting attention is one thing. Being unforgettable is another.
Pay attention to the first brand in your head in a particular situation. Chances are, it’s one with higher brand salience than the rest of its competitors. The good news is you can have that for your brand, too.
A quick ChatGPT conversation will say brand salience is about awareness, consistency, repetition, relevance, differentiation, emotional connection, and user experience. If you’re a challenger business, AI will mainly tell you that you just have to strive for awareness and consistency. But what does that even mean? And how can you begin to incorporate those elements into your long-term and short-term goals?
It’s no lie — AI does have a pretty good grasp on ‘what’ you need to be more brand salient. But if you’re looking to get your hands dirty with the ‘hows’ and more importantly, get results, you’ve come to the right place.
Brand Strategy: 5 Steps To Unlock Powerful Business Opportunities
Predatory Marketing, Customer Journey, Ashton Bishop, Step Change, Branding, Customer Centricity, Differentiation, Distinctive Brand, Brand PositioningUPDATED: As of 3 November 2022
Let’s face it— we’re in a marketing battleground. Your business is only one of the hundreds or even thousands competing for your customer’s attention. If your goal is to win the war for attention, you need to differentiate yourself in a way that actually matters to your customers.
While this sounds obvious, it’s not. All too often, businesses assume they understand what is important for their customers.
Brand Building: Your Guide To Distinctive vs Differentiated Brands
Business Strategy, Ashton Bishop, Branding, Marketing Strategy, Challenger Brands, Brand Building, Differentiation, Distinctive BrandUPDATED: As of 25 August 2022
Should brands aim to be different or distinctive? What is the difference between the two, and how do these strategies add value to the branding equation? We take a closer look at shared evidence and form our own conclusions on why distinctiveness stumps differentiation.