Learn about the scenario planning mistakes and how you can prevent them from misfiring your strategy so you can navigate complexity efficiently.
Navigating Complexity: 5 Scenario Planning Mistakes & How To Stop Them
Business Strategy, Ashton Bishop, Marketing Strategy, Decision Making, Creativity, Culture & Leadership, Scenario Planning, AlignmentBrands are overwhelming people with so much content when what they actually need are authentic connections. But running on creativity without data just misses the mark. To build authentic and lasting connections with your customers, you need to use data-driven creativity.
Video Marketing: A Quick Guide on Using Video to Connect Your Brand to Your Audience
Marketing Strategy, Creativity, Content MarketingIn the age of short attention spans, brands are constantly competing to captivate their audience through creative and engaging ways possible.
Step Change’s Growth Highlights in 2018
Business Strategy, Step Change, Marketing Strategy, Creativity, DigitalKevin Roberts on Creative Process: How to Become a Creative Leader
Creativity, Culture & LeadershipIn today’s diverse business landscape, creativity is an essential skill that modern business leaders need to have. It is synonymous to imagination and innovative thinking — specific skill sets that are necessary in pushing workforces to be progressive.
Video is fast becoming a household name in the marketing industry today with it expected to dominate the market by as much as 80% by 2019.
And that’s not at all surprising: it’s been found that adding videos to your website is the easiest way to ranking higher on Google search, and marketers all over the world consider video as the type of content with the best ROI.
Why Video Testimonials Are Your Best Conversion Tools
Marketing Strategy, Creativity, Content MarketingThe need for social proof is an inescapable part of marketing strategy today. With so much noise in the marketplace, it’s understandable why consumers look for social proof from their peers or other consumers about their buying decisions. So the best tool to communicate your value further? A video testimonial from your delighted clients.
How to Find Your Next Big Step Change [Podcast]
Business Strategy, Step Change, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business GrowthOur CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.
Should You Invest in Video Marketing for Your Ecommerce Business?
Marketing Strategy, Creativity, Content MarketingWhen it comes to showcasing your brand to your audience in the best way possible, videos are still unrivalled.
Video Storytelling: How to Make Serious Topics Interesting [with Examples]
Marketing Strategy, CreativityAs more brands turn to video to get their content noticed, the need to put out engaging content is no longer an option but a necessity.
How to Create an Internal Comms Strategy that Works (with Case Study from AGL Energy)
Business Strategy, Branding, CreativityOne of the many challenges businesses face today more than ever is connecting with their audiences, whether it's their customers or employees.
What may be a significant policy update that can lead to positive change, if delivered in the wrong tone or framed in the wrong way, could end up being received poorly by the team.
The heart of every business is human connections. At the end of the day, our work boils down to dealing with people: we exist to solve their problems and mitigate their pain points.
Former Saatchi & Saatchi CEO Kevin Roberts sheds light on essential matters like organisational growth, change, and creativity in this one-of-a-kind interview with Head of Strategy, Glenn Bartlett. This is the first post of the five-part video series.
How to Use Emotive Storytelling for Your Holiday Marketing
Branding, Marketing Strategy, CreativityAs the holiday rush pours in, you need to do more than the usual to make an impact in your holiday marketing.
To make a lasting impression that leads to conversion for the holidays, you have to be able to capture interest and emotionally connect with your audience to elicit a response and get them to engage.
The most effective way to do that is through emotive storytelling.
Why You Need to Have Explainer Videos in Your Marketing Strategy
Marketing Strategy, CreativityVideo content is not an option for businesses anymore. If you want to succeed in your marketing efforts, video marketing is the answer.
Picture this. A magnificent 160,000-dollar Audi R8, with the ocean and the sky as its backdrop and a cloud of sand rising around it as if it has just drifted to a stop. This was how the execs at Audi envisioned it when they asked a photographer to take a photo of the car. But perhaps more remarkable than the output itself was how he did it.
A logo is an indispensable part of your business marketing. It’s a graphic display of your company’s identity; moreover, it could be the first, or only, thing your potential customers experience with your brand. This is why a well-designed logo is a vital component of your marketing strategy.
Thinking of stepping up your business and add value to your products and services next year? Read this article.
The One Reason You Should Invest in a Manifesto Video
Marketing Strategy, CreativityDo you want to engage customers and employees on an emotional level, build loyalty to the brand, and inspire advocates? Consider filming your manifesto video.
Greed may or may not be good, but it's not going anywhere. Despite the wonders of technology, creativity is still the key to making a mint.