The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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January 25, 2024

The Business Models behind the Best Billion-Dollar Unicorns

Business Strategy, Artificial Intelligence, Innovation, Marketing Technology, Brand Building, Differentiation, Conversion, Business Opportunities, Business Model, Unicorns

Yup, you read that right! Unicorns are no longer a myth — at least not in business.

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April 20, 2023

10 Key Business Areas Powered with AI: A Guide for Board Members

Technology, Business Strategy, Artificial Intelligence, Innovation, Decision Making, Digital, Business Growth, Marketing Technology, Marketing Automation, Software, Challenger Brands

What’s all this noise surrounding artificial intelligence? Is AI worth the hype? And how do you even get started? Do these questions sound familiar?

With marketing technology (martech) and AI becoming a critical part of mainstream business strategy, getting the buy-in from the top brass is essential. But lack of understanding, fear of the unknown, ethics, biases, and costs can get in the way. 

So how do you demystify martech and AI and get the ball rolling?

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June 10, 2019

4 Effective Ways to Convert Leads to Customers in Financial Services

Finance, Marketing Strategy, Digital, Marketing Technology, Customer Centricity

In the financial services industry, converting leads to customers is vital. But with the speed of change in the marketing and technology space and in the wake of the Banking Royal Commission, marketing leaders in the finance industry are overwhelmed by the challenge of managing a genuine experience with their target customers, thus improving lead conversion.

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October 24, 2018

Top 10 Marketing Statistics You Need to Know This Week

Marketing Strategy, Disruption, Marketing Technology

Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.

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