The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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April 20, 2023

10 Key Business Areas Powered with AI: A Guide for Board Members

Technology, Business Strategy, Artificial Intelligence, Innovation, Decision Making, Digital, Business Growth, Marketing Technology, Marketing Automation, Software, Challenger Brands

What’s all this noise surrounding artificial intelligence? Is AI worth the hype? And how do you even get started? Do these questions sound familiar?

With marketing technology (martech) and AI becoming a critical part of mainstream business strategy, getting the buy-in from the top brass is essential. But lack of understanding, fear of the unknown, ethics, biases, and costs can get in the way. 

So how do you demystify martech and AI and get the ball rolling?

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January 29, 2019

10 Email Marketing Statistics for Technology and Software Companies

Technology, Digital, Email Marketing, Software

Against the backdrop of the war for attention, B2B tech and software companies are struggling to reach their intended audience on the right channel. Marketers report that email marketing is their biggest source of ROI, so this marketing tool needs to be an essential part of your marketing strategy. 

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August 14, 2017

Full Use of MDF: How to Make the Most of Joint Marketing Funds

Technology, Marketing Strategy, Digital

Every cent your company leaves on the table is a missed opportunity, allowing your competitors to gain resources and customers that could have been yours. If you work with a vendor or manufacturer, there is a good change that you are not using potential marketing funds that are available to you.

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May 10, 2017

Technology Support and Help Desk Trends to Watch in 2017 and Beyond


What’s new in IT? Learning more about the latest IT support trends can help you stay agile and ensure that your business is always using the best tools available. From increased reliance on AI and automation to more mobile devices in the workplace and even some growing security threats, here’s what to be ready for in 2017:

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October 11, 2016

How Technology Is Rapidly Transforming the Future


Read on and explore how technology has changed industries, consumers, and the world at large.

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August 3, 2016

Looking into the Future: Blockchain Technology

Technology, Fintech

Blockchain — the innovation to replace closed security systems with a public ledger. How is this affecting industries? What industries has it been impacting on? Find out more about it here.

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May 20, 2016

Friday Finds: Blockchain Technology, the First Robotic Attorney and the $107 Billion eLearning Industry

Technology, eLearning, ROSS, robot, Marketing Strategy

The applications of Blockchain technology, the robotic attorney Ross and eLearning - the threat to Universities

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May 11, 2016

The Future of the Internal IT Department

Technology, Comunet, Marketing Strategy

Mark Ogden, the Chief Executive Officer of Comunet, shares how he used Step Change’s History’s Greatest Strategists tool to develop the future of the internal IT department.

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March 18, 2016

How Virtual Reality Is Already Transforming Your Competitors' Marketing

Technology, B2B Sales, Marketing Strategy, Virtual Reality

Virtual reality is already changing the way marketing is done. Learn how you can incorporate virtual reality in your strategy to remain competitive.

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September 25, 2014

Brand Marketing Wins Using The Latest Technology Trends

Technology, Branding

With trends, there are either opportunities or threats and you can work with them or against them. Find out how to work with trends for greater advantage here:

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