What’s all this noise surrounding artificial intelligence? Is AI worth the hype? And how do you even get started? Do these questions sound familiar?
With marketing technology (martech) and AI becoming a critical part of mainstream business strategy, getting the buy-in from the top brass is essential. But lack of understanding, fear of the unknown, ethics, biases, and costs can get in the way.
So how do you demystify martech and AI and get the ball rolling?
Against the backdrop of the war for attention, B2B tech and software companies are struggling to reach their intended audience on the right channel. Marketers report that email marketing is their biggest source of ROI, so this marketing tool needs to be an essential part of your marketing strategy.
Every cent your company leaves on the table is a missed opportunity, allowing your competitors to gain resources and customers that could have been yours. If you work with a vendor or manufacturer, there is a good change that you are not using potential marketing funds that are available to you.
What’s new in IT? Learning more about the latest IT support trends can help you stay agile and ensure that your business is always using the best tools available. From increased reliance on AI and automation to more mobile devices in the workplace and even some growing security threats, here’s what to be ready for in 2017:
Read on and explore how technology has changed industries, consumers, and the world at large.
Blockchain — the innovation to replace closed security systems with a public ledger. How is this affecting industries? What industries has it been impacting on? Find out more about it here.
The applications of Blockchain technology, the robotic attorney Ross and eLearning - the threat to Universities
Mark Ogden, the Chief Executive Officer of Comunet, shares how he used Step Change’s History’s Greatest Strategists tool to develop the future of the internal IT department.
Virtual reality is already changing the way marketing is done. Learn how you can incorporate virtual reality in your strategy to remain competitive.
With trends, there are either opportunities or threats and you can work with them or against them. Find out how to work with trends for greater advantage here:
