Against the backdrop of the war for attention, B2B tech and software companies are struggling to reach their intended audience on the right channel. Marketers report that email marketing is their biggest source of ROI, so this marketing tool needs to be an essential part of your marketing strategy.
A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. This guide will walk you through the ROI benchmarks in different areas of marketing.
