--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Innovation & Disruption description: Innovation & Disruption | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [Skip to content](https://blog.hellostepchange.com/blog/topic/innovation-disruption#main) [![Step Change](data:image/webp;base64,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)](https://www.hellostepchange.com/) 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Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) Topic # Innovation & Disruption [![3 Ways To Prepare Your Business for Disruption](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/strategy-2020.001.jpeg?width=720&height=405&name=strategy-2020.001.jpeg)](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption) 29 January 2026 ## [3 Ways To Prepare Your Business For Disruption](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Learn the top disruptive factors that will impact organisations and build an effective and strategic response to disruption today. [Read the article](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption) [![Step Change Blog](https://blog.hellostepchange.com/hs-fs/hubfs/Image%2001.jpg?width=720&height=405&name=Image%2001.jpg)](https://blog.hellostepchange.com/blog/are-you-marketing-backwards) 27 November 2025 ## [Are You Marketing Backwards?](https://blog.hellostepchange.com/blog/are-you-marketing-backwards) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) The best opportunities can be found in your customers' unmet needs. Discover how you can use it to differentiate yourself in your industry. [Read the article](https://blog.hellostepchange.com/blog/are-you-marketing-backwards) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Innovation%20Starts%20Today%20-%20Master%20Extract%202.001.jpeg?width=720&height=405&name=Innovation%20Starts%20Today%20-%20Master%20Extract%202.001.jpeg)](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs) 28 August 2025 ## [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) The best opportunities can be found in your customers' unmet needs. Discover how you can use it to differentiate yourself in your industry. [Read the article](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs) [![How to Find Clear Business Opportunities](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/art_mcescher_how-to-find-clear-business-opportunities.jpg?width=720&height=405&name=art_mcescher_how-to-find-clear-business-opportunities.jpg)](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities) 31 July 2025 ## [Invest with Confidence: 6 Questions to Unlock Business Opportunities](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) Ever been let down by a business idea you thought had so much potential? Here's how you can ensure your new business idea is poised to win. [Read the article](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities) [![marketing-technology](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/marketing-technology.jpg?width=720&height=405&name=marketing-technology.jpg)](https://blog.hellostepchange.com/blog/10-key-business-areas-powered-with-ai-a-guide-for-board-members) 20 April 2023 ## [10 Key Business Areas Powered with AI: A Guide for Board Members](https://blog.hellostepchange.com/blog/10-key-business-areas-powered-with-ai-a-guide-for-board-members) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Ready to grow your business and nurture your client relationships with AI and marketing technology but aren't sure where to start? Find [Read the article](https://blog.hellostepchange.com/blog/10-key-business-areas-powered-with-ai-a-guide-for-board-members) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Diamonds1.jpg?width=720&height=405&name=Diamonds1.jpg)](https://blog.hellostepchange.com/blog/shitting-diamonds-expensive-lessons-forged-under-extreme-pressure-preview) 3 November 2022 ## [Shitting Diamonds: Expensive Lessons Forged Under Extreme Pressure Preview](https://blog.hellostepchange.com/blog/shitting-diamonds-expensive-lessons-forged-under-extreme-pressure-preview) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) In "Shitting Diamonds" get up close and personal with Step Change CEO Ashton Bishop and all the expensive lessons he's forged under extreme pressure. [Read the article](https://blog.hellostepchange.com/blog/shitting-diamonds-expensive-lessons-forged-under-extreme-pressure-preview) [![](https://blog.hellostepchange.com/hs-fs/hubfs/covid.webp?width=720&height=405&name=covid.webp)](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation) 19 October 2022 ## [Insight Hunters Special: How Has COVID-19 Changed the Way We Respond?](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) In this special episode, the Insight Hunters ask: What has COVID-19 changed and how can we respond as an organisation? [Read the article](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation) [![dual transformation mark johnson](https://blog.hellostepchange.com/hs-fs/hubfs/dual%20transformation%20-%20mark%20johnson.png?width=720&height=405&name=dual%20transformation%20-%20mark%20johnson.png)](https://blog.hellostepchange.com/blog/knowledge-nuggets-dual-transformation) 5 March 2020 ## [Dual Transformation: The 5 Key Concepts Behind Business Transformation](https://blog.hellostepchange.com/blog/knowledge-nuggets-dual-transformation) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) Look into the ideal transformation model that businesses can use to address change and face today’s disruptive forces through the book Dual Transformation. [Read the article](https://blog.hellostepchange.com/blog/knowledge-nuggets-dual-transformation) [![customer-led-transformation.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/customer-led-transformation.001.jpeg?width=720&height=405&name=customer-led-transformation.001.jpeg)](https://blog.hellostepchange.com/blog/what-is-customer-led-transformation) 9 August 2019 ## [What Is Customer-Led Transformation?](https://blog.hellostepchange.com/blog/what-is-customer-led-transformation) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) With more businesses failing in their digital transformation initiatives, how can a customer-led transformation make any difference? [Read the article](https://blog.hellostepchange.com/blog/what-is-customer-led-transformation) [![robust-innovation-pipeline-that-powers-growth](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/robust-innovation-pipeline-that-powers-growth.jpg?width=720&height=405&name=robust-innovation-pipeline-that-powers-growth.jpg)](https://blog.hellostepchange.com/blog/developing-a-robust-innovation-pipeline-that-powers-growth) 14 February 2019 ## [Developing a Robust Innovation Pipeline that Powers Growth](https://blog.hellostepchange.com/blog/developing-a-robust-innovation-pipeline-that-powers-growth) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) With commoditisation and me-too trends constantly threatening businesses today, businesses can remain profitable and offer value to their customers by creating an innovation pipeline. [Read the article](https://blog.hellostepchange.com/blog/developing-a-robust-innovation-pipeline-that-powers-growth) [![AI-and-machine-learning](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/AI-and-machine-learning.jpg?width=720&height=405&name=AI-and-machine-learning.jpg)](https://blog.hellostepchange.com/blog/ai-and-machine-learning-tools-that-help-level-the-playing-field-for-smbs) 19 November 2018 ## [AI and Machine Learning Tools that Help Level the Playing Field for SMBs](https://blog.hellostepchange.com/blog/ai-and-machine-learning-tools-that-help-level-the-playing-field-for-smbs) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) No matter what industry you belong to, the use of AI and machine learning are transforming businesses of all sizes and closing the gap with their competitors. Check out these AI-powered tools that are changing the game. [Read the article](https://blog.hellostepchange.com/blog/ai-and-machine-learning-tools-that-help-level-the-playing-field-for-smbs) [![reporting-to-the-board-transformational-activities02.jpeg.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/reporting-to-the-board-transformational-activities02.jpeg.001.jpeg?width=720&height=405&name=reporting-to-the-board-transformational-activities02.jpeg.001.jpeg)](https://blog.hellostepchange.com/blog/reporting-on-transformational-activities-to-the-board) 2 November 2018 ## [Reporting on Transformational Activities to the Board](https://blog.hellostepchange.com/blog/reporting-on-transformational-activities-to-the-board) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Reporting transformational activities to the board keeps you aligned with goals and improves implementation. [Read the article](https://blog.hellostepchange.com/blog/reporting-on-transformational-activities-to-the-board) [![data-driven-marketing-statistics](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/data-driven-marketing-statistics.jpeg?width=720&height=405&name=data-driven-marketing-statistics.jpeg)](https://blog.hellostepchange.com/blog/top-10-marketing-statistics) 24 October 2018 ## [Top 10 Marketing Statistics You Need to Know This Week](https://blog.hellostepchange.com/blog/top-10-marketing-statistics) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) We highlight the top 10 marketing statistics that are worth exploring this week. [Read the article](https://blog.hellostepchange.com/blog/top-10-marketing-statistics) [![businesses-power-of-internet-of-things](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/businesses-power-of-internet-of-things.jpeg?width=720&height=405&name=businesses-power-of-internet-of-things.jpeg)](https://blog.hellostepchange.com/blog/how-businesses-can-safely-harness-the-power-of-internet-of-things) 24 August 2018 ## [How Businesses Can Safely Harness the Power of the Internet of Things](https://blog.hellostepchange.com/blog/how-businesses-can-safely-harness-the-power-of-internet-of-things) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) How is IoT technology reshaping industries today? Discover the biggest IoT security threats that industries adopting IoT need to be aware of. [Read the article](https://blog.hellostepchange.com/blog/how-businesses-can-safely-harness-the-power-of-internet-of-things) [![disruptive-technologies](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/disruptive-technologies.jpeg?width=720&height=405&name=disruptive-technologies.jpeg)](https://blog.hellostepchange.com/blog/disruptive-technologies-that-will-transform-businesses) 27 June 2018 ## [5 Disruptive Technologies that Will Transform Businesses](https://blog.hellostepchange.com/blog/disruptive-technologies-that-will-transform-businesses) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Your industry is likely being reshaped by new tech. Discover 5 disruptive technologies transforming how businesses operate today. [Read the article](https://blog.hellostepchange.com/blog/disruptive-technologies-that-will-transform-businesses) [![innovative-australian-comapanies](https://blog.hellostepchange.com/hs-fs/hubfs/innovative-australian-comapanies.jpg?width=720&height=405&name=innovative-australian-comapanies.jpg)](https://blog.hellostepchange.com/blog/-5-innovative-australian-companies-you-should-know-about) 15 March 2018 ## [5 Innovative Australian Companies You Should Know About](https://blog.hellostepchange.com/blog/-5-innovative-australian-companies-you-should-know-about) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) Take inspiration from these 5 innovative Australian companies. [Read the article](https://blog.hellostepchange.com/blog/-5-innovative-australian-companies-you-should-know-about) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/disruption-strategy.jpg?width=720&height=405&name=disruption-strategy.jpg)](https://blog.hellostepchange.com/blog/developing-a-complete-strategic-response-to-disruption) 9 November 2017 ## [Developing a Complete Strategic Response to Disruption](https://blog.hellostepchange.com/blog/developing-a-complete-strategic-response-to-disruption) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) When and how is disruption coming to you? Learn how businesses can develop a complete strategic response to disruption. [Read the article](https://blog.hellostepchange.com/blog/developing-a-complete-strategic-response-to-disruption) [![sustaining-change.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/sustaining-change.jpg?width=720&height=405&name=sustaining-change.jpg)](https://blog.hellostepchange.com/blog/introduction-to-sustaining-change-the-initial-driver) 21 September 2017 ## [Introduction to Sustaining Change: The Initial Driver](https://blog.hellostepchange.com/blog/introduction-to-sustaining-change-the-initial-driver) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Watch Ashton Bishop's keynote presentation on Sustaining Change. [Read the article](https://blog.hellostepchange.com/blog/introduction-to-sustaining-change-the-initial-driver) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/Leadership/leadership-in-the-vuca-world.jpg?width=720&height=405&name=leadership-in-the-vuca-world.jpg)](https://blog.hellostepchange.com/blog/what-does-leadership-really-look-like-in-a-vuca-world) 20 April 2017 ## [What Does Leadership Really Look Like in a VUCA World? \[VIDEO\]](https://blog.hellostepchange.com/blog/what-does-leadership-really-look-like-in-a-vuca-world) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) The role of a leader is undoubtedly challenging in the VUCA world. [Read the article](https://blog.hellostepchange.com/blog/what-does-leadership-really-look-like-in-a-vuca-world) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/Leadership/ceo-peer-network.jpg?width=720&height=405&name=ceo-peer-network.jpg)](https://blog.hellostepchange.com/blog/how-to-get-the-most-out-of-your-ceo-network) 6 April 2017 ## [How to Get the Most Out of Your CEO Network \[VIDEO\]](https://blog.hellostepchange.com/blog/how-to-get-the-most-out-of-your-ceo-network) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Venues for growth and development, CEO peer networks provide leaders with lessons and best practices for their own businesses to keep abreast of change. [Read the article](https://blog.hellostepchange.com/blog/how-to-get-the-most-out-of-your-ceo-network) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/Leadership/the-executive-connection.jpg?width=720&height=405&name=the-executive-connection.jpg)](https://blog.hellostepchange.com/blog/the-importance-of-boards-consultants-and-peer-networks-video) 24 March 2017 ## [The Importance of Boards, Consultants, and Peer Networks \[VIDEO\]](https://blog.hellostepchange.com/blog/the-importance-of-boards-consultants-and-peer-networks-video) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) In this episode of Leadership through Disruption, Stephanie Christopher and Ashton Bishop talk about the roles of a board of advisers, consultant, and peer network. [Read the article](https://blog.hellostepchange.com/blog/the-importance-of-boards-consultants-and-peer-networks-video) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/Leadership/compelling-vision.jpeg?width=720&height=405&name=compelling-vision.jpeg)](https://blog.hellostepchange.com/blog/to-find-the-right-talent-focus-on-the-vision-video) 17 March 2017 ## [To Find the Right Talent, Focus on the Vision \[VIDEO\]](https://blog.hellostepchange.com/blog/to-find-the-right-talent-focus-on-the-vision-video) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) In today’s episode of Leadership through Disruption, find out the importance of a compelling vision to find the right talent. [Read the article](https://blog.hellostepchange.com/blog/to-find-the-right-talent-focus-on-the-vision-video) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/Leadership/leadership-through-disruption02.jpg?width=720&height=405&name=leadership-through-disruption02.jpg)](https://blog.hellostepchange.com/blog/to-deal-with-disruption-first-you-need-to-protect-your-core-video) 10 March 2017 ## [To Deal with Disruption, First You Need to Protect Your Core \[VIDEO\]](https://blog.hellostepchange.com/blog/to-deal-with-disruption-first-you-need-to-protect-your-core-video) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) To effectively deal with disruption, your core as a business is a vital area you need to secure and protect. [Read the article](https://blog.hellostepchange.com/blog/to-deal-with-disruption-first-you-need-to-protect-your-core-video) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/command-and-control-leadership.jpg?width=720&height=405&name=command-and-control-leadership.jpg)](https://blog.hellostepchange.com/blog/in-the-age-of-disruption-is-command-and-control-leadership-dead) 2 March 2017 ## [In the Age of Disruption, Is Command and Control Leadership Dead?](https://blog.hellostepchange.com/blog/in-the-age-of-disruption-is-command-and-control-leadership-dead) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) The CEOs of The Executive Connection and Step Change discuss leadership through disruption. [Read the article](https://blog.hellostepchange.com/blog/in-the-age-of-disruption-is-command-and-control-leadership-dead) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/2_minutes_on/2-minutes-disruption.jpeg?width=720&height=405&name=2-minutes-disruption.jpeg)](https://blog.hellostepchange.com/blog/2-minutes-on-disruption-what-does-it-mean-for-my-business) 12 October 2016 ## [Disruption: What Does It Mean for My Business?](https://blog.hellostepchange.com/blog/2-minutes-on-disruption-what-does-it-mean-for-my-business) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) Disruption is coming — how does your business respond? [Read the article](https://blog.hellostepchange.com/blog/2-minutes-on-disruption-what-does-it-mean-for-my-business) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/unpacking-innovation.jpeg?width=720&height=405&name=unpacking-innovation.jpeg)](https://blog.hellostepchange.com/blog/unpacking-innovation-how-you-can-be-an-innovator) 31 August 2016 ## [Unpacking Innovation: How You Can Be an Innovator](https://blog.hellostepchange.com/blog/unpacking-innovation-how-you-can-be-an-innovator) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) In the age of disruption, innovation is key. The good news: it's a skill you can learn. Here are four tips to master innovation. [Read the article](https://blog.hellostepchange.com/blog/unpacking-innovation-how-you-can-be-an-innovator) [![business-disruption.jpeg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/business-disruption.jpeg?width=720&height=405&name=business-disruption.jpeg)](https://blog.hellostepchange.com/blog/what-you-need-to-know-about-disruption) 16 August 2016 ## [What You Need to Know about Disruption](https://blog.hellostepchange.com/blog/what-you-need-to-know-about-disruption) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) In 10 to15 years' time, every industry is going to be disrupted. Is your business ready for it? Learn more about disruption with Ashton Bishop. [Read the article](https://blog.hellostepchange.com/blog/what-you-need-to-know-about-disruption) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Step_Change_Jun2016/photo-tomas-laurinavicius-n-26.jpeg?width=720&height=405&name=photo-tomas-laurinavicius-n-26.jpeg)](https://blog.hellostepchange.com/blog/friday-finds-a-ceos-secret-to-success-5g-wireless-networks-and-volvo-did-what) 17 June 2016 ## [Friday Finds: A CEO’s Secret to Success, 5G Wireless Networks, and Volvo Did What?](https://blog.hellostepchange.com/blog/friday-finds-a-ceos-secret-to-success-5g-wireless-networks-and-volvo-did-what) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) A big-time CEO’s advice for startups, 5G wireless in the works, and a Volvo truck successfully pulls 750 tonnes from standstill — this is Friday Finds, our take on the three top things making news in the world this week. [Read the article](https://blog.hellostepchange.com/blog/friday-finds-a-ceos-secret-to-success-5g-wireless-networks-and-volvo-did-what) [![joel-filipe-193035-unsplash](https://blog.hellostepchange.com/hs-fs/hubfs/joel-filipe-193035-unsplash.jpg?width=720&height=405&name=joel-filipe-193035-unsplash.jpg)](https://blog.hellostepchange.com/blog/entrant-modelling-category-share) 7 October 2014 ## [How Innovative Entrant Modelling Protects Your Category Share](https://blog.hellostepchange.com/blog/entrant-modelling-category-share) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) There is nothing worse than having a new entrant enter your category. But, it will happen. Here are some useful strategies to protect your category share and help your business survive. [Read the article](https://blog.hellostepchange.com/blog/entrant-modelling-category-share) [![Sensory Overload](https://blog.hellostepchange.com/hs-fs/hubfs/Step_Change_Jun2016/sensory_overload_615x426.jpg?width=720&height=405&name=sensory_overload_615x426.jpg)](https://blog.hellostepchange.com/blog/top-business-innovation-tools) 20 February 2014 ## [Top Business Innovation Tools To Maximise Growth](https://blog.hellostepchange.com/blog/top-business-innovation-tools) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) Where are you at with your big ideas? These important tools and evaluation methods will help you overcome challenges and capitalise on business opportunities. [Read the article](https://blog.hellostepchange.com/blog/top-business-innovation-tools) Page 1 of 2 [Older posts](https://blog.hellostepchange.com/blog/topic/innovation-disruption/page/2) ### Categories - [Marketing Strategy (197)](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI (152)](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Business Strategy (118)](https://blog.hellostepchange.com/blog/topic/business-strategy) - [B2B Sales (88)](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding (82)](https://blog.hellostepchange.com/blog/topic/branding) - [Culture & Leadership (73)](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Step Change News (63)](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Industry Insights (38)](https://blog.hellostepchange.com/blog/topic/industry-insights) - [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) - [Decision Making (31)](https://blog.hellostepchange.com/blog/topic/decision-making) - [Innovation & Disruption (31)](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity (24)](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Predatory Marketing (24)](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) - [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) - [Thought Leadership (13)](https://blog.hellostepchange.com/blog/topic/thought-leadership) See all categories ## Get the next one in your inbox [Subscribe](https://www.hellostepchange.com/blog-subscription) ## Popular posts - [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs)28 August 2025 - [The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy)8 December 2021 - [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)27 March 2025 - [Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)27 June 2024 - [Why Steve Jobs Killed 70% of Apple’s Products : Know here](https://blog.hellostepchange.com/blog/why-steve-jobs-killed-70-of-apples-products-a-lesson-on-range-architecture)1 February 2016 ## Services - [Brand Stories](https://www.hellostepchange.com/services/brand-stories) - [Business Strategy](https://www.hellostepchange.com/services/business-strategy) - [Content Production](https://www.hellostepchange.com/services/content-production) - [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) - [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) - [Value Proposition](https://www.hellostepchange.com/services/value-propositions) [![Step Change](https://blog.hellostepchange.com/hubfs/raw_assets/public/stepchange-blog-2026/images/full_white_colour.svg)](https://www.hellostepchange.com/) [Unit A1/35-39 Bourke Rd, Alexandria NSW 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z) [(02) 8030 8655](tel:+61280308655) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [Services](https://www.hellostepchange.com/services) - [Work](https://www.hellostepchange.com/clients/portfolio) - [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) - [Blog](https://blog.hellostepchange.com/blog/) - [Contact](https://www.hellostepchange.com/contact/) Search this site Search © 2026 Step Change