--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Step Change News description: Step Change News | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [Skip to content](https://blog.hellostepchange.com/blog/topic/step-change-news#main) [![Step 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)](https://www.hellostepchange.com/) 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Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) Topic # Step Change News [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/Archetypes/IntroArchetypes.jpeg?width=720&height=405&name=IntroArchetypes.jpeg)](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands) 5 July 2021 ## [What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) What are the 12 influential archetypes, and how do they help power the world's most memorable brands? [Read the article](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/00-Steppers/the-zoo-republic-step-change.001.jpeg?width=720&height=405&name=the-zoo-republic-step-change.001.jpeg)](https://blog.hellostepchange.com/blog/step-change-the-zoo-republic) 20 January 2020 ## [Big Step Changes Ahead as Our Creative and Digital Divisions Merge with Our Friends at The Zoo Republic](https://blog.hellostepchange.com/blog/step-change-the-zoo-republic) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) We are solidifying our relationship with The Zoo Republic via a merger. Read on to find out more. [Read the article](https://blog.hellostepchange.com/blog/step-change-the-zoo-republic) [![](https://blog.hellostepchange.com/hs-fs/hubfs/step-change-top-10-articles-2019.001.jpeg?width=720&height=405&name=step-change-top-10-articles-2019.001.jpeg)](https://blog.hellostepchange.com/blog/top-10-articles-step-change-blog-2019) 7 January 2020 ## [Top 10 Articles C-Suites Read in the Step Change Blog \[2019 Edition\]](https://blog.hellostepchange.com/blog/top-10-articles-step-change-blog-2019) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) Find out the top 10 articles most popular with C-Suites in 2019. [Read the article](https://blog.hellostepchange.com/blog/top-10-articles-step-change-blog-2019) [![step-change-events-2019.001](https://blog.hellostepchange.com/hs-fs/hubfs/step-change-events-2019.001.jpeg?width=720&height=405&name=step-change-events-2019.001.jpeg)](https://blog.hellostepchange.com/blog/step-change-events-2019) 22 November 2019 ## [Step Change Events Not to Miss for the Remainder of 2019](https://blog.hellostepchange.com/blog/step-change-events-2019) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) Step Change events and key offerings that you should watch out for. [Read the article](https://blog.hellostepchange.com/blog/step-change-events-2019) [![Ashton\_Bishop\_banner](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/Ashton_Bishop_banner.png?width=720&height=405&name=Ashton_Bishop_banner.png)](https://blog.hellostepchange.com/blog/ashton-bishop) 19 November 2019 ## [Meet Ashton Bishop, Chief Executive Officer & Ringmaster](https://blog.hellostepchange.com/blog/ashton-bishop) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) Let’s get to know Ashton Bishop, Step Change’s Chief Executive Officer. [Read the article](https://blog.hellostepchange.com/blog/ashton-bishop) [![making-customers-the-centre-of-your-digital-world.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/making-customers-the-centre-of-your-digital-world.001.jpeg?width=720&height=405&name=making-customers-the-centre-of-your-digital-world.001.jpeg)](https://blog.hellostepchange.com/blog/customer-centric-digital-transformation) 8 November 2019 ## [Customer-Centric Digital Transformation: Making Customers the Centre of Your Digital World](https://blog.hellostepchange.com/blog/customer-centric-digital-transformation) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Find out why understanding the needs of your customers is the key to the success of your digital strategy. [Read the article](https://blog.hellostepchange.com/blog/customer-centric-digital-transformation) [![lanrex.001](https://blog.hellostepchange.com/hs-fs/hubfs/lanrex.001.jpeg?width=720&height=405&name=lanrex.001.jpeg)](https://blog.hellostepchange.com/blog/lanrex-invitation-digital-transformation-breakfast) 15 October 2019 ## [An Invitation: Digital Transformation Breakfast](https://blog.hellostepchange.com/blog/lanrex-invitation-digital-transformation-breakfast) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) Join us at Lanrex’s Digital Transformation Breakfast to learn how to transform your business in the age of digital. [Read the article](https://blog.hellostepchange.com/blog/lanrex-invitation-digital-transformation-breakfast) [![predatory-marketing.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News-Events/predatory-marketing.001.jpeg?width=720&height=405&name=predatory-marketing.001.jpeg)](https://blog.hellostepchange.com/blog/predatory-marketing-masterclass) 30 September 2019 ## [You’re Invited: Predatory Marketing Masterclass](https://blog.hellostepchange.com/blog/predatory-marketing-masterclass) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop. [Read the article](https://blog.hellostepchange.com/blog/predatory-marketing-masterclass) [![customer-centric-organisation02.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/customer-centric-organisation02.001.jpeg?width=720&height=405&name=customer-centric-organisation02.001.jpeg)](https://blog.hellostepchange.com/blog/customer-centricity-masterclass-invitation) 22 September 2019 ## [Here’s Your Invitation to the Customer-Centricity Masterclass](https://blog.hellostepchange.com/blog/customer-centricity-masterclass-invitation) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) The Customer-Centricity Masterclass is back to due to public demand! Register today to save your spot. [Read the article](https://blog.hellostepchange.com/blog/customer-centricity-masterclass-invitation) [![Exponential-Marketing.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/Exponential-Marketing.001.jpeg?width=720&height=405&name=Exponential-Marketing.001.jpeg)](https://blog.hellostepchange.com/blog/exponential) 3 September 2019 ## [What is Exponential Marketing?](https://blog.hellostepchange.com/blog/exponential) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Learn about Exponential Marketing, a strategy leveraging technology, data, and innovation to achieve rapid, scalable growth and transform customer engagement. [Read the article](https://blog.hellostepchange.com/blog/exponential) [![customer-centric-organisation02.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/customer-centric-organisation02.001.jpeg?width=720&height=405&name=customer-centric-organisation02.001.jpeg)](https://blog.hellostepchange.com/blog/how-to-become-a-customer-centric-organisation) 19 July 2019 ## [How to Become a Customer-Centric Organisation](https://blog.hellostepchange.com/blog/how-to-become-a-customer-centric-organisation) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) Becoming a customer-centric organisation takes more than doing the superficial. Find out in this article how to truly become a customer-centric business. [Read the article](https://blog.hellostepchange.com/blog/how-to-become-a-customer-centric-organisation) [![customer-centricity-masterclass02](https://blog.hellostepchange.com/hs-fs/hubfs/customer-centricity-masterclass02.jpg?width=720&height=405&name=customer-centricity-masterclass02.jpg)](https://blog.hellostepchange.com/blog/step-change-customer-centricity-masterclass) 16 July 2019 ## [Join the Step Change Customer-Centricity Masterclass](https://blog.hellostepchange.com/blog/step-change-customer-centricity-masterclass) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) Learn how to embed customer-centricity in your organisation in this 60-minute breakfast session with Step Change CEO, Ashton Bishop. [Read the article](https://blog.hellostepchange.com/blog/step-change-customer-centricity-masterclass) [![step-change-sydney](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News-Events/step-change-sydney.jpg?width=720&height=405&name=step-change-sydney.jpg)](https://blog.hellostepchange.com/blog/scaling-growth-step-change-10th-year) 7 May 2019 ## [Scaling Growth: Step Change Celebrates Its 10th Year](https://blog.hellostepchange.com/blog/scaling-growth-step-change-10th-year) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) Step Change celebrates its 10th year anniversary. We sit down with our CEO Ashton Bishop to ask him his thoughts on key points that have made Step Change how it is today. [Read the article](https://blog.hellostepchange.com/blog/scaling-growth-step-change-10th-year) [![customer-centric-culture-step-change](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News-Events/customer-centric-culture-step-change.jpg?width=720&height=405&name=customer-centric-culture-step-change.jpg)](https://blog.hellostepchange.com/blog/open-house-panel-build-a-customer-centric-culture) 9 March 2019 ## [Announcing the Open House Panel: How to Build a Customer-Centric Culture](https://blog.hellostepchange.com/blog/open-house-panel-build-a-customer-centric-culture) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) Announcing the members of the panel who will be joining us for the Open House event, “How to Build a Customer-Centric Culture”. [Read the article](https://blog.hellostepchange.com/blog/open-house-panel-build-a-customer-centric-culture) [![step-change-blog-top-10-articles-2018](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/step-change-blog-top-10-articles-2018.jpg?width=720&height=405&name=step-change-blog-top-10-articles-2018.jpg)](https://blog.hellostepchange.com/blog/step-change-blog-most-popular-articles-2018) 11 December 2018 ## [Step Change Blog's 10 Most Popular Articles in 2018](https://blog.hellostepchange.com/blog/step-change-blog-most-popular-articles-2018) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Check out the top 10 Step Change articles of 2018 on business strategy, marketing, and digital, plus new insights to help you prepare for 2019! [Read the article](https://blog.hellostepchange.com/blog/step-change-blog-most-popular-articles-2018) [![step-change-2018](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/8-Projects/Step-Change-Year-Ender-Assets/step-change-2018.png?width=720&height=405&name=step-change-2018.png)](https://blog.hellostepchange.com/blog/step-change-growth-highlights-in-2018) 7 December 2018 ## [Step Change’s Growth Highlights in 2018](https://blog.hellostepchange.com/blog/step-change-growth-highlights-in-2018) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) As a strategically led digital creative agency, Step Change showcases its best work and highlights for 2018. [Read the article](https://blog.hellostepchange.com/blog/step-change-growth-highlights-in-2018) [![step-change-1](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/step-change-1.jpeg?width=720&height=405&name=step-change-1.jpeg)](https://blog.hellostepchange.com/blog/find-your-next-big-step-change) 14 September 2018 ## [How to Find Your Next Big Step Change \[Podcast\]](https://blog.hellostepchange.com/blog/find-your-next-big-step-change) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Are you looking for your next step change? Learn key insights from Step Change’s Ashton Bishop on the big 6 challenges and complete our strategy audit tool. [Read the article](https://blog.hellostepchange.com/blog/find-your-next-big-step-change) [![happy-chicken-eggs03](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/happy-chicken-eggs03.png?width=720&height=405&name=happy-chicken-eggs03.png)](https://blog.hellostepchange.com/blog/happy-chicken-eggs-case-study) 30 August 2018 ## [How a New FMCG Brand Became the 8th Highest-Selling SKU in Coles](https://blog.hellostepchange.com/blog/happy-chicken-eggs-case-study) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) In this case study, learn how Happy Chicken Eggs, a no-name free-range brand, became the 8th highest-selling SKU in Coles in less than six months. [Read the article](https://blog.hellostepchange.com/blog/happy-chicken-eggs-case-study) [![step-change-sydney](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News-Events/step-change-sydney.jpg?width=720&height=405&name=step-change-sydney.jpg)](https://blog.hellostepchange.com/blog/agency-news-a-step-change-towards-growth) 10 July 2018 ## [Agency News: A Step Change towards Growth](https://blog.hellostepchange.com/blog/agency-news-a-step-change-towards-growth) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) This week at Step Change: Managing Director Robert Steers reveals the agency’s roadmap to growth. [Read the article](https://blog.hellostepchange.com/blog/agency-news-a-step-change-towards-growth) [![marketing-2.0](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News-Events/marketing-2.0.jpg?width=720&height=405&name=marketing-2.0.jpg)](https://blog.hellostepchange.com/blog/marketing-plan-fy19) 5 July 2018 ## [How to Build Your Marketing Plan for FY19: Marketing 2.0 Breakfast Session](https://blog.hellostepchange.com/blog/marketing-plan-fy19) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Learn how to position your marketing strategy right where your customers are. Join us for Marketing 2.0 Breakfast Session where you get an inside look into how you can level up your marketing plan to win in the new age. [Read the article](https://blog.hellostepchange.com/blog/marketing-plan-fy19) [![pain-point.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/pain-point.jpg?width=720&height=405&name=pain-point.jpg)](https://blog.hellostepchange.com/blog/insights-from-kevin-roberts-pain-points) 3 May 2018 ## [Why You Need to Identify Your Customer’s Pain Points: Insights from Kevin Roberts](https://blog.hellostepchange.com/blog/insights-from-kevin-roberts-pain-points) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) Learn from Kevin Roberts about how to find out what your clients need. [Read the article](https://blog.hellostepchange.com/blog/insights-from-kevin-roberts-pain-points) [![KevinRoberts-min.png](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/2-Story/KevinRoberts-min.png?width=720&height=405&name=KevinRoberts-min.png)](https://blog.hellostepchange.com/blog/insights-from-kevin-roberts-creativity-and-innovation) 20 March 2018 ## [Insights from Kevin Roberts: Creativity and Innovation](https://blog.hellostepchange.com/blog/insights-from-kevin-roberts-creativity-and-innovation) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) Learn from Kevin Roberts about creativity and innovation. [Read the article](https://blog.hellostepchange.com/blog/insights-from-kevin-roberts-creativity-and-innovation) [![Step-Change-movie-night01](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News-Events/Step-Change-movie-night01.jpeg?width=720&height=405&name=Step-Change-movie-night01.jpeg)](https://blog.hellostepchange.com/blog/step-change-news-movie-night-february-powerful-presence-leadership-course) 8 February 2018 ## [Step Change News: Movie Night Success | Powerful Presence Leadership Course](https://blog.hellostepchange.com/blog/step-change-news-movie-night-february-powerful-presence-leadership-course) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) An insider’s look on what went down at the Step Change Movie Night plus an invite for the Powerful Presence this February 2018. [Read the article](https://blog.hellostepchange.com/blog/step-change-news-movie-night-february-powerful-presence-leadership-course) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News-Events/step-change-news.jpg?width=720&height=405&name=step-change-news.jpg)](https://blog.hellostepchange.com/blog/step-change-news-marketing-2.0-step-change-service-menu) 15 November 2017 ## [Step Change News: We’re Ending ‘Marketing’ as You Know It | Introducing Our Service Menu](https://blog.hellostepchange.com/blog/step-change-news-marketing-2.0-step-change-service-menu) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) An invite to reimagine marketing, plus the complete Step Change Service Menu (in case you’re mighty curious how else we can help your business grow). [Read the article](https://blog.hellostepchange.com/blog/step-change-news-marketing-2.0-step-change-service-menu) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News-Events/step-change-open-haus.jpg?width=720&height=405&name=step-change-open-haus.jpg)](https://blog.hellostepchange.com/blog/step-change-news-open-haus-mercers-cambell-holt-top-marketer) 27 October 2017 ## [Step Change News: Mercer’s Cambell Holt, 7th Top CMO in Australia | Open Haus: That's a Wrap!](https://blog.hellostepchange.com/blog/step-change-news-open-haus-mercers-cambell-holt-top-marketer) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) Congrats to Mercer’s Cambell Holt, who made it to CMO Australia’s top marketers! In other news, we brought Stump the Strategist to the Open Haus. [Read the article](https://blog.hellostepchange.com/blog/step-change-news-open-haus-mercers-cambell-holt-top-marketer) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News/clement-m-360499.jpg?width=720&height=405&name=clement-m-360499.jpg)](https://blog.hellostepchange.com/blog/step-change-news-agency-of-the-future-boat-dealers-are-getting-predatory-step-change-open-haus) 19 October 2017 ## [Step Change News: Agency of the Future | Boat Dealers Are Getting Predatory | Step Change Open Haus](https://blog.hellostepchange.com/blog/step-change-news-agency-of-the-future-boat-dealers-are-getting-predatory-step-change-open-haus) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) Step Change News: The agency of the future leverages artificial intelligence, boat dealers are getting predatory, and Step Change Open Haus is coming. [Read the article](https://blog.hellostepchange.com/blog/step-change-news-agency-of-the-future-boat-dealers-are-getting-predatory-step-change-open-haus) [![step-change-open-house-domenico-de-rosa.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News/step-change-open-house-domenico-de-rosa.jpg?width=720&height=405&name=step-change-open-house-domenico-de-rosa.jpg)](https://blog.hellostepchange.com/blog/step-change-news-open-house-invitation-step-changes-new-art-director) 23 August 2017 ## [Step Change News: Open House Invitation | Step Change’s New Art Director](https://blog.hellostepchange.com/blog/step-change-news-open-house-invitation-step-changes-new-art-director) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) This week at Step Change: Here's an invitation to our beloved blog readers, plus we have an Art Director! [Read the article](https://blog.hellostepchange.com/blog/step-change-news-open-house-invitation-step-changes-new-art-director) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/Step_Change/Step-Change-blog.jpg?width=720&height=405&name=Step-Change-blog.jpg)](https://blog.hellostepchange.com/blog/most-popular-step-change-articles-in-2017) 28 July 2017 ## [Here Are 10 of the Most Popular Step Change Articles in 2017](https://blog.hellostepchange.com/blog/most-popular-step-change-articles-in-2017) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) Here are our readers' top 10 favourite articles from the Step Change Blog. [Read the article](https://blog.hellostepchange.com/blog/most-popular-step-change-articles-in-2017) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News/step-change-new-startup-muster.jpg?width=720&height=405&name=step-change-new-startup-muster.jpg)](https://blog.hellostepchange.com/blog/step-change-news-startup-muster-2017-survey-kicks-off) 7 July 2017 ## [Step Change News: Startup Muster 2017 Survey Kicks Off](https://blog.hellostepchange.com/blog/step-change-news-startup-muster-2017-survey-kicks-off) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) Startup Muster has opened its annual survey and is calling all startup founders, future founders, and startup supporters to participate. [Read the article](https://blog.hellostepchange.com/blog/step-change-news-startup-muster-2017-survey-kicks-off) [![step-change-news02.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News/step-change-news02.jpg?width=720&height=405&name=step-change-news02.jpg)](https://blog.hellostepchange.com/blog/step-change-news-happy-chicken-eggs-competing-with-purpose-star-training-regime) 30 June 2017 ## [Step Change News: Happy Chicken Eggs | Competing with Purpose | Star Training Regime](https://blog.hellostepchange.com/blog/step-change-news-happy-chicken-eggs-competing-with-purpose-star-training-regime) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) This week’s Step Change News: Join us in congratulating Happy Chicken Eggs and Baptist Care Australia, and the Step Change strategists’ star training regime. [Read the article](https://blog.hellostepchange.com/blog/step-change-news-happy-chicken-eggs-competing-with-purpose-star-training-regime) Page 1 of 3 [Older posts](https://blog.hellostepchange.com/blog/topic/step-change-news/page/2) ### Categories - [Marketing Strategy (197)](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI (152)](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Business Strategy (118)](https://blog.hellostepchange.com/blog/topic/business-strategy) - [B2B Sales (88)](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding (82)](https://blog.hellostepchange.com/blog/topic/branding) - [Culture & Leadership (73)](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Step Change News (63)](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Industry Insights (38)](https://blog.hellostepchange.com/blog/topic/industry-insights) - [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) - [Decision Making (31)](https://blog.hellostepchange.com/blog/topic/decision-making) - [Innovation & Disruption (31)](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity (24)](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Predatory Marketing (24)](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) - [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) - [Thought Leadership (13)](https://blog.hellostepchange.com/blog/topic/thought-leadership) See all categories ## Get the next one in your inbox [Subscribe](https://www.hellostepchange.com/blog-subscription) ## Popular posts - [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs)28 August 2025 - [The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy)8 December 2021 - [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)27 March 2025 - [Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)27 June 2024 - [Why Steve Jobs Killed 70% of Apple’s Products : Know here](https://blog.hellostepchange.com/blog/why-steve-jobs-killed-70-of-apples-products-a-lesson-on-range-architecture)1 February 2016 ## Services - [Brand Stories](https://www.hellostepchange.com/services/brand-stories) - [Business Strategy](https://www.hellostepchange.com/services/business-strategy) - [Content Production](https://www.hellostepchange.com/services/content-production) - [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) - [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) - [Value Proposition](https://www.hellostepchange.com/services/value-propositions) [![Step Change](https://blog.hellostepchange.com/hubfs/raw_assets/public/stepchange-blog-2026/images/full_white_colour.svg)](https://www.hellostepchange.com/) [Unit A1/35-39 Bourke Rd, Alexandria NSW 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z) [(02) 8030 8655](tel:+61280308655) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [Services](https://www.hellostepchange.com/services) - [Work](https://www.hellostepchange.com/clients/portfolio) - [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) - [Blog](https://blog.hellostepchange.com/blog/) - [Contact](https://www.hellostepchange.com/contact/) Search this site Search © 2026 Step Change