The Step Change Blog

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

The latest economic figures released by the Bureau of Statistics show that the Australian economy is slowing down. What can businesses do to thrive in a recession? We turn to one of history’s greatest strategists and a ruthless warrior, Genghis Khan.

If great strategic thinkers like Anita Roddick, Jean Nidetch, and Mother Teresa would run your business, how would they transform your customers into raving fans?

Sustainable competitive advantages are becoming harder to find and harder to maintain. There are really only 2 ways that you can define these. What are they?

There are many different ways to launch a new brand, and any one of them can jumpstart your products from scratch. But it helps to take inspiration from some of the world’s greatest strategists because, after all, their success has been tried and tested.

Growing a business is hard in the best of times. However, in the worst of times, such as the conditions found during a recession, growing a business is next to impossible unless the right strategy is developed.

A prime example is the modern-day Great Recession where more than 170,000 small businesses closed their doors between 2008 and 2010, according to the US Census Bureau.

While the loss of over three million small-business jobs was catastrophic for many individuals, there is an opportunity to learn lessons in an effort to remain prepared should a future lengthy recession occur.

With only the final few seats available, we want to give you the opportunity to tackle disruption head on by assembling your ultimate advisory board.

If you had to make a list of some of the most powerful brands in history, online retail giant Amazon would undoubtedly be right at the top. According to one recent study, the company saw $2.371 billion in net income in 2016 on the back of $136 billion in net sales — and that’s just in the United States. The company is also growing at a rate of about 27% year-over-year and currently employs more than 341,000 people. All of this is to say that the fact that Amazon has decided to make its long-awaited move into Australia should come as a surprise to absolutely nobody. 

Having a broader view of your competitive environment can throw out different challenges that you can turn into opportunities. Find out how here:

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

There are four main ways you can grow your business but which is the best strategy for you? This is determined when you identify who's really got your money.