The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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May 22, 2018

Customer Engagement: How Would These Strategists Win More Customers?

History's Greatest Strategists, Business Strategy

If great strategic thinkers like Anita Roddick, Jean Nidetch, and Mother Teresa would run your business, how would they transform your customers into raving fans?

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April 4, 2018

How To Create A Sustainable Competitive Advantage

History's Greatest Strategists, Business Strategy

Sustainable competitive advantages are becoming harder to find and harder to maintain. There are really only 2 ways that you can define these. What are they?

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February 6, 2018

How Would Warren Buffett and Jack Welch Launch Your New Brand?

History's Greatest Strategists, Business Strategy

There are many different ways to launch a new brand, and any one of them can jumpstart your products from scratch. But it helps to take inspiration from some of the world’s greatest strategists because, after all, their success has been tried and tested.

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January 24, 2018

Grow a Business in a Recession: What Would Florence Nightingale or Che Guevara do?

History's Greatest Strategists, Business Strategy

Growing a business is hard in the best of times. However, in the worst of times, such as the conditions found during a recession, growing a business is next to impossible unless the right strategy is developed.

A prime example is the modern-day Great Recession where more than 170,000 small businesses closed their doors between 2008 and 2010, according to the US Census Bureau.

While the loss of over three million small-business jobs was catastrophic for many individuals, there is an opportunity to learn lessons in an effort to remain prepared should a future lengthy recession occur.

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October 20, 2017

History’s Greatest Strategists: Assemble Your Ultimate Advisory Board

Business Strategy, History's Greatest Strategists

With only the final few seats available, we want to give you the opportunity to tackle disruption head on by assembling your ultimate advisory board.

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September 15, 2017

How Genghis Khan and Mother Teresa Would Beat Amazon in Australia

Business Strategy, Power of Model Thinking, Decision Making, Popular Posts, History's Greatest Strategists

If you had to make a list of some of the most powerful brands in history, online retail giant Amazon would undoubtedly be right at the top. According to one recent study, the company saw $2.371 billion in net income in 2016 on the back of $136 billion in net sales — and that’s just in the United States. The company is also growing at a rate of about 27% year-over-year and currently employs more than 341,000 people. All of this is to say that the fact that Amazon has decided to make its long-awaited move into Australia should come as a surprise to absolutely nobody. 

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September 9, 2014

History’s Greatest Strategists: The Competitive Environment

History's Greatest Strategists, Marketing Strategy

Having a broader view of your competitive environment can throw out different challenges that you can turn into opportunities. Find out how here:

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September 3, 2014

History’s Greatest Strategists: The health of your category

History's Greatest Strategists, Marketing Strategy

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

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July 5, 2014

History’s Greatest Strategists: 4 Ways To Grow Your Business

History's Greatest Strategists, Marketing Strategy

There are four main ways you can grow your business but which is the best strategy for you? This is determined when you identify who's really got your money.

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