The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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January 13, 2021

History’s Greatest Strategists: Henry Ford

Business Strategy, History's Greatest Strategists, Leadership, Culture, Henry Ford

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

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June 26, 2020

History’s Greatest Strategists: Mahatma Gandhi

Business Strategy, History's Greatest Strategists, Leadership, Mahatma Gandhi, Culture

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

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