The Step Change Blog

The latest thinking on business, strategy, marketing and sales

Subscribe Now
November 3, 2022

Shitting Diamonds: Expensive Lessons Forged Under Extreme Pressure Preview

Success Principles, Personal Growth, Ashton Bishop, Transformation, Leadership

I fear failure. Don’t you? It hits at our self-worth and self-esteem. 

Read Further
October 19, 2022

Insight Hunters EP5: What’s the One Mistake Leaders Make the Most?

Ashton Bishop, Culture & Leadership, Leadership, Better Questions, Norman Chorn, Better Insights

Welcome to a new episode of the Insight Hunters with Dr Norman and Detective Flash! Ready to ask better questions to get better insights?

Read Further
October 19, 2022

Knowledge Nuggets: How Minds Change

Better World, Ashton Bishop, Marketing Strategy, Decision Making, Productivity, Knowledge Nuggets, Leadership, Team Efficiency

Have you ever tried to change someone’s mind? Have you ever found someone trying to change your mind? And how did these experiences go? Like it or not, many of life’s interactions are but replays of these two scenarios — only with different choices and characters.

Sure, influence and persuasion are must-haves in every leader’s toolbox. But have you ever looked beyond your agenda and asked yourself — wait, how do minds change? And how does this shape the world that we live in today?

That’s exactly what journalist and self-proclaimed psychology nerd David McRaney did in his book “How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion”.

Read Further
January 13, 2021

History’s Greatest Strategists: Henry Ford

Business Strategy, History's Greatest Strategists, Leadership, Culture, Henry Ford

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

Read Further
June 26, 2020

History’s Greatest Strategists: Mahatma Gandhi

Business Strategy, History's Greatest Strategists, Leadership, Mahatma Gandhi, Culture

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

Read Further