There’s no getting around it. Today’s consumers hold the power to dictate business outcomes. But with more businesses struggling with their digital transformation initiatives, how can taking a customer-led approach to transformation lead to better results?
August 9, 2019
What Is Customer-Led Transformation?
Business Strategy, Customer Centricity, Transformation
July 19, 2019
How to Become a Customer-Centric Organisation
Step Change, Culture & Leadership, Customer Centricity, TransformationIt’s easy to say your business is customer-centric; in fact, many businesses would claim they are putting their customers at the heart of what they do.
July 15, 2019
Customer-Centricity and the Banking Royal Commission
Finance, Culture & Leadership, Financial Services, Customer Centricity, TransformationIn the past, customers often trusted banks on the basis of their scale, professionalism, and history. Today, customers are more likely to measure the trustworthiness of a bank based on their customer service and support. Customer-centricity is likely to be the key to winning over customers again.