The economic downturn and increasing digital disruption has led to some businesses and industries folding. We use the Step Change strategic lens to explore what businesses in a sunset industry can do to rise above.
Throughout the years, Step Change’s creative offerings have also grown massively in scale. And we couldn’t have done it without our creative team who have been so brilliant from ideation to execution and project delivery. This week, let’s get to know the extraordinary Dom, one of the creative pillars of the agency and our Art & Motion Director.
Our friends at Lanrex are hosting a Digital Transformation Breakfast to equip business leaders on the best way to optimise operations and empower their people in the digital era — and we’d like to extend the invitation to you and your team.
The latest economic figures released by the Bureau of Statistics show that the Australian economy is slowing down. What can businesses do to thrive in a recession? We turn to one of history’s greatest strategists and a ruthless warrior, Genghis Khan.
We have grown so much as an agency in 10 years’ time, and through it all, we fondly look back at how Steppers started their stories with Step Change. How Jack William’s story started with us is definitely one for the books.
Many Australian companies are complacent about the effect of disruption in their industries. But disruption today can displace market leaders, their products, and their services. Responding to disruption means businesses need to think fast and act fast.
To stand out in a competitive ecommerce market, your brand has to be visible and distinct. It’s not enough to just create products: you need to build an iconic brand that your customers trust.
Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop.
At some point, a business may need to rebrand to stay competitive in the market. But how do you ensure a smooth transition and not lose any customers in the process?
In the Stepper Story series, we want the whole world to know the talented and quirky individuals that make Step Change who we are. We also celebrate our team members and their journey with the agency. Today, let’s get to know Mel.
There’s a need for strategy because time, dollars, and focus are scarce and limited resources. A strong business strategy is the application of these resources for maximum leverage.
The Customer-Centricity Masterclass is back due to public demand. We will only accommodate 40 guests, and it’s filling up quickly! Register today to save your spot.
Tracking your Cost-per-Click (CPC) has long been an essential marketing technique to measure your marketing expenditure and generate the best results for your online presence. But data shows that the cost of CPC targeting SEO has been halved, reflecting agencies and clients moving away from it.
In the Stepper Story series, we celebrate our talented team members and learn more about their personal journey with the agency.
Today, let’s get to know Laura, our Strategy Executive.
With reports around privacy issues, censorship, and loss of data on social media higher than ever before, alternative user-owned social networks are gaining popularity. But how does this impact brands and their social media strategy?
The Stepper Story series has been all about getting to know the rich personal lives of every member of our team and their journey with the agency.
With over 90% of a prospect’s buying decisions influenced by their subconscious mind, many leading companies are targeting the subconscious in their marketing campaigns. But how does this work, and does it really make a difference?
The rules of the marketing game most of us grew up playing have changed. Marketing in this day and age takes more than just the right message. It takes knowing where your customers are and showing up with an exceptional value.
In the race towards brand growth and relevance, leading FMCG businesses rely heavily on innovation. Those who rest on their laurels are finding themselves at the back of the pack. In this article, you will learn that with great innovation comes great marketing.
We’ve always believed that companies are only as great as its people. As a company, we pride ourselves in the culture that we have fostered at work, which allows the individuals of our team to shine through and feel supported whether they are at work or at home.
We are proud of our team members, and we want the whole world to know the talented and quirky individuals that make Step Change who we are. This week, get to know Caitlin, our Creative Digital Executive.
Value is in the eye of the beholder. In a world teeming with new product offerings, a critical question we need to ask today is: in a sea of undifferentiated offerings, how do we make our product or service stand out so people will buy from us?
As a strategically-led digital creative agency, Step Change is mighty proud of our people and the unique circumstances that make them so invaluable to the team. In this series, we give you a sneak peek into their intricate lives.
Many CEOs in Australia are under pressure to execute a winning digital transformation strategy. But why are so many organisations failing?
We are mighty proud of our people here at Step Change. So in this brand-new series, we feature their unique stories and their thoughts on what the future of business looks like. Today, we introduce you to one of our Digital Executives, Maddy.
There’s no getting around it. Today’s consumers hold the power to dictate business outcomes. But with more businesses struggling with their digital transformation initiatives, how can taking a customer-led approach to transformation lead to better results?
Even with the best ideas to market, many challenger businesses are struggling to get their business from the ground up. But if you’re lucky enough to be one of the very few startups that receive Venture Capital funding, the next step is knowing how to maintain your competitive edge for the next funding round.
The biggest hindrance to transformation and innovation in the workplace is blame culture. Throughout most times, many do not realise that an atmosphere of blame can be deeply rooted in leadership.
To take the next step in transforming the customer experience and growing your business, having a clear visual of the customer journey is crucial.
It’s easy to say your business is customer-centric; in fact, many businesses would claim they are putting their customers at the heart of what they do.
Modern customers are savvy and sceptical. Businesses can no longer win because of their scale, professionalism, and history. It’s those that put the customer’s best interest at heart who perform better and win.