The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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May 21, 2020

History’s Greatest Strategists: Che Guevara

Marketing Strategy, History's Greatest Strategists

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

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May 14, 2020

Knowledge Nuggets Influence: The Psychology of Persuasion

Business Strategy, Ashton Bishop, Knowledge Nuggets

To sway someone to your point of view takes skill. The same can be said when it comes to selling a product. The power of persuasion is a potent tool and should be honed to a fine point.

In this week’s Knowledge Nuggets we are taking a look at Dr. Robert B. Cialdini’s masterwork, Influence: The Psychology of Persuasion. We will learn the power of persuasion and integrate the six heuristics of persuasion into marketing strategies.

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May 12, 2020

History’s Greatest Strategists: Bill Gates

Marketing Strategy, History's Greatest Strategists

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

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May 8, 2020

Knowledge Nuggets: Delivering Happiness

Business Strategy, Ashton Bishop, Knowledge Nuggets

According to Zappos CEO Tony Hsieh, the key to running a successful business is happiness. By developing happiness habits, embracing a happy work-life, and prioritising your customer's happiness, Tony believes businesses can succeed. For this week’s Knowledge Nuggets, let’s explore the book Delivering Happiness and learn to live lives full of purpose, passion, and profits. 

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May 7, 2020

History’s Greatest Strategists: Sun Tzu

Marketing Strategy, History's Greatest Strategists

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

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April 30, 2020

Knowledge Nuggets: Good Strategy/Bad Strategy

Business Strategy, Ashton Bishop, Knowledge Nuggets

Before attempting any significant endeavour, you should always have a strategy. Having developed one you should always ensure that is achievable. There has been a myriad of companies that have implemented strategies that have turned out to be less than successful. The fact is that many companies are unaware that they are implementing bad strategies.

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April 23, 2020

History’s Greatest Strategists: Arnold Schwarzenegger

Marketing Strategy, History's Greatest Strategists

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

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April 22, 2020

Knowledge Nuggets: Thinking, Fast and Slow

Business Strategy, Ashton Bishop, Knowledge Nuggets

Have you ever wondered how your mind works? Have you ever desired to improve your judgement and decision making skills? In this week’s Knowledge Nugget, let’s delve into Thinking Fast and Slow by Daniel Kahneman.

The author Daniel Kahneman is a renowned psychologist and Nobel Prize Winner. And in his seminal work, Thinking Fast and Slow, he analyses the two modes of thought and how they affect our judgement and decision making. 

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April 17, 2020

History’s Greatest Strategists: Admiral Horatio Nelson

Marketing Strategy, History's Greatest Strategists

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

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April 15, 2020

Knowledge Nuggets: The  4 Disciplines of Execution

Business Strategy, Ashton Bishop, Knowledge Nuggets

Everyone has the capacity to come up with good ideas. But a great idea without proper execution is useless. If there’s one thing you should know about acting on a great idea, it is the fact that there will be chaos involved. 

You will have to wade through a quagmire of priorities and goals. And it is very easy to lose focus. This is why you will need a game-plan. Let’s take a look at the 4 Disciplines of Execution by authors Chris McChesney, Sean Covey and Jim Huling.

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April 9, 2020

Experience Disruptors

Business Strategy, Ashton Bishop, Customer Centricity

When it comes to running a business, it is important that you stand above the competition. And in the dog-eat-dog business world it is no longer enough to just offer great products. It is also necessary to take your customer’s comfort into account. 

What’s the use of having the best tech and services if your customers can’t get a hold of your product in the most efficient way possible? Or if they do get the product, it becomes a struggle to have it repaired or returned. This is where Experience Disruptors come in.

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April 7, 2020

Knowledge Nuggets: Scrum

Business Strategy, Ashton Bishop, Knowledge Nuggets

Efficiency is a must for any great endeavour. Whether you are setting up a small business or running a multi-million dollar company, efficiency is key to success.

In this week’s Knowledge Nugget, let’s take a closer look at Scrum by Jeff Sutherland. 

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April 1, 2020

Knowledge Nuggets: Switch

Business Strategy, Ashton Bishop, Knowledge Nuggets

Understanding different aspects of human behaviour is crucial to every strategy. In this week’s Knowledge Nugget, we’ll take a closer look at Switch by Chip Heath & Dan Heath.

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March 23, 2020

Knowledge Nuggets: The Fourth Industrial Revolution

Business Strategy, Ashton Bishop, Knowledge Nuggets

How are today's technologies and current trends shaping and changing the world we live in, and how is it impacting today's businesses?

In this week’s Knowledge Nuggets, we’re covering The Fourth Industrial Revolution by Klaus Schwab, chairman of the World Economic Forum. 

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March 16, 2020

Knowledge Nuggets: Exponential Organizations

Business Strategy, Ashton Bishop, Knowledge Nuggets

Neither size, depth, or scale can guarantee the continuity of businesses for tomorrow. So what can organisations do to be more future-ready? In this week’s Knowledge Nuggets, a very special guest, one that’s close to my heart, and I will help you better understand the premise in the book Exponential Organizations by Salim Ismail.

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March 5, 2020

Knowledge Nuggets: Dual Transformation

Business Strategy, Ashton Bishop, Knowledge Nuggets

Disruption is imminent, and organisations must find a way to be more resilient as they step forward into growth and implement their transformation efforts. 

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March 3, 2020

Knowledge Nuggets: The Startup Way

Ashton Bishop, Knowledge Nuggets

Disruption is coming. How does your business respond?

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February 21, 2020

Knowledge Nuggets: Platform Revolution

Ashton Bishop, Knowledge Nuggets

Disruption is coming. How does your business respond?

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February 6, 2020

What You Need to Know about Brand Salience

Branding, Marketing Strategy

What is brand salience? And how does it impact how well your brand is seen by the world? 

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January 23, 2020

Ecommerce Trends in 2020 and Their Marketing Implications

Marketing Strategy, Digital

Last year saw tremendous growth in Australian ecommerce and is expected to maintain an upward trend in the next few years. Are retailers still on track with their online marketing strategy for 2020?

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January 21, 2020

Is the Role of the CMO Changing?

Digital

Once upon a time, everyone turned to CMOs to become champions for the brand for advertising, brand management, and market research. But today’s emerging technologies have pushed CMOs to wear new hats and take on a more blended role across IT, sales, and finance. 

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January 20, 2020

Big Step Changes Ahead as Our Creative and Digital Divisions Merge with Our Friends at The Zoo Republic

Step Change

After almost a decade of association and working together at a project level across strategy, creative, and digital, we are solidifying our relationship with The Zoo Republic via a merger. Read on to find out more.

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January 17, 2020

What Goes On in Business Strategy and Value Proposition Intensives?

Business Strategy

Step Change works with some of Australia’s largest and fastest-growing businesses to effectively communicate business strategy and market insights from the bottom up. 

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January 10, 2020

Marketing Trends You Need to Know in 2020

Marketing Strategy, Digital

The year 2020 is an exciting year for the ever-changing landscape of marketing. As we enter into a new decade, we share four important trends marketers need to keep their eyes on.

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January 7, 2020

Top 10 Articles C-Suites Read in the Step Change Blog [2019 Edition]

Business Strategy, Step Change, Branding, Marketing Strategy, Culture & Leadership, Fintech, Marketing Automation

The new year is here! And as we venture forward with fresh business insights and useful strategy, here are the top 10 articles most popular with C-suites in 2019 that you may have missed. 

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December 26, 2019

Addressing the Synergy Problem in Procurement Teams and Marketing Agencies

Business Strategy, Marketing Strategy

Many companies today are opting for procurement to manage their marketing spend. But marketers and agencies have always been at odds when it comes to procurement. Understanding the role that procurement plays and how it impacts marketing is crucial to not only save on costs but to pave the way for better alignment in achieving the brand’s vision.

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December 24, 2019

Meet Amandine Saille, Digital Director & the Wandering Traveller

Step Change, Culture & Leadership

It’s time for another Stepper Story, and today, we get to know the lovely Amandine, who helps us deliver and implement digital strategies as Step Change’s Digital Director.

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December 20, 2019

Customer-Centricity Is the New Governance Imperative

Business Strategy, Board

Customer-centricity used to be something that the marketing department was responsible for. But in the Age of the Customer, it needs to be at the heart of the business, which then ripples right through every department — from operations to marketing, sales, management, legal, and compliance.

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December 19, 2019

How to Accelerate Your Marketing for Business Growth in 2020

Marketing Strategy, Digital

Today’s marketing strategies are constantly evolving. As we close out the last few weeks of the year, it’s important to reflect on what current marketing strategies continue to deliver the best results so you can plan for 2020 ahead with the right precision. 

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December 13, 2019

How to Turn MQLs to SQLs Faster

Digital

Acquiring 300 leads every month won’t make a big difference if none of them ends up buying from you. Going after every lead can be very costly.

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