The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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September 6, 2019

How to Increase Conversion through Subconscious Marketing

Marketing Strategy

With over 90% of a prospect’s buying decisions influenced by their subconscious mind, many leading companies are targeting the subconscious in their marketing campaigns. But how does this work, and does it really make a difference? 

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September 3, 2019

Join the Exponential Marketing Masterclass

Step Change, Marketing Strategy

The rules of the marketing game most of us grew up playing have changed. Marketing in this day and age takes more than just the right message. It takes knowing where your customers are and showing up with an exceptional value.

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August 29, 2019

Marketing Innovative Fast-Moving Consumer Goods (FMCG)

Marketing Strategy, FMCG

In the race towards brand growth and relevance, leading FMCG businesses rely heavily on innovation. Those who rest on their laurels are finding themselves at the back of the pack. In this article, you will learn that with great innovation comes great marketing.

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August 27, 2019

Meet Caitlin Perz, Creative Production Executive & Wild Explorer

Step Change, Culture & Leadership

We’ve always believed that companies are only as great as its people. As a company, we pride ourselves in the culture that we have fostered at work, which allows the individuals of our team to shine through and feel supported whether they are at work or at home. 

We are proud of our team members, and we want the whole world to know the talented and quirky individuals that make Step Change who we are. This week, get to know Caitlin, our Creative Digital Executive.

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August 23, 2019

What Makes a Unique Value Proposition?

Branding, Marketing Strategy, Challenger Brands

Value is in the eye of the beholder. In a world teeming with new product offerings, a critical question we need to ask today is: in a sea of undifferentiated offerings, how do we make our product or service stand out so people will buy from us?

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August 20, 2019

Meet Chau Tran, Step Change’s Digital Manager & Resident Rum Runner

Culture & Leadership

As a strategically-led digital creative agency, Step Change is mighty proud of our people and the unique circumstances that make them so invaluable to the team. In this series, we give you a sneak peek into their intricate lives. 

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August 15, 2019

The Missing Pieces in Your Digital Transformation Initiative

Digital

Many CEOs in Australia are under pressure to execute a winning digital transformation strategy. But why are so many organisations failing? 

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August 13, 2019

Meet Madeleine Robson, Our Bright-Eyed Wordsmith

Step Change

We are mighty proud of our people here at Step Change. So in this brand-new series, we feature their unique stories and their thoughts on what the future of business looks like. Today, we introduce you to one of our Digital Executives, Maddy.

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August 9, 2019

What Is Customer-Led Transformation?

Business Strategy

There’s no getting around it. Today’s consumers hold the power to dictate business outcomes. But with more businesses struggling with their digital transformation initiatives, how can taking a customer-led approach to transformation lead to better results? 

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August 6, 2019

How to Reach the Next Funding Stage for Your Business

Business Strategy, Business Growth

Even with the best ideas to market, many challenger businesses are struggling to get their business from the ground up. But if you’re lucky enough to be one of the very few startups that receive Venture Capital funding, the next step is knowing how to maintain your competitive edge for the next funding round.

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August 1, 2019

Loss of Power Pattern: How Powerful Leaders Move beyond Blame

Powerful Presence, Culture & Leadership

The biggest hindrance to transformation and innovation in the workplace is blame culture. Throughout most times, many do not realise that an atmosphere of blame can be deeply rooted in leadership.

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July 23, 2019

Customer Journey Mapping: How to Design a Better User Experience

Marketing Strategy, Digital

To take the next step in transforming the customer experience and growing your business, having a clear visual of the customer journey is crucial.

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July 19, 2019

How to Become a Customer-Centric Organisation

Step Change, Culture & Leadership

It’s easy to say your business is customer-centric; in fact, many businesses would claim they are putting their customers at the heart of what they do. 

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July 16, 2019

Join the Step Change Customer-Centricity Masterclass

Step Change, Culture & Leadership

Modern customers are savvy and sceptical. Businesses can no longer win because of their scale, professionalism, and history. It’s those that put the customer’s best interest at heart who perform better and win.

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July 15, 2019

Customer-Centricity and the Banking Royal Commission

Finance, Culture & Leadership

In the past, customers often trusted banks on the basis of their scale, professionalism, and history. Today, customers are more likely to measure the trustworthiness of a bank based on their customer service and support. Customer-centricity is likely to be the key to winning over customers again.

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July 11, 2019

What Is Challenger Brand Marketing?

Marketing Strategy, Challenger Brands

Are you a challenger brand looking for the right marketing strategy that can help you stand out from market leaders in your industry?  We take a look at challenger brand marketing and how adopting a challenger mindset in your category can set you up to win. 

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July 5, 2019

Content Marketing for Retail Brands: Improving Customer Experience through Content

Digital, Content Marketing, Retail

Many retailers today are struggling to deliver the seamless online experience that customers want with a limited marketing budget. How can content marketing help them bridge this gap and improve the customer experience? 

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July 4, 2019

Content Marketing for Financial Services Post-Royal Commission

Finance, Digital, Content Marketing

In the wake of the Royal Commission, where the reputation of financial services institutions is at an all-time low, marketing leaders have been asking themselves: “How can I convince our clients to trust us now? Where can we spend our marketing dollars in a way that will yield a positive return?”

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June 28, 2019

Customer Value Proposition for Retail: How to Turn Browsers to Buyers

Business Strategy, Retail

Retailers are killing value. With consumers having more choices than ever before, mistakes that retailers make can be costly.

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June 26, 2019

7 Digital Marketing Strategies for Retail

Marketing Strategy, Digital, Retail

In the age of new retail, are your digital marketing strategies still relevant? The line between multiple devices and channels are blurring. To win customers, retail brands need to be able to follow and understand the customer journey throughout multiple touchpoints.

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June 21, 2019

An Ecommerce Marketer’s Guide to Behavioural Email Marketing

Marketing Strategy, Digital, Ecommerce

You can quite easily take all of that ‘big data’ collected on your ecommerce website and use it to fuel your email marketing campaigns. By implementing a number of simple triggers, you can create an automated sales-converting machine. Yes, we’re still talking about email.

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June 18, 2019

Local Marketing Strategy: Improving Brand Awareness through Location

Marketing Strategy, Digital

Local area marketing is a big boost for local brands mainly because Google uses a searcher’s location to promote relevant local businesses.

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June 13, 2019

7 Digital Marketing Strategies for Healthcare

Marketing Strategy, Digital, Healthcare

Digital transformation has accelerated the game for healthcare. Patients now have more options and methods to monitor their health online or seek care. For healthcare brands, the clear path to success today is in establishing a solid online presence and effectively implementing mobile-first digital marketing strategies that get you front and centre to patients who are online.

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June 11, 2019

10 Ecommerce Brands with Standout Content Marketing

Ecommerce

Many e-commerce brands have used the power of great content marketing to their advantage and have seen amazing results. In this article, we highlight 10 brands we’ve noticed so far that understand e-commerce content marketing and know how to do it right.

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June 10, 2019

4 Effective Ways to Convert Leads to Customers in Financial Services

Finance, Marketing Strategy, Digital, Marketing Technology

In the financial services industry, converting leads to customers is vital. But with the speed of change in the marketing and technology space and in the wake of the Banking Royal Commission, marketing leaders in the finance industry are overwhelmed by the challenge of managing a genuine experience with their target customers, thus improving lead conversion.

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June 7, 2019

Challenger Brands in Australia that Will Take Off in 2019

Challenger Brands

Standing out as a brand in a noisy market is next to impossible. If you’re not Amazon or Google or Apple, then your brand could drown in the sea of brands trying to win the war for attention. That is unless you adopt the challenger mindset.

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May 31, 2019

What Is a Challenger Brand?

Marketing Strategy, Challenger Brands

Challenger brands don’t spend the money that market leaders do for promotion, R&D, or operations. So how do successful challengers outperform market leaders even with scarce resources?

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May 30, 2019

Content Marketing for Nonprofits: How to Inspire More Donors and Volunteers to Action

Digital, Content Marketing, Not-for-Profits

Your mission and core beliefs alone won’t be enough to rally more sponsors and build stronger advocacy. With the strength of NFPs being donations and volunteers, how can you appeal to people’s emotions and intellect? With limited resources, what’s the best way to get your audience to care for your cause and give back?

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May 27, 2019

The Robot Will See You Now: AI In The ER

Business Growth, Healthcare, Aged Care, Pharmaceutical, Software

What is the future of healthcare and work? Are robots stealing our jobs? What is the future of work?

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May 24, 2019

What Good Business Strategy Means to a Board

Business Strategy

Boards are essential to your business’s strategic success. They can add great value to your strategy, but to do so, they need to be involved in more than just your yearly off-site strategic planning.

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