The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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March 23, 2018

Brand Storytelling Examples: How to Hold Customers’ Attention

Branding, Creativity

The heart of every business is human connections. At the end of the day, our work boils down to dealing with people: we exist to solve their problems and mitigate their pain points.

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March 20, 2018

Insights from Kevin Roberts: Creativity and Innovation

Step Change, Creativity

Former Saatchi & Saatchi CEO Kevin Roberts sheds light on essential matters like organisational growth, change, and creativity in this one-of-a-kind interview with Head of Strategy, Glenn Bartlett. This is the first post of the five-part video series. 

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March 15, 2018

5 Innovative Australian Companies You Should Know About

Business Strategy, Innovation, Business Growth

Many organisations today are under pressure in the relentless race of being ahead of the curve.

Whether it’s needing to enter new markets, achieve a sales breakthrough, expand margins, or deliver high-quality and low-cost products, businesses need to have an innovation imperative if they want to get ahead and stay relevant.

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March 13, 2018

When Is It Right to Use Public Relations to Build Your Brand?


Public relations is a very important tool when you want to build brand awareness and be recognised as an expert. But is it right for your business now?

In 2017, a mattress war exploded when local mattress seller Koala threw massive shade at high-end bedding giant De Rucci. If you’ve been travelling from Sydney to Melbourne, you may have seen these somewhere near the airports...

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March 9, 2018

Why People Buy: Here's What You Need to Know about Buyer Psychology

Marketing Strategy, Invisible Marketing

KitKat wasn’t always the behemoth brand that it is today. It used to be floating around with all other Nestlé products, struggling to gain traction and make a name for itself. Like KitKat, many businesses often have a great idea or product but often find it difficult to get people to buy. Because the truth is, it’s often the best marketing, and not the best product, that wins.

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March 8, 2018

Australian Economic Outlook 2018

Business Growth

The Australian Bureau of Statistics and the Reserve Bank of Australia are predicting continued strong growth for the Australian economy this year. Businesses all throughout Australia have much to celebrate and look forward to.

If you’re a business owner waiting for the right time to maximise your bottom line or shift your focus this year to driving long-term value while increasing revenue, now may be just the time.

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March 1, 2018

Who Says You Can’t Use Digital in Government?


Let me start by thanking all our clients who have given us the chance to prove this and believed in us. You know who you are.

Many still believe that some of today’s modern marketing techniques, particularly in digital, just won’t work when communicating with government departments.

To this, we say: Rubbish!

Digital marketing knows no bounds. And when we talk about modern marketing techniques that can be used in government, these can refer to content marketing, performance media, social media marketing, and marketing automation, amongst others.

Here’s why we think digital has a place in government.

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February 27, 2018

How to Tell If Your “Poop Idea” Is Great or Your Great Idea Is Poop: Identifying Clear Business Opportunities

Business Strategy

Matthew Osborne has always been on the lookout for different money-making opportunities. He had just started a family of his own, and he was earning less than $6 an hour — it just wasn’t enough to make ends meet.

And when you cant see that ends are meeting, your observation skills suddenly become heightened.

So he did find his opportunity. And in the most unusual of places.

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February 22, 2018

Where Do CEOs Plan to Invest for Growth in 2018?

Business Strategy, Digital, Business Growth

We recently surveyed 133 CEOs, Directors of Marketing and Sales, and CMOs to find out where companies are likely to invest for growth. 

We found that most young executives are aiming to increase investment across the board more than older executives. We also found it interesting that smaller cities like Adelaide are more adventurous in terms of virtual reality or augmented reality than Sydney or Melbourne.

The highlight of our survey reveals the key areas where business leaders plan to invest to grow their businesses this year.

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February 21, 2018

Key Explainer Video Metrics Marketers Should Be Obsessing Over

Business Strategy

So you’ve produced a great video explainer that will help your target audience easily understand what it is that you do. You’ve thought about where to strategically embed it on your website to gain traction. You had it pinned on top of your social media account. You shared the link to your team.

Now all that’s left to do is track its success.

But how do you know your message is getting across? What key metrics should you be looking at?

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February 16, 2018

What Makes a Great Digital Marketing Campaign?


In an ever-changing and highly competitive digital environment, not having a solid digital marketing campaign is a lost opportunity to attract new leads, engage your audience, and drive them through the funnel for actual conversion.

Still, so many businesses out there do not have a digital marketing strategy or know how to run an effective marketing campaign online. 

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February 15, 2018

Why CFOs Play a Critical Role in Strategic Decision-Making

Business Strategy

The Chief Financial Officer is a key player in any organisation and is someone you need to successfully engage with if you want to create positive change in an organisation. A CFO can be your biggest ally — or your greatest nemesis.

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February 8, 2018

Step Change News: Movie Night Success | Powerful Presence Leadership Course

Step Change, Powerful Presence

With our popcorn boxes ready and our digital thinking caps on, we stepped into The Dendy for Step Change Movie Night last week. We welcomed more than 200 clients and friends — our biggest audience ever.

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February 6, 2018

How Would Warren Buffett and Jack Welch Launch Your New Brand?

Business Strategy, History's Greatest Strategists

There are many different ways to launch a new brand, and any one of them can jumpstart your products from scratch. But it helps to take inspiration from some of the world’s greatest strategists because, after all, their success has been tried and tested.

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February 1, 2018

The Hierarchy of Content Engagement


With today’s digital space overloaded with so much content, cutting through the noise is only half the battle won.

You need to get your audience to complete the content engagement hierarchy to drive actual conversion.

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January 30, 2018

4 Pharmaceutical Marketing Strategies to Make Your Product Stand Out

Marketing Strategy

On a degree of difficulty scale, marketing prescription pharmaceuticals rates high on the list. It’s an industry like no other — categorised by heavy restrictions, a shed load of data, and an audience that is limited and hugely intelligent.

To top that off, there’s also limited time to monetise the new drug before generics flood the market.

So in a few short years, your marketing campaigns need to shift choice away from the incumbent, educate those at the upper end of the knowledge chain, build brand loyalty and value above just price, and remain within the confines of the MA code.

It’s not a task for the faint of heart.

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January 25, 2018

Transform Your UX Design through a Customer-Centric Strategy


We have recently seen an interplay between design and business strategy in the digital landscape. With key players setting the pace for how we can tailor design towards the user experience, we then ask, does it really make a difference?

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January 24, 2018

How Would Florence Nightingale or Che Guevara Grow a Business in a Recession?

Business Strategy, History's Greatest Strategists

Growing a business is hard in the best of times. However, in the worst of times, such as the conditions found during a recession, growing a business is next to impossible unless the right strategy is developed.

A prime example is the modern-day Great Recession where more than 170,000 small businesses closed their doors between 2008 and 2010, according to the US Census Bureau.

While the loss of over three million small-business jobs was catastrophic for many individuals, there is an opportunity to learn lessons in an effort to remain prepared should a future lengthy recession occur.

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January 19, 2018

5 Reasons You Shouldn’t Miss Out on the Practice of Powerful Presence

Powerful Presence, Culture & Leadership

The Practice of Powerful Presence is a series of concepts and exercises that let you consistently bring out the best in you so you can be the best leader for others.

This is not another leadership tool or app you can simply download — it’s the complete operating system you need if you want to think clearly, think creatively, be powerfully present, and have an edge in your communications.

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January 16, 2018

So Are You Really Doing Strategy?

Business Strategy

By now (and if you’ve subscribed to our blog), you may have already realised the need for a clear-cut strategy to drive success in your organisation.

Without a strategic plan, you have no direction or focus and may find yourself stuck with the status quo — with no clear mark for growth. Strategy streamlines your business and ensures all your resources are allocated appropriately, with everyone in your organisation working towards the same goal.  

Many times businesses find themselves just documenting business-as-usual vs doing actual strategy.

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