The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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May 24, 2019

What Good Business Strategy Means to a Board

Business Strategy

Boards are essential to your business’s strategic success. They can add great value to your strategy, but to do so, they need to be involved in more than just your yearly off-site strategic planning.

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May 23, 2019

What Australia’s Fastest-Growing Brands Are Doing in Their Marketing Strategy

Marketing Strategy, Digital, Healthcare, Professional Services, Saas, Real Estate, Travel

How did Australia’s fastest-growing brands get to where they are? In this article, we look at some of today’s rising stars and the marketing strategy that helped drive them to the top.  

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May 16, 2019

Demystifying Marketing Technology to the Board

Digital, Marketing Technology

With marketing technology (martech) becoming a more important part of mainstream business strategy, getting the buy-in from the top brass is essential.

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May 14, 2019

How to Build and Improve Your Strategic Plans

As your business strives for growth, having the right strategy in place paves the road to success. But what does it take to deliver the best strategy? And how do you ensure you create a strong strategic plan that you can fully implement from start to finish?

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May 10, 2019

Distinctive vs Differentiated Brands

Branding

Should brands aim to be different or distinctive? What is the difference between the two, and how do these strategies add value to the branding equation? We take a closer look at shared evidence and form our own conclusions on why distinctiveness stumps differentiation.

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May 9, 2019

How to Build a Customer-Centric Culture: Key Takeaways from Our Event

Culture & Leadership

Here’s a recap on the biggest takeaways from last month’s Step Change Open Haus event, How to Build a Customer-Centric Culture.

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May 7, 2019

Scaling Growth: Step Change Celebrates Its 10th Year

Step Change

As a startup agency that began with just two people, Step Change has come a long way in becoming a strategically led marketing agency celebrating its 10th year.  

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May 3, 2019

Brand Growth: How to Make Your Brand Distinct

Branding

Many brands aim for differentiation in their growth strategy. But is being different all it really takes to stand out?

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May 2, 2019

Key Search Engine Statistics to Help You Rank Better in 2019

The question today is no longer about the need for an SEO strategy — it’s whether or not your SEO strategy is the right one for your business. Here are the top search engine statistics in shareable infographics format to inform your strategy this year.

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April 26, 2019

How Madonna Would Have Handled the Financial Services Royal Commission

Business Strategy, Finance, Marketing Strategy

Australian banks and financial institutions are losing the faith of the consumer. It isn’t a problem of regulation or profit alone. It’s a problem of public perception.

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April 23, 2019

Why Cross-Functional Teams and Integrated Service Offerings Deliver More Value

Business Strategy, Marketing Strategy, The Big 6 Challenges

Whether it’s launching a new product line or executing a new strategy to increase brand awareness or implementing your internal comms strategy, there is one thing we know that’s certain: collaboration and integration across multiple teams are keys to get the job done and get results. But this is not always easy.

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April 16, 2019

Brand Valuation: Measuring the Value of a Brand

Branding, Marketing Strategy

Do you know how much your brand is worth? Although brand valuation can be difficult to measure, since a brand is an intangible asset, knowing its worth is useful not only for your business strategy but also in shaping your marketing strategy.

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April 12, 2019

B2B Personalisation: What Do Customers Really Want?

Marketing Strategy, Digital

Personalised customer experience is no longer a rarity that’s saved for the top companies; instead, it’s the new digital imperative for businesses of all industries and sizes. B2B buyers now expect to experience a one-to-one experience at some point during their purchasing journey. However, delivering on this expectation is an entirely different challenge that has left many businesses struggling to connect.

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April 11, 2019

How to Increase Your Customer Lifetime Value and Gain Revenue

Business Strategy, Marketing Strategy

Customer lifetime value is a critical factor in business success, but not all companies are tracking it. Many companies do not measure it, do not know what it is, or choose to completely ignore it.

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April 4, 2019

Google’s March 2019 Core Algorithm Update and the Future of Search

Digital

Google has once again updated its core algorithm on 12 March with noticeable changes in its search indexes all over the world. Here’s a look at what we can expect from the March 2019 algorithm update and what Google is also up to in the future of search.

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April 2, 2019

The Single Most Important Ingredient in Your Internet Marketing Strategy

Digital

Marketing for small- to -midsized businesses is daunting. As with all great endeavours, there are no shortcuts to achieving digital marketing success. In this blog article, former VP of Sales at HubSpot and currently the CEO of Databox, Pete Caputa, shares the fundamental factor leaders tend to miss that can help turn a website into a lead generation machine.

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April 1, 2019

How Retailers Can Win at Delivering a Superior Customer Experience

Marketing Strategy, Retail

Online stores are heightening the competitive space for brick-and-mortar retailers. What was once solely a problem for book stores is now becoming a problem even for giant big-box companies: people are buying all of their products online.

People, especially the younger generations, are finding less of a need to go to a physical store because they can shop from the comforts of their own home. This is a big problem for retail stores — or a great opportunity to deliver a superior customer experience.  

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March 29, 2019

What Is the Value of a Customer-Centric Website Process?

Digital

Your website is more than just your online portfolio. Today, websites that are optimised for the customer experience are powerful tools that can help you make a sale and turn visitors into customers.

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March 26, 2019

Targeting Strategy: Using Predatory Targeting to Drive Business Results

B2B Sales

There are many ways and combinations for targeting strategies. In this video, our Founding Partner talks about the most powerful one — a framework for thinking like a predator.

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March 22, 2019

Customer-Centricity: Developing a Company Culture Your Customers Will Love

Culture & Leadership

There is no question about it. Customer-centric companies perform better and are far better able to drive customer loyalty. If you‘re a company looking to adopt a more customer-centric culture, where do you start and how exactly do you make that transition?

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March 19, 2019

5 Effective Remarketing Segments Worth Implementing

Digital

Getting a prospect to click a CTA on your website is good — but often not good enough. Many of these clicks do not lead to actual conversions. Luckily, remarketing gives marketers the ability to re-engage with potential customers and leads until they finally convert.

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March 16, 2019

Financial Services Royal Commission: High-Level Key Insights around Culture

Finance, Culture & Leadership

Poor culture leads to poor conduct. Following the release of the Commissioner’s final report, it’s clear that businesses need to get their culture and governance right.

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March 15, 2019

Productisation: How to Market the Intangible

Business Strategy, Marketing Strategy

How do you describe “insurance” or  “healthcare” or “software” so your potential clients can grasp the value of something they can’t see?

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March 14, 2019

7 Remarkable Digital Marketing Campaigns to Inspire Your Own

Finance, Digital, Healthcare, Retail

Digital marketing has taken over traditional marketing channels as it’s more engaging, more flexible, and it costs less. We’ve put together a list of brands that are standing out and cutting through the noise with their digital marketing campaigns.

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March 9, 2019

Announcing the Open House Panel: How to Build a Customer-Centric Culture

Step Change

With only a month to go before the much-awaited Open House event “How to Build a Customer-Centric Culture”, Step Change is thrilled to announce the panel of distinguished leaders across a variety of disciplines who will be joining us.

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March 8, 2019

Customer-Centric Culture: Why Being Customer-Obsessed Leads to Greater Revenue

Culture & Leadership

Many informed businesses today are actively looking for ways to transform their business model or their culture to become more customer-centric, but many struggle to implement it or just don’t know where to start.

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March 7, 2019

B2B Social Media Strategy Best Practices, Case Studies, and Examples

Digital, Social Media

According to the 2018 Global Digital Report, the current number of social media users is at 3.196 billion — and scales up to 13 percent year-on-year. If you are looking for the next step in your marketing strategy, and if you haven’t done so already, amplifying your social media presence may just be it.

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March 1, 2019

5 Market-Shaking Disruption Drivers in 2019 and Beyond

Business Strategy, Disruption

The business landscape is constantly evolving. With the speed of digital innovation increasing constantly, what impact will disruption have on your business in 2019?

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February 26, 2019

10 Healthcare Marketing Case Studies to Inspire Your Next Move

Marketing Strategy, Digital, Healthcare

We often hear of brilliant marketing examples from many top industry players, but it’s not every day we hear of this coming from the healthcare sector. In this article, we feature 10 examples of powerful marketing in healthcare.

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February 22, 2019

The Sandwich that Shaped the Decision of Business Leaders: The Hidden Drivers of Decision-Making

We like to think that we are independent thinkers — conscious of the world around us, yet unwavering to its influence. But are our decisions really ours?

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