The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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January 23, 2020

Ecommerce Trends in 2020 and Their Marketing Implications

Digital

Last year saw tremendous growth in Australian ecommerce and is expected to maintain an upward trend in the next few years. Are retailers still on track with their online marketing strategy for 2020?

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January 21, 2020

Is the Role of the CMO Changing?

Digital

Once upon a time, everyone turned to CMOs to become champions for the brand for advertising, brand management, and market research. But today’s emerging technologies have pushed CMOs to wear new hats and take on a more blended role across IT, sales, and finance. 

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January 20, 2020

Big Step Changes Ahead as Our Creative and Digital Divisions Merge with Our Friends at The Zoo Republic

Step Change

After almost a decade of association and working together at a project level across strategy, creative, and digital, we are solidifying our relationship with The Zoo Republic via a merger. Read on to find out more.

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January 17, 2020

What Goes On in Business Strategy and Value Proposition Intensives?

Business Strategy

Step Change works with some of Australia’s largest and fastest-growing businesses to effectively communicate business strategy and market insights from the bottom up. 

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January 10, 2020

Marketing Trends You Need to Know in 2020

Marketing Strategy, Digital

The year 2020 is an exciting year for the ever-changing landscape of marketing. As we enter into a new decade, we share four important trends marketers need to keep their eyes on.

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January 7, 2020

Top 10 Articles C-Suites Read in the Step Change Blog [2019 Edition]

Business Strategy, Step Change, Branding, Marketing Strategy, Culture & Leadership, Fintech, Marketing Automation

The new year is here! And as we venture forward with fresh business insights and useful strategy, here are the top 10 articles most popular with C-suites in 2019 that you may have missed. 

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December 26, 2019

Addressing the Synergy Problem in Procurement Teams and Marketing Agencies

Business Strategy, Marketing Strategy

Many companies today are opting for procurement to manage their marketing spend. But marketers and agencies have always been at odds when it comes to procurement. Understanding the role that procurement plays and how it impacts marketing is crucial to not only save on costs but to pave the way for better alignment in achieving the brand’s vision.

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December 24, 2019

Meet Amandine Saille, Digital Director & the Wandering Traveller

Step Change, Culture & Leadership

It’s time for another Stepper Story, and today, we get to know the lovely Amandine, who helps us deliver and implement digital strategies as Step Change’s Digital Director.

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December 20, 2019

Customer-Centricity Is the New Governance Imperative

Business Strategy, Board

In the second article of our 10-part series on Thinking Tools for Boards, Jeff Cooper, Founding Partner at Step Change, talks about how Boards can govern and map progress for their organisations in the journey to customer-centricity.

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December 19, 2019

How to Accelerate Your Marketing for Business Growth in 2020

Marketing Strategy, Digital

Today’s marketing strategies are constantly evolving. As we close out the last few weeks of the year, it’s important to reflect on what current marketing strategies continue to deliver the best results so you can plan for 2020 ahead with the right precision. 

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December 13, 2019

How to Turn MQLs to SQLs Faster

Digital

Acquiring 300 leads every month won’t make a big difference if none of them ends up buying from you. Going after every lead can be very costly.

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December 10, 2019

Meet Shiela Pantaleon, Our Managing Editor and Marvel Movie Buff

Step Change, Culture & Leadership

A company’s success largely rests on the strengths of its people. Step Change would not be what it is now without the amazing team that it has assembled. So we want the whole world to know the talented and quirky individuals that make Step Change who we are. Today, let’s get to know Shiela, our Managing Editor. 

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December 10, 2019

#KatieTalks to Step Change’s Robert Steers [PODCAST]

Digital, Social Media

Robert Steers, our Director and Head of Digital, made a special guest appearance in the #Katietalks podcast to share his insights on social media trends and the changes he’s seeing in today’s business environment.

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December 9, 2019

Are You Tracking the Right Social Media Metrics?

With over 18 million active social media users in the country, having a social media platform is vital for the success of your brand. But it’s not enough to post content regularly. It’s all about the long game, so it’s equally vital to know if your efforts have a positive impact on your brand. 

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December 3, 2019

Meet Ryan Santua, Graphic Designer & Tech Wiz

Step Change, Culture & Leadership

We’ve always believed that companies are only as great as its people. Step Change prides itself in the culture that we have fostered at work with our team, wherever they may be in the world. So we want the whole world to know the talented and quirky individuals that make Step Change who we are.

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November 29, 2019

Is the Board Keeping an Eye on the Business Measures that Matter?

Business Strategy, Board

In the first article of our 10-part series on Thinking Tools for Boards, Jeff Cooper, Founding Partner at Step Change, talks about identifying the mix of business metrics that help move the needle and are predictive of business success.

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November 26, 2019

Meet Robert Steers, Partner & Head of Digital and Football Coach

Step Change

It’s amazing to see the growth of every Stepper in the agency and how much they’ve contributed to the overall growth of the company. Rob Steers is definitely one of the pillars of the organisation — and though he heads the Digital team, we sometimes unapologetically turn to him for everything from sage advice on SEO to life. Today, let’s get to know his story.

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November 22, 2019

Step Change Events Not to Miss for the Remainder of 2019

Step Change

The year is coming to a close and we want to end it with a bang through a series of free events and key offerings lined up for you that are sure to help augment your strategy and add value to your business now and into the future. 

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November 21, 2019

Data-Driven Creativity

Marketing Strategy, Creativity

Brands are overwhelming people with so much content when what they actually need are authentic connections. But running on creativity without data just misses the mark. To build authentic and lasting connections with your customers, you need to use data-driven creativity. 

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November 19, 2019

Meet Ashton Bishop, Chief Executive Officer & Ringmaster

Our CEO is best known as Australia’s Predatory Marketer — an expert in pinpointing how brands can grow by outsmarting their competitors. But few know that Ash took the less-travelled path before becoming who he is now.

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November 14, 2019

How to Align Your Content Strategy with Your Brand Strategy

Digital, Content Marketing

Assuming that content strategy and brand strategy are interchangeable is one of the reasons why most strategies fail. So let’s get one thing clear before we dive right into the details: A solid brand strategy informs your content strategy. A well-executed content strategy builds better brand reputation.

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November 12, 2019

Meet Antonette Minguito, Client Success Coordinator and Travel Buff

Step Change, Culture & Leadership

Step Change has come a long way as an agency. And though we’ve seen people come and go throughout this time, our remote team in the Philippines continues to provide us with the support we need to shine!  

Today, let’s get to know one of our PH team members, the ever-dependable Antonette. 


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November 8, 2019

Customer-Centric Digital Transformation: Making Customers the Centre of Your Digital World

Step Change, Marketing Strategy

As you strive to become a more customer-centric organisation, putting the customer at the centre of your digital transformation is the key to success. But how do you get started? 

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November 7, 2019

Meet Lucy Tucker, Creative Services Director & Otter Enthusiast

Step Change, Culture & Leadership

Step Change’s creative offerings have grown so much in scale over the years. And we couldn’t have done it without our creative team who have been so brilliant from ideation to execution and project delivery.

So we want the whole world to know the talented and quirky individuals from our Creative team. Today, let’s get to know, Lucy, our Creative Services Director.


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October 31, 2019

9 Strategic Ways to Invest in Brand and Strategy in 2020

Growing your business sustainably can be a tough egg to crack in our current condition. The slowing economic growth and faltering customer confidence mean business conditions are declining. One wrong move and you could end up wasting your money on initiatives that are bound to fail. 

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October 31, 2019

Meet Bingle Alisasis, Outbound Lead Generation and Travelling Sage

Step Change, Culture & Leadership

At its core, Step Change is a sum of the smart and talented individuals who make up the heart of the agency. But many people may not know that we have a remote team that provides us with the quiet support we need to deal with all the nitty-gritty. Today, let’s get to know one of our team members from the Philippines, Bingle.

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October 25, 2019

Preparing Your Business for 2020 and Beyond

While disruption has benefited certain businesses with rapid growth, better workforce, efficient operations, and improved customer experiences, many companies are falling behind. Here’s why: leaders don’t have a game plan to better drive their companies in the digital world. 

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October 24, 2019

Digital Marketing Trends and Insights to Inform Your Strategy in 2020

Digital marketing is indispensable to any business and can make all the difference in the success of your overall strategy. But online trends change quickly. We reveal the latest digital marketing insights to bring your A-game for 2020.

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October 22, 2019

Meet Kate Lamont, Operations Manager & All-Around Adventurer

Step Change, Culture & Leadership

We like to think our growth as a company speaks volumes into the hard work that every member of our team has done to help us get to where we are now. Every Stepper contributes in their own way, adding their own spice to our cocktail, delivering a unique strength to who we are as an agency. 

Today, let’s get to know, Kate, our Operations Manager, whom we could not live without, and our resident Queen of Fun.

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October 19, 2019

Developing Strategies for a Sunset Industry

The economic downturn and increasing digital disruption has led to some businesses and industries folding. We use the Step Change strategic lens to explore what businesses in a sunset industry can do to rise above.

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