Getting a prospect to click a CTA on your website is good — but often not good enough. Many of these clicks do not lead to actual conversions. Luckily, remarketing gives marketers the ability to re-engage with potential customers and leads until they finally convert.

Poor culture leads to poor conduct. Following the release of the Commissioner’s final report, it’s clear that businesses need to get their culture and governance right.

How do you describe “insurance” or  “healthcare” or “software” so your potential clients can grasp the value of something they can’t see?

Digital marketing has taken over traditional marketing channels as it’s more engaging, more flexible, and it costs less. We’ve put together a list of brands that are standing out and cutting through the noise with their digital marketing campaigns.

With only a month to go before the much-awaited Open House event “How to Build a Customer-Centric Culture”, Step Change is thrilled to announce the panel of distinguished leaders across a variety of disciplines who will be joining us.

Many informed businesses today are actively looking for ways to transform their business model or their culture to become more customer-centric, but many struggle to implement it or just don’t know where to start.

According to the 2018 Global Digital Report, the current number of social media users is at 3.196 billion — and scales up to 13 percent year-on-year. If you are looking for the next step in your marketing strategy, and if you haven’t done so already, amplifying your social media presence may just be it.

The business landscape is constantly evolving. With the speed of digital innovation increasing constantly, what impact will disruption have on your business in 2019?

We often hear of brilliant marketing examples from many top industry players, but it’s not every day we hear of this coming from the healthcare sector. In this article, we feature 10 examples of powerful marketing in healthcare.

We like to think that we are independent thinkers — conscious of the world around us, yet unwavering to its influence. But are our decisions really ours?

It’s no longer just about market dominance. To position themselves right where their customers are, healthcare companies must keep pace with their audience’s needs, listen to market changes and trends, and adapt.

In an industry that puts a prime on innovation, we’ve seen more creative marketing approaches and ideas coming from the FinTech sector in recent years.

Building an innovation pipeline means curating inspiration as a renewable resource. To accomplish this, you need to develop a system that both drives and supports an innovative culture.

Whilst digital is often seen as a tool to captivate younger audiences, statistics show that the ageing population are also active online. With Consumer-Directed Care shaping the aged care industry, providers need to improve their game plan to stay top of mind.

If marketing automation is a great tool for businesses, how do we build an airtight business case for it? And how can we get our stakeholders and the sales team on board?

There is no contest. Lead generation is a proven effective method in driving conversion for any business. Many B2B marketers today are planning their own lead generation strategies and campaigns, but various B2B companies are still struggling with it.

Our customers want to be better informed with their choices. They would research about the product and read trusted reviews before deciding to make a purchase. This is why digital marketing is a critical factor in driving revenue.

No matter how well-formulated business plans and strategies are, 67% of them fail due to poor execution. A lot of today’s companies are able to build promising strategies but very few of them are able to follow through.

With the rise of the internet, B2B customers have more capacity to search for services and decide on the best deal online. Customers have the power over businesses now more than ever, and for businesses, this means they need to adapt or risk extinction.

Against the backdrop of the war for attention, B2B tech and software companies are struggling to reach their intended audience on the right channel. Marketers report that email marketing is their biggest source of ROI, so this marketing tool needs to be an essential part of your marketing strategy. 

In the age of short attention spans, brands are constantly competing to captivate their audience through creative and engaging ways possible.

The Software as a Service (SaaS) industry is expected to surpass $112.8 billion in 2019 and is fast rising to become one of the top industries to watch out for. Here are key statistics you need to know now to inform your strategy.

Have you decided on your digital strategy for the year? As you and your team take this time to put together the best strategic game plan that can help you accomplish your goals for the year, it is important to understand what digital assets are truly giving you the best bang for the buck, where your ROI is concerned.  

There have been a number of significant changes over the recent years along with a new set of challenges that the aged care sector is facing — from deregulation, the Royal Commission, and shifts in customer preferences. As a result, aged care providers need to find new ways to stand out and gain the trust of their potential customers.   

The latest modern technology has changed the game for chief marketing officers, and it now takes more than the usual marketing skills to stand out today.

Content marketing’s effectiveness at engaging target audiences and promoting meaningful relationships has made it a popular choice for B2B marketers. To help guide B2B marketers for 2019, here are 10 content marketing charts that are worth looking into as we start the year.

Why are 82% of marketers expecting large increases of their digital marketing budgets come 2019?

Content is only as valuable as the audience it reaches. Marketing automation and SEO need to work together to boost your digital marketing efforts. By understanding how these two disciplines work together, you will be able to use them to gain a higher ROI.

This year, we’ve seen some big changes in pay-per-click (PPC) marketing — not least of which was  the rebranding of AdWords to Google Ads.

The financial services industry is suffering from a crisis of trust. In fact, 47% of their customers say they do not trust their own financial provider. How can the industry recover from this damaging fact?

Trust-building should definitely be part of the equation. Trust is a fundamental element that factors into almost every buying decision for a customer.