The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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September 25, 2018

Predatory Marketing: How to Increase Your ROI without Spending Another Cent [with Examples]

Predatory Marketing, Marketing Strategy

Predatory marketing is what the big and memorable brands and fast-growing startups use to differentiate themselves and cut through the marketing noise. It’s all about striking at the weakness that arises from your competitor’s greatest strength.

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September 20, 2018

Every Leader’s Guide to Becoming a Lean Organisation

Business Strategy, Business Growth

Being a Lean organisation means being able to maximise the value customers are willing to pay for while eliminating waste. Leaders are finding more value in it as it’s all about doing more with less, focusing on continuous improvement, minimising waste, and training your staff to improve the work through problem-solving.

So if you aim to create more value for your customers with your limited resources, read on.

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September 18, 2018

LinkedIn for B2B: Tips to Get the Most Out of LinkedIn for Your Business

Digital, Marketing Strategy

You have a great product. You know that it can compete in the market. But none of it really matters if no one knows about it. That's why companies with the most quality leads grow and win. In this article, we will unpack one of the most effective platforms for B2B lead generation.

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September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Step Change, Business Strategy, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

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September 12, 2018

How to Develop a World-Class Business Strategy in the Age of Disruption [Ebook]

Business Strategy

In the age of disruption, businesses may find themselves questioning whether strategy matters in a world of constant change. But in a time where silos are crumbling to disruptive trends and industries are shifting to accommodate new technologies, strategy matters now more than ever.

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September 7, 2018

Integrated Marketing Communication: How to Reach Your Target Buyers at Every Touchpoint

Marketing Strategy, Digital

With so many delivery channels to think about today, how do you know which marketing channel works best? The straight answer is, you don’t. Your best shot at success today is having a multichannel marketing approach to ensure you are frequently where your customers are.   

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September 4, 2018

What Is Brand Positioning?

Branding, Marketing Strategy

Are you proactively influencing how your target audience sees your brand in relation to all the other options available to them (a.k.a your competitors)? 

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August 31, 2018

Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals

Content Marketing, Digital, B2B Sales

It’s time your marketing and sales teams work side by side. The best way to do that? Marketing automation and content marketing.

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August 30, 2018

How a New FMCG Brand Became the 8th Highest-Selling SKU in Coles in Just 6 Months [Brand Strategy Case Study]

Step Change

From a no-name free-range egg brand, Happy Chicken Eggs is now the eighth highest-selling SKU in Coles — in less than six months after it was launched.

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August 28, 2018

How to Know If Your Strategic Plan Is Really Strategic

Business Strategy

We see this happen in businesses: The senior team would go away for a two-day offsite retreat to develop a strategic plan. And when all is said and done, they would come back with a plan or a goal devoid of strategy.

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August 24, 2018

How Businesses Can Safely Harness the Power of the Internet of Things

Digital, Disruption

The Internet of Things is steadily becoming a huge disruptor in the world of business. With the ability to communicate with more devices, exchange and harness valuable data to inform business strategy, IoT can empower digital transformation throughout organisations.

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August 23, 2018

7 Lead Nurturing Best Practices to Boost Your Conversions

Digital, Marketing Strategy

So you already have a killer inbound marketing strategy. You may find yourself wondering  why you’re still having trouble getting your qualified leads down the pipeline. Why aren’t they converting?

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August 16, 2018

Should You Invest in Video Marketing for Your Ecommerce Business?

Creativity, Content Marketing, Marketing Strategy

When it comes to showcasing your brand to your audience in the best way possible, videos are still unrivalled.

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August 15, 2018

How to Build a User-Centric Information Architecture

Digital

Have you ever landed on a website to look into some content only to be confused by the plethora of information on the homepage? Sure enough, that website likely has a problem with its information architecture.

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August 9, 2018

Is Your Value Proposition Supercharged with Customer Insights and Predatory Thinking™?

Step Change, Predatory Marketing, Branding

Your business is only one of hundreds or thousands competing for your customer’s attention. It’s a marketing battleground. And if your goal is to win the war, you need to differentiate yourself in a way that actually matters to your customers.

Whilst this sounds obvious, it’s not. All too often, businesses assume they understand what is important for their customers.

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August 8, 2018

The 10 Commandments of SEO: Best Practices to Increase Your Search Traffic

Every business today needs a good SEO strategy to differentiate themselves from everyone else. Those who manage to rank in top search results get up to 33% more clicks.

But even when you have done everything you could to boost your SEO efforts by creating great content or optimising your website to showcase who you are and what you’re offering, it’s easy to get lost in the fold with over 1.3 billion websites in existence as of January 2018. That’s a whole lot of content and links to sort out.

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August 2, 2018

Kevin Roberts’s Lessons on Failing Fast

Culture & Leadership

Running a business or managing a team is no walk in the park. Along the way, we realise that failure is unavoidable and sometimes even necessary. In this fourth video of a five-part interview series, we asked former Saatchi & Saatchi CEO Kevin Roberts on what we can learn from failure and how to make the most of it.

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August 1, 2018

The Psychology of Content Funnels: Psychological Hacks to Take Clients from Awareness to Action

Content Marketing, Digital

If I told you there was a way to earn three times as many leads without spending any more money on marketing, would you believe me? Because that’s exactly what happens when you switch from the traditional outbound marketing to content marketing.

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July 26, 2018

Life after the Merger: How Nine Entertainment and Fairfax Media Can Redefine Their Company Culture

Business Strategy, Culture & Leadership

A four-billion dollar merger is underway between two of the country’s media player giants, Nine Entertainment and Fairfax Media. The new company name after the merger is Nine, and it is set to become Australia’s formidable integrated media player.

With two giants combining forces to create one formidable integrated media player, there is one worthy question that begs an answer.

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July 24, 2018

Ecommerce Marketing Automation: Best Practices You Should Know

Digital, Marketing Strategy

Marketing automation assures us of one thing: it’s a powerful, remarkable, personalised way to engage with your audience. And if it’s done right, it can give you an edge over the competition in the war for customer attention.

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July 19, 2018

8 Questions You Need to Ask to Develop a Solid Business Strategy

Business Strategy

In the language of strategy, we often say, “There’s a need for strategy because time, dollars, and focus are scarce and limited resources.” A strong business strategy is the application of these resources for maximum leverage.

But in developing a solid business strategy, you first need to check that you’re actually doing strategy and not something else entirely — like business planning.

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July 18, 2018

How Great Leaders Drive and Sustain an Accountable Organisational Culture

Culture & Leadership

When your employees make a serious mistake, what’s their initial response? Is it making excuses? Finger pointing? Or do they have a great sense of ownership for business results that they take action to solve the problem and learn from their mistake?

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July 12, 2018

The Ultimate Guide to Creating Actionable Buyer Personas

Digital, Marketing Strategy

Buyer personas. Either you have them but your team doesn’t know how to use them, so they’re good as gone — or your team simply skipped creating one to get to the ‘real work’.

While many companies are aware of the general importance of personas, they don’t fully understand what it is they’re trying to do when they create them.

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July 10, 2018

Agency News: A Step Change towards Growth

Step Change

Big announcements from the agency on our roadmap to growth, plus a look at the Step Change culture — all in this week’s Step Change News.

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July 5, 2018

How to Build Your Marketing Plan for FY19: Marketing 2.0 Breakfast Session

Step Change, Marketing Strategy, Business Strategy

Today’s customers and prospects know exactly what they want and go online to find it. To market your business in this new age, you need more than just the right message to stand out and drive customer loyalty. You need to do more than just create the right offer.

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July 3, 2018

How to Successfully Launch a Product Online [with Case Studies]

Digital, Business Growth, Marketing Strategy

Even Amazon‘s $685 billion market value couldn‘t save the Amazon Fire. Launching a product online takes a lot of work — and it‘s something that can elude even the largest companies in the world.

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June 27, 2018

5 Disruptive Technologies that Will Transform Businesses in 2018

Business Strategy, Digital, Disruption

In the midst of constant discontinuity, only one thing is certain: technology will disrupt every aspect of our lives and drive how business is done in the coming years. For CMOs, it is crucial to know and understand what these technologies are and how they are disrupting the way we do business today.

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June 21, 2018

What Is Digital Transformation?

Digital

Digital transformation — you may have heard this term in a recent digital conference you’ve attended, or you may be even assigned to lead one. And you’re not the only one, because right now, it is a big focus in growing organisations.

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June 19, 2018

How to Achieve Peak Performance at Work

Culture & Leadership, Business Growth

Many agencies who are at their optimal performance are striving to achieve peak performance thinking that is what is needed to win.

So we asked former Saatchi & Saatchi CEO Kevin Roberts how to maintain peak performance in your team and as an individual. In this video, he also shares how he has been able to put this into action to get to where he is now.

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June 14, 2018

Expanding Your Business: Are You Ready to Enter a New Market?

Digital

If you have thought about venturing into a new market to expand your reach, promote brand awareness, or increase revenue, there are few key points you need to consider first. And it’s not as simple as you may think.

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