The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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November 19, 2018

AI and Machine Learning Tools that Help Level the Playing Field for SMBs

Digital, Business Strategy, Disruption

No matter where you look, industry giants like Google, Apple, and Amazon are dominating the disruptive space and taking the lead in the use of emerging technologies. But for small and mid-sized business challengers, does taking on today’s new technologies actually make a difference?

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November 14, 2018

The Industry Average B2B Sales Cycle Length

B2B Sales

If you aren’t converting the leads you need, it could be an issue with your sales cycle.

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November 13, 2018

Top 10 SEO Statistics You Need to Know This Week

SEO, Digital

This week, we’ve rounded up ten SEO statistics that show SEO is essential to your digital marketing strategy.

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November 9, 2018

The B2B Marketer’s Guide to Marketing ROI Benchmarks

Marketing Strategy, PPC, Email Marketing, Marketing Automation, Content Marketing, SEO

A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. This guide will walk you through the ROI benchmarks in different areas of marketing.

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November 8, 2018

What Needs to Change when Developing a Strategy for Nonprofits

Business Strategy, Not-for-Profits

Many nonprofits today run their organisations just like any other business. Although many may not be in it for the money but solely to advance their humanitarian goal and mission, there are essential points they need to keep in mind to acquire confidence and gain trust among donors and investors, respect in the market, and support from the public.

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November 6, 2018

Insights from the Google Partner Summit 2018

Digital

As a Premier Google Partner, Step Change was invited to the recently held Google Partner Summit 2018. Members of our Digital Team attended the event to hear about the latest tech trends, updates to the Google Marketing Platform, and the rebranding of Google Ads.

Here are the key takeaways from the summit and what’s on the horizon in 2019.

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November 2, 2018

Reporting on Transformational Activities to the Board

Culture & Leadership, Change Management

In disruptive times, change may be essentially imposed to improve what is not working or steer the wheel towards a new direction.

No matter what type of change your organisation is going through, having the means to measure success and being able to report the progress to the board are crucial to ensuring that your organisation stays afloat as it wades through these challenging times.

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November 1, 2018

The Major Fintech Trends in Australia in 2018 and Beyond

Fintech, Finance

The time for fintechs is here. In the past few years, we’ve seen how fintechs have grown into an industry that has transformed how we look at financial services today.

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October 31, 2018

Top 10 Business Blogging Statistics to Guide Your Blog Strategy

Content Marketing, Digital

This week, we collect the most relevant data that prove business blogging is working wonders.

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October 26, 2018

Change Communications: A Leader’s Guide to an Effective Transformation

Culture & Leadership

The need to lead change is growing. But leaders who have done it before can attest that going through a transformation is a complicated process. Explore one of the key factors that helps leaders successfully lead transformations: change communications.

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October 24, 2018

Top 10 Marketing Statistics You Need to Know This Week

Marketing Technology, Marketing Strategy, Disruption

Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.

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October 23, 2018

How Successful Companies Use Data-Driven Audience Insights to Boost Their Bottom Line

Digital, Marketing Strategy

With AI and big data, you can gain a better understanding of how your target buyers consume data. Learn how these five companies were able to use data-driven insights to be more relevant to their target audience.

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October 22, 2018

Harnessing the Power of Big Data and AI in Marketing

Digital

Through the years, there’s been a huge disconnect between what businesses are saying through marketing and what their audience actually wants to hear. We need to bridge this gap by offering consumers what they need — personalised and meaningful experiences.

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October 20, 2018

Marketing Automation: Your First 5 Steps to Get Started

Digital, Marketing Strategy

Marketing automation is no longer a luxury that is reserved for the largest companies. Startups and microbusinesses need to take advantage of this as well. Here’s why.

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October 19, 2018

How to Get the Most Out of Your Marketing Agency Relationship

As with all relationships, a client-agency relationship is a two-way street. As a marketing agency with almost a decade’s worth of experience with clients, we’ve had our fair share of insightful experiences with clients. So we want to share some gold nuggets as to how to help build and sustain a great relationship with your marketing agency partner.

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October 11, 2018

How to Find Product-Market Fit to Sustain Business Growth

Business Strategy

Earlier this year, CB Insights analysed 101 startups post-mortem to know why startups fail, and the number 1 reason has nothing to do with technology.

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October 9, 2018

Why Marketing Automation Should Be Part of Your Strategy

Digital, Marketing Strategy

It’s not always the best businesses that win. It’s the best marketing. Marketing is the lifeblood of the business. It allows you to know who your target customers are and form a relationship with them.

But as your business grows, building and maintaining great customer relationships become a challenge. This is where marketing automation proves to be helpful.

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October 5, 2018

How Much Does a Video Cost?

Creativity, Marketing Strategy, Content Marketing

Video is fast becoming a household name in the marketing industry today with it expected to dominate the market by as much as 80% by 2019.

And that’s not at all surprising: it’s been found that adding videos to your website is the easiest way to ranking higher on Google search, and marketers all over the world consider video as the type of content with the best ROI.

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October 4, 2018

Key Insights from Roy Morgan’s State of the Nation Finance Report

Business Strategy, Finance

We’ve just come out of Roy Morgan’s State of the Nation, focusing on consumer financial behaviour in Australia, and we wanted to bash out our very own ‘quick and dirty’ update on the key insights as we saw them.

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September 28, 2018

Why Video Testimonials Are Your Best Conversion Tools

Creativity, Marketing Strategy, Content Marketing

The need for social proof is an inescapable part of marketing strategy today. With so much noise in the marketplace, it’s understandable why consumers look for social proof from their peers or other consumers about their buying decisions. So the best tool to communicate your value further? A video testimonial from your delighted clients.

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September 25, 2018

Predatory Marketing: How to Increase Your ROI without Spending Another Cent [with Examples]

Predatory Marketing, Marketing Strategy

Predatory marketing is what the big and memorable brands and fast-growing startups use to differentiate themselves and cut through the marketing noise. It’s all about striking at the weakness that arises from your competitor’s greatest strength.

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September 20, 2018

Every Leader’s Guide to Becoming a Lean Organisation

Business Strategy, Business Growth

Being a Lean organisation means being able to maximise the value customers are willing to pay for while eliminating waste. Leaders are finding more value in it as it’s all about doing more with less, focusing on continuous improvement, minimising waste, and training your staff to improve the work through problem-solving.

So if you aim to create more value for your customers with your limited resources, read on.

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September 18, 2018

LinkedIn for B2B: Tips to Get the Most Out of LinkedIn for Your Business

Digital, Marketing Strategy

You have a great product. You know that it can compete in the market. But none of it really matters if no one knows about it. That's why companies with the most quality leads grow and win. In this article, we will unpack one of the most effective platforms for B2B lead generation.

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September 14, 2018

How to Find Your Next Big Step Change [Podcast]

Step Change, Business Strategy, Marketing Strategy, Creativity, Digital, Culture & Leadership, Business Growth

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

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September 12, 2018

How to Develop a World-Class Business Strategy in the Age of Disruption [Ebook]

Business Strategy

In the age of disruption, businesses may find themselves questioning whether strategy matters in a world of constant change. But in a time where silos are crumbling to disruptive trends and industries are shifting to accommodate new technologies, strategy matters now more than ever.

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September 7, 2018

Integrated Marketing Communication: How to Reach Your Target Buyers at Every Touchpoint

Marketing Strategy, Digital

With so many delivery channels to think about today, how do you know which marketing channel works best? The straight answer is, you don’t. Your best shot at success today is having a multichannel marketing approach to ensure you are frequently where your customers are.   

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September 4, 2018

What Is Brand Positioning?

Branding, Marketing Strategy

Are you proactively influencing how your target audience sees your brand in relation to all the other options available to them (a.k.a your competitors)? 

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August 31, 2018

Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals

Content Marketing, Digital, B2B Sales

It’s time your marketing and sales teams work side by side. The best way to do that? Marketing automation and content marketing.

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August 30, 2018

How a New FMCG Brand Became the 8th Highest-Selling SKU in Coles in Just 6 Months [Brand Strategy Case Study]

Step Change

From a no-name free-range egg brand, Happy Chicken Eggs is now the eighth highest-selling SKU in Coles — in less than six months after it was launched.

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August 28, 2018

How to Know If Your Strategic Plan Is Really Strategic

Business Strategy

We see this happen in businesses: The senior team would go away for a two-day offsite retreat to develop a strategic plan. And when all is said and done, they would come back with a plan or a goal devoid of strategy.

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