The Step Change Blog

UPDATED as of 10 July 2020

In a special interview with Step Change, Dual Transformation co-author Mark W. Johnson shares valuable insight for businesses looking to reposition themselves in this new normal while creating the future ahead of them.

The business model innovation and new growth strategy expert also discusses:

• The A+B+C model business seeking transformation and momentum should adapt
• What successful businesses are doing right and what others are getting wrong in their transformation journey
• The importance of having a vision and a hands-on approach to leadership

Watch the video now.

Disruption is imminent, and organisations must find a way to be more resilient as they step forward into growth and implement their transformation efforts.

Disruption is coming. How does your business respond?

Disruption is coming. How does your business respond?

Last year saw tremendous growth in Australian ecommerce and is expected to maintain an upward trend in the next few years. Are retailers still on track with their online marketing strategy for 2020?

Once upon a time, everyone turned to CMOs to become champions for the brand for advertising, brand management, and market research. But today’s emerging technologies have pushed CMOs to wear new hats and take on a more blended role across IT, sales, and finance. 

After almost a decade of association and working together at a project level across strategy, creative, and digital, we are solidifying our relationship with The Zoo Republic via a merger. Read on to find out more.

Step Change works with some of Australia’s largest and fastest-growing businesses to effectively communicate business strategy and market insights from the bottom up. 

The year 2020 is an exciting year for the ever-changing landscape of marketing. As we enter into a new decade, we share four important trends marketers need to keep their eyes on.

The new year is here! And as we venture forward with fresh business insights and useful strategy, here are the top 10 articles most popular with C-suites in 2019 that you may have missed. 

Many companies today are opting for procurement to manage their marketing spend. But marketers and agencies have always been at odds when it comes to procurement. Understanding the role that procurement plays and how it impacts marketing is crucial to not only save on costs but to pave the way for better alignment in achieving the brand’s vision.

Customer-centricity used to be something that the marketing department was responsible for. But in the Age of the Customer, it needs to be at the heart of the business, which then ripples right through every department — from operations to marketing, sales, management, legal, and compliance.

Today’s marketing strategies are constantly evolving. As we close out the last few weeks of the year, it’s important to reflect on what current marketing strategies continue to deliver the best results so you can plan for 2020 ahead with the right precision. 

Acquiring 300 leads every month won’t make a big difference if none of them ends up buying from you. Going after every lead can be very costly.

Robert Steers, our Director and Head of Digital, made a special guest appearance in the #Katietalks podcast to share his insights on social media trends and the changes he’s seeing in today’s business environment.

With over 18 million active social media users in the country, having a social media platform is vital for the success of your brand. But it’s not enough to post content regularly. It’s all about the long game, so it’s equally vital to know if your efforts have a positive impact on your brand. 

The year is coming to a close and we want to end it with a bang through a series of free events and key offerings lined up for you that are sure to help augment your strategy and add value to your business now and into the future. 

Brands are overwhelming people with so much content when what they actually need are authentic connections. But running on creativity without data just misses the mark. To build authentic and lasting connections with your customers, you need to use data-driven creativity. 

Our CEO is best known as Australia’s Predatory Marketer — an expert in pinpointing how brands can grow by outsmarting their competitors. But few know that Ash took the less-travelled path before becoming who he is now.

Assuming that content strategy and brand strategy are interchangeable is one of the reasons why most strategies fail. So let’s get one thing clear before we dive right into the details: A solid brand strategy informs your content strategy. A well-executed content strategy builds better brand reputation.

As you strive to become a more customer-centric organisation, putting the customer at the centre of your digital transformation is the key to success. But how do you get started? 

Growing your business sustainably can be a tough egg to crack in our current condition. The slowing economic growth and faltering customer confidence mean business conditions are declining. One wrong move and you could end up wasting your money on initiatives that are bound to fail. 

Digital marketing is indispensable to any business and can make all the difference in the success of your overall strategy. But online trends change quickly. We reveal the latest digital marketing insights to bring your A-game for 2020.

The economic downturn and increasing digital disruption has led to some businesses and industries folding. We use the Step Change strategic lens to explore what businesses in a sunset industry can do to rise above.

Our friends at Lanrex are hosting a Digital Transformation Breakfast to equip business leaders on the best way to optimise operations and empower their people in the digital era — and we’d like to extend the invitation to you and your team. 

The latest economic figures released by the Bureau of Statistics show that the Australian economy is slowing down. What can businesses do to thrive in a recession? We turn to one of history’s greatest strategists and a ruthless warrior, Genghis Khan.

Many Australian companies are complacent about the effect of disruption in their industries. But disruption today can displace market leaders, their products, and their services. Responding to disruption means businesses need to think fast and act fast.

To stand out in a competitive ecommerce market, your brand has to be visible and distinct. It’s not enough to just create products: you need to build an iconic brand that your customers trust. 

Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop.

At some point, a business may need to rebrand to stay competitive in the market. But how do you ensure a smooth transition and not lose any customers in the process? 

There’s a need for strategy because time, dollars, and focus are scarce and limited resources. A strong business strategy is the application of these resources for maximum leverage.