The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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January 17, 2020

What Goes On in Business Strategy and Value Proposition Intensives?

Business Strategy

Step Change works with some of Australia’s largest and fastest-growing businesses to effectively communicate business strategy and market insights from the bottom up. 

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January 10, 2020

Marketing Trends You Need to Know in 2020

Marketing Strategy, Digital

The year 2020 is an exciting year for the ever-changing landscape of marketing. As we enter into a new decade, we share four important trends marketers need to keep their eyes on.

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January 7, 2020

Top 10 Articles C-Suites Read in the Step Change Blog [2019 Edition]

Business Strategy, Step Change, Branding, Marketing Strategy, Culture & Leadership, Fintech, Marketing Automation

The new year is here! And as we venture forward with fresh business insights and useful strategy, here are the top 10 articles most popular with C-suites in 2019 that you may have missed. 

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December 26, 2019

Addressing the Synergy Problem in Procurement Teams and Marketing Agencies

Business Strategy, Marketing Strategy

Many companies today are opting for procurement to manage their marketing spend. But marketers and agencies have always been at odds when it comes to procurement. Understanding the role that procurement plays and how it impacts marketing is crucial to not only save on costs but to pave the way for better alignment in achieving the brand’s vision.

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December 20, 2019

Customer-Centricity Is the New Governance Imperative

Business Strategy, Board

Customer-centricity used to be something that the marketing department was responsible for. But in the Age of the Customer, it needs to be at the heart of the business, which then ripples right through every department — from operations to marketing, sales, management, legal, and compliance.

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December 19, 2019

How to Accelerate Your Marketing for Business Growth in 2020

Marketing Strategy, Digital

Today’s marketing strategies are constantly evolving. As we close out the last few weeks of the year, it’s important to reflect on what current marketing strategies continue to deliver the best results so you can plan for 2020 ahead with the right precision. 

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December 13, 2019

How to Turn MQLs to SQLs Faster

Digital

Acquiring 300 leads every month won’t make a big difference if none of them ends up buying from you. Going after every lead can be very costly.

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December 10, 2019

#KatieTalks to Step Change’s Robert Steers [PODCAST]

Digital, Social Media

Robert Steers, our Director and Head of Digital, made a special guest appearance in the #Katietalks podcast to share his insights on social media trends and the changes he’s seeing in today’s business environment.

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December 9, 2019

Are You Tracking the Right Social Media Metrics?

With over 18 million active social media users in the country, having a social media platform is vital for the success of your brand. But it’s not enough to post content regularly. It’s all about the long game, so it’s equally vital to know if your efforts have a positive impact on your brand. 

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November 22, 2019

Step Change Events Not to Miss for the Remainder of 2019

Step Change

The year is coming to a close and we want to end it with a bang through a series of free events and key offerings lined up for you that are sure to help augment your strategy and add value to your business now and into the future. 

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November 21, 2019

Data-Driven Creativity

Marketing Strategy, Creativity

Brands are overwhelming people with so much content when what they actually need are authentic connections. But running on creativity without data just misses the mark. To build authentic and lasting connections with your customers, you need to use data-driven creativity. 

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November 19, 2019

Meet Ashton Bishop, Chief Executive Officer & Ringmaster

Our CEO is best known as Australia’s Predatory Marketer — an expert in pinpointing how brands can grow by outsmarting their competitors. But few know that Ash took the less-travelled path before becoming who he is now.

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November 14, 2019

How to Align Your Content Strategy with Your Brand Strategy

Digital, Content Marketing

Assuming that content strategy and brand strategy are interchangeable is one of the reasons why most strategies fail. So let’s get one thing clear before we dive right into the details: A solid brand strategy informs your content strategy. A well-executed content strategy builds better brand reputation.

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November 8, 2019

Customer-Centric Digital Transformation: Making Customers the Centre of Your Digital World

Step Change, Marketing Strategy

As you strive to become a more customer-centric organisation, putting the customer at the centre of your digital transformation is the key to success. But how do you get started? 

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October 31, 2019

9 Strategic Ways to Invest in Brand and Strategy in 2020

Growing your business sustainably can be a tough egg to crack in our current condition. The slowing economic growth and faltering customer confidence mean business conditions are declining. One wrong move and you could end up wasting your money on initiatives that are bound to fail. 

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October 24, 2019

Digital Marketing Trends and Insights to Inform Your Strategy in 2020

Digital marketing is indispensable to any business and can make all the difference in the success of your overall strategy. But online trends change quickly. We reveal the latest digital marketing insights to bring your A-game for 2020.

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October 19, 2019

Developing Strategies for a Sunset Industry

The economic downturn and increasing digital disruption has led to some businesses and industries folding. We use the Step Change strategic lens to explore what businesses in a sunset industry can do to rise above.

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October 15, 2019

An Invitation: Digital Transformation Breakfast

Our friends at Lanrex are hosting a Digital Transformation Breakfast to equip business leaders on the best way to optimise operations and empower their people in the digital era — and we’d like to extend the invitation to you and your team. 

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October 11, 2019

What Would Genghis Khan Do During a Recession?

Business Strategy, History's Greatest Strategists

The latest economic figures released by the Bureau of Statistics show that the Australian economy is slowing down. What can businesses do to thrive in a recession? We turn to one of history’s greatest strategists and a ruthless warrior, Genghis Khan.

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October 5, 2019

Beat Your Competitors at Disruptive Innovation

Business Strategy

Many Australian companies are complacent about the effect of disruption in their industries. But disruption today can displace market leaders, their products, and their services. Responding to disruption means businesses need to think fast and act fast.

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October 4, 2019

Strategies and Tactics to Build Your Ecommerce Brand Online in 2019

Marketing Strategy, Digital

To stand out in a competitive ecommerce market, your brand has to be visible and distinct. It’s not enough to just create products: you need to build an iconic brand that your customers trust. 

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September 30, 2019

You’re Invited: Predatory Marketing Masterclass

Step Change, Marketing Strategy

Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop.

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September 27, 2019

How to Rebrand Your Business without Losing Customers

Branding, Marketing Strategy

At some point, a business may need to rebrand to stay competitive in the market. But how do you ensure a smooth transition and not lose any customers in the process? 

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September 24, 2019

What Makes a Good Business Strategy?

Business Strategy, Marketing Strategy

There’s a need for strategy because time, dollars, and focus are scarce and limited resources. A strong business strategy is the application of these resources for maximum leverage.

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September 22, 2019

Here’s Your Invitation to the Customer-Centricity Masterclass

Step Change, Customer Centricity

The Customer-Centricity Masterclass is back due to public demand. We will only accommodate 40 guests, and it’s filling up quickly! Register today to save your spot.

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September 20, 2019

How Google’s Bidding Score Has Changed over Time

Digital

Tracking your Cost-per-Click (CPC) has long been an essential marketing technique to measure your marketing expenditure and generate the best results for your online presence. But data shows that the cost of CPC targeting SEO has been halved, reflecting agencies and clients moving away from it.  

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September 12, 2019

What Is User-Owned Social Media?

Marketing Strategy, Digital

With reports around privacy issues, censorship, and loss of data on social media higher than ever before, alternative user-owned social networks are gaining popularity. But how does this impact brands and their social media strategy?

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September 6, 2019

How to Increase Conversion through Subconscious Marketing

Marketing Strategy

With over 90% of a prospect’s buying decisions influenced by their subconscious mind, many leading companies are targeting the subconscious in their marketing campaigns. But how does this work, and does it really make a difference? 

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September 3, 2019

What is Exponential Marketing?

Step Change, Marketing Strategy

The rules of the marketing game most of us grew up playing have changed. Marketing in this day and age takes more than just the right message. It takes knowing where your customers are and showing up with an exceptional value.

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August 29, 2019

Marketing Innovative Fast-Moving Consumer Goods (FMCG)

Marketing Strategy, FMCG

In the race towards brand growth and relevance, leading FMCG businesses rely heavily on innovation. Those who rest on their laurels are finding themselves at the back of the pack. In this article, you will learn that with great innovation comes great marketing.

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